director of the millennium

Chapter 132 The Propaganda Effect Explodes! "The Butterfly Effect" Fixed Angle

The one-and-a-half-minute preview made Chen Wei full of doubts.

The previous plots are easy for him to understand. It seems that for some special reason, a boy in the city and a girl in the countryside will switch bodies to experience each other's life.

And both brought some jokes and troubles to each other's lives.

But why did the camera change in the end to show a falling meteor?

This made him confused and didn't understand.

But this shooting star is so realistic!
Chen Wei, who has rich experience in watching Hollywood blockbusters, has to admit that this special effects shot is not inferior to Hollywood blockbusters.

It may even be done by a Hollywood company. Chen Wei does not believe that there is any special effects company in China that can produce such awesome movie special effects.

Just for this special effect, you must go to the cinema to watch it!

And Chen Wei knew Wu Yuan.

Among the vast number of high school students and college students, Wu Yuan's popularity is still very good, which is mainly due to the two movies "The Night the Comet Came" and "Pirates of the Caribbean".

Although the combined box office of these two movies is less than 1 million yuan, there are not an average number of students who have seen pirated copies.

Wu Yuan's new film is still very appealing among the student community.

After watching the trailer, Chen Wei casually scrolled down the post, and the dense replies and comments came into view.

"This is a movie made by a Hollywood-level director. You must watch it!"

"Men and women swap bodies. This gimmick is interesting!"

"Is this director Wu Yuan the same Wu Yuan who filmed "Pirates of the Caribbean"?"

"It's him! He also filmed "The Undertaker" and won the best director in Berlin. He is a very good director!"

"No matter how awesome is Zhang Yimou?"

"It's really better than Zhang Yimou, ten Zhang Yimou combined, the box office results are not as high as Wu Yuan!"

Seeing the discussion among netizens gradually go awry, to the point of debate about whether Zhang Yimou is the best or Wu Yuan is the best, Chen Wei felt a little amused.

He also tapped on the keyboard and sent a comment.

"I don't know who is better, Zhang Yimou or Wu Yuan, but this movie is definitely a must-see! This is a movie made by the fairy sister Wang Yuyan!"

He had just posted this comment, and after refreshing it, someone immediately responded.

"What is Wang Yuyan, her name is Liu Yifei, she is only 16 years old this year!"

"I don't know the two actors, but they both acted very well after watching the trailers. They look like high school students. If you have money, go and see them."

"Fans of Liu Yifei, please pass on "Yifei Xianju" to the left, that is where her fans gather."

Chen Wei read the comments with relish, and even searched the "Yifei Xianju" forum, and learned about Liu Yifei, a new star.

Not just him.

Raise your gaze, and you can see that there are countless mainland netizens who are surfing the Internet at this time, almost half of them are watching the trailer of "Your Name".

In 2004, it was the period when domestic Internet cafes exploded and the number of Internet users exploded.

At this time, most ordinary people are not so extravagant as to buy a computer for home use just to surf the Internet.

Every Internet cafe that has opened is almost full of netizens who come to surf the Internet.

The Internet fee of [-] cents or [-] yuan per hour allows them to experience the novel world of the Internet at a very low price.

In the Internet cafe, almost half of the computers in every row were playing the trailer of "Your Name".

There are even many netizens who have no money but still come to the Internet cafe to watch other people play games, and they all gather around and watch together.

"Hey, isn't this Wang Yuyan?"

"This meteor shower is so beautiful!"

"Is this meteorite made of special effects? It's too realistic!"

"Holy shit, men and women swap bodies, this setting is interesting, if I can swap bodies with women, I can't even think about it"

"Is this a romance movie?"

"That's right, swapping bodies thousands of miles apart, isn't this a love that spans space?"

"Hehehe, this heroine is so beautiful, it's worth seeing!"

In every Internet cafe, there are endless discussions about the movie "Your Name".

In this era when online entertainment is still relatively barren, being able to release a movie trailer on the Internet is enough to make most netizens interested in watching it.

And how many netizens were there in 2004?

9400 million people.

Among them, there are nearly 24 million Internet users under the age of 5000.

Coincidentally, the movie "Your Name" focuses on young people. Young people aged 16-28 are the main target of this movie.

