Technology: Starting from selling mobile phones

Chapter 88 Pre-Sale Begins

September [-],
The sales data of the "Nietzsche X1" mobile phone in the first month of its launch have been calculated.

After 26 days since it was officially launched on the shelves on September 1, the sales volume of the "Nietzsche X65400" mobile phone in the first month was finally fixed at [-] units.

There is no doubt that "Nietzsche X1" has won No. 1 in the "Monthly Sales List" of Pinxixi mobile phone category.
And No. 2 is also from Nietzsche’s mobile phone - "Luban No. [-]".

finally.

The ranking of mobile phone categories in September is:

No.1: Nietzsche X1, 65400 units.

No.2: Luban No. 32600, [-] units.

No.3: Kupai Fengshang N1, with a sales volume of 16600 units.

……

No.10: Nietzsche A7, sales volume 9400 units.

Mo Ran is very satisfied with such excellent sales data.

And when he saw the sales profit of "Nietzsche X1", he was more satisfied.

In less than a month, 65400 units were sold, and the low-end 1999 yuan version sold 42000 units, with a profit of 360 yuan per unit;
The 2599 yuan high-end version sold 23000 units, and the profit per unit reached 520 yuan!
In the end, the net profit of "Nietzsche X1" alone for this month was as high as 2600 million!
Mo Ran looked at the financial statements with satisfaction.

If the profits from the two mobile phones "Nietzsche A7" and "Luban No. 3500" are included this month, Nietzsche's profit in the mobile phone category reached [-] million yuan for the month!

The operating profit of the entire Nietzsche company this year has also reached 6000 million yuan!

"Finally... Finally, I have some money!"

The ample funds in the account made Mo Ran heave a sigh of relief. Now Nietzsche finally no longer has to live a tight life.

He continued to read,

Compared with the thriving mobile phone category, Nietzsche's sales on tablet computers and LCD TVs are somewhat inferior.

With the launch of Redmi's 799 yuan tablet computer and its entry into Pinxixi, it has obviously also affected the sales of "Morning Tablet".

In September, the sales of "Morning Tablet" dropped from more than 4000 units in the previous month to only 3200 units, ranking No. 4 in monthly sales.

The profit for the month was only 62.

The same goes for LCD TVs.

With Changhong, TCL, Konka and other traditional home appliance manufacturers also entering Pinxixi, competition in the LCD TV category has become fierce.

In September, Nietzsche's monthly sales of 43-inch traditional LCD TVs were 10300 units, ranking No.3.

in front of him,
It is a popular item that has just settled in Pinxixi and specially launched during the event, a 55-inch LCD TV from Changhong and TCL.

of course.

Because the "Nietzsche B43" TV itself is an impulse product, the profit is still as low as ever. Even if it sells more than 110 units, the profit is only [-] million.

Compared with the high sales and high profits of mobile phones, the TV industry is simply a younger brother.

"but……"

Seeing this, Mo Ran put the financial statement in his hand back on the desk.

"However... after reaching an agreement with BOE, the cost of LCD screens will be reduced a lot, and profits will increase."

"And, tomorrow, October 55st, we will launch our second TV - Nietzsche [-]-inch LCD TV."

"This time, we will not only sell on Xixi, but also on JD.com. The sales should be good, right?"

Since reaching an agreement with BOE and Pinxixi, Mo Ran has not been idle for more than ten days.

Not only did he ask Wang Fugui to start understanding the situation of the "TF memory card" industry, but he also settled the matter of opening a store on JD.com.

JD.com is divided into self-operated stores and third-party stores.

Mo Ran originally wanted to join JD.com’s self-operated business, but after learning about it, he realized that JD.com’s self-operated business was only invited by JD.
A brand like Nietzsche is not yet strong enough for JD.com to invite it into self-operation.

Second.

The current self-operated JD.com actually uses JD.com’s procurement department to purchase Nietzsche products in large quantities in a unified manner. For example, the purchase of “Niezsche X1” and “Luban No. [-]” enters JD.com’s warehouses across the country.

Then through the online self-operated store for retail sales to Jingdong customers.

Put it simply.

JD.com plays the role of a second-rate dealer.

Buy from Nietzsche at low and wholesale prices, and then they are responsible for selling them.

Mo Ran did not accept such a model, and finally chose a third-party store that is in charge of operation, planning, and after-sales.

Although it is a little worse than the self-operated gold-lettered signs, it is also the best solution for the current situation.

of course.

In addition to the completion of the store on JD.com, the 55-inch LCD TV led by Jiang Lan has also been officially mass-produced.
October [-]st, that is, tomorrow will be officially released on Pinxixi and Jingdong platforms.

According to previous expectations, a total of three models of 55-inch LCD TVs have been launched this time.

The first: non-smart traditional TV.

The screen uses a BOE mid-range 55-inch LED high-definition LCD screen.
Because there is no smart hardware such as CPU chips and memory, and the price of the BOE screen has been reduced, the final cost is 2350 yuan.

