China Entertainment's My Artistic Career

Chapter 291 Operation Mekong

[The pinnacle of domestic animated films "White Snake: The Origin" is released on September 9.27]

"It is reported that the recently popular domestic animation "White Snake: Origin" held a press conference yesterday and released its second trailer."

"In the trailer, the main characters such as Ah Xuan and Xiaobai Xiaoqing from the snake-catching tribe all appear. The emotional entanglements between the characters are complicated and they have no choice but to fight against fate in their own ways."

""White Snake: Origin" is adapted based on "The Legend of White Snake", one of the four major Chinese folk legends, and tells an unforgettable love story of the white snake "Bai Suzhen" in her previous life.

The name of the film’s producer, Beacon Animation, may not be familiar to you, but when it comes to its works, everyone is familiar with it. “Zootopia,” which became a global hit and won this year’s Oscar for Best Animated Film, is Beacon. The animation is jointly produced by Hollywood Blue Sky Studio, so the production of this animated film is completely at the top domestic level.

In addition, let’s talk about the animation scene in the trailer. Bai Suzhen and Xu Xian’s previous life - Xu Xuan are sitting together, looking into the distance, surrounded by mountains under the sunset.Let’s drive the umbrella down from the sky together, through the mist, and bring the dandelions flying among the flowers.The details are very well drawn and very artistic.

The modeling of the characters and the design of the fighting scenes are all the result of meticulous production, and the production team has also well integrated the oriental fantasy color, paired with the dubbing, which is really shocking.

Finally, let's talk about the story. Like "Zootopia", the story of "White Snake: The Origin" is personally written by director He Hua. It is based on one of China's four major folk legends, "The Legend of White Snake", and cleverly incorporates new ideas. .I believe it will definitely live up to the expectations of movie fans.

The movie will be released in major domestic theaters on September 9th. Movie fans must not miss it! "

La Xikang put down the newspaper in his hand, thinking about "animated movies. animated movies", and casually looked at the secretary who was buying tea in the office and asked casually:
"Xiao Zhang, you young people like to watch movies. Have you seen any animated movies in the theater in the past two years?"

The secretary, who was already in his 30s, understood what the leader meant, but he wanted to say that he was no longer young. Anyway, he was definitely not younger compared to the main force entering the theater now. But he definitely couldn't answer the leader's question in this way, so he answered with a smile:

"I occasionally go to the cinema with my wife and children, but mainly I take care of my children and watch Pleasant Goat and Gray Taro."

La Xikang nodded, and after thinking for a moment, he still ordered: "Ask the marketing department to publish a research report on the domestic animation film market in the past three years as soon as possible. I want to see it."

Secretary Zhang quickly agreed.

"By the way, how long did you have an appointment with He Hua?"

"Tomorrow at 10 o'clock in the morning."

Laxukang took off his glasses and wiped them without saying anything.

At 9:50 a.m. the next day, He Hua arrived at the China Film Building. It was still a familiar floor and a familiar office, but the person he faced was no longer the same person as before.

After He Hua arrived, he was ushered into the office by Secretary Zhang. La Xikang was still correcting documents with a pen. When he saw them knocking on the door, he stood up quickly: "Come on, come on, Xiao He, come in and sit down."

"Mr. La." He Hua also said hello with a smile.

After both parties sat down, Secretary Zhang went to prepare tea, and the two briefly chatted:
"You must be very busy recently. I see that you don't look very well. You should pay more attention to rest."

"Fortunately, the main reason is that there is an animated movie coming out. We need to put more effort into promoting it now. It will be fine in a while."

"Yes, I just saw the news yesterday morning." Laxukang turned to Secretary Zhang and said, "Xiao Zhang, find the newspaper I read yesterday morning."

"Is that the name of "White Snake: Origin"?" Laxukang asked He Hua with a smile.

He Hua nodded, somewhat feeling the way to Laxukang.

As expected, after a while La Yukang asked: "Are you very optimistic about the future animated film market?"

"I heard that you invested in an animation production company called October Culture last year."

This hasn’t even set sail yet, do you want to come in and get a share of the pie?He Hua was suspicious.

Tian Xiaopeng found him last year when he was desperate. Of course, it can't be said that he was desperate, because they have been in contact since they founded Lighthouse Animation in 08.09.

