director of the millennium

Chapter 131 "Your Name" is scheduled to be released, a novel way of publicity!
During the Spring Festival of 2004, Wu Yuan was not happy.

To be precise, he will not be happy every Spring Festival.

Friends have their own homes to return to, and their own relatives to reunite, but Wu Yuan can only guard the courtyard alone, eat reunion dinners and watch the Spring Festival Gala alone.

Even this year’s Spring Festival Gala was not as good as in previous years.

Uncle Benshan's classic sketches such as "Water Delivery Man" and "Selling Kidnappers" are still a bit less interesting.

On the other hand, Guo Da and Guo Donglin's "Good People Don't Discount" was quite funny and made Wu Yuan laugh for a while.

It's just that this lively Spring Festival has nothing to do with him after all.

On the second day of the Lunar New Year, after friends visited one after another to leave relatives and pay their respects, Wu Yuan boarded a flight to the United States and left Huaxia, which was in the festive atmosphere of the Spring Festival.

After five months of long post-production, the special effects of "Your Name" were finally completed.

The reason why it was done so slowly was not that it was difficult, but that Industrial Light & Magic did not have enough manpower.

After all, Wu Yuan jumped in the queue. Even if he only did a little more than one minute of special effects and one or two hundred special effects shots, Industrial Light and Magic only assigned him a few special effects artists and not many rendering computers.

So I dragged my feet and worked for a small five months to complete it.

Wu Yuan came back to America to inspect the finished product.

The effect is not bad.

As one of the top special effects companies in Hollywood, Industrial Light and Magic's level is still very good, and Weta Digital can stand shoulder to shoulder with it.

For a team that can make a large-scale sci-fi movie like "Independence Day", it is definitely not a problem to make scenes such as meteorites and meteor showers.

After watching the entire film, Wu Yuan paid the final payment with satisfaction, and returned to the country with the original tape of the film.

The first thing I did when I returned home was to find China Film Group.

Although it is still during the Spring Festival holiday, with Han Dong's status and status, there is no holiday to speak of.

On the eighth day of the Lunar New Year, Wu Yuan made an appointment with him at the China Film Office.

Still the same, first watch the finished film in the viewing room inside China Film Group.

It's just that compared to Wu Yuan's previous "science fiction movie" "The Night the Comet Came", his "Your Name" this time has a different sense of shock.

"Director Wu, you are awesome." After watching the 106-minute movie, Director Han held it in for a long time before uttering this sentence.

He said a little excitedly: "This should be the first special effects blockbuster in China, right?"

Yes, although the special effects scenes of this movie are less than 2 minutes in total, but meteorites fall from the sky and destroy villages. This can be regarded as a "special effects blockbuster".

China's special effects movies started late, and it can even be said that they haven't started yet. Naturally, the standards cannot be the same as Hollywood.

But Wu Yuan did not agree with Han Dong's statement, "This is not a special effects blockbuster. "Pirates of the Caribbean" didn't even dare to call itself a special effects blockbuster."

"My "Your Name" is a youth romance movie. When the time comes for China Film to announce and release it, you can't sell it like a sheep!"

Although Wu Yuan planned to make a trailer of these few special effects scenes and release it online, he did not dare to use the gimmick of a "special effects blockbuster" when promoting it.

The banner of "youth love movie" must be clearly displayed, and all publicity should be centered around this point.

"High school students, romance movies?" Director Han murmured hesitantly, "Isn't this radio and television unacceptable?"

"Why not?" Wu Yuan smiled slightly: "When I submitted the script for review before, the General Administration passed it without any guidance."

"Han Dong, although the hero and heroine of this movie are high school students, they didn't fall in love, they just swapped bodies in a dream."

"At the end of the movie, when they finally met again in the capital, it was already three years later, and I also left an open ending, but I didn't say that the two fell in love after they met."

"Well, when we promote it, we can promote it under the banner of "Youth Campus Movie", and we won't talk about love."

