Technology: Starting from selling mobile phones

Chapter 225 National Bank version released!

Compared with the difficulties faced by Samsung, Nietzsche is now an instant success.

On the day the "T-ONE" folding screen mobile phone was released, a large number of press conference videos circulated on the Internet. Early the next morning, countless tourists came here to experience the world's top "T-ONE" in person. Foldable screen phone.

Not just ordinary tourists and mobile phone enthusiasts,

"Munich Global Mobile Phone Show" is the largest mobile phone exhibition in Europe. It will be open for five days in total and is expected to receive 80,000 visitors. In addition to tourists, "communication operators" from surrounding European countries will also send people to participate.

As the most popular model at the "Munich Mobile Phone Show", "T-ONE" quickly attracted the attention of communication operators in various countries.

As we all know, the mobile phone sales channels in European and American markets are somewhat different from those in Yanguo.

Most of the mobile phones consumed in Yanguo are self-purchased, and you can buy whatever brand you want.

However, 90% of consumers in the European and American markets purchase mobile phones through operator channels, which is somewhat similar to the domestic model of recharging phone bills to get a mobile phone, or binding a package to purchase a mobile phone.

Therefore,

If any brand of mobile phone wants to gain a foothold in the European and American markets, the best option is to cooperate with local operators.

In a temporary office at the "Munich Exhibition Center",

Several operators from France, England, Italy, Belgium, the Netherlands and other countries looked at the middle-aged man in the middle of the conference table with excitement.

Sitting in the middle was Lao Wang, who was naturally full of joy and a little surprised.

"Mr. Wang, I am Van der Hart from Amsterdam Communications Operator in the Netherlands. We are very, very interested in your company's 'T-ONE' mobile phone. We hope to reach cooperation with your company and get the exclusive sales in the Netherlands. right'!

You can rest assured that we will focus on selling your company’s mobile phones! "

Having said that, without waiting for Lao Wang to express his position, another "communication operator" representative on the side also said hurriedly:

"Dear Wang, I am the operations manager of Italy's 'Lawrence Telecom Operator'. You can call me Salodi. We have also cooperated with your country's 'Huaji Mobile' before. You can completely believe in our strength..." "

"King, talk to us first. We are the second largest 'communication operator' in the British Isles. Our sales network covers all parts of the UK, and most of our customers are elite customers, which is very suitable for sales.'T -ONE' mobile phone!"

"Oh, NO! I came first, Wang, I am from France..."

"Wang, I am also an operator from France. I guarantee that I can sell more than that guy just now!"

Seeing "communication operators" from various countries crowded in the office and fiercely competing for exclusive agency rights, Lao Wang burst out laughing.

Actually,

Because Nietzsche had never had experience in overseas sales, when the "T-ONE" mobile phone participated in the "Munich Mobile Phone Show", it only reluctantly reached a preliminary cooperation with Germany's "Deutsche Telekom".

Unexpectedly, in just two days, the popularity of "T-ONE" directly caused "communication operators" from other countries to come to their door in person.

This saves a lot of trouble.

"Don't worry, everyone...speak one by one! We are here to achieve cooperation with you this time."

Lao Wang said slowly with a smile on his face. Seeing this, the representatives from various countries breathed a sigh of relief.

But then, Lao Wang suddenly changed the subject:

"However, the 'exclusive agency rights' you want are definitely not available."

"Our overseas strategy is - each country will choose multiple 'communication operators' to cooperate and compete with each other."

"Of course, the number won't be too many, just one or two!"

Oh.

That's it!

Everyone's eyes flashed with disappointment, but they quickly came back to their senses, which was not too surprising.

This method is the overseas dealer strategy adopted by most "international brand mobile phones".

One or two cooperative operators not only prevent one company from monopolizing the market, but also form a good competition mechanism to better sell their own mobile phones.

on the other hand,

It is easier to manage one or two partners, and service and after-sales can be fully guaranteed!

After a while.

"Mr. Wang, we accept this approach, and we are willing to be the only agent in the Netherlands! This is our company's qualifications and profile, you can take a look!"

"We are also willing. If your company has any agency requirements, please feel free to mention them. We will definitely be able to meet them!"

"Okay, don't worry, don't worry!"

Seeing everyone eagerly taking out the prepared materials, Lao Wang hurriedly smiled and said:

"I just told you to come one by one. As long as your qualifications are good and meet our agency requirements, we will give priority to them."

"and……"

After saying that, he paused, and an important question suddenly came to his mind, which must be explained in advance.

Suddenly, he looked at everyone and said seriously:

"By the way, there is one more thing I forgot to tell you."

