Technology: Starting from selling mobile phones

Chapter 27 Do you think I am a philanthropist?

time flies.

March passed in the blink of an eye.

In March, "Nietzsche A7" ushered in a real explosion.

With the support of the "internal support quota", the monthly sales volume successfully reached [-] units, breaking the sales record of Pinxixi mobile phone category, and undoubtedly becoming the first in the "monthly sales list" in March!

At the same time, due to good sales of "Nietzsche A7" in March, the company's net profit increased by 150 million yuan.

but.

Mo Ran was not very happy.

After just opening a mold for a new mobile phone, making a batch of engineering prototypes, and ordering a batch of parts with slightly higher configurations, the money has been exhausted.

"Expanding production capacity and increasing production lines require money, recruiting employees requires money, everything needs money!"

“We still have to launch new products quickly!”

"The upper limit of 'Nietzsche A7' is there. After a while, aesthetic fatigue may cause sales to decline!"

Mo Ran sighed helplessly, feeling a strong sense of crisis in his heart.

Fortunately, the next day, good news came.

After testing the new mobile phone for more than a month, the engineering prototype is finally ready.

Four mobile phones were placed in front of Mo Ran.

The final configuration is:
Minimum configuration:

Memory: 1GB+4BG.

Chip: MediaTek low-end entry-level MT6735, 4 cores.

The battery capacity is 3050 mAh, and it is equipped with a 300 million front camera and a 500 million rear camera.

The game can be played stably with medium quality and zero special effects. Occasionally, during large-scale 5V5 team battles, the frame rate will fluctuate slightly.

Medium configuration:

Memory: 2GB+6BG.

Chip: MediaTek mid-range entry-level MT6750, 8-core.

The battery capacity is 3050 mAh, and it is equipped with a 500 million front camera and a 800 million rear camera.

The game can be played with high quality and low special effects. Even when a team battle breaks out, the overall performance is very good.

High configuration:

Memory: 3GB+32BG.

Chip: MediaTek's high-end entry-level chip Helio X10, 8 cores.

The battery capacity is 3050 mAh, and it is equipped with a 500 million front camera and a 800 million rear camera.

It can play Honor of Kings very smoothly under high quality and medium special effects, and the frame rate is very stable.

Top configuration:

Memory: 3GB+64BG.

Chip: MediaTek's high-end flagship chip Helio X20, 8 cores.

The battery capacity is 3050 mAh, and it is equipped with a 500 million front camera and a 1200 million rear camera.

This configuration can fully realize all the effects, and play the glory of the king smoothly and smoothly!

"Mr. Mo, according to your request, the four configurations have been tested."

"The approximate cost of each configuration is here, you can also look at it."

In the office, it was Hao Keke and Wang Fugui who reported the latest progress to Mo Ran.

Seeing Mo Ran take over the cost estimate form, Wang Fugui took advantage of the situation and said:

"Boss, the final cost of a mobile phone with a minimum MT6735 chip is 470 yuan."

"This cost is slightly higher than the previous estimate, mainly to ensure the texture and feel of the phone, and to improve the screen and back panel, so..."

"Costs have increased."

Mo Ran nodded. Lao Wang had reported this to him before.

In the original design drawings of Vivo X9, it is equipped with a 5.5-inch AMOLED display. The screen also uses fifth-generation Corning Gorilla Glass, and the back of the fuselage uses an aluminum alloy one-piece design.

A mobile phone with a price of around 500 yuan is naturally impossible to use such a good screen and glass.

On balance, Lao Wang chose a decent 1280*720 pixel 2.5D glass in order to ensure the quality, and tried to restore the effect on the design drawing as much as possible, which led to a slight increase in the cost.

"Well, I know this, just keep talking."

The old king continued:

"The second configuration is the MT6750."

"Because this one uses the same materials as on the design drawings, and the chip of MT6750 is more expensive..."

"The final cost is 840 yuan."

"The third configuration is equipped with MediaTek's high-end chip Helio X10. The final cost is..."

"Exactly one thousand and eighty yuan."

Seeing this, Mo Ran frowned slightly.

"What about the flagship phone?"

"The top flagship machine uses the high-end flagship chip Helio X20..."

"The final cost was about [-] yuan."

470 yuan;
840 yuan;
1080 yuan;
1300 yuan;
After a moment, he looked at Wang Fugui.

"Old Wang, what do you think should be the retail price of these four configurations?"

Hearing this, Wang Fugui's face was a bit tangled, obviously he had already considered this issue.

"Boss, the minimum cost is 470 yuan, I suggest selling it for 599 yuan, and one can make a profit of 130 yuan."

"The cost of the mid-range model is 840 yuan... I suggest you bite the bullet and sell it for 999 yuan. We can also make a profit of 160 yuan."

"As for the high-end version of 1080 yuan and the flagship model with a cost of 1300 yuan, I'm afraid it's up to you to decide!"

"If I have to say, let's sell the high-end 1080 yuan for 1299 yuan, and the flagship 1300 yuan for 1499 yuan?"

"I'm afraid I won't be able to sell it after setting a high price."

At this moment, Mo Ran finally knew why he felt something was wrong just now.

That's right.

It's a matter of pricing.

Especially for the high-end configuration, the cost of 1080 yuan is a bit embarrassing.

If the price is too high, you may not be able to sell it, and if the price is too low, it will be a waste of work.

After working hard for so long, and even using the design of Vivo X9, is it possible to earn 200 yuan by selling one? !

At this moment, Hao Keji on the side muttered.

"I said at the beginning that our current situation is not suitable for launching mobile phones with high configuration. If the configuration is too high, who will sell it?"

"Now the cost is stuck here. If you sell too high, no one will buy it. If you sell it too low, there will be no profit!"

"Hey! But let me say, 200 yuan for a flagship machine is not unacceptable..."

Mo Ran was in a bad mood at this moment.

Gaze:
"You think I'm a philanthropist?"

"You think I'm the light of domestic products, and I like to 'make friends'?"

"A flagship machine earns 200 yuan, which is still a gross profit, barely acceptable?!"

"What are you kidding me about?"

(End of this chapter)