He Hua and Yu Yang hope to absorb Tian Xiaopeng's team into Lighthouse Animation. Tian Xiaopeng is eager to see Lighthouse Animation's continuous capital investment and purchase of new equipment. Moreover, Lighthouse Animation has been recruiting talents and has successively arranged for a large number of animation talents to go there. Study in Hollywood.

Basically, it can be said that Lighthouse Animation has become the leading presence in the domestic animation, film and television industry. Especially after the release of "Zootopia" last year, the siphon effect is very obvious, and the speed of talent absorption is obviously faster than in the past.

Nowadays, apart from companies such as Guangdong Original Power Culture ("Pleasant Goat and Big Big Wolf") and Shenzhen Huaqiang Digital Animation Co., Ltd. ("Bear Bears"), which are mainly engaged in TV animation works, there are not many animation film and television companies that have established a large scale. , most of them are studios with seven or eight people. October Culture, which has more than 20 employees like Tian Xiaopeng, is already considered big.

That is to say, shortly after Beacon Animation launched the "White Snake: Origin" project in 2010, Tian Xiaopeng launched the "Journey to the West: The Return of the Great Sage" project within October Culture.

In fact, according to Jiaozi's idea, both parties can do it together. He has always admired Tian Xiaopeng. After all, he is a master who has done the Olympic Games and the animated Spring Festival Gala, so wouldn't it be better to share what he has and learn from each other?
It’s just that Tian Xiaopeng has always been entangled in independent operation and independent creation and has never agreed. It was not until the middle of 12 that "The Return of the Great Sage" had to be stopped due to financial problems, and he went to Lighthouse Animation Yu Yang to ask for help.

This led to the fact that Lighthouse Animation later became a shareholder of October Culture and took over the investment in the "Return of the Monkey King" project.

But now it's a good thing that someone wants to join him in exonerating the market.

So He Hua nodded seriously and talked about his views on this field: "Just look at Hollywood and Japan to see how huge animation, film and television works are. Our technology may not be up to the cutting-edge level of others. , but if it means handing over the market, that will definitely not work.”

"Most people say that there is no soil for animated films to survive in China, but since last year, the country has introduced many industry support policies at the policy level to encourage everyone to create high-quality animated films, which shows that the country is also aware of the importance of this industry."

"I believe that with the support of the state, this market will get better and better."

"As for the many problems in the process, such as cycle returns and so on, I think we don't have to be so anxious."

He Hua's confident and calm posture made Laxukang, who was sitting on the sofa beside him, suddenly feel a little silent.Yes, looking at He Hua's age, he has a lot of time to slowly wait for the seeds to germinate, and he is still his own company. Unlike his position at China Film, which has a tenure and assessment, this kind of long-term unrewarded project will inevitably have an impact. To the whole group's trust in him.

So He Hua can take his time, but it's not feasible for him.

That is to say, his term has just begun. He can consider projects with a cycle of three to five years and try to complete them within his term, otherwise something may go wrong.

No wonder Han Sanping didn't even mention this matter at all. People with a narrow mind would probably think that he was digging a hole for himself.Laxukang thought silently.

However, you can wait until you have done your own research on this matter before making a decision. Let’s get down to business now.

"You should have an impression of the Mekong River incident."

He Hua nodded without knowing why.

"Originally, this kind of project is usually produced by us. Did Mr. Han communicate with you when we decided to shoot?"

He Hua nodded and explained: "Yes, but at that time we were already busy with the "Super Body" project, so Mr. Han found someone else."

La Yukang was speechless. He felt that He Hua was still young and didn't know how beneficial it would be to undertake such a project if it was done well.

So he patiently explained the matter to He Hua: "This kind of project is both an opportunity and a challenge. If you do well, you will be the first choice for such major national projects in the future. Do you understand?"

He Hua was silent for a moment. He was actually not very interested in this kind of movie, otherwise he wouldn't have turned it down when Han Sanping mentioned it. However, this kind of project is indeed very beneficial to the development of the company, especially private enterprises like them. .

In the current domestic business environment, private enterprises face central enterprises and state-owned enterprises and have a great disadvantage in competing for PPP projects.

Central enterprises and state-owned enterprises naturally occupy resource advantages. They not only have many years of accumulation of state-owned assets, but also have many intangible credit advantages.Whether it is bank loan support or goodwill endorsement in bidding and bidding, private enterprises have lagged far behind since their birth.