It is now 2004.

Pork hind legs in first-tier cities already cost more than eight yuan a catty.

A movie with an average ticket price of 30 yuan is no longer an unbearable burden for young people (first-tier cities).

Even high school students and college students can definitely save enough money to buy a movie ticket for a month.

For young people aged 20-28 who are already working, 30 yuan is not a burden.

The entertainment method of movies is also respected and loved by young people today, and it is becoming popular among young people.

Inviting the girl you love or have a crush on to watch a movie has become the first choice for young people to date or pursue each other.

As long as 9400 million people are attracted by the trailer to watch "Your Name" in theaters, excluding minors among the 500 million netizens, the box office of this movie will be 1.5 million!

Moreover, the publicity and distribution work of "Your Name" is not just done on the Internet.

The real large-scale publicity is still in the offline battlefield.

In major cities across the country, as long as there are movie theaters, the posters of "Your Name" are posted on the bus stops.

In major first-tier cities, billboards on large squares have also been replaced with "Your Name" movie posters!

These movie posters are all different.

Some are the same as what Ye Xingmei saw, while others have different copywriting and different backgrounds.

"No matter where you are in the world, I will definitely go to see you again."

"Just remember your name, no matter where you are in the world, I will definitely meet you."

"If we meet, we will recognize each other at a glance."

"Even if I don't remember your name, I will always look for you desperately."

"Twilight, neither day nor night, it's my hard work but I can't see your face clearly."

"I can't remember your name, but I still want to find you."

These posters are all full of youthful taste, very small and fresh, and the copywriting is full of sentimental literary atmosphere.

After 20 years, such copywriting may become commonplace, and even a little annoying and indifferent.

So pretentious!
But at a time when writers of sentimental youth literature such as Guo Xiaosi and Annie have not yet shined, these copywritings are too attractive to the attention of contemporary young people.

Almost as long as young people have seen the poster, it will be difficult to forget the pictures on the poster and the copywriting that will be deeply remembered after reading it once.

Pretentious is right!
Young people nowadays, just like this!
Through online and offline joint offensives, the movie "Your Name" quickly exploded among young people in the mainland.

In schools, factories, and office buildings, there are young people discussing the trailer of the movie "Your Name" everywhere.

Whenever I meet people, I ask each other: "Hey, have you watched the trailer of "Your Name"?"

Different from the middle-aged market that Feng Dao focuses on, Wu Yuan mainly targets young people.

Because young people represent the future!

Three years later, five years later, this group of young people will step into the society one after another, or become the backbone of the society. They just happen to be the main force of moviegoers after the explosion of the mainland movie market!
Wu Yuan wants the future even more!
So he chose such a youth fantasy movie.

Now it seems that the effect is very good!

"Director Wu, all the forums on the Internet are now discussing our movie!"

"The theaters are also very confident in our movie, and the number of reserved copies is now 200!"

"China Film Group is still working overtime to make copies. It is estimated that 300 copies of "Your Name" will be produced this time. By then, all cities in the mainland will be able to see this movie!"

In the office of Light and Shadow Times, assistant Xiao Zhang is reporting the recent announcement to Wu Yuan.

In general, the form is not a small good, but a great one!
Although among middle-aged people, this movie has almost no publicity effect.

Middle-aged people over the age of 30 are also not very interested in the interpenetrating story of two high school students.

But among young people, this movie is a complete hit.

And seeing the popularity of "Your Name" on the ground and on the Internet, theaters around the world have naturally raised their expectations for this movie.

Since the opening of the mainland theater market in 2001, more than [-] movie theaters have been built across the country in the past three years.

Well, China is so fast!
In 2002, "Hero" covered mainland theaters, and only 200 copy discs were enough.

But when "Your Name" was released, 300 copy disks were needed!
The increase in theaters alone shows that the current mainland film market has expanded by one-third compared to when "Hero" was released!

Although "Your Name" targets a different group of moviegoers than "Heroes".

But Wu Yuan believes that even if this movie can't get over 2 million box office like "Hero", at least it can get over [-] million box office results!

This year is the beginning of a wave of mainland movies breaking [-] million at the box office.

