Technology: Starting from selling mobile phones

Chapter 89 What is a surprise! (seeking subscription)

October [-]st, National Day.

According to the national holiday regulations, all employees have to have a holiday on this day.

but……

There is no way around it, this is the day when Nietzsche’s 55-inch LCD smart TV will be officially sold online.

After Mo Ran gave the order, the customer service girl, warehousing department, and TV business department all took time off, and half of the employees continued to work.

Although everyone complained in their hearts, they also knew that the company's new products must be guarded by people;

In addition, not long ago, everyone received a red envelope of 1200 yuan, and the atmosphere in the office is quite harmonious.

Soon, it was nine o'clock in the morning.

As the head of the TV business department, Jiang Lan naturally attended the scene in person.

Mo Ran originally wanted to find Wen Wan, but the audience reacted violently. After thinking about it, he decided to focus on his career and let go of women first.

At this time, the two did not wait in the office, but came to the office area of ​​the "store operation department" and waited for the official sales to begin soon.

As the time approached, Jiang Lan could be seen getting more and more nervous. He checked the time several times in just one minute.

see.

Mo Ran handed over a bottle of mineral water, smiled and comforted:
"Don't be nervous, the pre-sale data is good."

The calm tone made Jiang Lan more stable.

After a while, she took the mineral water bottle and said softly:

"Thank you, Mr. Mo."

Mo Ran smiled slightly, and soon the time quietly came to nine o'clock in the morning.

Not surprisingly,

When the time came, the customer service account rang out bursts of crisp voices on time——

[Ding...Message prompt: The customer has paid for the products you put on the shelves, please ship them in time. 】

"here we go."

"Ah."

A crisp voice sounded, and Jiang Lan's attention fell on the computer that kept flashing the order prompt.

Mo Ran was not worried.

After more than half a year of development, especially with the foreshadowing of the previous Nietzsche B43 TV, Nietzsche TV has somewhat fans and popularity on the Internet.

In addition, Nietzsche's 55-inch LCD TV has been publicized on Pinxixi and JD platforms a few days in advance,

Especially after the pre-sale started, more than 6000 customers have paid deposits.

Even if some customers regret it, at least the sales of the first batch of orders will not be too bleak.

Much like what Mo Ran expected,
Gradually, more and more customers who paid the deposit for the pre-sale began to pay the remaining payment.
At the same time, with the opening of the official sales, many new customers have begun to place orders.

Three hours later, twelve o'clock at noon.

The first batch of order statistics has come out.

Because the pre-sale started in advance, within three hours, the two platforms completed a total of 4500 sales orders, and about 80% of the pre-sale customers have completed the payment.

But the interesting thing is,
On the Pinxixi platform, the main source of sales is the 2799-inch traditional TV at 55 yuan.

in contrast.

On the JD.com platform, the main sales are 3199-inch smart TVs priced at 55 yuan, and there are even a small number of flagship TVs priced at 4599 yuan.

The sales focus of the two platforms is polarized.

Seeing this data, Jiang Lan's hanging heart was finally relieved.

Compared with the Nietzsche B43 TV’s first-day sales volume of only a few dozen units, the current data is already very good and completely qualified.

Mo Ran is also very satisfied. The effect of expanding the JD.com store was immediate.

and,

It has to be said that the consumer groups of JD.com and Pinxixi are indeed different, and sales on the two platforms can be considered to cover almost all consumer groups.

Overjoyed, Mo Ran saw that it was approaching noon, and immediately asked someone to arrange a takeaway meal for all the employees to have a working meal.

After meal.

Jiang Lan came to Mo Ran's office.

"Mr. Mo, although we sold well in the first three hours on the first day, there are still some things to report to you."

"Oh? You said."

Mo Ran glanced at the tall Jiang Lan, and motioned for her to sit down.

"Is such that……"

"In the past few days, I have collected a lot of issues that netizens are concerned about on the Internet. One of the most important ones is the matter of our 'Nietzsche TV members'."

"Although we advertise that buying a TV will give you a one-year membership, everyone thinks that our platform has no original content, and the gift of membership is just a gimmick. There are many people on the Internet who are disgusted with this and use it to attack us."

Mo Ran nodded.

According to the original idea, "Nietzsche TV" will purchase the copyrights of some TV series, movies, and variety shows and add them to the "Nietzsche TV Platform" step by step.

