Technology: Starting from selling mobile phones

Chapter 224 Samsung’s Situation

Mo Ran’s positioning of the “T-ONE” folding screen mobile phone has never been a mass-market phone, and it is normal for it to be unaffordable.

To be precise, it's not that it's unaffordable, it's that it feels expensive, which is its original positioning.

Such positioning is naturally not aimless...

First of all, the cost of OLED flexible folding screens is inherently high, and coupled with many top-notch hardware configurations, the cost is naturally expensive.

Secondly, the current mobile phone market really needs a mobile phone that "makes people feel expensive" and "unaffordable".

Especially after the Iphone has been completely reduced to an "arcade machine" in recent years, many elites, business people, and the middle class are in urgent need of a mobile phone with "excellent performance", "expensive" but also "recognizability" to distinguish themselves from others. Different tastes of ordinary people.

The emergence of Nietzsche's "T-ONE" folding screen mobile phone is undoubtedly good in performance and expensive. As the only two folding screen mobile phones in the world, it is highly recognizable!

Think about it, when taking a high-speed train, flying, or even shopping on the weekend, if such a highly recognizable, expensive, and the world's top folding screen phone is taken out in the crowd, it will attract envious looks and exclamations from many people. !

Isn’t this so unpleasant? !

Thinking of this, the enthusiasm at the scene completely ignited Robert's inner impulse!

He is currently using Apple’s Iphone XR, but there are so many people who can afford to use this phone!

if……

If you buy this $2499 "T-ONE" Collector's Edition, whether you're going out shopping or gathering with friends...then why don't you become the most handsome guy in the room? !

but,

Seeing the barrage in the live broadcast room criticizing the price for being too expensive, he did not dare to disobey the netizens' ideas in public. He thought for a moment and then said:

"Brothers are right, the price is indeed too expensive!"

"I happen to be a professional mobile phone review blogger. I have to spend a lot of money to buy one and give it to my brothers to evaluate it carefully. I must criticize Nietzsche severely!"

After all, just as the "T-ONE" new product launch conference was over, several staff members began to distribute leaflets to the crowd with purchase addresses and purchase methods!

Seeing that the leaflets in the hands of the staff were snatched away, he could no longer hold back his excitement, waved his hands frantically, and almost blurted out:

"Quick, quick, here, here, give me one, give me one!"

……

The heated atmosphere at the "Munich New Product Launch Conference" spread throughout the entire Internet through live broadcast footage, and the footage was transmitted back to China. Domestic netizens were completely caught off guard.

When the prices of US$1999 and US$2499 were announced just now, they, like foreign netizens, criticized Nietzsche for being too ridiculous.

Even if it costs 1999 U.S. dollars, it’s still 13999 yuan!

Yes, I admit that your first folding screen mobile phone did have technical content and high cost, but now the top-of-the-line Iphone XR is only priced at 7899 yuan in China!

Even Huaji’s top-of-the-range “META 20 Pro” is only 5999 yuan!

Nietzsche directly priced it at 13999 yuan. Are you really not afraid of not being able to sell it? !

But now...

In the blink of an eye, the scene changed. Is the enthusiasm for buying so intense? !

"Damn it, what's going on, the scene is so popular? This is a rhythm that's going to sell out!"

"Hiss! Foreign consumption power is so strong, you can buy it for US$1999 or US$2499?!"

“Has anyone figured out how much RMB is 1999 US dollars and 2499 US dollars?!”

"1999 U.S. dollars = 13999 yuan, 2499 U.S. dollars = 17500 yuan! Just tell me whether it's expensive or not!"

"It is indeed expensive, but this is the price abroad. Our domestic price has not been announced yet?!"

"Oh, the price is the same abroad, why do you think it's cheaper in China? Impossible! Think about it, it's the first time Nietzsche sells overseas. Why should you show some sincerity? I guess the domestic price may be even higher. It’s best to stay even!”

"Stop guessing, Nietzsche has always priced fairly! By the way, isn't Nietzsche going to hold a new product launch for the 'T-ONE' mobile phone in China? When is the domestic launch?!"

"Hey, I would have forgotten about it if you didn't mention it. It will be held in Chengdu next week in seven days! Not only Nietzsche, but also Samsung's 'Galaxy fold' will be released in the domestic market..."

