Reboot 2003

Chapter 379 029: The right to speak (two in one)

It is indeed not easy to start a business, and it is even more difficult to make an easy decision to start over again after one success. When making this plan, what the parties are pursuing is of course not to obtain another same success at the same price. In most cases, what should be pursued at this time is an exponential growth.

Of course, this is very dangerous, after all, it is close to gambling; and most people lack the awareness and ability to understand the rules, and hate things that are uncontrollable and without boundaries. Therefore, since they find that the business in their hands cannot continue to grow, even if the current business There is still room for growth, but due to the large gap in expectations, giving up is always the way to go.

From this perspective, Lao Chen's choice is probably well-founded.

Fortunately, although the gambling table is very risky, it is based on evidence; experienced veterans usually have an understanding of the rules of the gambling table. As long as you are careful, there are always ways to make money.

In addition, the young master of the Chen family has some other tricks. Even though he is still young, and he has already attracted a lot of attention by stock trading and writing software before, now is the time to keep a low profile and avoid the limelight.

But since his father really plans to do a big business, this is really not that troublesome for him.

So after we finished talking that day, on the third day of this year, Mr. Chen, who had just retired from the front line of the financial crisis, returned to the keyboard. Of course, he has a specialization in the field. He only knows the Internet and wants to open a large-scale e-commerce. Just knowing the Internet is not enough. Now in this business, in the final analysis, you still have to rely on Lao Chen.

But after all, he was reborn. He could always think of some solutions if he searched his mind a little more... In the next few days, he didn't go to Principal Wen to cause trouble anymore. Instead, he used the office assigned to him by Principal Wen. The center became active.

Of course, he also had two followers. Xu Lingling and Ah Yue said they were willing to help. Seeing that Chen Qin went to the interest group every day when he had time, they also went over to see what he was doing every day.

Unfortunately, this is not the Internet after all, and it is different from the kind of environment where you can succeed as long as you concentrate on making products.

Just like what they did that day, after Lao Chen's instant rice noodles arrived, they tried it and made some suggestions. It can't be said that it was useless, but the marketing plan they gave was not very good, so they handed it over to Lao Lu. Later, Lao Lu said the cost was too high and refused directly.

After that, Ah Yue spent a day designing a package. The concept was okay, but because the paper packaging that she had good connections with the packaging company that she had good relationships with didn't match her design, so in the end, Chen Qin just copied it by herself. , and they can't participate in what happens next.

So in the next few days, the two of them came to the interest group every day and saw Chen Qin looking at incomprehensible things in front of the computer. One moment he was looking for commercial fonts, and the other moment he was looking at the design sketches given by others. A Yue could see She was bored, so she held a textbook and silently flipped through the books next to her. Xu Lingling confidently brought a laptop over to help, but in the end she just browsed video websites on the table next to her.

"Chen Qin, this is for you!"

It was already the end of October in the blink of an eye. In the interest group in the afternoon, the two little followers still had nothing to do. Xu Lingling came in and watched Chen Qin for a while, and saw that he was watching a fashion show video on an external network. It seemed that As if he wasn't working, he took something out of his pocket and gave it to him.

Chen Qin was originally looking at it seriously, but when he took it, he saw it was a Mickey Mouse badge.

"What is this?"

"I promised to bring you a souvenir from Disneyland, but I forgot about it!"

Xu Lingling was talking to herself, and Chen Qin turned the badge over and looked at it carefully. Naturally, he knew that this badge was brought back when he went to Xiangjiang last time.

Thinking of this, I vaguely remembered something. After all, I have been a little busy in the past few days. In addition, I have adjusted my seats, and I have not talked to them about my last trip to Disneyland. I vaguely felt that I had forgotten something.

But when I look at the Mickey Mouse logo, I naturally think of Disney’s recent mobile phone hits the market. However, Disney is good at making mobile phones, but not so good at making peripherals.

Chen Qin took another look at the Paris Fashion Week video on the screen and pondered. Before he could answer, A Yue, who was reading on the other side of the room, heard the two talking and looked over and said, "By the way, Lingling. That person made some noise today..."

Xu Lingling turned around and asked her: "Ah...what's wrong?"

"Come and see..."

There seemed to be something going on over there. Xu Lingling took out the laptop she brought from under the small table next to her and went over there.

The air was quiet in the autumn afternoon. Chen Qin didn't care what the two girls were talking about. He put the badge in his hand and thought about his own affairs. Lao Chen's business has not been confirmed yet, but the specific effect will have to wait until Double Ten. It depends on Yi's performance, and all that's left on hand is just a little piecemeal work.

As expected, the publicity and distribution plan given by Xu Lingling and A Yue that day still didn't work, so what should we do then? Chen Qin was thinking about it when he saw the two little girls next to him opening the laptop brought by Xu Lingling, but they seemed to be discussing business.