"At present, our 'T-ONE' mobile phone production capacity is relatively tight. It is obviously impossible to supply all your orders in a short time. It is very likely to be out of stock!"

"So...if you decide to become our agent, be mentally prepared for shortages!"

Production capacity is tight!

Can't fill all your orders?

Facing a shortage? !

This……

Everyone present was stunned for a moment, but before Lao Wang could finish his words, David, a "communicator" from the British Isles, suddenly said:

"Dear Wang, this is just a small problem! Our high-end mobile phone market in the British Isles is huge. I can purchase 10 units in the first batch. Please satisfy our order first!"

Good guy!

Everyone reacted instantly!

Insufficient production capacity does not mean that there is no production capacity. Wouldn't it be enough to grab other people's orders? !

"Bah! Are we poor in France? Wang, my brother, our 'Louis Group' channels are spread across all regions of France. As long as you give priority to fulfilling our orders, I guarantee that 'T-ONE' will be sold out as soon as it arrives. Empty!"

"Fucc! Stop fighting, Wang, our 'Lawrence Telecom Operator' is willing to purchase 200,000 'T-ONE' mobile phones at once!"

"king……"

The smile on Lao Wang's face suddenly stopped, what the hell...

Grabbing it again? !

An hour later, Lao Wang reached a preliminary cooperation agreement with the seven "communication operators" who met Nietzsche's requirements on site.

When they saw the first batch of purchase quantities filled in by the seven "operators", others were stunned.

Good guy!

Seven "communication operators" from Europe together planned to purchase 140 million units in one go!

To know!

This is no ordinary mobile phone costing several hundred dollars!

This is a high-end mobile phone with the lowest price ranging from US$1499 to the most expensive US$2499!

this……!

Lao Wang was completely stunned. He originally expected that the first batch of orders for 500,000 units would be the limit.

After all, for a mobile phone brand like Nietzsche that has no foundation at all in overseas markets, who can guarantee how high the sales will be? !

Unexpectedly...

The "operator" is more confident than him!

"Quick! Tell Mr. Mo, good news, good news!"

When the news came back to Nietzsche, Mo Ran was stunned for a moment, and then quickly ordered Li Wanglong to adjust production capacity and increase the production capacity of the "EU version T-ONE" mobile phone.

You know, the EU version of the "T-ONE" folding screen mobile phone costs about 8000 yuan and 9500 yuan, which translates to 1150 US dollars and 1350 US dollars! In other words, every time you sell an EU version of the "T-ONE" mobile phone, you will earn a profit of nearly US$900!

Even after deducting the 15% profit for "communication operators", the remaining profit for each "T-ONE" is a full $600!

4000RMB!

140 million units, that’s 56 billion!

This amount even exceeded Nietzsche's profit in a year!

“No wonder Xiaomi wants to make a high-end mobile phone!!”

……

Mo Ran sighed, and was once again refreshed by the profits of high-end mobile phones.

On the other side, the Munich Mobile Phone Exhibition continues.

In the next two days, Lao Wang received several other "communication operators" one after another. On the fifth day, he initialed an agreement with a "communication operator" in Poland, and the final purchase quantity of the first batch was also determined. At 150 million units.

After finishing these, the "Munich Mobile Phone Exhibition" also closed successfully.

Lao Wang and his party also booked air tickets and prepared to return to China. Three days later, there will be a domestic "T-ONE" mobile phone launch conference in Yanguo.

On January 2019, 1, Nietzsche’s “T-ONE” mobile phone was officially launched for the sixth day.

Lao Wang, Hao Technology, and Liu Ye were preparing to head to the airport, but before leaving the hotel, Mark, the business manager of Deutsche Telekom, the first company to reach a cooperation with Nietzsche and the only company currently selling "T-ONE" mobile phones on the European continent, hurriedly Come to the door.

"Mr. Wang, I'm very sorry to tell you that you can't leave. We must sign a new supply agreement!"

Lao Wang: “???”

Mark didn't do any ink, and immediately took out the latest data, his eyes suddenly became fiery!

"Wang, I thought 'T-ONE' would sell well, but I didn't expect it would sell so well!"

"In just five days, 12000 units were sold through the offline channels of 'Bavaria' alone. Our teller told me that many people come to inquire about the 'T-ONE' mobile phone every day. As soon as it arrives, it will be sold immediately. Buy it!

This is just 'Bavaria' and we haven't had time to stock the other regions yet! "

"As a result, the 20,000 units we originally prepared will be sold out soon!"