As we all know, in China, many "bottom lines" are flexible.

If you were an ordinary director and wanted to make a school romance movie, it would definitely not work, the General Administration would not be able to pass the review for you.

But if you are Zhang Yimou or Wu Yuan, then there is something to talk about the bottom line.

Wu Yuan did not clearly tell the audience in "Your Name" that the hero and heroine are a pair of lovers or lovers.

The core point of this movie is a rescue that spans time and space.

In fact, in the original movie, the hero and heroine did not pierce the window paper to confirm the relationship between lovers, it can only be said that they like each other.

Is this an advertisement for puppy love?
If it is made by other directors, then forget it.

If it was shot by Wu Yuan, then it doesn't count.

Anyway, when Wu Yuan submitted the script to the General Administration, it was unimpeded, and the green light was given all the way, without changing a single word.

A leader from the General Administration also praised him for the good ending. The hero and heroine met again three years later, leaving a space for the audience's imagination.

As a person in the system, Director Han naturally knows everything.

"That's right, since the General Administration has no objections, then I don't have to worry about it."

"When is it planned to be released? Will the promotion work start now?"

Wu Yuan nodded: "The sooner the better. I want to release it as soon as possible before this winter is over, and while high school students and college students have received red envelopes during the Spring Festival and have some spare money."

"Let's set the file at the beginning of March, how about March 3st?"

Again, there is no schedule for mainland movies now except for the Lunar New Year period.

Summer vacation is still far away, so Wu Yuan can only choose to release it in March.

Of course, the advantage of not having a popular schedule is that there are not many movies released every month, and there is no need to compete for film scheduling, and Wu Yuan is not afraid to compete with other directors for film scheduling.

"Director Han, have you finished the posters I asked you to prepare last time?" Wu Yuan asked again.

"It's all done. As long as you give an order, it can be rolled out in bus stations, subway stations, and large squares in first-tier cities across the country."

Speaking of this, Director Han also became excited.

The scale of publicity that Wu Yuan will do this time is very large.

It is basically the same as the promotional momentum before the release of "Heroes" (referring to the mainland). Light and Shadow Times spent 1000 million yuan for this!
Except for "Hero", no movie has ever spent so much publicity.

In order to cooperate with Wu Yuan's publicity plan, China Film Group helped to contact the poster factory, and helped to set up a line with the government of the first-tier cities.

After all, bus stops and large squares are basically built by the government, and it is easier to contact China Film Group for advertising positions in this area.

But after this experience, if you want to make such a publicity in the light and shadow era in the future, you can contact it yourself.

"Okay, as long as the poster is ready." Wu Yuan nodded in satisfaction.

The propaganda methods of mainland movies these days are really super primitive, and they haven't even learned the three tricks of Hollywood.

For 99% of mainland movies, when they are released, they just hang a poster in the movie theater, which is considered publicity.

The remaining 1% will focus on publicity and do some online and offline marketing.

The reason why "Hero" is the first blockbuster in China is not only because of the large scale of shooting, but also because its publicity level is also comparable to that of Hollywood blockbusters.

"Hero" is the first mainland film to put up posters everywhere in major cities, put up trailers in squares, and distribute advertisements everywhere on the Internet.

And now for the second sip of soup, Wu Yuan has to taste it first.

Moreover, the promotional posters he prepared were different from the simple and crude propaganda methods nowadays.

After confirming the release date with Director Han, Wu Yuan returned to the company and summoned the company's publicity department to contact China Film to prepare for local promotion.

Several employees who Wu Yuan specially hired from Zhongguancun to be in charge of online propaganda work were also called back to the company urgently.

During the Spring Festival, the overtime pay was tripled, and everyone did not complain, and immediately devoted themselves to work.

February 2st, the eleventh day of the first lunar month.

The festive atmosphere of the Spring Festival has gradually faded in big cities, and there are more pedestrians wearing red and green on the road.