Mo Ran is scheduled to sell for 2799 yuan, with a gross profit of 21%.

After deducting factory fees, labor, and express delivery, the profit of each TV can reach 360 yuan.

Mo Ran is very satisfied that traditional TV can achieve this profit.

The second model: 55-inch high-definition LCD smart TV E55.

Resolution: 3840×2160. (4K HD)

Cpu model: Amlogic T968 Cortex (Crystal Morning).

Number of CPU cores: quad-core 1.8Ghz.

GPU model (image processing chip): Mali-T830 independent image processing chip.

Memory: 2GB DDR3 dual-channel memory.

Storage size: 8GB.

Operating system: Tudou OS.

Color gamut: more than 85%.

Image performance: MEMC dynamic image compensation technology.

This is Nietzsche’s first smart TV. It costs about 2600 yuan and sells for 3199 yuan. The profit is much higher than that of traditional TVs, reaching 600 yuan!
And the third model is also a high-end LCD TV that Mo Ran negotiated with BOE as a condition, and finally let it lower the price of LCD panels.

55-inch 4K ultra-high-definition + HDR high-end TV - X55!

Compared with the previous smart TV, in addition to better screen performance, this 55-inch X55 flagship TV has greatly improved CPU chips, memory and other hardware.

The most commendable thing is that the screen refresh rate has reached 120Hz!

As a result, the cost of the flagship TV has exceeded 3500 yuan, and the final price is also set at 4599 yuan!
of course.

Mo Ran doesn’t expect much sales of the third flagship TV. His sales focus is on the second model, the mid-range E3199 LCD TV priced at 55 yuan.

The price of the flagship TV X55 is set at 4599 yuan, nothing more than to enhance the brand of Nietzsche TV and show the powerful optimization technology of "Nietzsche TV"!
Thinking of this, Mo Ran let out a soft breath.Overall, the product line of 55-inch LCD TVs is relatively comprehensive.

Next, let’s see what the sales data of the entire network will be like tomorrow!

……

the other side.

Compared to Mo Ran's calmness, Jiang Lan, who was in charge of the TV business, was a little nervous at this moment.

Three days ago,
She has already started preheating and promoting the upcoming 55-inch LCD smart TV on JD.com and Pinxixi stores.

Not only is there a "buy a TV and get a gift" activity in the store, but also some advertisements have been placed on the Jingdong platform to attract traffic.

And Pin Xixi over there.

Because of the signing of the "key promotion store" agreement, under the leadership of Zhang Qian, the news of the pre-sale of "Nietzsche 55-inch TV" also appeared on the homepage recommendation.

With so much publicity and momentum, Jiang Lan didn't hide it, and didn't engage in any routine of announcing the price on the day of release.

Directly announced the relevant data and prices of Nietzsche's three 55-inch LCD TVs, and opened the pre-sale function.

After some sincere publicity, it naturally attracted the attention of many netizens.

at this time.

Jiang Lan is watching in the live broadcast room of a well-known digital evaluation anchor at station B.

This anchor is none other than Cheng Zi, a big anchor who once received money to criticize the trash of "Nietzsche B43 TV".

"Brothers, I didn't expect Nietzsche to launch a 55-inch smart TV so quickly. I have doubts about the quality of their smart TVs."

"As a professional digital evaluation blogger, I don't recommend TVs from such small manufacturers."

"First of all, the smart TV platform of the small factory cannot provide any high-quality content at all, and 99% of the content is provided by third-party apps."

"Fundamentally speaking, the smart TVs provided by small manufacturers like Nietzsche are not much different from traditional TVs. They are just covered by a smart TV."

Orange's evaluation of Nietzsche Smart TV is not surprisingly not very good.

I have to say that Orange is indeed very professional and pointed out the biggest problem with Nietzsche’s smart TVs from the beginning.

soon.

His point of view was also recognized by netizens in the live broadcast room.

"Indeed, what the anchor said is correct. If I buy a LeTV TV, I can watch the Chinese Super League and the NBA. If I buy a Xiaomi TV, I can also watch Youku and iQiyi's movies and TV series that cooperate with Xiaomi. If I buy a Nietzsche TV, what can I watch?"

"That's right, I took a look at the introduction of their smart platform. Although it has access to three apps, Youku, iQiyi and Tencent Video, you have to pay for membership."

"It's really bad. Like LeTV, it's good. Although you have to buy LeTV TV membership, you can watch a lot of scarce resources...Moreover, other people buy TV to give membership to LeTV."

"Hehehe, don't tell me, Nietzsche also buys a TV to give away membership, and he also gives a one-year membership."

"Come on... What's the use of Nietzsche TV members giving and not giving? What TV content does Nietzsche have?"

Looking at the discussion among netizens, Cheng Zi nodded slightly. He and Nietzsche TV did not have any old or new grudges.

