Technology: Starting from selling mobile phones

Chapter 65 This is disrupting the market!
What does the marketing department do?

simply put,
In addition to maintaining and building the company's own sales channels, the most important thing for the marketing department is to keep an eye on changes in market trends and understand the company's main competitors' competing products.

and so.

In this process, once a product becomes popular on the market, it will soon be discovered by major manufacturers.

"Xiao Ming, what's going on with this Nietzsche TV?"

In the office of the Changhong Marketing Department, team leader Su Binbin casually flipped through a few pages of relevant materials on his desk and asked.

"This is the feedback from a dealer in the city, saying that a specialty store called 'Nietzsche TV' has recently appeared in 'Tianhe Town'."

"According to what they said, the sales volume of this store has been very good in the past two weeks."

Team leader Su Binbin smiled.

"Xiao Ming, aren't you being too sensitive, an unknown brand has been selling well for half a month and it caught your attention?"

Xu Ming smiled wryly and shrugged.

As a salesperson in the Changhong Marketing Department, he has seen many off-brand TVs being sold in towns and cities over the years.

However, it is uncommon to have a specialty store sign like "Nietzsche TV" and continue to sell very hot for more than half a month.

and so.

He immediately noticed the difference in the Nietzsche TV brand.

"Brother Su, it's not that I'm too sensitive."

"As soon as I got the news, I checked the situation of this 'Nietzsche TV' on the Internet."

“It turns out that they not only sell through offline channels, but also have better sales through the e-commerce Pinxixi channel!”

"In less than a month since this TV was put on the shelves, the sales volume on Pinxixi has exceeded [-] units!"

"Oh?"

Hearing this, team leader Su Binbin picked up the Nietzsche TV data and looked at it carefully.

After a moment, he looked slightly surprised.

"A 43-inch LCD TV only costs 999 yuan?"

"Is this why they sell so well?"

After saying this, without waiting for Xu Ming to answer, he continued to ask:

"Xiao Ming, what is the market price of our cheapest 43-inch LCD TV?"

"For 43 inches, the online price is about 1599 yuan, and offline it is 50-100 yuan more expensive. In rural areas, it may be dozens of yuan more expensive!"

"What about the ex-factory price?"

"The ex-factory price of 43 inches, if I remember correctly, is 1150 yuan."

"Their retail price is lower than our factory price! Can they make money?"

Su Binbin was taken aback for a moment, and after a pause of two seconds, he said slowly:
"They are small workshops of unknown brands, counterfeit manufacturers, right?"

This is 2016, benefiting from a series of policies such as real estate and home appliances going to the countryside, and it is the peak of TV sales.

As a first-tier brand, Changhong TV can still maintain a gross profit of around 43% on its 20-inch TVs.

The lives of their dealers at all levels are also very prosperous, and their profits are much higher than those of later generations. It is normal to earn two to three hundred yuan from a TV.

Xu Ming nodded and shook his head.

"I don't think they are the small-brand workshops and counterfeit manufacturers in our impression."

"Their main business is mobile phones. Nietzsche TV is the first TV they launched. In addition, they also launched tablets in the past two months."

"Although their pricing strategies for mobile phones, TVs, and tablets are low-end and cheap, I feel that they really want to enter the TV market."

"And judging from their reviews on Pinxixi, the quality of their TVs doesn't seem to be bad."

Having said that, Xu Ming paused and continued:

"Brother Su, I have asked the technical department to buy one. It just arrived this morning. Why don't you go take a look now?"

Team leader Su Binbin thought for a moment, then stood up.

"it is good!"

Soon, the two came to the technical department.

The personnel in the technical department had already been notified by phone, and when Su Binbin and Xu Ming came to the technical department together,
A Nietzsche B43 TV has had its casing removed to reveal its inner workings.

Su Binbin didn't talk nonsense, and asked directly:

"Old Ding, how is the quality?"

"The materials are solid, and the internal structure design does not seem to be made by laymen."

"Besides, whether it is a power board, backlight board, motherboard or other accessories, it is very reasonable and cost-effective."

Lao Ding, the team leader of the technical department, praised.

As a veteran TV maker who has been in the TV industry for more than [-] years, he could tell at a glance that the person who designed this TV was definitely not a novice.

and,

What surprised him even more was that the workmanship of this TV was solid, and there was no trace of perfunctory at all.

"Then the cost calculation, how much is it?"

"The prices of these parts are relatively transparent, which is about 800 yuan."

"If their quantity is relatively small, the cost may fluctuate between 850-900 yuan!"

The cost of 850-900 yuan sells for 999 yuan? !

Free shipping? !

Hear this,

Su Binbin frowned for the first time.

If Nietzsche TV is like other copycat brands, it just imitates and ignores other big-name TV names, or cuts leeks at low prices.
He would never be the least bit worried.

Counterfeit products are almost all products with no warranty. How long they can be used depends on God’s will. Such products are destined to be eliminated by the market!

But if Nietzsche is a regular manufacturer with good quality and enters the market at such a low price, then it is undoubtedly...

disturb the market!

but.

Seeing the colleagues in the marketing department talking a lot, he suppressed his thoughts and went back to the office of the marketing department with Xu Ming.

Just after sitting down, Xu Ming said directly:
"Brother Su, it seems that Nietzsche TV has little impact on us now, but if it continues in the long term... I'm afraid it will also have an impact on our sales channels, especially in rural towns..."

"and……"

"Now that Nietzsche has only launched 43-inch TVs, what if they continue to launch 55-inch TVs with a low price strategy? It's hard to say that we won't be affected!"

Su Binbin nodded, he was also aware of this problem.

Fortunately for other brand manufacturers, Sichuan Province is Changhong’s headquarters, and Nietzsche’s headquarters happens to be also in Sichuan Province.

Once Nietzsche's offline channels are rolled out, Changhong will be the first to bear the brunt, and will be more or less affected!

He is very clear that although Changhong has a brand premium, it cannot stop Nietzsche's low-priced and unprofitable sales!

and so……

"What's on your mind? Xiao Ming."

Xu Ming has worked in the front-line market for a long time and has accumulated rich experience.

Almost blurted out:

"The best plan is to give Nietzsche a wake-up call and give them a warning before he develops and develops."

"Brother Su, doesn't Mr. Bai of our marketing department know someone from Chengdu TV Station? You might as well find someone from the TV station to do an interview for the 'Black Heart Workshop' program."

Su Binbin's eyes lit up, but then he became a little confused.

"Isn't Nietzsche an official manufacturer? Why?"

Xu Ming chuckled.

"Nietzsche is, but someone is not."

"Brother Su, I asked someone to inquire."

"The OEM for Nietzsche TV is 'Wanglong Electrical Appliance Factory'. They have been OEMing for copycat manufacturers. Recently, they are in a production crisis. It is said that as long as you pay them, they will accept any brand!"

"So...my suggestion is to start with 'Wanglong Electric Factory'!"

"Wanglong Electrical Appliance Factory?"

(End of this chapter)