Now they are sitting at the same table, but it is still quite rare for them to discuss their own situations on weekdays.

Chen Qin was distracted for a while, listening to what they were discussing in low voices, but he heard a familiar name.

I leaned over and took a look. Two little girls were whispering something. Chen Qin got out of the middle. When I looked at the computer screen, it was an entertainment industry Weibo, but the protagonist seemed familiar——

"During the lunch time of the Sky Trace crew, I saw Dim Sum Heroine eating fast food with everyone. Today is also a day full of Chinese customs. I just don't know if Dim Sum Heroine opened the package with a sword..."

In addition to the copywriting, it seems that they also brought pictures. It seems that employees from relevant media came to the scene and saw the "Dim Sum Heroine" which is very popular on the Internet recently. She will play the second female lead in the drama recently, so I took a picture of it for everyone. For the photo of the work meal, in case you don't know, I also used the original photo of the most popular "Snack Lady" some time ago...

Chen Qin asked: "What is this?"

"It's what they posted on Weibo," A Yue said. "It seems like they are deliberately trying to gain our popularity. 'Dim Sum Heroine' is a concept they created themselves."

Xu Lingling added: "Looking at this Weibo, maybe it was originally a promotional copy designed by them themselves, and it was not a photoshoot at all."

Chen Qin nodded. This guess should be close to ten. Although Weibo marketing is not popular yet, apart from Chen Qin himself who can use this technology, his Galaxy Music has been doing Internet traffic business for a long time. , and the background of the Tianzhihen crew is his Galaxy Software. Since they have had a lot of trouble for traffic, they naturally have to have a corresponding promotion plan. This Weibo colleague who 'happened to meet' should also be their marketer. Carefully designed eye-catching things...

"I heard the two of you were muttering just now, saying that you wanted to find a way to undermine her?"

"Yes." A Yue said seriously, "We have been waiting for her for a long time. We were waiting when she first went to Lin'an."

Xu Lingling also said: "They thought they could take advantage of our popularity, but this is the opportunity we were waiting for. Last time we didn't sign a contract with Aunt Yu, so she could do whatever she wanted, but Uncle Lu had already registered the copyright of those promotional works. Now they are illegally quoting this, and we are going to publicly post a lawyer’s letter on Weibo.” A Yue said, “This way everyone will know that Aunt Yu is not on good terms with us and is forcing us to use our works to attract traffic. Lingling and I are waiting. I have been waiting for this opportunity for so long! ”

"Oh……"

After the two of them explained, Chen Qin understood.

how to say.

All in all, it was a clever plan. Aunt Yu suddenly left here and went back to the crew. Although Xu Lingling and the others were angry and planning to punish her, they said they still needed to wait. What they were waiting for was the crew. It’s an opportunity to cut off the traffic halfway and harvest this wave of traffic.

But now the opportunity has come. Not only do they want each other to withdraw the marketing plan, but they also want to bring the matter to light. They take this opportunity to publicly confront her. Because they are on the right side, it seems that they have a good chance of winning. And for artists, being accused by Party A of infringing on intellectual property rights is a much more serious negative news than any gossip. Such an incident may indeed have the effect of retaliating afterwards...

"That's okay." Chen Qin said, "Then what should we do specifically?"

Xu Lingling opened a file from the computer: "Of course, I will send the lawyer's letter directly. Although I am speaking on a public platform, I should get the lawyer's letter directly so that the onlookers will be really interested in this matter. This is still the case in the past. People taught me that.”

Chen Qin found it funny: "But manipulating public opinion is not that simple. Are you two sure this is okay?"

"Why not?" Xu Lingling pointed at the screen and said, "The lawyer's letter has been written. If you don't believe me, read it."

A Yue also said: "If things get serious, Uncle Chen's online store can also increase a wave of attention, killing two birds with one stone."

Xu Lingling echoed: "Yes, yes, our main purpose is actually this. Aunt Yu is fine no matter what, but after such a scene, everyone will mention Uncle Chen's online store when talking about this drama in the future. Auntie is fine, it’s good for us too.”

The two little girls seemed to be in high spirits, and Chen Qin didn't know how to persuade them for a while. After thinking about it, he gave a reason: "Your method is very good, but I've been thinking about one thing recently. , do you two remember what I said that night? About traditional retail brands."

"It's Coca-Cola, Nike or something?" Ah Yue suddenly remembered, "There is also a distribution system, cooperation with local forces and so on..."

"Yes." Chen Qin said, "But the reason why these big products can become bigger is that cooperation with local dealers is an important factor, but it only determines that their products can be sold smoothly. In fact, there was another problem that day. I didn’t mention it to you.”

