Technology: Starting from selling mobile phones

Chapter 26 Kupai Jinli is ready to launch a new machine
If you can imagine, in an era when there is no full screen, curved screen, and most mobile phones still have a thick black border, a person suddenly appears in front of you with a Vivo X9, and then tells you such a beautiful mobile phone Only 599 yuan.

You can probably understand the feelings of Hao Keji and Wang Fugui now.

After being surprised, the two of them couldn't stand it anymore.

"Boss, this appearance is at least two grades more beautiful than our current 'Nietzsche A7'!"

"Tsk, tsk, tsk, look at this extremely narrow bezel, look at this back panel, look at this coordinated body proportions..."

"I'm not bragging, this appearance is worth at least 500 yuan, if it sells for 599 yuan, wouldn't it be a random killing?!"

"Master Hao, are you right?"

Hao Keji: "..."

The reaction of the two was completely within Mo Ran's expectations.

After the praise was over, he looked at Lao Wang and said with a smile:

"Old Wang, I will give you the detailed design drawings in a while, and I will leave the mold opening to you."

Old Wang nodded heavily.

Mo Ran turned to look at Hao Keji.

"Mr. Hao, you continue to work overtime and test out the two higher-end configurations as soon as possible."

"and also……"

"Next, you need to communicate more with Lao Wang to make several configured engineering prototypes as quickly as possible and finalize them and put them on the market as soon as possible."

Hao Keji: "..."

……

In the next few days, Wang Fugui began to get busy, and Hao Keji also had to enter a high-intensity overtime mode under Mo Ran's "excessive power".

Mo Ran was not idle either.

The technical manuscripts of the two programs "Camera Optimization Program" and "Game Optimization Program" have been written one after another. Now we are waiting for the publication of the first "Logical Conception of Optimizing the Android System" before continuing to publish the remaining two manuscripts.

And the other side.

"Nietzsche A7" continued to rise, especially after Pinxixi's headquarters returned the "internal support quota" it tried its best to Nietzsche, and the sales volume was out of control.

A few days before the beginning of the month, manufacturers such as Jinli and Coolpad were still relying on promotional activities to barely hold down "Nietzsche A7", but once the promotions stopped, "Nietzsche A7" quickly approached, and jumped to the "monthly sales list of mobile phones" again in just a few days. "No. 2.

It is only one step away from the first Coolpad classic model - "Coolpad 8675A".

Coolpad and Jinli fully felt the continuous pressure brought by "Nietzsche A7".

……

Coolpad and Jinliben are third- and fourth-tier brands in the Yanguo mobile phone market, and their main products are priced between 500 yuan and 1000 yuan.

Now, the appearance of "Nietzsche A7" undoubtedly directly impacted their bottom-level mobile phone share, which is also their core basic disk.

Seeing that the situation was still not optimistic after the large-scale promotional activities, Coolpad executives gritted their teeth and finally put the redesign of a new low-end entry-level mobile phone on the agenda.

In the Kupai conference room, executives from the marketing department and product department were all present.

"According to the plan, it was originally said that our classic model - 'Kupai 8675A' could last for another year and a half."

"But now it seems that upgrading and developing a new mobile phone to replace the classic '8675A' is imminent and cannot be delayed any longer."

At the beginning of the meeting, Mr. Jiang Hang, general manager of the marketing department and responsible for sales business, went straight to the topic.

After a moment, someone immediately echoed.

"I agree with Mr. Jiang's statement. The previous opponents of our '8675A' were Jinli's 'F50' and Lenovo's 'A3800D'."

"But now... I didn't expect a 'Nietzsche A7' to pop up out of nowhere. Not only does it look better than ours, but the price is more than 100 yuan cheaper than ours."

"To be honest, we are able to stabilize our current sales and continue to rank first in the 'monthly sales list', all thanks to the brand reputation we have accumulated over the years in Kupai!"

The crowd nodded.

indeed.

As a competing product, most of the executives present have personally disassembled or experienced "Nietzsche A7". In terms of product strength alone, "Kupai 8675A" is really inferior to Nietzsche.

Seeing that no one objected, Jiang Hang, the manager of the marketing department, took the conversation back, looked at everyone and said:

"Since everyone has no opinion."

"Then our next focus is to redesign a low-end entry-level mobile phone with an elegant appearance and good performance."

"in particular--"

"Appearance design!"

Speaking of this, Jiang Hang paused.

"The success of 'Nietzsche A7' this time, I think it has a lot to do with their changing the traditional appearance design of low-end machines!"

"However, I think that in terms of appearance design, our Kupai must be stronger than 'Nietzsche'."

"so."

"Next, the research and development focus of our new model should also focus on the appearance design, and then take into account certain performance configurations."

"What do you think?"

Everyone nodded in agreement again.

The appearance of a mobile phone is the first impression it brings to consumers.

In the past, due to many reasons such as cost and sales volume, various manufacturers were not active in the iteration of low-end entry-level phones.

Regardless of "Coolpad 8675A" or "Lenovo A3800D", its appearance design is still the style of two years ago, that is, around 2013.

Updating the appearance will undoubtedly greatly enhance product competitiveness.

"I agree with Mr. Jiang, our 'Coolpad 8675A' has been released for more than two years, and its appearance is indeed a bit old-fashioned."

"I also agree that after focusing on the appearance design, our new mobile phone can at least compete with the 'Nietzsche A7' in appearance? At least it can attract some young customers, right?"

"Haha, Old Liu, you are still too cautious. Mr. Jiang said just now that our exterior design must be stronger than 'Nietzsche'."

"With the strength of our design team, isn't the designed new mobile phone a dimensionality reduction blow?"

Everyone present couldn't help but smile knowingly.

With Kupai's strong research and development strength, it only needs to integrate the current mainstream design elements into it, and the designed mobile phone will definitely not be bad.

"Then Mr. Jiang, is the price of this phone still the price of our classic model '8675A'? Or 599 yuan?"

"Ah."

Jiang Hang nodded.

"The price is still tentatively set at 599 yuan."

"At least we have a brand advantage over the 'Nietzsche phone', right?"

"Yes, that's for sure!"

"All right."

Jiang Hang laughed.

"Then let's start discussing the specific configuration..."

……

the other side.

Almost at the same time as the Kupai meeting, Jinli will also redesign a low-end entry-level mobile phone on the agenda.

and.

After seeing the excellent system adjustment level of "Nietzsche A7", Jinli executives finally focused the research and development of the new mobile phone on the appearance of the mobile phone.

In their words.

The configuration performance may be worse, but the appearance must not lose!
soon.

One is called Kupai Fengshang N1, and the price is tentatively set at 599 yuan;
A mobile phone called Jinli F100 with a tentative price of 559 yuan has been successfully approved.

(End of this chapter)