Most industries have resumed work, only the majority of students are still enjoying their winter vacation.

Ye Xingmei is a sophomore in Beijing Teachers College. Today she made an appointment with a few classmates and planned to go to a newly opened ice skating room in Xicheng during the holiday.

Ice skating is now one of the favorite sports for high school students and college students. Every holiday, the skating room is full of young people skating.

Fearing that she would be late and run out of shoes, Ye Xingmei hurriedly left home after ten o'clock in the morning and waited for the bus at the bus stop not far from her home.

After waiting for seven or eight minutes, the No. 8 bus she wanted to take did not come.

Ye Xingmei looked around boredly, and soon, she noticed a poster on the bus plate that she hadn't seen before.

Two young and beautiful men and women are lined up on both sides of the poster, with their backs facing each other.

The man wears the very fashionable bangs hairstyle, while the woman's shoulder-length hair hangs behind her shoulders.

Both of them were wearing school uniforms, but their backgrounds were different. The boy's background was in a big city, but the girl's was on a hillside.

What's more, the school uniforms they both wore were different. The boys' school uniforms looked like the style of the capital, imitating Japanese school uniforms with shirts and trousers, while the girls wore worn-out "face pocket" sports school uniforms.

Although she could only see their backs facing each other, Ye Xingmei felt that both of them must be good-looking and have a good temperament.

But that's not what attracted her.

What really attracted her was the line of big characters separating the two of them in the middle of the poster.

"No matter where you are in the world, I will definitely go to see you again."

This line of characters is vertical and written in a thin gold font, which just separates the two people in the poster, one left and one right.

And on the header of the poster, there are two horizontal titles written on it.

""your name""

"March 3st, let's watch it together."

At the bottom of the poster, there are also two lines of horizontal subtitles.

"Director Wu Yuan's latest work."

"Starring actors: Hu Ge, Liu Yifei."

Seeing these two lines of subtitles, Ye Xingmei immediately knew that this was a movie poster.

She knows the director Wu Yuan, last year she and her classmates went to the cinema to watch "Pirates of the Caribbean"!
Wu Yuan is a director who can direct super blockbusters in Hollywood.

Ye Xingmei doesn't know much about film art or the three major European film festivals, so in her opinion, Wu Yuan is more powerful than the director of "Hero" Zhang Yimou.

Zhang Yimou's "blockbusters" are only Chinese-language movies, while Wu Yuan's blockbusters are released worldwide!
For such an arrogant director, a new movie was about to be released in China, and it seemed to be made by Chinese actors. Ye Xingmei was immediately moved.

Especially the sentence in the middle of the poster, after she read it silently in her heart, she really felt very romantic.

Wherever you are in the world, I will definitely see you again.

Ye Xingmei, who is in her youth, really has no resistance to this kind of romantic copywriting.

The 12 bus has arrived.

Finally, she took a deep look at the poster, remembering the words on the poster and the release date of March 3, Ye Xingmei got on the bus.

She planned to tell the students about the movie when she arrived at the skating room!

Magic City, Xuhui.

As the country's leading economic city, the economic conditions of residents in Shanghai are generally much better than those in inland cities.

Computers, which are not yet popular or even rare in inland areas, are already a common household product in Shanghai.

Chen Wei, who is a freshman this year, is a senior netizen.

During the Spring Festival, a nationally festive day, he did not go out to play with his friends. Instead, he locked himself in his room and surfed the Internet on the big-ass desktop computer his parents bought him.

At the beginning of 2004, the Internet ecology in the Mainland was relatively primitive.

Although the number of registered QQ users has risen to 2 million, most netizens have no other way to spend their time except chatting in chat rooms, browsing forums and playing games online.

The first mainland video platform will not be established until November, which is LeTV.

However, there are no professional video websites, which does not mean that there are no videos published on the Internet.