As he spoke, he became more energetic and continued to talk: "After all, we all know that if a person does not drink Coca-Cola from birth to old age and death, he may not change at all, and may even be healthier, so let consumers choose A product that has never been done before usually requires some reason and even a certain degree of mental distortion.”

“For example, in the early years, tobacco companies paid doctors to smoke cigarettes, and then took photos and published them in newspapers. Energy drinks and sneakers funded extreme sports and street sports, and put their own advertisements where everyone could see these activities. ”

“Diamonds have to be tied together through marketing and marriage, sugar and saccharin have to accuse each other of being more beneficial to health, and Coca-Cola even wants to change their local legendary Santa Claus to red and white to make everyone think that the color of Coca-Cola is more beautiful. Festive atmosphere.”

Chen Qin talked a lot, but the two of them still didn't understand what he said had to do with what they wanted to do. Chen Qin continued: "We want to build a national style brand now, although you can do this It will damage Aunt Yu’s reputation, but if it gets too big, everyone will think of the lawyer’s letter when they see our store, and I don’t think it’s a good thing.”

"Oh..." The two of them nodded in understanding, "Okay, but let's just think about it. If it's not good, then we won't publish it."

Seeing that they were a little disappointed, Chen Qin secretly felt funny and said, "That's not necessary. We can think of another way."

As he spoke, he thought a little, looked at the crew photo on the page, and said: "This time the other party tried to challenge our concept. Ultimately, it was because we were just advertising, and their film was originally a costume drama, so it was The netizens who are interested in Chinese culture attracted by our advertisements will naturally pay attention to their films. Now that you want to embarrass her, I think the most important thing is to regain the right to speak. It is secondary to say that he quoted our works in violation of regulations. ”

As Chen Qin explained this, of course he was also making his own calculations in his mind. Now that he understood the plans of these two little girls and their strategies, he could certainly see that this was actually feasible.

But this is their own company after all. It would be fine if the two of them got angry with Aunt Yu and upset the crew, but it would be bad if it affected their own company.

So Chen Qin talked nonsense and planned to guide them to post more of their own things and stop thinking about being angry with others all day long.

As soon as the phone call was over, the two of them suddenly brightened up. Ah Yue said: "Hey, yes, I just said the shape of her clothes was wrong."

"And her clothes are too white. They feel like mourning clothes. They say they are Chinese style, but this kind of costume is not Chinese style at all!..."

The two people were muttering like this, but they soon came up with their own opinions. Then, Chen Qin still had a lot of business cases to talk about, but the two people quickly started to work together, and they would check up on the information. , the drama expert wrote a short composition, and quickly compiled a series of equally 'casual' Weibo posts -

"Thank you all for liking the Chinese style costumes, but here we need to popularize the science. Although the artistic style of the Chinese style series is a modern fashion designed based on ancient costumes, there are some details that I think are still very important..."

"For example, this play should be set in the Sui Dynasty. The male protagonist next to Miss Yu is wearing an open-sleeved cardigan. This should be a style that only became popular in the Ming Dynasty, but during the Tang and Song Dynasties, it was all closed-sleeved... …”

"Although Miss Yu's brocade armband is beautiful in color, the way to wear it is wrong. Brocade armbands in the Tang and Song Dynasties usually wear a skirt first, and then hang the armband..."

"Of course, it is not a serious historical drama after all. We are just casually mentioning it as fans. But we are also fans. I think the audience will like it more if these problems are solved!"

"In addition, Miss Yu is very busy, we all understand, but next time you need to use our pictures, it is best to say hello in advance!"

I posted a Weibo post by the way, instead of directly sending the lawyer's letter as promised, but after it was posted, it really spread among the followers. After the two people posted the Weibo, they kept refreshing it. Back in the classroom, Chen Qin was also watching. After a short period of excitement, the public opinion on this matter was quickly settled——

It doesn't matter that the 'Snack Lady' didn't say hello in advance. After all, the person involved didn't say anything, and most people didn't bother to care about the conflicts of rights and responsibilities.

I could only vaguely tell that the actor himself posted someone else's Weibo without paying attention to the advertiser, but was provoked by the real owner, who pointed out several mistakes in the service on the spot, although it was not a profound one. The truth is, but everyone likes the set of national style promotional pictures and is somewhat interested in these historical backgrounds.

I didn't know at first, and thought that those who filmed movies must be more professional, but now it seems that is not the case - they are both commercial organizations, and on the surface it seems that those who film serious movies are more professional than those who open an ordinary online store, but this situation is obviously not the case. In this way, even if we don’t care who came up with the national style clothing first, but looking at the actual situation, although Ms. Yu looks good-looking, without the advertising team of the online store, her image is really not that good-looking, even in this photo On the surface, it was taken 'by the way' by an acquaintance, so it can't be said that there is anything wrong with it, but while I was playing around with it, I carefully considered which side is better, and the answer seems to be very obvious...

(End of this chapter)