Technology: Starting from selling mobile phones

Chapter 104 Solving Capacity Problems
"Mr. Mo, you need to hurry up and hurry up our supplier. Our memory card inventory is in a hurry!"

Early on the third morning, Fang Lin, who was in charge of store operations, hurried into Mo Ran's office.

"Oh? It's only been two or three days. Are we stocking up so quickly?"

"Yes, we have prepared a 2 yuan 'TF memory card' for the first batch of stock. It was originally planned to be given as a gift with the 'Nietzsche X1'. It is expected to last for at least ten days."

"I didn't expect the netizens to be so awesome. Since yesterday, our backstage orders have not stopped. Until today, the retail sales of 'memory cards' in the two stores of Jingdong and Pinxixi have exceeded [-] pieces..."

"If orders continue to explode like this, I guess tomorrow we will all have no more memory cards when we buy a mobile phone, and the mobile phone will not be shipped."

Hearing Fang Lin's anxious explanation, Mo Ran was slightly surprised.

According to previous expectations, the "Jinghong TF memory card" retailed in the store is estimated to sell one to two hundred pieces a month.

Unexpectedly, netizens were so enthusiastic. More than 7000 copies were sold in two or three days, which is already at the level of a first-tier manufacturer.

However, Mo Ran experienced a surge in sales of several products, and quickly returned to calm after being surprised.

He looked at Fang Lin, nodded lightly and said:
"I know about this. I'm going to call Yellow River Storage and ask them to send another batch of goods as soon as possible."

"but……"

After a brief pause, he comforted:

"But don't worry too much. The reason for the surge in sales in the past few days is because we have been on the news. After a few days, the heat will disappear, and the order volume will naturally decrease."

"Don't worry."

Mo Ran's calm tone made Fang Lin feel more at ease, and she nodded repeatedly.

Soon, seeing Fang Lin walking out of the office, Mo Ran took out his mobile phone and prepared to call Li Zhi who was in charge of "Yellow River Storage".

But just after opening the call log, after thinking about it, I decided to go and have a look in person.

He immediately picked up his mobile phone and went downstairs towards the entrance of the park, while opening the taxi app and calling Didi.

But for some reason today, when he walked to the gate of the park, there was still no Didi master to take the order.

After waiting for another 2 minutes, it still showed that they were waiting in line, and Mo Ran was a little impatient.

Previously, because Nietzsche's company was heavily in debt, he returned the car rented by the original owner.

In the past six months, there has been almost no special business requiring the use of a car, so I haven’t felt any inconvenience.

Now after the establishment of "Wanglong Electrical Appliance Factory" and "Huanghe Storage", the business has increased and the demand for vehicles has increased significantly.

the most important is……

Now that the company has more than 5 million cash in its account, it is time to buy a car.

and.

Not only should I buy one for myself, but Nietzsche's company should also get one so that it can be more convenient for employees when they go out to do things in the future.

Thinking of this, Mo Ran kept the matter in mind and waited for a few more minutes. Finally, an online ride-hailing car took the order.

Ten minutes later, Mo Ran arrived at the "Yellow River Storage" headquarters.

The first floor is the "dust-free workshop". He went to the office area on the third floor and pushed open the door of the general manager's office. Li Zhi was using his computer with his head down.

"What are you busy with?"

Li Zhi was startled by the familiar voice, and then he looked up and saw that it was Mo Ran coming.

He quickly stood up and said:
"Mr. Mo, why are you here?"

A rare smile appeared on Mo Ran's face, and he said with a smile:

"Come to see you, by the way... I have something to tell you."

"Um?!"

"Then you sit down first and speak slowly."

Mo Ran was not polite, and immediately sat down on the sofa and said:
"Have you seen the recent reports on the Internet about our 'Jinghong Memory Card'?"

Li Zhizheng took out the tea leaves and prepared to make tea. When he heard Mo Ran's question, he was slightly startled.

"You mean the 'quality sampling' incident reported by The Paper?"

"Ah."

"Of course I saw it."

Li Zhi nodded, gently placed the tea cup in front of Mo Ran, and said with a smile:

"It's so popular on the Internet now, and many news platforms have reported on it. It's hard for me not to know about it!"

"Sometimes I have to lament that life's encounters are so wonderful. I never imagined that the Quality Management Bureau would conduct a 'sampling test' and even get our memory cards!"

"Moreover, The Paper also highlighted this matter... Now it seems that your insistence on giving away high-performance 'Jinghong' memory cards is a wise choice."

Mo Ran couldn't help but smile and nodded.

"That's why I came to you today."

"We got in the news. The sales of 'Jinghong' memory cards have been rising rapidly these days, and the inventory of the first batch of 2 yuan memory cards has bottomed out soon!"

