director of the millennium

Before a movie is released, there are usually various pre-heating activities such as movie screenings and advance screenings. However, Ready Player One did not conduct any movie screenings or advance screenings, which shrouded it in a veil of mystery and was called hunger marketing by the industry.

This is actually the marketing strategy that Guangying Times learned from "The Mermaid".

An industry expert once said: "Marketing is an art of public opinion design. The audience cannot know the plot in advance, but they still need to be attracted to watch it."

That’s what “The Mermaid” did, and their marketing plan was very successful, and the market gave the best answer.

Of course, this kind of marketing plan can't be used for just any movie. It must be a new work by a director like Stephen Chow to work.

In fact, Zhou Xingchi is a big IP.

The movies he starred in and the movies he directed seemed to have a kind of magic.

How valuable are these three words "Zhou Xingchi"? "The Mermaid" gives the best answer.

Although Wu Yuan cannot be compared with Stephen Chow's fame and influence accumulated over 30 years, his achievements are higher, and he has also whetted the appetite of fans for eight years.

Wu Yuan couldn't do what Stephen Chow did, which was to keep the new movie a secret so that people all over the country would be curious about it and rush to the cinema to watch it as soon as possible.

But at least among his fan base, this marketing technique is very successful.

Wu Yuan also has quite a large fan base.

At least science fiction fans across the country went to the cinema with curiosity on July 7th.

So a box office harvester called "Ready Player One" was started.

The box office exceeded 2000 million yuan in the first hour of its release, and exceeded 2 million yuan on the first day. It exceeded 36 million yuan in 3 hours, 45 million yuan in 4 hours, and 48 million yuan in 5 hours. This box office sweep is comparable to "The Mermaid" released at the beginning of the year!
In just two days, the official Weibo account of "Ready Player One" posted multiple box office posters. On each poster, a protagonist and his virtual image laughed and cheered, pointing at the latest box office record.

There was an uproar both inside and outside the industry.

Although the box office result of over 48 million in 5 hours is not as exaggerated as "The Mermaid" which broke 48 million in 6 hours, but compared with the past few summer seasons, the performance of "Ready Player One" is unprecedentedly the best, and it is obviously aiming to break the box office record!
In other periods other than the Spring Festival and Lunar New Year period, no other movie’s box office performance can be better than that of "Ready Player One"!
In just two days, the newly opened "Ready Player One" review section on Douban, the largest film review website in China, has seen thousands of long and short reviews, with tens of thousands of users rating the film.

The Douban score of "Ready Player One" jumped to 8.2 points upon its opening, and is still rising slowly.

Just click on the movie review section, no matter whether it is a long review or a short review, almost all of them are positive reviews with more than four stars!
“This kind of motion capture CG + live-action work must be a big deal. If you take into account the copyrights of the characters from various game manufacturers such as Blizzard, Capcom, and Shueisha in the movie, the production cost is unimaginable!” “The car the male protagonist drove in the car race was actually the AE86 with a jet engine version. This time the 86 caught up with the Mercedes-Benz, but not Natsuki, hahaha!”

"King Kong also showed up to cause trouble during the car race. I really don't know how Director Wu got the King Kong character image authorization. The copyright of King Kong is quite complicated because there are several versions of the movie, and it seems that the copyright is still being debated."

"The second mission in the movie that pays tribute to The Shining is really great. Director Wu is not the first director to pay tribute to The Shining, but he is definitely the best!"

"Am I the only one who noticed that the three classic Hollywood horror characters, Jason, Freddy, and Chucky, also appeared in the final battle? Freddy scared me so much when I was a kid that I couldn't sleep for a while."

"The movie also made fun of Superman's glasses. When will I stop laughing when I see the joke about him wearing glasses and not being able to recognize him?"

"To be honest, Naruto is the most familiar, especially the scene where the protagonists transform into Hokage characters and fight against the villain boss's soldiers. Naruto vs. One Piece, it fulfilled the dreams of countless fans!"

"On the top floor, it's a pity that there are no Z fighters to join the melee to determine the strongest hot-blooded man!"

"Needless to say, the strongest one is definitely Dragon Ball. They can destroy the earth at any time. I guess this is why Director Wu only paid tribute to Kamehameha and Super Saiyan, and didn't really introduce the characters of Dragon Ball. These warriors who can blow up the earth at any time are too fierce, even more fierce than Gundam. Too BT."

"Haha, I also saw Kamen Rider and Chun-Li. Chun-Li was actually played by Cheng Long. Director Wu actually asked Cheng Long to play Chun-Li again. It was so funny!"

“Introduce the 8-bit electronic music of the 2018s into a wormhole, travel through or years, connect it to the debauchery of , amplify the distortion, and play it in the VR glasses of the future. This is the tune of Ready Player One, dancing to Michael Jackson's Thriller, driving the sports car of Back to the Future, and it's all filled with the fantasy blood of the s.”

“The movie realistically shows how the two worlds (reality and virtuality) connect and interact, and the roles of people and VR glasses.”

“Especially the wonderful depiction of the scene after the real world is changed by VR is amazing. I was deeply impressed by the scene of the VR market in the City of Thousand Planets. Visually, it has a strong sense of cyberpunk future and a strong romantic atmosphere, but it is quite far from our reality.”

“The realistic, weird and retro VR life in Ready Player One may be the future closest to us. Interstellar travel, time travel, the awakening of artificial intelligence, and The Matrix with tubes inserted in the back of the brain all seem to be far away, but the VR world with bulky glasses is in the process of being realized. We are riding on the unstoppable wave of entertainment capital and rushing towards that world at full speed.”

“Maybe Director Wu not only brought us a near-future science fiction movie, nor did he just turn an Easter egg into a movie, but he was really predicting our future, and a rather pessimistic future at that.”

"An eternal theme of mainstream science fiction is the exploitation and alienation of human nature by technology. Ready Player One is no exception. This is the safest and most flattering value. You are addicted to the game world all day long, and the outside world has become an urban wasteland. In order to buy game equipment, you owe a huge debt and have to work as a laborer for unscrupulous game companies..."

"I can only say that Director Wu is worthy of this film. It is so good that even watching it once is not enough. I need to watch it at least twice or three times to find all the Easter eggs. I will go to the cinema to watch it again tomorrow!" (End of this chapter)