Healthy basketball, starting from eating the old Lakers F4

Chapter 38 School District Room Basketball, Surrounded by Good People
Duane officially signed the contract with Nike, and the $110 million was quickly credited, along with Nike stock worth $990 million.

Over the next six years, Dunn received at least $110 million in cash every summer and $990 million worth of Nike stock.

Although, in addition to the sneaker contract, Duane also signed a supplementary agreement on stocks with Nike.

According to the agreement, in the next 10 years, Dunn will not be able to realize these stocks.

However, Duane had intended to hold Nike stock for a long time.

On the one hand, it is to maintain a close distance with Nike, on the other hand, it is also for investment and to pay less tax.

The sneaker contract is directly paid in cash, and the personal income tax will be paid at that time.

But if you convert it into stocks and sell the long-term held stocks in the future, you will pay capital gains tax.

The state tax in Los Angeles is relatively high, the federal tax is California tax, personal income tax is almost 50%, and capital gains tax is only 20%.

Holding stocks and making profits through stocks has become the most common means of tax avoidance for the rich.

In other words, James's seven-year, 7 million contract, even if he does not pay the agent's commission, will only receive 9300 million after tax.

Dunn's 8700 million contract, even if he does not count the 1200 million bonus and stock appreciation, will definitely earn 5900 million by then, which is at least 900 million more than James.

What's more, as a small shareholder who is willing to stay and fight side by side to give Nike a helping hand.

Dunn's status in the minds of Nike executives is undoubtedly heavier than that of James, who is currently in a stranger relationship.

After becoming a shareholder of Nike, Duan's NBA career will undoubtedly go more smoothly.

In other words, just after signing at the Staples Center in the morning, Duane came to the Staples Center in the afternoon, dressed in suits and leather shoes, and attended the sneaker signing press conference jointly organized by the Lakers and Nike.

This time the movement was not small, not only ESPN sent people over, but even ABC and TNT also came with people and equipment.

In addition, "Sports Illustrated", the vanguard advocating James, also sent a commissioner to come, and afterwards deliberately made an appointment with Dunn for a separate interview.

Originally, Dunn was just a shooting star, because of the stunning performance in the Long Beach Summer League, the North American fans were slightly shocked for a while.

However, after this battle, not only fans on the east and west coasts remembered Duane's name, but fans across the United States also knew that Duane had become a popular fried chicken in the 03 draft.

At the press conference, although Nike did not announce the specific amount of the contract, it also revealed that this is an unexpected sky-high contract.

When taking questions from reporters, Duane also revealed that he not only joined the Nike family as a spokesperson, but personally had great confidence in Nike, exchanged some Nike shares, and became a minority shareholder of Nike.

After the news came out, Nike's stock price rose steadily, and its market value rose by as much as 8000 million in one day.

This shows that American investors are optimistic about the Chinese market!

Even though Nike's stock price continued to fall due to the Kobe Bryant scandal, the signing of Duane directly brought the stock price back up.

……

By the way, after the press conference, Du En thought that nothing would happen to him.

I just thought that I had a huge sum of money in my hand, so I should buy a luxury house.

However, with the help of the Lakers' connections, he inquired about the price of the mansion in Beverly Hills, but in the end he could only hold back.

Dunn changed to buy a small villa to live in Irvine, a recently emerging white community.

The upsurge of Chinese immigrants to Irvine has begun these years. Although Irvine is still [-]% white and [-]% Asian, the proportion of Chinese is rising.

Among the Asians in Irvine, Koreans accounted for the majority. In recent years, the Chinese came later, followed by Indians.

And because Irvine is a dream place for new immigrants, the Chinese community does not have so many compatriots from Hong Kong, Macao and Taiwan and survivors of the previous dynasty, so they basically all speak Mandarin.

There is no pressure for Du En to speak English at work, but if he can hear Mandarin in life, he will naturally feel more comfortable.

Especially when we go to the Chinese restaurant in the community to eat, even those who wash the dishes are petty bourgeoisie who sold the old courtyard house, immigrated here, and then maintain the yearning for a better life every day, which will give Du En a sense of accomplishment .

In order to have a relaxed and happy mood every day, Du En finally spent 42 US dollars to buy a six-bedroom and six-bathroom school district house located in a Chinese community with good teaching resources nearby.

Who would have thought that before the brothers started playing basketball, the school district basketball would be played first.However, Du En doesn't even have a regular girlfriend, let alone father and son playing in the NBA together.

After buying the house, Du En didn't have much money left on hand, after all, he still had to pay taxes.

Just when Duane was about to ask the Lakers to withdraw some salary in advance, the Lakers took advantage of Duane's signing with Nike, took advantage of the opportunity to attract a group of sponsors, and then found a few endorsements for Duane.

Ever since, Du En is no longer short of money!
Every offseason is the time for teams to attract investment and sign contracts with sponsors.

Therefore, usually the team signs a long-term contract with the head star, which also affects the team's market value and the team's sponsorship revenue in the next few years.

Warriors owner Lacob is generous to Curry and competes for the championship despite the super luxury tax every year. That's because Curry can indeed make money.

Not to mention the market value of the team, the amount of sponsors alone is two to three billion every year.

The U.S. dollar is still relatively valuable these days, and the Lakers' annual sponsorship income is only 4000 to [-] million.

Ticket revenue is only 6000-[-] million including the playoffs, while the team's total operating expenses are around [-] million.

Because of O'Neal and Kobe's large contracts, the team's operating costs are rising.

In order to fill this hole, the Bass family naturally wanted to start with sponsorship and tickets.

Originally, building the Lakers F4 lineup can effectively attract the favor of sponsors, and it will also help increase ticket prices in the new season.

Who knows, before the Lakers signed Payton and Malone, something happened to Kobe.

Now that the Eagle County prosecutors have filed an appeal, Kobe is at risk of being imprisoned, and the Lakers have suffered a lot of losses because of this.

Fortunately, Du En suddenly appeared.

Old Bath originally intended to use Chinese players to attract Chinese sponsors.

However, this time it was a mistake. Duane's outstanding performance and Nike's continuous promotion made Duane gain a lot of fame and commercial value as soon as he entered the NBA.

The sponsors who were originally discouraged by the Lakers because of Kobe, returned to the negotiating table again.

It's just that there is one more requirement this time. In addition to signing with the Lakers, I also want to sign a separate contract with Duane.

Obviously, many domestic brands in the United States also want to be like Nike, either using the gimmicks of Chinese players to raise their stock prices, or they want to enter the Chinese market to make money.

Dunn previously signed a contract with the Lakers and handed over the agency rights for commercial endorsements to the Buss family.

Although it still needs to be approved by Du En in the end, it is always possible to call people over, make an appointment at a table, and talk together.

Du En received a call from Bass Jr., saying that someone was looking for him to represent him.

Knowing that the brand has been screened by the Lakers and is planning to sponsor the Los Angeles Lakers, I guess there won't be any big problems.

Of course, to be conservative, I still added a unilateral termination clause like the Nike contract.

And because the endorsement contract is not big, basically only a million a year, Du En took the cash directly and didn't ask for any more shares.

In short, Du En, who had just been short of money, suddenly became rich again.

"Huang Bo is right, when you become famous, you will be surrounded by good people!"

Lying in his new house with a new car parked in the garage, Duan felt quite emotional.

(End of this chapter)