director of the millennium

"Ready Player One" grossed over 2 million yuan in just two days after its release, and quickly became a storm on the Internet.

Two days after its release, different voices exploded on the Internet, but no matter whether it was good or bad reviews, no matter how many internet trolls were behind it or how high the marketing costs were, Wu Yuan's "Ready Player One" was bound to win both the box office and word of mouth.

Even if some film companies are stupid and want to make things difficult for Light and Shadow Times, or have played dirty tricks on films of the same period and hired a lot of water army companies to discredit "Ready Player One", but compared with the huge base of movie fans, this amount of water army is really not enough.

No matter how powerful a cyber army company is, it is impossible to change the word-of-mouth evaluation of a movie, not to mention that after seeing the super-high box office of "Ready Player One", major theaters were like chicken blood!
"Ready Player One" ranked first in daily screening share, box office share, box office output, and attendance rate among movies of the same period. On the third day, the screening share even reached 60%!

The owners of major cinemas are more savvy than each other. In this summer season when there is an extreme lack of blockbuster movies, everyone has already had high expectations for Wu Yuan's new work. Now that the potential has been realized, major cinema chains will naturally strongly support this film.

This is all money!

If you schedule one more screening of "Ready Player One", you can earn two or three times more money than if you schedule other movies. Which film company wouldn't want such a good thing?
After 64 hours of release, Ready Player One continued to perform well, easily breaking the 6 million yuan box office mark. After 72 hours, it even broke the 7 million yuan mark, successfully achieving a box office record of 7 million yuan in three days!
After three days of word-of-mouth fermentation and a large number of online discussions among fans who had watched the movie, the influence of "Ready Player One" began to radiate beyond the circle and was no longer limited to the film field.

2016 is the year when the Internet is fully mature. Channels for personal expression such as self-media, UP hosts, and big V internet celebrities have become the mainstream voices on the Internet.

Some big Vs in non-movie fields on Weibo and some UP hosts on Bilibili have all started making some commentary videos around the movie "Ready Player One".

Of course, he did not explain the plot of the movie, but talked about the "virtual universe" shown in the film.

Now is not five years later, and the concept of "metaverse" is not yet known to the public. Things including virtual games and virtual worlds are only more familiar to young people.

It is thanks to the frequent writing of novels on the theme of "virtual online games" in online novels that young people have learned about this kind of future science fiction fantasy.

But it's different now.

With the popularity of "Ready Player One", many bloggers and UP hosts have also set their sights on this piece of traffic cake and started to take advantage of the popularity in all-round and 365-degree ways.

A large number of bloggers, in the name of popular science and introduction, have produced a lot of articles and videos to introduce what the virtual world is, how the Oasis in "Ready Player One" was created, and how long it will take for humans to realize the virtual world in the movie in the future.

This is just one of the ways to gain popularity.

Since it is "all-round", naturally not only the virtual world is affected. The large number of Easter eggs that appear in the movie have also become the focus of research by various bloggers.

For ordinary movie fans, it is unlikely that they can find all the Easter eggs in a movie even if they go to the cinema to watch it once, twice or even three times.

Because "Ready Player One" itself is a movie made up of "easter eggs".

Although Wu Yuan's version of Ready Player One is different from Spielberg's version, with fewer Hollywood Easter eggs and more Easter eggs from Asian animation and film, Wu Yuan's version of Ready Player One also has more than 100 Easter eggs, which is less than Spielberg's 140, but still a terrifying number. It can be said that this movie is a feast for Easter egg lovers!

Moreover, in order to find these Easter eggs, one must be a "learned" person. There are more than a hundred of them, spanning games, movies, anime, and TV series. The amount of knowledge involved is not something that can be found by just one or two people.

As a result, some movie and game bloggers on Weibo and Bilibili started looking for Easter eggs. They spontaneously went to the cinema to watch the movie, and then recorded the Easter eggs they recognized, made them into videos and articles, and posted them on the Internet.

Every time they discover an Easter egg, it will generate a small-scale discussion on the Internet, and then it will continue to spread, influencing more people to want to find the Easter eggs that have not been found in "Ready Player One".

It's like a treasure hunt game for everyone, and also like the story in the movie "Ready Player One", where players look for Easter eggs left by the founder.

The plot in the movie finally intersects with reality at this point, and real-life movie fans, just like in the movie, embark on a journey to find Easter eggs.

Perhaps this is the charm of the movie "Ready Player One".

It not only tells a story about the interaction between the virtual world and the real world, but also teaches movie fans that reality is the future and virtuality is not the future.

At the same time, this movie also truly interacted with movie fans both virtually and in reality!

This kind of interactive effect can attract more public attention than ordinary movie promotions and common interactions between the main creators.

A large number of netizens who were not originally interested in this movie inevitably became interested in it after seeing the lively "Easter egg hunting" atmosphere on the Internet. They thought about going to the cinema to watch the movie, join in the fun, and look for Easter eggs together.

This is just like the Age of Discovery that began after Roger’s death in One Piece, and the “Era of Easter Egg Hunting” that quickly began after the release of Ready Player One!
The influence of this movie is no longer limited to the movie, but has quickly expanded to all aspects of life. Even when people are at work or school, or chatting with friends and colleagues, they talk about the Easter eggs in "Ready Player One" all the time.

Even some very hidden Easter egg scenes that may only have 1-2 frames in the movie have been found by "professional Easter egg hunters" who have gone to the cinema to watch the movie countless times.

For example, at the beginning of the movie, when the founder of Oasis introduced Oasis, he said that players could even climb Mount Everest with DC's leading hero "Batman". Then the movie flashed some scenes of snow-capped mountains, and in one of the scenes, Batman was climbing the waist of a snow-capped mountain.

However, this scene only appeared in a few frames in total, and in the eyes of the audience, it was just a fleeting glimpse. But even so, someone still found it and posted it on the Internet with surprise, which excited more fans who had not noticed this scene, and then went to the cinema to watch it again.

There are many examples of this. After all, there are more than a hundred Easter eggs in "Ready Player One".

That is why a large number of movie fans go to the cinema to watch the movie again and again after discovering one Easter egg after another, trying to see the Easter eggs they missed "with their own eyes"!

As a result, the box office growth rate of "Ready Player One" has increased instead of decreased, and its influence has successfully spread to all aspects. In this summer, it is as brilliant as hot oil! (End of this chapter)