legendary worker

If you are looking for a very authoritative newspaper in the UK, then the "Guardian" and "The Times" must be at the top.

"The Guardian" and "The Times" are authoritative newspapers with huge influence in the UK.Even their status in the European media is quite high.

But if you want to find a gossip in England, the fastest and most accurate is definitely not their two newspapers.It is the "Sun", which is scolded by many people and loved by many people, and has more circulation than any other newspaper.

The Sun is a veritable tabloid.Because it is difficult to be elegant, it is a sensational newspaper, and it mainly uses methods such as digging celebrity secrets.

But it has a huge audience.

Circulation exceeded 300 million copies.

No newspaper in England has a circulation as large as The Sun.

His news is always the fastest.

In order to get some scandalous news, they will use any means.

They were also the fastest this time.

When other newspapers did not have any news, the "Sun" took the lead in writing it.

The headline is the big "Not doing business!"

"The young Sunderland coach Su Yun may be too boring to be a coach. So he is going to be a star. Coach Su recently signed a one-year short-term endorsement contract with Coca-Cola. The one-year endorsement fee reaches $40!"

Yes, Su Yun signed a short-term contract with Coca-Cola Company.

There is only a one-year short-term contract.

The Coca-Cola Company believes that Su Yun's popularity in China is very high, and it is only a temporary phenomenon.It is because of the lack of a leading figure in Chinese football.Just come out with a good player.Becoming the leader of Chinese football will definitely replace Su Yun's current position in Chinese football.

After all, in football, players have more advantages than coaches.

All Coca-Cola needs now is Su Yun's skyrocketing popularity.They are not sure how Su Yun's popularity will change in the future.According to the analysis of some evaluators, Su Yun's popularity is now at its peak, and will only decline in the future.

Therefore, they are unwilling to sign long-term contracts.

And ** does not want to sign a longer contract.

Because ** has great confidence in Su Yun. ** thinks that Su Yun's worth can only increase more and more, even the endorsement fee will only increase.Signing a long-term contract is not good for Su Yun.

Therefore, with a tacit understanding between the two parties, a short-term contract of only one year was signed.

However, whether it is a short-term contract or a long-term contract.The news shocked many people.

In this era, there is no distinction between style and style.

Especially in places like Europe where football is developed, it has a deep relationship with the entertainment industry.And those football stars each have a lot of advertising endorsements.But this year, who has heard of a head coach who also endorses an advertisement.

And even if it is the head coach endorsement advertisement.It should also be European coaches at the level of Capello, Hitzfeld, and Ferguson who are eligible.

What kind of onion is Su Yun?

What grades did Su Yun get?

The biggest achievement so far is to win the League Cup.The League Cup championship may be a good honor for a club like Sunderland that has not seen a championship for decades.He has a little bit of influence in English football.

But in Europe, no one values ​​it at all.

You, a young coach who won the League Cup, dare to speak for a world-renowned brand?

What's even more exasperating is that many stars in European football are now endorsing the Coca-Cola brand.

But even for those outstanding European stars, their annual endorsement fee is not 40 US dollars.How can Su Yunhede get such a high endorsement fee when he can't even get an endorsement for a star?

This is where many people question.

Of course, many people criticized Su Yun.He thinks that Su Yun is not doing his job properly.

"The 33-year-old coach Su Yun is a very good coach. He has been in Sunderland for more than two seasons. His results are very good. He has a great future. Now he should learn more and accumulate more experience. Instead of doing something else."

"Shooting commercials? I've never heard of coaches also shooting commercials. Young people don't know the heights of heaven and earth after a few words of touting, and they start not doing their jobs properly. This is unacceptable."

Many famous football figures are beating their feet and chests, hoping that Su Yun will find his way back.

Su Yun's endorsement this time caused many people in the English football world to react differently.

The head coach shoots an advertisement?

40 endorsement fee?

All gave them a great stimulus.

…………

"Will our family not have other Cokes in the future?"

While cleaning up the house, Tang Ruwen asked Su Yun and Mrs.

At home, Su Yun doesn't drink drinks.Tang Ruwen doesn't drink Coke either, only her sister drinks Coke.

It's a pity that the cola I drank was Pepsi.

Therefore, there are a lot of Pepsi in the refrigerator at home.

This time they signed a contract with Coca-Cola, their requirements are actually very simple.In addition to shooting commercials, there are very few extra requirements for him.I just hope that Su Yun will drink Coca-Cola when drinking in public.

Of course, it is absolutely forbidden to drink other cola.

Especially Pepsi.

