Technology: Starting from selling mobile phones

Chapter 5 Nietzsche A7 goes on sale

The next day.

At eight o'clock in the morning, Mo Ran came to the company on time.

Last night, we received the news that Pinxixi officially passed the store review. According to the plan, the new mobile phone will be officially launched on Pinxixi at noon today.

Thus.

The price, model and marketing plan of the new mobile phone will be finalized this morning.

After bringing three packaged new mobile phones from the technical department, Wang Fugui and several staff members in charge of the operation of the online store were also called into the office.

"I'm going to put a new mobile phone on the shelf at noon. This is a prototype, so you should get to know it first."

Mo Ran said straight to the point, and everyone was not surprised. Everyone knew that the company really couldn't afford it now.

Opening the mobile phone box, three new mobile phones that are small in size, exquisite in workmanship and look good in quality appear in front of you.

Everyone's eyes lit up.

Although they are all employees of Nietzsche, they have only seen model machines before, and they were suddenly amazed when they saw the real machine for the first time.

"Wow! I've seen the model before and didn't feel much. I didn't expect the real thing to look so beautiful!"

"Boss, I have to say that the appearance designed by the professional team is indeed of a high standard. The money is really worth it!"

Mo Ran was also very satisfied with the employees' response, and then briefly introduced two optimization programs.

Everyone was even more surprised. After experiencing it personally, everyone's eyes were shining with surprise.

"It's really smooth..."

Compared with the Nietzsche mobile phone currently on sale, the new mobile phone in front of me has greatly improved in terms of texture, feel and system fluency!

Wang Fugui on the side was the most joyful and excited.

"I said the boss has a way. If you sell mobile phones of this quality on 'Taowu.com' and buy some traffic, you can sell a thousand units in a month!"

Speaking of this, he paused for a moment, full of expectation:

"Boss, how much are you going to price?"

This time, Mo Ran didn't rush to answer, but asked instead:

"Old Wang, what do you think is the right price?"

"At least 599 yuan!"

After all, Pharaoh patted his chest:
"I have experienced it just now. Compared with the counterfeit phones of the same industry, I have never seen anyone whose appearance and performance can reach our level!"

"Even compared to big manufacturers such as Coolpad, Gold Power, and Lenovo, our feel and performance are not bad at all, and it is completely comparable to their seven or eight hundred mobile phones!"

"So, after comprehensive consideration, I think the price of 599 yuan is the most appropriate!"

Mo Ran nodded slightly.

In fact, as a counterfeit phone, the hardware used in the new phone is all low-end products on the market, and the cost of a single phone is not high.

The only large expenditure is the 400 million yuan invested by the original owner in order to pursue a better appearance quality and design appearance and mold costs.

According to the original owner's original idea, the new mobile phone is priced at 499 yuan. Excluding the design fee, the gross profit of each mobile phone is about 230 yuan.

However, after careful consideration last night, he decided to reprice.

He is very clear that the core of Pinxixi is low price, and with the newly opened store, the current Nietzsche mobile phone has no premium ability at all!

And, to top it all off, six days later, he desperately needed some money to pay his wages.

“目前我们新款手机有两个型号，512MB+6GB普通版我准备定价399元，512MB+8GB高配定价为499元！”

Wang Fugui looked shocked.

"Boss, this price is too cheap!"

"Believe me, even if the 6GB regular version is priced at 499 yuan and the high-end version is priced at 599 yuan, the sales will definitely not be bad!"

Not only Wang Fugui was full of surprise, but also the operation personnel on the side were also surprised.

You must know that the price of most copycat phones on the market now is in the 300-400 yuan range. Even the mobile phone Nietzsche is selling is 399 yuan!
But compared with the new mobile phone in front of you, the same 399 yuan is just a penny!

Once this 399 yuan mobile phone with good appearance and good quality is put on the market, how can other counterfeit phones play? !

Isn't it slaughter?

