Technology: Starting from selling mobile phones

Chapter 43

So, this time he behaved himself and shook his head.

"Mr. Mo, I won't get involved in pricing... This is a matter between you and Manager Wang."

Unexpectedly, as soon as he finished speaking, Mo Ran's gaze fell on him.

Hao Keji was excited and his mind started to work immediately.

secretly figured out.

"When the 'Luban [-]' was priced last time, Mo Ran was determined to improve the positioning and configuration of the 'Luban [-]'. This time he deliberately asked me..."

"I guess it's the same. I want to create a high-end product with high configuration and positioning, and open up the high-end market of tablet computers in one fell swoop!"

"That's right, it should be like this...Since that's the case, I'll just follow him."

Thinking of this, Hao Keji smiled and said with confidence:

"Mr. Mo, I suggest that we can directly target the mid-to-high-end market..."

"The first configuration uses the Intel Atom x5-Z8500 processor, priced at about 999 yuan, as a mid-range tablet."

"The other one is a high-end tablet that uses the Snapdragon 615 and is priced at about 1499 yuan."

Mo Ran smiled slightly, and then looked at Wang Fugui beside him.

"Old Wang, what's your suggestion?"

Lao Wang is much purer than Hao Keji, and he has already had some ideas of his own these days.

Hearing Mo Ran ask himself, he sorted out his language a little and said:
"Boss, I've learned a lot about the current tablet market these days."

"Compared with the mobile phone market, the overall price of tablet computers is relatively more expensive. I looked at the products of the same industry on Pinxixi, and the lowest prices are 499 yuan and 599 yuan."

"For brands such as Xiaomi and Honor, their entry-level tablets are priced at 999 yuan."

"Of course, this is understandable. After all, compared with mobile phones, the sales volume of tablet PCs is not large, and the competition is naturally not so fierce.
Similarly, the prices of each family will not be so tragic, and the prices are naturally more expensive. "

Mo Ran agreed.

Tablet computers are mostly used at home, such as watching TV dramas and taking online classes. Compared with mobile phones that everyone has one, the consumer group is completely different.

Seeing this, Wang Fugui went on to say:

"So my suggestion is a little different from Mr. Hao's. I prefer the range of seven to eight hundred yuan."

"It's just cheaper than first-tier brands like Xiaomi and Honor, but it's also more expensive than other counterfeit tablet manufacturers."

"After all, our Nietzsche is now a relatively well-known brand, so the premium of one hundred or two hundred yuan is still acceptable."

It has to be said that Wang Fugui's analysis is indeed very accurate. Even Hao Keji on the side nodded frequently in approval.

But at this moment,

Mo Ran shook his head slightly and said:
"I think differently."

"I would prefer the first 'tablet computer' to use the minimum configuration, priced at..."

"499 yuan!"

"499 yuan?"

Wang Fugui and Hao Keji were astonished, and couldn't keep up with Mo Ran's thinking.

After a while, Wang Fugui said anxiously:

"Boss, the price is too low!"

"The brand we managed to build through 'Nietzsche A7' and 'Luban No. [-]' was pulled down by this tablet."

"What should I say? At least we should launch a 699 yuan tablet, right?"

Hao Keji also nodded repeatedly, at this moment he was completely confused.

On "Luban No. [-]", didn't Mo Ran try his best to improve its positioning and cooperate with the official Honor of Kings to improve its brand power?
Good guy.

Why are you downgrading yourself now?

Both of them couldn't help looking at Mo Ran, but Mo Ran shook his head, then turned to Hao Keji.

"Master Hao needless to say, your idea is simply whimsical."

"Tablets are completely different from mobile phones. The vast majority of users do not have high requirements for the hardware and performance of tablets. They are more interested in buying brands."

"Do you think our Nietzsche brand is worth 1499 yuan in the field of tablet computers?"

Hao Keji shut up.

Immediately afterwards, Mo Ran looked at Wang Fugui.

"Old Wang, you have done a good job of surveying the market, but your Nietzsche's positioning is still floating."

"Floating?"

Mo Ran explained:
"We, Nietzsche, are actually quite newcomers to the tablet world."

"Even though our sales of mobile phones have been good recently, compared to Huawei and Xiaomi, we are not even a small player; and I don't think we have many so-called fans, and I am not optimistic about your so-called brand premium."

"So, our best attitude now is to calm down and make products in a down-to-earth manner."

Wang Fugui was also silent.

Thinking about it carefully, indeed,

Although the sales of the two mobile phones have been hot recently, how do they compare with those really big brands?
Far from it!
"There is another reason."

"As you said just now, Lao Wang, the tablet market is much smaller than the mobile phone market."

"Our current focus should still be on mobile phones, and as far as tablets, we don't have to invest too much energy."

"It is absolutely possible to accumulate experience at the lowest end first, and then gradually enrich the product line later."

Speaking of this, Mo Ran glanced at the two of them, and concluded:
"When doing things, we must distinguish between priorities."

After speaking, there was a sudden silence in the office.

After a few seconds, even Hao Keji couldn't help showing admiration.

indeed.

The popularity of the two consecutive mobile phones has made the entire company, from Wang Fugui and Hao Technology, to the customer service girl at the front desk, feel a little excited.

Unexpectedly, when the outside world praised it and sales were booming, the young Mr. Mo could still see it so clearly.

At this moment, the two looked at each other and realized that the Mo Ranmo in front of them had always changed.

Of course, Mo Ran couldn't guess what the two of them were thinking.

but,

The reason for the price of 499 yuan is that apart from the fact that the tablet computer is not the focus of Mo Ran, there is another reason that he did not say.

That is - he is very short of points.

The tablet itself is not a mainstream business, so it seems like a good choice to use a low-cost tablet with good cost performance to score points.

"Okay, if you have no objections, let's discuss the details of the 499 yuan tablet."

Wang Fugui and Hao Keji naturally had no objections, and soon a three-person product meeting began.

But just in the middle of the meeting, Li Dongbao suddenly came.

No.

To be precise, Li Dongbao came in person with his leader.

(End of this chapter)