"Don't mention Samsung in particular. Samsung's press conference has been turned upside down like this. Who will buy their mobile phones!"

"Haha, that's right, eh, as you mentioned this, I want to see what Samsung's press conference is like. I'll go to other live broadcast rooms to have a look..."

……

Compared to the excitement at Nietzsche's "T-ONE" press conference, after Samsung hastily announced the price of the "Galaxy fold", the entire audience dispersed completely.

There is no way, the on-site press conference will be overturned, who will dare to buy your mobile phone? !

The host Cui Yinan stood on the stage blankly, looking at the lively scene on Nietzsche's side with dull eyes, and his mood had reached the bottom.

"It's over, this global launch of the 'Galaxy fold' folding screen mobile phone is over..."

……

but.

Although Cui Yinan had prepared for the worst, reality dealt Samsung a heavier blow in the next two days.

Two days after it went on sale, the sales of Samsung’s “Galaxy fold” were calculated.

In two days, global sales were only 22123 units!

Senior executives at Samsung headquarters were immediately devastated after receiving this sales data!

South Korea, Samsung headquarters.

The atmosphere in the conference room was extremely depressing.

The executives sat upright and cautiously, not daring to look directly at the old man sitting in the middle of the conference table.

Everyone knows that this time Samsung’s “Galaxy fold” Munich new product launch conference made a major mistake!

boom--!

Just when everyone was worried, a loud noise suddenly came from the conference room.

"Who?! Who is responsible for this?!"

"When the screen was displayed at the press conference, the screen was black and damaged! What kind of work failure is this! What on earth do you do for food! The shame has been lost to the whole world!"

"A total of 22123 units were sold worldwide in three days. Is this the report card you gave the group?!"

"Do you still want to stay?"

The one who roared was naturally the old man sitting in the middle.

As the president of Samsung, even though he is over sixty years old, there are very few things that make him so angry on weekdays, but this time!

Samsung Group and even the world's first foldable screen mobile phone "Galaxy Fold", which had high hopes, had such a huge failure at the press conference. It was simply unbearable for him and even the entire Samsung Group!

To know,

In order to develop the "Galaxy fold" folding screen mobile phone, Samsung spent a lot of research and development funds and energy...

R&D funds are not bad!

the most important is!

This time the "Galaxy fold" folding screen mobile phone has high hopes from the entire group, hoping to boost Samsung's stock price by releasing the world's first folding screen mobile phone!

Boost the stock price that has been suppressed due to the "3D-NAND" business!

And now!

Not to mention boosting, you don’t need to look at him to know that the stock price is facing another plunge!

The old man's voice resounded throughout the conference room, and the usually arrogant executives were unusually quiet and trembling.

Finally, after several minutes,

After venting his anger, the old man finally breathed a sigh of relief. He also knew that the most important thing at the moment was no longer pursuing responsibility, but how to save the situation.

"Let's talk about it, what should we do next?"

"We cannot give up the 'Galaxy fold' phone easily. The situation at the press conference was just an accident. We must come up with effective methods to restore sales!"

Everyone felt relieved and did not dare to neglect.

After a while, an executive sitting on the left raised his hand, stood up and said:

"President, according to our understanding, the biggest concern in the market now comes from our OLED flexible folding screen."

"So, I suggest that we appropriately extend the warranty period for our mobile phone screens... and even promise to replace the screen for free as long as it is 'not caused by external forces'."

After the words fell, the executives present nodded.

The crux now is the screen, and offering free replacements can naturally dispel the concerns of a large number of consumers.

but!

This will undoubtedly greatly increase Samsung’s after-sales costs!

The old man also nodded slightly, which was indeed a way to make up for it. "Any more?"

"besides."

Another executive stood up.

"President, I think we can also appropriately increase our efforts in media promotion."

"There is too much bad news about us on the Internet now. We need to contact traditional media and new media to actively eliminate the negative influence on us on the Internet, so as to boost our sales!"

"Ah."

This proposal was also affirmed by everyone.

only……

This proposal is the same as the after-sales service just now. It is also just a compensatory measure, and it also requires more investment!

The old man nodded slightly again, then slowly looked at everyone and asked again:

"Apart from that, is there anything else?"

The conference room suddenly fell into silence. At this moment, a middle-aged executive sitting in the middle of the conference table suddenly raised his hand.

"Mr. President, do you still remember our 'Return Plan'?"