Now many forums have access to the function of uploading videos, and users can upload and share some videos taken by themselves with DV to the forums.

In recent days, a video has been spreading wildly in major domestic Internet forums and has been forwarded among QQ friends.

This video is the movie trailer for Your Name.

Watching movie trailers on the Internet is definitely an extremely novel experience for mainland netizens.

Not many movies even make movie trailers these days!
The last movie trailer was "Hero", and the trailer of "Hero" was only shown on TV!

Watching movie trailers on the Internet is a very novel experience!

Chen Wei was attracted by this interesting event.

It doesn’t matter whether the trailer itself is good or not. The main thing is that the act of watching the trailer on the Internet is really interesting.

Chen Wei clicked on a link sent by a QQ friend, and entered a forum discussing movies.

Click on a post on the top of the forum, and a flash playback page immediately pops up.

Because Chen Wei's computer had flash decoding software, the video started playing smoothly after the buffer icon rotated a few times.

As soon as the trailer opened, it was a picture with a height at least in the stratosphere. A huge meteor pulled a brilliant tail flame and flashed across the camera.

"That day, a once-in-a-thousand-year meteor shower came."

"Everything is like a dream."

As Hu Ge muttered, the camera followed the meteor falling to the ground.

At the beginning, it was such a cool picture that deeply attracted Chen Wei's attention.

Is this a picture that Huaxia movies can have?
Chen Wei, who is well-informed and has watched many Hollywood movies (although they are pirated discs), was shocked on the spot.

His eyes were glued to the screen.

The comet in the picture passes through the clouds and appears in the sky.

As soon as the camera turned, a girl on the ground, wearing the costume of a Southwestern minority, looked up at the meteor shower across the sky, with a captivating smile on her face.

"So beautiful!"

Chen Wei and the girl sighed at the same time.

But the girl in the trailer laments the beautiful meteor shower, while Chen Wei laments the girl's face.

"Isn't this Wang Yuyan!" Chen Wei was stunned for a moment before realizing that he knew this girl!
There was no time for him to think too much, and the compact trailer screen quickly jumped to a somewhat dilapidated small room.

Hu Ge, who was sleeping in his pajamas, suddenly woke up and sat up.

The background BGM also began to enter, and a prelude music full of pop rock flavor sounded.

"After class? Sorry, I'm going to work part-time."

"Enough of this small village, I must be reincarnated as a handsome man in the capital in my next life!"

The scenes in the trailer keep jumping, one moment is the scene of the hero living and working in the capital, and the other is the scene of the heroine cooking, going to school and playing basketball in the countryside.

Chen Wei began to feel that something was wrong.

Especially when I saw Liu Yifei jumping up in the trailer and shooting the ball chicly, it caused the male student sitting opposite to look like a pig.

Just when he was wondering, the answer appeared.

Liu Yifei, standing in front of the mirror with her ponytail tied, murmured to herself, "Speaking of which, I've been having strange dreams recently."

"In the dream I seemed to be another person."

The screen of the trailer began to jump rapidly again, and the life fragments of the two exchanging lives appeared in fragments.

From being confused at the beginning, to gradually unbelievable.

"Could it be?"

"We swapped bodies in a dream?"

At this point, the trailer stopped abruptly and the screen went black.

Just when Chen Wei thought the trailer was over and picked up the mouse to close the video, the screen suddenly lit up again.

It's still the comet at the beginning, but this time it's from a frontal perspective.

The comet, covered in flames and tail flames, came straight towards the camera in a daze, getting bigger and bigger.

A sense of oppression and tension rose from the bottom of Chen Wei's heart.

This shot is too real, this comet, no, the meteorite looks completely real, as if a meteorite is about to fall on his face.

Just when the meteorite was about to hit the camera, the picture went black again.

This time it's really gone.

An end credits light up.

"Directed by Wu Yuan"

""your name""

"March 3st, let's watch it together."

(End of this chapter)