China Entertainment's My Artistic Career

Chapter 290 Domestic animated movies
In the villa of He Hua and Liu Yifei at Purple Jade Villa, Mother Liu and her nanny Aunt Chen were preparing dinner in the kitchen. Liu Yifei was lying lazily on the sofa, watching TV and scrolling through her mobile phone, and making "goose...goose" sounds from time to time. laughter.

The first thing He Hua heard when he walked in was her laughter. He put on his shoes and walked in, curiously asking the two people in the kitchen: "Why is she laughing? She is so happy."

Liu Xiaoli waved her hands to express that she didn't know, and then kicked He Hua out: "Hurry up and wash your hands and get ready to eat. You'll be fine soon."

He Hua walked to the living room and went directly to his girlfriend. He squeezed her into the sofa and put his head next to hers to look at the mobile phone she held up: "What's so happy about it that you're smiling like this?"

Liu Yifei first made room for him so that he could lie down, and then happily shared the news she just saw:

"Didn't the princess and Li Yapeng get divorced? Netizens studied their relationship chart. You don't know, this relationship chart directly includes half of the entertainment industry."

"So, what's so funny about this?"

"The comments from netizens below are very funny. You don't know. One netizen said: Why did Zhou Xun stand in the middle after eating melon for a long time? Hahaha."

So, in the entertainment industry, isn’t it normal for things like this to entertain the public?He Hua just looked at his girlfriend there silently and giggled.

Liu Yifei laughed for a while and saw her boyfriend's expression and punched him hard in anger: "Don't tell me anymore, you have no sense at all."

He Hua complained: "It's obvious that your smile is too low, right?"

"Have you two packed up? It's time to eat." Mother Liu's voice came from the direction of the kitchen.

"Coming." He Hua responded quickly.

During the meal, Liu Yifei also asked about "White Snake: Origin":
"I'm watching a movie being promoted, do you need my help?"

He Hua's hand holding the food paused for a moment, then he swallowed the food in his mouth and refused:
"It's not necessary yet. You can just help post some press releases on your Weibo next week. By the way, where did you get the news?"

"Just put it on your 'Today's Headlines'."

Oh, that's no problem. 'Today's Toutiao' was developed by ByteDance. He Hua is a shareholder of the company. In addition, Youhua will also release some content from time to time. Plus the publicity expenses, Youhua It is normal for Chinese companies to push news frequently.

As long as it's not someone from the company who acts in a shady manner, that's fine.

After He Hua felt relieved, he began to assign tasks to Liu Yifei: "When the movie comes out, we will watch it together, and then you will write an article about your feelings about watching the movie and post it on Weibo."

Liu Yifei was a little happy to hear the first half of the sentence, but when the second half came out, she was so angry that she wanted to twist He Hua's thigh.

Mother Liu patted the table: "Have a good meal. If you need anything, go back to your room and talk about it after dinner."

Liu Yifei could only glare at He Hua hatefully, not daring to make any other move. He Hua lowered his head and laughed.

The entertainment industry in September was also extremely lively. First of all, Princess Li Yapeng was in front, but before the heat was over, Zhang Ziyi and Fan Bingbing met again.

Speaking of which, He Hua and the others were half the reason why these two were working together. Didn't I mention before that some movies were withdrawn during that period due to the strong box office performance of "Super Body", including "One Night" starring Fan Bingbing. surprise".

It didn't take long for them to withdraw. It took half a month to withdraw, and now they are ready to launch.

I don’t know if they were deliberately looking for a topic to save new publicity costs, but the schedule they chose happened to coincide with Zhang Ziyi’s "Very Lucky".

Not only are the two movies similar in genre, but more importantly, the original project "One Night Surprise" was called "Very Surprise" and was taken over by Fan Bingbing from Zhang Ziyi.

Zhang Ziyi had a conflict of ideas with the director and production team of this film, so she gave up. No one can say that this is wrong. After all, everyone has their own preferences. If you don't like it, just don't do it.

But now, it’s really embarrassing for whoever loses.

Zhang Ziyi worked very hard in promoting "Very Lucky" and also used her new boyfriend and new relationship to help increase the popularity of the movie.

As for Fan Bingbing's "One Night Surprise", he didn't do anything and just kept pushing.

Of course Zhang Ziyi was furious and directly posted on Weibo to mock Fan Bingbing: No matter what he does, he likes to follow others and pick up what others leave. Isn’t he used to it?

