Game Design: How did I become the richest man?

Chapter 78 Surprising marketing methods
"No, now is not the time for spontaneous promotion through games, and the player audience of those two games does not necessarily coincide with the audience group of "Breaking Bad Life". We cannot damage the reputation of these two games due to short-sightedness."

Mr. Liu's reply soon appeared on the screen, looking very solemn.

"I understand!" Wang Ning replied.

He nodded silently, but he still lacked some overall perspective.

Now Ultimate Company is in the stage of accumulating its reputation and its reputation has turned from bad to good. How can it ruin this situation just because of one game.

Immediately afterwards, another message from Mr. Liu was sent.

"The most important thing is! "Breaking Bad Life" is the company's transformation work. It is the company's experiment to expand its user base, and it needs a wider publicity space!"

Wang Ning was stunned when he saw this news.

He thought it was because Mr. Liu was afraid that the game "Bad Life" would fail, so he did not choose to recommend it internally.

Unexpectedly, Liu always gave up internal recommendations for the sake of a broader market.

It's right to think about it. After all, "Smashing Life" was formulated by Mr. Liu from the planning to the specific implementation. How could Mr. Liu not believe in his own strength.

"Then...Mr. Liu, I'm going to count the market quotes now, and then give you a report. You can then make your choice?" Wang Ning asked.

Liu Wei was silent for a moment, and then replied: "No, I have already chosen the direction of publicity. I will send you a report later. You can just follow the report."

"Yes." Wang Ning felt a little bit ashamed.

Sure enough... my own strength is still a little weak, and such trivial matters require Mr. Liu to intervene in person.

You must work harder to create more economic benefits for the company and Mr. Liu!

……

Three in the afternoon.

Liu Wei sent a report to Wang Ning.

"Just do this."

His trust in Wang Ning is second only to Sun Lin.

No matter from the hairstyle, the amount of hair, or the status of his daily work, he is perfectly in line with the evaluation of "a conscientious and honest person".

The biggest characteristic of this kind of person is that he perfectly follows the instructions of his boss.

Speak nicely, call obedient;

To put it bluntly, it’s called being inflexible. If you don’t have your own ideas, it’s hard to make a breakthrough.

Wang Ning opened Mr. Liu's document and started reading it.

Half an hour later, Wang Ning touched his shiny forehead and took a deep breath.

hiss~
"Why can't I understand it at all?"

Mr. Liu’s report is very simple and is mainly divided into three aspects.

Publicity direction, publicity copy, publicity price.

He knew every word in the report, but when they were put together, he couldn't understand it!

The first is the direction of publicity.

According to Mr. Liu's report, anchors are given priority, and there are anchors in various fields, such as cars, food, dance, and music, but there are no anchors in the game area.

Isn't this a joke?

Although Wang Ning didn't quite understand it, he had some understanding.

The so-called publicity channels do not mean the wider the better or the bigger the better, but the suitability of the publicity group must be considered.

Audiences who can go to see cars, food, and dance are less adaptable to games.

It’s not that these people don’t like games, but these people may not have time to play games due to various factors.

Maybe only one person out of a hundred people plays games.

Switching to an anchor in the game field, it is likely that one out of every ten people will play. This is the gap between group adaptability and conversion rate.

But Mr. Liu’s plan does not only exclude anchors in the gaming field.

Even the quotation range is not very high.

The minimum is 3000 and the maximum is [-].

It seems that this price is quite high, but in the live broadcast industry, this price can only be promoted by those tepid anchors, and those famous anchors simply ignore this offer.This made Wang Ning confused again.

There are unwritten rules in the live streaming world.

The bigger the anchor, the more he ignores the regional restrictions of the platform.

This regional restriction does not mean that these major broadcasters will stop doing their job and go over the line to do other live broadcasts.

But their audience groups come from various fields, and many people follow the anchor simply because the way he speaks or the effect of the program suits their taste.

On the contrary, for those small anchors who are tepid, their audience is generally a fixed audience, and they will only appear in relevant areas and will not watch across regions.

In this way, the role of propaganda is further reduced.

"Mr. Liu must have a deep meaning in doing this, but I haven't figured it out yet. It can't be Mr. Liu's intention..."

Wang Ning frowned.

Next is Mr. Liu’s promotional copy.

'All promotional slogans and content are decided by the host. '

He really couldn't understand this promotional requirement and actually asked the host to come up with his own promotional words.

Have I been separated from society for so long?

Did I just connect to the Internet?
Shouldn't this request be made to the video up owner?
According to common sense, video uploaders and professional anchors are two different professions.

The content of the video up owner must be more rigorous, and each video is a masterpiece that has been carefully crafted over and over again.

But anchors are more tested on adaptability and program effectiveness.

To put it simply, video up owners value sharing elements, while anchors value interactive elements more.

Let those anchors come up with their own promotional words. Wang Ning doubted whether those anchors would just shout a few sentences and be done.

Does this work?

"I can only feel that Mr. Liu's publicity plan was made haphazardly..."

"Did Mr. Liu really come up with this seriously?"

"calm!"

"Don't doubt any of Mr. Liu's decisions, just do it seriously!"

Wang Ning had no choice but to suppress his entangled heart and went to major live broadcast platforms to find anchors.

……

……

In a rental house in Sichuanzhou.

Maobao, who had just finished a day's live broadcast, stretched out and slumped down on the chair with lifeless eyes.

The whole person looked listless and weak, as if he was about to die.

As an anchor in the dance area.

Maobao’s live broadcast has always been tepid.

But this has nothing to do with her figure. Maobao's figure can be said to be exquisite and graceful.

It's not that she can't dance, on the contrary, she is a professional dance teacher.

The problem is that she's so professional that she doesn't do those sultry dances at all.

If the dance area is not bordered, how can it still be called a dance area?
Therefore, although the quality of Maobao's live broadcast is very high, the content is not very popular and the audience is not very large.

But her audience is very sticky and the quality is not bad.

But problems also arise. After all, the dance live broadcast is a young fan. Although Maobao is only 20 years old, he still needs to consider future arrangements.

Live broadcasting has been sluggish recently!
Maobao has begun to consider whether to change his career and find a professional organization to become a dance teacher.

Just when Maobao was sighing, Douyu sent her a message backstage.

"Excuse me, would the anchor consider business cooperation?"

(End of this chapter)