The launch of the "Nietzsche membership" campaign for buying a TV is naturally also to prepare for the "membership fee" when content is available in the next step.

It's just that I didn't expect a simple small business benefit, and netizens responded quite a lot.

He glanced at Jiang Lan and asked:

"Do you have any idea?"

"I think, since we have already signed a third-party agreement with Youku, iQiyi, and Tencent Video, can we talk to them and let us purchase their membership services for one year?"

"Ok?"

"Simply put, we purchase the annual VIP members of their three video sites,

Then customers who purchased our Nietzsche smart TV can watch the membership programs of three video websites for free after activating the "Niezsche membership". "

Mo Ran quickly understood what Jiang Lan meant.

In fact, it was not that he had not considered this issue before.

A smart TV does not mean that it has an operating system, has a voice assistant, and can be called a smart TV if it can cast a screen and connect to WIFI.

The core of smart TV should still be on the difference in "content sources".

In the past, there were few entertainment projects, and traditional TV was a situation where I watched whatever the TV station showed.

Things are clearly different now.

The vast majority of young people turn on the TV for a very strong purpose.

For example, watching a drama in one go, such as rewatching a variety show that I missed a few days ago, such as watching a "Premier League game" that is only broadcast live on the Internet.

If, as Jiang Lan said, Nietzsche TV members directly subscribe to the annual VIP membership of the three video sites, it will indeed allow most users to achieve accurate content search.

Turn Nietzsche TV into a truly smart TV.

but,

The reason why I did not do this before is because the VIP fees of the three video websites are very high. For example, the annual membership of Tencent Video has reached 158 yuan.

The high cost is simply unaffordable.

but……

Now as the cost of the screen is reduced and the profit is increased, it may not be impossible to achieve if the customer voice is high.It's not just a temporary loss of profit, as long as customers buy Nietzsche TV, there will be more channels to earn back in the future!

Thinking of this, he looked at Jiang Lan, nodded and affirmed:
"Jiang Lan, you are very careful and your suggestions are good."

"It is our first time to enter the smart TV industry and we have no experience. We should really listen to more opinions from netizens."

"Well, next, I will let Lao Wang talk to Youku, iQiyi, and Tencent Video to see how much the group purchase price can reduce the cost."

Jiang Lan didn't expect Mo Ran to agree so readily, and smiled sweetly:
"Thank you Mr. Mo for your support."

"Do you have any other questions?"

"one left."

Jiang Lan smiled embarrassedly, her face flushed slightly.

“There’s also one about aftermarket installation.”

"Our previous plan was to provide third-party workers to install on-site, but if it is necessary to install holes on the wall, the customer needs to bear the cost of 100 yuan."

"In the past two days, I have carefully read the negative reviews and complaints about other brands of TVs. This seems to be a point of criticism from many customers."

"If possible, I hope we can reach an agreement with a third party, and we will pay the fee, anyway..."

"Your VIP members have thought about doing it, and it's not bad."

"Haha, I didn't expect you to be waiting for me here."

Mo Ran laughed.

But after a while, he said seriously:

"According to what you said, if we bear the installation cost, how much will each TV cost?"

"If you sign a contract with a third party, the cost of drilling and installing the TV is about 50-60 yuan per day."

Not too much.

This time, Mo Ran didn't answer in a hurry, and fell into deep thought.

Actually,
With the gradual expansion of Nietzsche's product line, he is also thinking about one thing recently.

Take TV for example,
For a 55-inch TV at the same price, is there really much difference between buying one from Xiaomi, Changhong, TCL, or Hisense?

Even after purchasing a TV, most customers rarely use it to watch it.

Under such circumstances, if you want to gain a foothold or even stand out in the television industry, you must have your own differentiation.

When Nietzsche first entered the TV industry, such as the Nietzsche B43 TV, it could rely on price advantages for differentiation without branding or fame.

Even the first 55-inch TV can be differentiated by its high cost performance.

but……

What about the future?
Nietzsche TV cannot always sell at low prices and always be cost-effective.
Especially when you own black technology, you still blindly sell low prices, which undoubtedly makes technology cheap.

So according to what Jiang Lan said, doing a good job in service is indeed a differentiated route.

Thinking of this, Mo Ran sighed slightly in his heart.

"It seems that the end of selling products is still selling services..."

After sighing, he looked at Jiang Lan and said:

"I can agree to the fact that we will bear the installation cost now. You will contact the third-party platform in a while, and we will settle the cost of installing TVs for all customers."