Reentry plan? !

All the executives present were stunned. Even the old man in the middle looked condensed. Then he narrowed his eyes slightly and looked at the middle-aged executive!

The middle-aged executive continued:

"That's right, you forgot that we also have a Yanguo market!"

"Our 'Galaxy fold' mobile phone sales have indeed suffered a setback globally, but this does not include the Chinese market!"

"A week later, we will hold a 'Galaxy fold' new product launch conference in Yanguo and officially launch the national version.

As long as we promote it properly, we still have a chance to open up the market in Yanguo! "

"Once our 'Galaxy fold' sells well in Yan Country, the whole situation will be reversed in an instant!"

As soon as the words fell, everyone present was shocked!

That's right,

There is also Yanguo Market!

And this time, in order to return to the Yanguo market, we also specially prepared the "Galaxy fold" national version for the Yanguo market, which can be said to be full of sincerity!

only……

Now there is another question!

"Will the huge mistake we made at the Munich Exhibition also affect sales in Yanguo?" Another executive asked everyone's concerns.

The middle-aged executive shook his head and said firmly:

"I don't think so."

"As far as I know, after we officially announced that we will return to the Yanguo market, there were immediately a lot of voices on the Yanguo network looking forward to and welcoming our return!

It is enough to show that our Samsung brand still has a very good reputation and brand appeal in Yanguo! "

"On the other hand, Yanguo's Internet is a highly commercial platform. Based on our experience over the years, as long as we spend some money on public relations for their important media on the Internet, and then invite some big Vs and bloggers with a large number of fans to speak to us Through publicity, with the huge consumer base in the Yanguo market, I believe our 'Galaxy fold' will achieve good sales!"

"Moreover, our 'return plan' will be successfully completed!"

call!

A deep intake of breath suddenly came from the conference room.

Even the old man sitting in the middle had a glimmer of light in his eyes.

After a moment, he nodded and whispered:

"The person in charge of Yanguo District's business is Li Wenxuan, right?"

After saying that, he turned to look at the assistant beside him.

"Contact me Li Wenxuan immediately, I want to speak to him."

……

Yan Guo, in the office of the president of Samsung.

Li Wenxuan silently closed the video conferencing software.

Actually,

Five hours after the "Galaxy fold" folding screen phone overturned at the press conference, he learned the specific news and even saw the live video.

In his opinion, if such a serious accident occurs at the press conference and during a global live broadcast, it is completely impossible for this "Galaxy fold" folding screen mobile phone to recover sales.

The best way is to quickly develop the next generation, re-launch a new generation of "Galaxy fold" mobile phones in half a year, and then start all over again.

Unexpectedly...

He took a deep breath,

Unexpectedly, instead of giving up, the headquarters placed all its hopes on the Yanguo market, hoping to increase sales from the Yanguo market.

He is not optimistic about this issue.

As a president who has been on the front lines of Yanguo for a long time, he knows very well that the current mobile phone market in Yanguo is no longer the mobile phone market it was three years ago.

Even if the "Galaxy fold" folding screen is released perfectly, it may not be able to open up sales in the Chinese market, not to mention that the accident at the press conference has already caused obvious flaws.

and.

The most troublesome thing is,

"Galaxy Fold" will also face an absurdly strong competitor that occupies the home field in the Chinese market - Nietzsche's "T-ONE"!

He had no idea how to win!

But facing the president's request, he couldn't refuse, so he had no choice but to agree.

Or……

He also knows how much pressure the headquarters is facing on the stock price at this time!

Thinking of this, Li Wenxuan, who has always been calm, couldn't help but feel a sense of powerlessness.

He clearly remembered that Nietzsche Mo Ran was begging him to sell the OLED flexible folding screen to them. If he had really sold it to them, the two parties had reached an agreement on "3D-NAND", and Samsung's stock price would not be so big now. The pressure!

if? !

Such thoughts flashed through his mind, and Li Wenxuan let out a rare deep sigh.

But what if? !

The assistant on the side also participated in the whole meeting at the headquarters. Seeing Li Wenxuan's downcast expression, he couldn't help but said softly:

"President, I think the headquarters plan is promising. Are you too pessimistic?"

Li Wenxuan pushed up the black-rimmed glasses on the bridge of his nose and shook his head:

"You are too optimistic."

"Yan Guo is really different."

(End of this chapter)