"And sales may continue to increase in the next few days, so you may have to find ways to increase your short-term production capacity."

Li Zhi was a little surprised.

I took out my mobile phone and opened the Pinxixi and JD.com apps and took a look. The combined sales of Nietzsche's two stores in the past two days actually reached more than 7000 orders.

But soon he also reacted.

Now the "Jinghong series" memory cards have gained great trust on the Internet because of the "endorsement" of the Quality Supervision Bureau.

Nietzsche was also dubbed a "conscience domestic product" because of this incident. It is normal for sales to suddenly surge under such circumstances.

After thinking for a moment, Li Zhi nodded and said:

"This matter is not a big problem."

"The factory has produced several thousand more memory cards in the past few days. I will arrange for employees to package and deliver them soon."

"And the short-term sales surge... I have arranged production staff to work overtime in two shifts these days, so I should be able to handle it!"

"It's not a big problem."

Mo Ran didn't expect Li Zhi to answer the production capacity question that he was worried about so easily. After hesitating for a while, he finally nodded and said:

"It's fine."

Mo Ran's confused look fell in Li Zhi's eyes. Seeing this, he explained:

"Mr. Mo, don't worry. I know this production line very well. Under normal circumstances, the annual production capacity can reach 200 million pieces, which translates to 16 'TF memory cards' in a month."

"Our current production capacity utilization efficiency is less than 50%, and the monthly output is only controlled at about 8 pieces; even if sales have surged in the past few days and we work overtime, we can fully cope with the 24-hour two-shift production."

"To tell you the truth, I'm not worried about the large number of orders now. What I'm worried about now is how to utilize production capacity in the future."

“The current production capacity in the factory cannot be used up, it cannot be used up at all!”

Mo Ran's doubts were gone, Li Zhi sighed slightly and continued:

"In the past few days, I have tried to contact several companies that sell OEM 'TF memory cards'. However, although the 'TF memory card' industry says that the manufacturing threshold is not high, the brand barriers are very high."

"Now these lesser-known OEM manufacturers almost don't do it now. They replied to me that the sales are not good and the business has stopped."

"So now I am worried about when our production capacity utilization rate will be improved. I hope that our Nietzsche'Jinghong' will sell out every day. If you place additional orders every day, the operating efficiency of the factory will be better."

After a moment of silence, Mo Ran gently exhaled and said slowly:
"Don't be in a hurry, take your time."

"That's all there is to it."

The two chatted sentence by sentence, and then Mo Ran learned more about the situation in the factory.

Seeing that it was almost time, Mo Ran stood up from the sofa and prepared to leave.

"I will send you."

Li Zhi took Mo Ran all the way to the gate of the park. While waiting for Master Didi to arrive, Mo Ran gently patted Li Zhi on the shoulder. "By the way, I forgot to ask you, are you still used to living in our Chengdu city recently?"

"is acceptable."

Li Zhi responded, but as soon as he said it, he realized that it seemed to be a pun on Mo Ran's part.

"Since you're used to it, just stay here with peace of mind."

After saying this, the online car-hailing car stopped in front of the two of them. Mo Ran waved his hand and got into the car and left.

Li Zhi looked at Mo Ran who was walking away, and then at the "Yellow River Storage" in front of him, wondering what he was thinking.

……

After determining the production capacity problem of "Jinghong TF Memory Card", Mo Ran returned to the company.

In the next two days, as expected by Mo Ran, stimulated by reports across the Internet, the sales of "Jinghong" memory cards continued to rise, with single-day sales exceeding 3500 for two consecutive days.

Li Zhi also easily completed the guarantee of supply. After arranging two 24-hour shifts, the daily production capacity of "Yellow River Storage" was increased to 72 pieces. After only three days and [-] hours, the crisis of insufficient inventory was completely eliminated.

Mo Ran did not expect the capacity problem to be solved so easily.

On the sixth day, the sales of "Jinghong" memory cards began to slow down, from the peak daily sales of 4000 to 2500, and the production status of "Yellow River Storage" also returned to the previous capacity utilization rate of less than 50%. .

It was only now that Mo Ran really felt what Li Zhi said was true. Facing almost fully automated production equipment, it is easy to increase the production capacity of "TF memory cards".

What is really difficult is getting OEM orders to improve production capacity utilization.

Next, Mo Ran focused on buying a car.

And just when he was thinking about when to go to the 4S store to look at the car, the impact of the news about the "Jinghong" memory card on the Internet continued.

……

Magic City, NetEase Building.

With the development of Yanguo’s e-commerce, large-scale e-commerce platforms such as Taobao, JD.com, and Pinxixi have emerged.

But these platforms are nothing more than third-party platforms.