"In addition, we should publicize this matter on the Internet. You should immediately inform the operation department to put this point on the product page and make sure that all consumers can see our considerate service!"

"Well done, these after-sales services can definitely become our selling point and highlight, so that our Nietzsche TV can form a good service reputation on the Internet!"

"Jiang Lan, you did a good job. The next step is to collect more feedback from customers. We still need to listen to customers' demands when we do R&D!"

Jiang Lan was completely happy, never expecting Mo Ran to agree so readily.

If it was placed on her former company, Changhong, it would take at least dozens of meetings to study for a month before it came to fruition...

"Okay, Mr. Mo, I'll do it now!"

……

As Nietzsche's first "smart TV", although Jiang Lan has carefully considered all aspects,
However, various problems involving various aspects were really discovered after it was actually introduced to the market.

Fortunately, Mo Ran reacted quickly and perfected the details of Nietzsche TV step by step.

With the eye-catching title of #免费installation punching# appearing on the promotional pages of Pinxixi and Jingdong, the click-through rate of Nietzsche TV has increased significantly.

#免费按排设计# It hits the pain points of many customers. After all, there are free manufacturers to pay, who is willing to spend more than 100 yuan to ask workers to install it?
Time is fast, the third day.

The first batch of customers who placed pre-orders began to receive "Nietzsche 55-inch TV" one after another.

soon.

Many customers received calls from third-party workers to make an appointment for installation on the same day. After the workers installed the TV according to the agreed time,

I was originally going to ask the masters how much they would charge, but I didn’t expect that the masters took a few photos, took out a work dispatch form, asked me to sign it, and were ready to leave.

Many customers who had not paid attention to Nietzsche TV's new policy were confused when they saw the master workers packing their tools.

"Master, what's going on? I know there's no charge for installation, but you don't charge for drilling holes on the wall? You have to pay for the racks, right?"

"Hey, here comes another one who doesn't know, your Nietzsche TV manufacturer gave it to you!"

"Let me tell you, the Nietzsche TV manufacturer is so conscientious. I have been in this business for many years, and this is the first time I have seen a manufacturer that pays for everything from auxiliary materials to labor costs!"

"What?! Nietzsche TV gives it? We didn't know this service was available when we bought the TV before!"

"I don't know about that. It's probably a new policy."

Under the great surprise, many customers were deeply moved by Nietzsche TV.

What is a service?

What is considerate?

What is the ultimate care!

This is!
From labor to auxiliary materials, at least 150 yuan, right?

Is it just paid for by consumers?
Pattern!
For a while, many netizens opened the app and returned to the comment area. Even those buyers who had never commented for many years could not restrain their excitement.

"I have been a gold medal buyer on JD.com for ten years. Surprise, what the hell is a surprise? This is a surprise! I originally bought the new product at a low price, but I didn't expect that the installation service would give me such a big surprise!"

"It totally ruins my outlook! Today, after the worker told me that Nietzsche's manufacturer had paid for the installation fee for me, I was so stupid!
Nietzsche TV, you are simply a breath of fresh air in the TV industry! "

"6666 is indeed the brand I like, and it is worthy of me choosing you between Mi TV and you. Although the installation cost is not much, this small move is enough to show the conscience of Nietzsche manufacturers!"

"It completely surprised me. I have never encountered such a high-quality manufacturer. It doesn't matter whether it is money or not. I can really feel Nietzsche's considerate service. I really love this service!"

"Not only is the service considerate, but the quality of Nietzsche TV is also very good. Before, I was worried that the color of BOE's screen would be bad. I didn't expect to open it after receiving the goods. The picture quality is completely worth the price of 3199 yuan!"

"Awesome!"

October [-]rd, the third day of listing.

Nietzsche TV's comment section is getting more and more customers commenting.

From the surprise of the installation cost to the surprise of the clear picture quality, Nietzsche's first 55-inch LCD TV fully met everyone's psychological expectations.

With a lot of praise, more and more consumers began to notice this Nietzsche TV.

Many customers who were originally concerned about the Nietzsche brand have also become interested.

For a while, the number of pre-sale inquiries from customer service girls increased significantly.

Xiaowen came to work in Nietzsche just after graduating from university. When he saw more than 40 unread messages in the customer service software, he completely collapsed.

"Sister Fang, you're going to die!!"

(End of this chapter)