"boss……"

Everyone wanted to persuade him, but Mo Ran no longer wanted to waste time.

"That's the price. Next, let me talk about the marketing plan."

"Two promotion points: one is the deeply optimized Android 4.4 system, and the other is the camera beauty function!"

Everyone fell silent instantly.

The staff in charge of store operations did not dare to neglect, took out a small notebook and started recording.

"In addition to this, the title of the product is also very important, and it must be written with 100% authentic guarantee..."

"Official self-operated."

"If you give it a false one, you'll pay a hundred."

"And the National Insurance."

Everyone was very surprised. They have been running an online store for more than a year, and they have never heard of such a marketing method.

Wang Fugui was also stunned, taking advantage of Mo Ran's pause, he hurriedly said:

"Boss, what does this mean?"

"And, will this involve false propaganda...?"

"false promotion?"

Mo Ran's eyes suddenly fell on him.

"Isn't what we sell genuine? Isn't it an official self-operated product? Isn't it true that if you get a fake one, you'll be compensated [-]%?"

Wang Fugui felt a bit of coolness, so he had no choice but to bite the bullet and continue.

"What about the nationwide joint guarantee? We don't have any offline outlets anymore."

"Within the country, as long as it can be sent to our factory, we can guarantee it. This is not a nationwide warranty!"

Everyone: "???"

Having said that, Mo Ran paused and continued:

"In addition, our new mobile phones will also be put on the shelves of 'Taowu.com' next."

"But the price is not 399 yuan and 499 yuan, but 999 yuan and 1099 yuan."

Wang Fugui was confused: "Boss, what's the use of raising the price so high?"

But as soon as he asked the question, he suddenly realized it!
“The original price on Taowu.com is 999 yuan, but now it’s only 399 yuan on Pinxixi?”

Mo Ran laughed and nodded.

"That's right, Taowu.com is the original price for customers to see."

"Most of the customers who use Pinxixi now use Taowu.com, and many of them use Taowu.com to compare prices when purchasing..."

"Think about it, once they see on Taowu.com that the original price of our mobile phone is 999 yuan, but when the new Pinxixi store opens for only 399 yuan, will you buy it?"

The way everyone looked at Mo Ran was wrong.

hiss……

Is this the so-called "official subsidy of 600 yuan"? !

"Okay, next is the gift..."

soon.

With Mo Ran's quick guidance, the marketing plan was quickly finalized, followed by the name of the new mobile phone.

"Nietzsche A7."

immediately.

Everyone started to get busy.

……

At two o'clock in the afternoon, Hao Technology provided the encrypted Android system installation package to the production department, and the "Nietzsche A7" officially started mass production!
下午两点三十分，淘物网上“尼采A7”上架，512MB+6GB售价为999元，512MB+8GB售价为1099元。

At 35:7 p.m., Pinxixi’s “Nietzsche Official Self-operated Flagship Store” officially launched the “Nietzsche A399” mobile phone, priced at 499 yuan and [-] yuan.

Click to open the product, and a row of [100% authentic], [official self-operated], [national warranty], [official subsidy], and [limited time promotion] labels appear in front of you.

And on the picture of the product, the most eye-catching thing is:
[Deep optimization, new experience - optimized version of Android 4.4 system. 】

[AI smart rendering, give you a classic beauty phone. 】

Mo Ran was very satisfied. This kind of promotion perfectly suited Pin Xixi's style.

However, when the products were actually put on the shelves, Mo Ran's heart was inevitably lifted.

He has done everything he can do, and now he doesn't know when he will be able to make an order, and what will be the final sales volume!
5 minute, 10 minutes, three 10 minutes...

An hour later, the customer service account suddenly sounded a crisp voice——

[Ding... The product you have listed has been purchased, please ship it in time! 】

call……!
　Thank you for the monthly ticket of book friend 20200407192849326, and the monthly ticket of dead salted fish

　　
　
(End of this chapter)