Coca-Cola's brand in China is very strong, far more than Pepsi.As Chinese economy grows.Both Coca-Cola and Pepsi put the Chinese market in a very important position.Although Pepsi is said to keep pace with Coca-Cola in the world market, it is obviously at a disadvantage.

Therefore, in the big market of China, he is unwilling to lose to Coca-Cola.

Pepsi is pressing harder and harder, which also makes Coca-Cola feel the crisis.That's why this cooperation with Su Yun came about.

"As long as I don't drink Coke, it's fine. I don't have to worry about it if I drink it without violating the contract."

Su Yun shook his head.

What is prohibited in the contract is only some activities of Su Yun.There are no specific requirements for others.Although he endorsed Coca-Cola, there is no need for ** to change his habit.

Coca-Cola and Pepsi taste completely different.

**Habits and Pepsi, there is no need to switch to Coca-Cola.

"No, no, no! Change it. Change it all. I won't drink Pepsi anymore."

** Hearing Su Yun's words, she quickly shook her head.

"Brother, although I didn't violate the contract by drinking Pepsi. But if someone with good things comes out, the impact will not be good. Now both parties have left a good impression on each other. Maybe our cooperation with Coca-Cola will last for many years, or It’s better not to have something like this happen.”

"Continued cooperation?"

Although the Coca-Cola Company is very sincere this time, they obviously lack confidence in Su Yun's future.

Otherwise, he would not just sign a one-year contract.

"Of course. Brother. Coca-Cola is a big brand in the world and the number one beverage company in the world. The potential of China's beverage market is huge, and it may become the world's largest beverage market in the future. They will definitely not give up on the Chinese market .We still have a lot of opportunities for cooperation.”

** said confidently.

Su Yun shrugged.Did not speak.

Su Yun didn't know what ** said about the world's largest beverage market.These are not what Su Yun is good at.

may.

But it is the most important beverage market in the world, if not the largest.There is no doubt about it.

"But it won't be so easy next time. One year? I'll see..."

At the last few words, Su Yun didn't hear clearly at all.

Because in the end it is ** talking for itself.

But the general meaning Su Yun heard clearly.This time Coca-Cola signed a short-term contract, which made ** very dissatisfied.

Su Yun smiled.

**It is really competitive.

…………

"Su, I got rich recently."

Recently, the media is full of news about Su Yun's endorsement of Coca-Cola.So Cotterill also made fun of Su Yun.

No envy is false.

40 million dollars!

This is not a small amount.At present, the annual salary of the head coach of the lower reaches of the Premier League is less than 40 US dollars, and the annual salary of an assistant coach like Cotterill is even less.

"So-so. The main reason is that their company is interested in the Chinese market. Otherwise, how could I get such a large contract with my achievements."

Su Yun explained with a smile.

Cotterill nodded.

But I don't quite understand it in my heart.Although Su Yun's grades are outstanding, let alone European football, even English football is only a rising star.Does Su Yun really have a lot of influence in China?

This is the doubt of many people.

They don't understand the current situation in China, and the hearts of Chinese fans.

"Su, what do you think of the UEFA Cup game?"

Su Yun is very kind.

But it's also a good idea.Cotterill and Su Yun have cooperated for two seasons, so they have a clear understanding of Su Yun's character.

"The UEFA Cup?"

Su Yun frowned.

"We are playing European games for the first time after more than 20 years. The fans' expectations for the team are still very high. We can't cope too much. But our main goal this season should still be in the league."

Cotterill nodded while listening to Su Yun's words.

This is the opinion of the team's coaching staff.

Although the UEFA Cup is important, it is still not as important as the league.Now Sunderland has not yet reached the strength to attack together in the League and UEFA Cup.Either the league or the UEFA Cup.

"Then what do you mean?"

"The Uefa Cup should at least reach the top 32 or the top [-]. Only in this way can we be worthy of the fans. As for the future, it will be up to us. The Premier League is long, and we can give up one or two games."

**It is strongly in favor of Su Yun playing well in the UEFA Cup.

Don't think that the cup will affect the league results, but ** thinks that the UEFA Cup can greatly increase Su Yun's reputation.

But Su Yun vetoed the meaning of **.

** very calm.He can ignore Sunderland.He only cares about Su Yun's interests.But Su Yun can't harm Sunderland's interests for himself.

However, ignoring the UEFA Cup does not mean giving up the UEFA Cup from the first round.

After all, this is the first time Sunderland has entered a European competition after more than 20 years.Sunderland fans are looking forward to it.

Should play a few good games.

It can be regarded as worthy of the fans.

"Facing Leicester City this time?"

"Half the main force and half the substitute. Do I still have to stay in the UEFA Cup game?" (To be continued...)