To put it simply,

Whether Pinxixi or JD.com, they do not produce products, but only provide a place for manufacturers and merchants to display their products.

but……

With the development of e-commerce, more and more products appear on the platform, and there are more choices, but another problem also arises.

The quality and quality are uneven, and many consumers simply don’t know which brand of goods has the highest cost performance and better quality.

and so……

In April 2016, NetEase took the lead in launching a self-operated lifestyle home brand - NetEase Yanxuan.

The main selling point is to use a rigorous attitude to select the best and most cost-effective products in the world for all consumers.

In human terms it is.

NetEase Yanxuan looks for first-line manufacturers, then produces products according to NetEase Yanxuan's standards, and finally sells them under the Yanxuan brand.

have to say.

With the golden name of NetEase and Yanxuan's strict control over procurement, quality control, logistics, sales, and after-sales, the Yanxuan brand has indeed gained a good reputation since its launch.

Sales of its flagship home furnishing products are also very good.

After winning the first battle, the young carefully selected team is even more confident and ready to start creating more carefully selected items in other industries.

Luo Zebing is one of the department managers responsible for finding good products and suppliers.

At one o'clock in the afternoon, there is a carefully selected headquarters conference room on the [-]th floor of NetEase.

Several colleagues in the conference room had already taken their seats. Luo Zebing found a seat near the back and sat down. Then he looked silently at Feng Xue, the young department leader at the top of the conference table.

soon.

Seeing that it was almost time, Feng Xue coughed lightly.

"Everyone is here, let me briefly talk about the content of today's meeting."

"Our carefully selected brand has been in operation for half a year and has gained recognition from consumers in the home furnishing field. According to the plan, we will make some 'carefully selected' items in the digital product field."

"The three products we have decided on before, TF memory card, power bank, and charging cable, let's talk about the latest progress."

After the words fell, a person in the middle of the conference table stood up.

Luo Zebing looked at Zhang Qiang who was in charge of the power bank project.

"Mr. Feng, I have contacted the well-known manufacturer of power bank Sheng Sheng, and we have had preliminary discussions. This is the plan, you can take a look."

Feng Xue took it and looked at it, and then Zhang Qiang began to explain the specific cooperation content of the power bank project.

Twenty minutes later, Feng Xue nodded with satisfaction and his eyes fell on Luo Zebing.

"Luo Zebing, how is the TF memory card project you are responsible for? Is the plan coming out?"

A wry smile appeared on Luo Zebing's face, then he shook his head.

"I haven't... found several companies, but none of them were suitable in the end."

Feng Xue frowned involuntarily. According to the plan, the new product will be launched next month at the latest. It has not been confirmed at this time, and it is very likely to affect the progress of the new product launch.

"What's the situation?"

"To put it simply, although large OEMs are willing to cooperate with us, their asking prices are very high. In the end, we have almost no profit at all."

"As for small OEMs, the OEM prices are lower, but the quality is difficult to guarantee and cannot meet our requirements."

"So... I feel that TF memory cards are not suitable for use as 'carefully selected' products. Should they be rejected?"

Everyone present was suddenly shocked, and Feng Xue's eyes above him were even more unhappy.

As the head of the product selection department, she must ensure the speed of "strict selection" and launch of new products.

"It's impossible to cancel... We have already studied the market prospects and profits of 'TF memory cards' before, but we just haven't found a suitable OEM."

"In this case... Luo Zebing, please continue to contact other OEMs, and Xiao Xiao, please also help."

Luo Zebing shrugged helplessly and had no choice but to comply.

Feng Xue shook her head when she saw this, and was about to ask about the third product.

At this moment, another tall and thin colleague in the conference room suddenly said:

"Mr. Feng, I'm sorry to interrupt, but I have some suggestions about the 'TF memory card'."

"Ok?"

"I don't know if you have noticed recently that a company called Nietzsche has produced a 'Jinghong Series' memory card, which has caused a lot of craze on the Internet."

"Their TF memory cards have been selling well recently, and their quality has been tested and certified by the Quality Supervision Bureau... It is a high-performance TF memory card that is rare among domestic brands!"

"I think we can learn from them."

study?

Feng Xue's frown deepened. What did he mean by learning other brands at the meeting?
"What I mean is that we can actually choose the OEM manufacturer based on Nietzsche's 'Jinghong' memory card."

"As far as I know, Nietzsche's 'Jinghong Series' is also a small brand that only appeared recently. They can find this OEM to produce it, and we can also contact them."

After the words fell, this time not only Feng Xue, but everyone present instantly understood what the tall and lanky man meant.

Feng Xue's eyes narrowed.

"Old Wang, what is the name of the factory behind Nietzsche?"

"Yellow River Storage is a newly opened, small chip foundry manufacturer."

"Yellow River Storage?"

(End of this chapter)