Fan Bingbing responded very generously: As actors, we have reached our current position through acting skills and hard work, unlike some people who are behind the scenes!
He Hua's comment on this was: "The words are very beautiful. It would be better if there was no bullying behavior."

The result of the two's verbal sparring was that the two films became very popular.

Another big flower that is relatively popular is Zhao V.

Zhao V was nominated for this year's No. 20 China Golden Rooster Award for Best Director's Debut Award for her movie "The Year in a Hurry". Also nominated with her was Su Lun, the director of "To Our Fading Youth". Lu Yang is directed by "Xiu Chun Dao", Qu Jiangtao is directed by "Grandson Comes from America", and Du Jiayi is directed by "Zhuanshan".

He Hua received the invitation to the award ceremony but still didn't go. He stayed at home with his girlfriend and watched it while eating snacks.

What can I say about this Golden Rooster Awards? They are still fooling the audience, and anyone with a discerning eye can see the fooling.

He Hua didn't understand why "Ten Thousand Arrows Pierce the Heart" was classified as a small and medium-cost feature film. Good guy, you can't participate in the awards now if you don't have an investment of tens of thousands?
Since you value investment so much, you should also look at the box office. Not to mention that "Super Body" is too close, but "囧囧" will be fine, right? Doesn't Xu Zheng deserve a nomination for best debut?

Also, how are the awards evaluated?
For Best Supporting Actress, Wang Luodan's "Search" beat Chi Peng in "A Hundred Years of Phoenix", forget it.

Best Actress, Song Jia of "Xiao Hong" actually won the award.

There is a saying that Zhang Ziyi in "The Grandmaster", Yan Bingyan in "A Thousand Arrows Pierce the Heart", and even Zhang Jingchu in "My Shadow is Running" are more worthy of this award than her.

It is worth mentioning that Jingtian was also nominated for this award. When she called He Hua before, He Hua was still wondering whether the Golden Rooster jury would risk the world's disdain and award the award to Jingtian.

Unexpectedly. What are they planning?No money, no money, no fame.

He Hua felt unwilling to accept the Best Actor award for Zhang Guoli. For such a good performance, he now has to share this award with Huang Xiaoming. Isn't this bullying an honest person?Although he has a good relationship with Huang Xiaoming.Not to mention Best Feature Film and Best Director, Chen Kexin's "Partners in China" is indeed good, but look at the names around: Feng Xiaogang's "[-]", Wang Jing's "Thousand Arrows Pierce the Heart", Wang Jiawei's "The Grandmaster" ", "Sister Tao", "A Hundred Birds Pay Attention to the Phoenix", why should he win both of them?
Just because he is from Xiangjiang?
He Hua was angry when he saw the ceremony.

The next day, when he saw Feng Xiaogang questioning the expert judges of Golden Rooster on the Internet, He Hua gave a thumbs up.

When Huang Lan arrived at the company, she muttered, "What's wrong with you? Didn't they also award Lu Yang the Best Director Award for his debut film? Can't you just take the overall situation into consideration?"

He Hua raised his neck and said, "I just can't stand it. A bunch of people are messing around. If they lose the prize, they will be finished sooner or later."

"On Weibo night, we share the cake. Why don't we see you scolding me?"

"Can it be the same? Sina Weibo is a mainland company. It organizes activities and does whatever it wants. You can send them all to the people you like, but the Golden Rooster Award represents Chinese movies."

As he spoke, He Hua pounded the table angrily: "A group of us are working hard to hope that the domestic market will get better and better. As for them, they can spit out the food even when they are fed to their mouths. They are really stepping on the horse."

He Hua felt that he was born too late. If he had accumulated enough strength in the past 20 years, from the 90s to the beginning of the new century, he would have directly won his own award and invited the sixth princess to come to the platform. It would definitely be better than the current Golden Rooster. Unfortunately, I was born at the wrong time!
Huang Lan stopped talking. She didn't really care about these things. She was only interested in things that had an impact on the company's development.

Online, after Feng Xiaogang and He Hua expressed their opinions one after another, netizens scolded Jinji even more fiercely.

Another reason is that "[-]" and "The Grandmaster" were launched by the mainland and Hong Kong to compete for the Oscar for Best Foreign Language Film. "The Chinese Partner" was able to beat these two films to win the Best Director and Best Feature Film. , shouldn’t we change the movie?

Anyway, one of the film bureau and the Golden Rooster judges is blind.