In order to catch up, private enterprises must work harder than central state-owned enterprises to achieve equal status.

Youhua Entertainment is developing very well now, but if it can take a step ahead in this type of project, it will be a huge increase in the company's brand value and influence.

In addition, if we really complete the process of promoting the country's prestige without preaching, exporting the culture of self-confidence of a big country, making the people cherish peace and stability, and enhancing the people's awareness of national defense, etc., not to mention China Film, even radio, television, and propaganda outlets will be reviewed. Relax appropriately.

He Hua's eyes lit up when he thought of this, but isn't it too late to say this now?Didn't Han Sanping already find Li Ming, Lan Xiaolong and Uncle Gao Qun from Xiaoma to produce it?
Seeing his doubtful eyes, La Xikang sighed bitterly: "Now the government is encouraged to cooperate with social capital to change the previous way of working as both a 'referee' and an 'athlete.'"

"So the Public Security Bureau will soon select the film production company through bidding. This is a breakthrough attempt for them."

"Ah" He Hua was a little surprised, and a smile appeared on his face, but in front of the person involved, he quickly pursed his smile: "Then China Film Group won't do it?"

La Yukang smiled and pointed at him: "You, you must do it, but the chance is slim, so you have to be prepared."

For this project to come out of China Film Group's mouth and put it in front of everyone already shows that the police are not satisfied with their arrangements. They have little hope, so why not be more generous? Anyway, the investment will not be less. It also gives these people within the group a sense of crisis. Don't think that you are still holding an iron rice bowl. If you don't work hard, one day they will not be able to drink the soup.

He Hua nodded thoughtfully.

On the other hand, Yu Dong's news was slower than He Hua's. After all, his old boss had resigned.

After returning to the company, He Hua called Huang Lan to tell her about the matter.

Huang Lan's eyes brightened, and she stood up directly: "I will arrange for someone to prepare the information immediately. Isn't Lan Xiaolong your senior brother? You can communicate with him and understand the work they have done before, and we will get twice the result with half the effort."

He Hua waved her hand to let her go. He had already opened a document and was going to write down the original script in his mind and then delete it.

Regardless of how much work others have done in advance, is it as intuitive as him to come up with the complete script directly?

However, the director's staff should also be carefully considered. To be honest, Lin Chaoxian, who worked on the original film, is definitely a very suitable person.

As for He Hua himself, first of all, he has never been exposed to gunfight scenes. If it were a general gangster gunfight, he thinks he would be fine. But there are many tactical applications in "Operation Mekong", like in the movie The first rescue activity in the 'Three No Matters' area was CQB tactics (indoor close combat), followed by jungle operations.

There is a lot of knowledge involved in the mutual coordination of actions, deployment and control, personnel scheduling, sniper points, mutual cover and advancement among team members, but He Hua didn't understand it, and he had never been a soldier.

Yes, he could learn to take his time by following the original scenes in the player, but after all, it is not as convenient as finding someone familiar. It would be better if there could be some sparks in the middle to improve the quality of the movie.

Lam Chiu-hsien is very good at gunfight movies. His famous works include not only "Beast Detective" which won the Academy Award, but also "G4 Agent". He then filmed "The Witness", "The Informant", "Dragon Showdown", and "Counterattack". , it’s all about family love, friendship, action and gunfights.

In addition, he also has a movie "Heavy Special Forces" which describes the special operations team. He should be a top military enthusiast.

In the original work, there are pursuits in alleys, high-altitude crossings in buildings, CQB tactics, close combat, and even a high-density fire battle royale of helicopters vs. sea speedboats in the end. In addition, there are ubiquitous street scene car chases and powerful explosions. It can be said that Lin Chaoxian was able to capture all the gunfight scenes that he could imagine in his mind.

Of course, he also has shortcomings. He does not do a good job in empathizing with the country's emotions. The method of showing the main theme at the beginning and end of the film is too monotonous (news network + advertising posters), and the final jungle tunnel battle was also very average.

However, these can be solved through scripts and professional help. When hiring people, the most important thing is to look at their strengths.

There is no rush to contact anyone now, it will not be too late to wait until the bidding results come out.

(End of this chapter)