Since official box office statistics began, there have been only two movies in the Mainland that have grossed over [-] million yuan.

One is "Life and Death", which organized a large-scale viewing.

One is the exaggerated 2.5 million in "Hero".

But this year, there will be "Ambush from Ten Sides" and "A World Without Thieves", two mainland movies with a box office of over 1.73 million, plus "Kung Fu", the annual champion of the mainland with a box office of [-] million!

So far, the mainland film market has entered the fast lane, and it continues to break box office records every year, setting new highs repeatedly.

And "Your Name" will be released before these movies are released!
Wu Yuan wants to take a seat at the No. 3 box office spot in the Mainland!
In fact, more than 1 million box office is a loss for Wu Yuan
The production cost of "Your Name" alone is 6000 million, and at least 1.5 million at the box office is considered a breakeven.

Of course Wu Yuan would not only count on the mainland market.

"Have the theaters in Japan and South Korea been contacted?" Wu Yuan asked again.

"China Film has already helped to bring the project together. Based on the experience of "The Embalmer", theaters in Japan and South Korea are still willing to introduce "Your Name"."

"Also, I heard from the person in charge of China Film Group that after watching the samples, theaters in Japan and South Korea are very optimistic about this movie, and think that this movie will be very popular in Japan and South Korea."

"Especially the representatives of Japanese theaters. They even hope that Director Wu and the leading actors can go to Japan to hold a premiere and appear on some programs to promote it."

"The Japanese representatives are willing to do their best to promote the film in Japan and guarantee the release schedule. I hope Director Wu can cooperate more with them."

Wu Yuan nodded with satisfaction: "This can be discussed. When the time comes, I can take the main creator to Japan for promotion."

Japan is now the second largest box office market in the world!
Hollywood blockbusters of later generations, even Marvel movies, can attract leading actors to come to China for a grand premiere, why Wu Yuan is not willing to go to Japan for publicity?
He intends to treat the Japanese market as his own back garden!

Even Wu Baige's "Red Cliff", Wu Yuan is wondering whether he should snatch it up and shoot it when the time comes.

If this movie is changed, there is still something to be saved. It is really a waste to shoot Wu Baige!

Why not take pictures of him and expand his influence in Japan!

"Then I just reported it to China Film?" Xiao Zhang confirmed.

"Let's just report like this, but we won't be able to find time to go to Japan until the domestic propaganda is over." Wu Yuan nodded, and then said: "By the way, how is the preparation for "Butterfly Effect" going?"

"Director Wu has already started casting." Xiao Zhang opened the notebook he carried with him, found this page of "Butterfly Effect" work, and reported:
"As soon as the Spring Festival is over, director Wu is already preparing to set up a crew and select suitable actors at the same time."

"However, because the leading actors in this movie all need actors in three stages: childhood, youth, and youth, it was not easy to choose."

"Currently, director Wu has only confirmed a child actor named Zhang Yishan as the male lead in his youth, and Yang Ni'ao as the heroine in his youth."

"The most important starring role in youth has not yet been determined."

"Director Wu wanted to invite Chen Kun to play the role, but Chen Kun declined. Now he has set his sights on Xia Yu and wants to invite Yuan Quan to play the young heroine."

"As for the actors in their childhood, Director Wu heard that Yuzhong TV produced a TV series called "Happy Planet."

"The leading actors in this TV series are all five or six-year-old actors, so he is contacting the crew to try it out and see if there are any suitable ones."

Wu Yuan nodded while listening.

Wu Ershan's casting is interesting!

Zhang Yishan and Yang Zi got together.

The male and female protagonists are still a real couple, Xia Yu and Yuan Quan.

The young actors were selected from "Happy Planet" again.

If this is filmed, ten years later it will be another "all-star" movie that will make people later lament that "we can never get this cast together again"!
"The casting is interesting." Wu Yuan said with a light smile.

Xiao Zhang didn't understand. He thought Wu Yuan was dissatisfied, and asked cautiously, "Director Wu, do you have any instructions for Director Wu?"

"It's okay. Let him decide on the casting."

"By the way, go tell the main creators of "Your Name" that we are going to hold a grand premiere this time!"

(End of this chapter)