So even though this matter was very popular on the Internet, the Golden Rooster Awards just pretended to be dead and did not seek peace with the leaders or other people. Anyway, the matter will pass after a while. Isn't that what matters on the Internet are like, it is just a temporary trend.

However, they didn't expect that someone would be so petty-minded that he would never forget it, and even bring it up to criticize after a month or two.

On September 9, at the press conference for the promotional video of "White Snake: Origin".

He Hua was sitting in the middle, flanked by Yu Yang, CEO of Lighthouse Animation, and Liu Dan, from the docking project department of Youhua Entertainment.

After the promotional video was played, the media reporters focused their attention on He Hua first, asking questions such as why an animated film was made and what was the original intention of the film.

He Hua understood that the most important thing about this kind of publicity conference is to give reporters something to report on, so he thought about it and said:
"Actually, this animated film was an idea I had before. Before "Zootopia", I was forced to cooperate with Hollywood Blue Sky Studio due to the technical backwardness and lack of talent in the domestic animation field. "

"In the process, we accumulated a lot and learned some production processes of Hollywood animated films. This is our philosophy and we apply what we have learned, so this film was quickly put on the agenda at the beginning of 10."

"Similarly, the investment scale of this movie is basically the same as that of "Zootopia"."

Soon a reporter asked: "Aren't you worried about losing money?"

You must know that the investment in "Zootopia" was 1.2 million U.S. dollars, which converted into RMB 7-8 million. Not to mention that this cost has never been seen in domestic animated movies, it is rarely seen in live-action movies.

He Hua was a little speechless. How could this guy really believe it? Was he boasting too much?

When he hesitated a little and hesitated whether to change his words, Yu Yang on the side had already answered:

"In our opinion, this investment is worthwhile. The biggest problem in Chinese animated films has always been the use of a large amount of manual labor to replace computer rendering. This time we have invested so much to purchase these equipment, which will be available in the near future. The future will reward us, and we will continue to go down the road of domestic animated films."

Oh, it turns out that I have invested in this, so the reporter can understand.

Yu Yang also breathed a sigh of relief in his heart. If the movie failed at the box office, this saving grace should be enough to offset the merits and demerits.

"Director He, what are your box office expectations for this movie?"

When it comes to the movie's box office, He Hua also has some thoughts in mind. If we look at the actual investment of this animated movie, the movie will have to earn at least 6-7 million in box office, because the actual cost of the movie is close to 3500 million US dollars, converted into The RMB is about 2 million.

If we go by the 4 million box office stated on the original film's barrage, this movie will definitely lose money, and it may also be the biggest loss-making project since the establishment of Youhua Company.

It stands to reason that the original work shouldn't have such poor results. He Hua remembers that the barrage also said that there was also a 47 billion "The Devil Comes into the World" in the same period. That animated movie was so good, and the original work could only get it. At a fraction of the box office, the quality of this movie is acceptable.

So He Hua was more concerned that there was a problem with the film's promotion and distribution process.

So if this movie is paired with the publicity and distribution team of Youhua Company, it should be able to achieve a relatively good result.

Of course, we must also take into account the current market and audience's acceptance of animated films. The current film market is still dominated by Hollywood animated films, and domestically produced films are relatively low-income. For example, the Pleasant Goat series basically maintains one film a year and one film after another. Compared with Hollywood animations that are suitable for audiences of all ages, not only is there a gap at the box office, but it is also very inferior in terms of reputation.

Among the non-juvenile animated films, the "Quiba" series has a better reputation. Unfortunately, the film's box office performance was dismal.

The highest-grossing animated film currently released is "Kung Fu Panda 2011" released in 2, with a box office of 6.12 million.

When promoting a movie, He Hua couldn't control whether he was slapped in the face or not, so he thought about it and said directly:

"We have high expectations for the movie "White Snake: Origin", and it is also a Chinese-style animation that favors the aesthetic orientation of our Chinese people. I think the box office of the movie can exceed 6.13 million."

That's right, you don't need to make much money, just take the number one spot on the domestic animated film rankings.

If "Superbody" hadn't knocked "Avatar" from the top of the domestic movie rankings some time ago, the media reporters present would have ridiculed He Hua for his wishful thinking and talking big words.

But now, everyone at the scene feels that this is not impossible. Even if it cannot be achieved, it is still good to regard it as a future goal.

The He Hua family is willing to promote the development of domestic animated films regardless of investment. Of course, they will not be stingy with applause. Everyone quickly applauded He Hua for his goal.

(End of this chapter)