It's just that after receiving money to criticize Nietzsche TV last time, he found that the popularity of the Nietzsche brand is quite high, so he has been secretly paying attention to the situation of Nietzsche's new products.

and so.

Nietzsche's 55-inch TV had just started pre-sale on the second day, and he immediately started the live broadcast to prepare for the popularity, and now it seems to be working well.

While he was evaluating various performance data of "Nietzsche 55-inch TV" live, at this moment, a bullet screen appeared in front of him.

"You can't say that. At least the price of Nietzsche TV is very cheap, and the price/performance ratio is quite high.

I just made a comparison. Xiaomi’s 55-inch smart LCD TV costs 3599 yuan, while Nietzsche only sells it for 3199 yuan, which is not bad! "

He smiled slightly, and then read out this barrage.

"Brother, don't be greedy for petty gains."

"I have to admit that the prices of Nietzsche's 55-inch traditional TV and their E55 smart TV are very low in the 55-inch TV."

"But have you noticed, they are using BOE's TV screen!"

"You know, BOE's LCD panels are low-end TVs in the TV industry, not to mention Sony and Samsung TVs, and even our Xiaomi TVs use 4K screens from LG or Samsung!"

"So, this is what I want to say next. Although the price of Nietzsche TV is low, it is not as cost-effective as everyone imagined!"

"and,"

"What surprised me the most was that they also used BOE's screen on their flagship TV, the X4599, priced at 55 yuan.

The price of their flagship TV is not cheap. Using BOE’s screen, which is recognized by the industry as a lower grade, on the flagship TV, isn’t this rubbing the consumer’s IQ on the ground? "

"This is cutting leeks and collecting IQ tax!"

Cheng Zi's remarks completely aroused heated discussions among netizens in the live broadcast room.

indeed.

Now in 2016, 55-inch LCD smart TVs generally cost more than 4000 or 5000 yuan.
At first glance, the price of Nietzsche's 55-inch traditional LCD TV is only 2799 yuan.
Although the price of smart TV E55 exceeds 3000 yuan, the price is still very cost-effective among 55-inch smart TVs of the same type.

But having said that, I discovered that Nietzsche TV actually "cut corners" on the most important screen of LCD TVs!
Without a good screen, can the picture quality of the TV be guaranteed?Can the quality be guaranteed?
in an instant,
Not to mention that everyone in the live broadcast room was a fan of Orange, but netizens who were watching and passing by started to complain.

"Bah, after the anchor said this, I completely understood, so the secret of the low price is here!"

"Damn it, you get what you pay for. I thought it was Conscience TV, but I didn't expect it to be Wolf Heart TV."

"Hey guys, Nietzsche TV uses domestic screens from BOE. Can domestic screens be used? Not even dogs!"

"That's right, domestic screens are so rubbish. The picture quality is more than one level behind Samsung and LG. There is no way I will buy a domestic screen!"

"The anchor is really professional. I was originally attracted to this 55-inch large TV and wanted to buy one. Fortunately, I wasn't fooled!"

The atmosphere in the live broadcast room was lively, but Jiang Lan couldn't help but frown outside the computer screen.

Although she knows that her Nietzsche TV has improved screen performance and picture quality through "image processing chip" and "hardware picture quality optimization technology",
It is no exaggeration to say that the screen quality is almost the same as that of TVs using LG and Samsung screens!

But this is indeed the point where "Nietzsche TV" is easily criticized now, but...

All this just needs to wait until the first batch of customers get the TV after it goes on sale tomorrow, and everyone will find that even BOE’s screen quality effect is the same!
She silently wrote down these questions in her notebook, then exited the Chengzi live broadcast room and came to the live broadcast room of "Struck by Lightning", Ma Teng Pegasus and Ma Laoshi.

Compared to Chengzi's unfriendliness, Ma Tengfei just blew hard.

"Brothers...don't worry, I've got 'Nietzsche X55' and 'Nietzsche E55'!"

"It is no exaggeration to say that our Nietzsche TV uses conscientious materials, and the screen issue that everyone is concerned about... I have compared the Xiaomi 3S TV, and the picture quality is no worse than the LG screen!"

Most of Ma Tengfei's live broadcast room are fans of Nietzsche.

Some of them have bought other products of Nietzsche, such as mobile phones and tablet computers, so they naturally have a good impression of Nietzsche.

Soon, many people began to comment.

"Ma Laoshi, help us ask, do these three 55-inch TVs still enjoy the 2+4 warranty policy?"

"That's right, I'm here for the long-term warranty of Nietzsche TV."

"By the way, Ma Laoshi, buy a phone and get a free one-year membership. Can the gifted members watch Youku, Tencent Video, and iQiyi's movies and TV shows on TV?
If possible, I feel that the price/performance ratio is still good, so I decided to buy one! "

Looking at the bullet screens, Jiang Lan quickly recorded the demands of the netizens.

(End of this chapter)