"and……"

"I also heard that some buyers have taken the initiative to increase the price by US$500 to buy a 'ready-made mobile phone'! Isn't it good for us to make this money?!"

The more he talked, the more excited he became, and he simply blocked the door to prevent Lao Wang and his party from leaving.

"I know you signed cooperation agreements with 'communication operators' in other regions a few days ago, but!"

"For the sake of our friendly friendship... you must promise me today to provide us with more mobile phones immediately and give us priority in production capacity!"

"We will place an order of 300,000 units at one time this time, and they will be shipped by air!!"

Lao Wang: “Huh???”

……

What Mark said was not an exaggeration.

As the "T-ONE" mobile phone became popular on the Internet, it immediately caused a wave of purchase climax offline.

In addition, when "Deutsche Telekom" cooperated with Nietzsche, considering the lack of brand awareness of Nietzsche mobile phones, it only cautiously purchased 20,000 units.

As a result, the market supply is completely lower than demand, and it is difficult to find a machine on the market. Scalpers and price increases are inevitable...

no way,

After Mark's strong efforts to persuade him, Lao Wang had no choice but to stay in Munich and sign a deeper cooperation agreement with Deutsche Telekom.

Lao Wang stayed, but Liu Ye and Hao Keji returned to the country smoothly.

Mo Ran smiled helplessly after knowing the whole story. It was just that Lao Wang was originally arranged to host the domestic "T-ONE" new product launch conference, but now he had to change the person.

After much deliberation, Mo Ran finally decided to let Liu Ye host it.

The domestic launch event of the "T-ONE" mobile phone was held in Chengdu, while on the other hand, Samsung set the domestic launch event of the "Galaxy fold" new product in the city.

This time Samsung is more prepared. It has obviously experienced the lessons of the "Munich Mobile Phone Show" and will never make low-level mistakes again.

Not only was the press conference fully prepared, Samsung also did enough publicity and public relations for the launch of the "Galaxy fold" in Yanguo.

The previous rollover topic at the "Munich Exhibition" almost did not appear in mainstream media reports. Netizens who did not care about this matter or had not watched the live broadcast had no idea that such a thing had happened with Samsung's "Galaxy fold".

This is not over yet.

A large number of big Vs and digital bloggers began to promote the "Galaxy Fold" on Weibo and Douyin, touting its excellent performance and parameters as the world's top "folding screen phone."

After all, Samsung quality is trustworthy.

Compared to Samsung, Nietzsche has done very little domestic promotion of the “T-ONE” mobile phone.

On January 1, Nietzsche and Samsung’s new product launch conference was finally held as scheduled.

Samsung, in the Yanguo headquarters, in the office, Li Wenxuan is also paying attention to this significant new product launch conference of the "Galaxy fold"!

The TV broadcast camera swept across the live press conference hall, and the "Glory Press Conference Hall", the top business conference center in Shanghai, was already full of people.

Large and small media from Yan Kingdom were invited to come and gave Samsung enough face.

Li Wenxuan breathed a sigh of relief. At least judging from the situation at the scene, Samsung's influence in Yanguo was still very high.

However, he was still a little worried and turned to look at the assistant beside him:

"Hmm...how is the public opinion on the Internet? Are the number of viewers in our live broadcast room high?"

"Also, the incident about 'Munich' on Yanguo's Internet hasn't gone viral, right?"

A smile appeared on the assistant's face:

"President, the public opinion on the Internet is very good now. Many netizens are discussing our 'Galaxy fold', and the number of people in our live broadcast room has exceeded 100 million."

"As for what happened in Munich, we have contacted all the mainstream media in Yanguo. They took our public relations expenses and naturally they will not lead the story. Don't worry."

Hearing this, Li Wenxuan finally felt relieved. As long as he controlled the media and no one mentioned it, maybe the "Galaxy fold" could really sell a wave of good sales in Yanguo.

"President, the press conference has begun..."

Samsung and Nietzsche started their domestic new product launches at almost the same time.

Samsung changed a host and began to explain seriously. Li Wenxuan couldn't help but nodded frequently. It was obvious that he put a lot of thought into it...

As for Nietzsche, Liu Ye doesn't have so many scruples. After all, "T-ONE" has been released once in Munich, and many functions and details have been exposed and sent back to China, so there is no need for him to explain it in great detail. once.

It's just a waste of time!

soon.

About thirty minutes later, the "T-ONE" mobile phone launch conference came to an end and came to the final stage.

It is also the aspect that netizens are most concerned about during this period!

The price of Nietzsche’s “T-ONE” national version!

(End of this chapter)