Technology: Starting from selling mobile phones

Chapter 99 Talking about cooperation with Opop Xiaomi (seeking subscription)

According to the practice of traditional "scheme providers", there are generally two settlement methods for providing schemes.

One is to settle based on shipment volume.

For example, it is well known that for every 5G mobile phone produced, Qualcomm will be paid a 5% patent fee based on the price of the mobile phone.

For example, a chip produced using the ARM architecture will be charged a license fee of 1% of the average chip price for each chip produced.

and also.

For example, the "fingerprint unlock" module provided by the domestic "Goodix Technology" also pays for the number of sets used.

The other is billing on an annual basis, and the fee is paid every year and renewed in the following year.

For example, some authorized patents,

For example, the EDA software authorization in chip design is billed on an annual basis.

In other words, I don’t care how many products you produce using these patented technologies and software, I only charge a fixed fee every year.

For example, the "1D face recognition" technology solution used by "Nietzsche X3" does not provide hardware such as camera sensors, but only algorithms. Both solutions can be applied.

Six pm.

President Jia Qingjia of Xiaomi Group finally sent Xiaomi Group’s final quotation plan.

Looking at the two proposal quotation forms in front of him, Mo Ran tapped his fingers on the table lightly.

"Opop bid 5 million to acquire technology, and Xiaomi's price is even lower, only willing to bid 2 million."

"However, Opop's price for a single set is quite reasonable, and they are willing to pay 140 yuan per set, while Xiaomi is a bit stingy, with a set price of 120 yuan."

"It seems that whether it is Opop or Xiaomi, they are not very determined to acquire '3D face recognition' technology. They still prefer the simplest and least risky procurement plan."

"but……"

"I happen to have no intention of selling technology, so this coincides with the best solution that all parties are satisfied with."

thinking,

Mo Ran slowly stacked the two "cooperation proposals" together, having already made up his mind.

The quotations from Opop and Xiaomi are not low, and he decided to make a fortune before other companies develop the "face recognition" technology.

but.

Mo Ran does not intend to directly agree to the quotations of Opop and Xiaomi. He is very clear that the current "3D face recognition" technology in mobile phones is a high-end flagship technology.

Regardless of whether it is Opop or Xiaomi, it can only be installed on high-end mobile phones and flagship mobile phones. The higher cost is probably acceptable.

Thinking of this, he opened the drawer and took out a notebook, and then began to calculate in the notebook.

After half an hour,

A large number of numbers have been painted on the blank paper, and finally a number "200" is circled.

200 yuan/set.

This is not random doodles.

In order to realize the "3D face recognition" function, in addition to the "algorithm" provided by Nietzsche, of course, hardware assistance is also needed, such as "face-specific cameras", "3D sensors", etc.

After careful calculation by Mo Ran, this set of hardware plus Nietzsche's "algorithm" cost, the cost of the entire "face recognition" solution is just about 350 yuan.

At this price, Opop and Xiaomi should barely be able to accept it, just touching the bottom line they can accept!
"For this price...reporting it should give them a heartache."

Mo Ran finally set the price at 200 yuan per set. However, he did not immediately contact Xia Jinhai of Opop and Jia Qing of Xiaomi, but focused on another matter.

Now that you have chosen to "charge based on the number of mobile phone installations", another thing is involved - "statistics on the number of authorizations"!
Well known.

Many people know that all mobile phone manufacturers in the world need to pay certain patent fees to Qualcomm as long as they produce 5G mobile phones.

Qualcomm has absolutely no energy to keep track of how many 5G mobile phones are produced by each manufacturer in the world.

So, how is this quantity calculated?

The internationally accepted method is.

When the two parties signed the authorization contract, they agreed on liquidated damages, and the manufacturer will proactively declare the number of coupons every month. Once it is discovered through spot checks that the company has inaccurately declared the authorized amount, the solution provider will initiate liquidated damages compensation.

That is,

After being discovered, he filed a lawsuit for compensation.

Of course, there is another kind.

A deposit is first given, and then if any omissions are discovered, the deposit will be forfeited in full.

After deliberating for a long time,

Mo Ran finally wrote in his notebook: 2 million.

As a seller's market, Mo Ran knew very well that Opop and Xiaomi now wanted to obtain authorization for "face recognition", so he naturally had the confidence to ask for a deposit.

Although I don't know how to use the money for the time being, it's better than going to court after the accident to pay compensation.

After thinking about this clearly, he sorted the whole thing out again, found that nothing was missing, and exhaled slowly.

"Just like this first, give them a quote first, and see their reaction!"

……

The plan drawn up by Mo Ran was passed on to Xia Jinhai and Jia Qing early the next morning.

The two happened to fly back to the headquarters at this time. As soon as they received the news, they immediately convened the company's senior management for discussion.

In the meeting room of Opop headquarters.

Xia Jinhai sat above the meeting room, and on the projection screen was exactly the plan drafted by Mo Ran.

"Yesterday I personally visited the Nietzsche Headquarters. Their boss Mo Ran is very young and very capable. I gave him our plan yesterday and I got a reply early this morning."

With that said, several executives in the conference room turned their attention to the projection screen.

Some of them are in charge of product research and development, some are in charge of marketing announcements, and some are heads of technical departments. They all know the importance of the "face recognition" function in the current high-end mobile phone market.

but,

Seeing the price, some executives immediately shook their heads and offered their opinions.

"Is the price of 200 yuan/set too high? Adding the hardware, the cost of the 'face recognition' solution has exceeded 350 yuan!

One of our high-end mobile phones only costs about 3500 yuan, and the 200 yuan licensing fee is already as high as 6%, which is worse than Qualcomm! "

"That's right, Mr. Xia, I think we need to discuss the price again."

"I also think that 200 yuan/set is too expensive. Think about how much money we earn from a mobile phone? They have earned all the money!"

Amid the noisy discussion, Xia Jinhai was not surprised by the fierce reaction. This price will undoubtedly take away a large part of the profits of Opop's high-end mobile phones!
but.

He coughed lightly, and the conference room fell silent.

"Our quotation is 140 yuan/set. At the beginning, I thought they would accept it even if it rose to 160 yuan/set, but I didn't expect it to rise so much."

"The question now is, they quoted 200 yuan/set, and what price do you think our reply is suitable for?"

“The maximum is 160 yuan/set!”

"160 yuan/set is our bottom line, it can't be more expensive."

Xia Jinhai shook his head. Although he and Mo Ran had only met once, the fact that the other party allowed him to be with Xiaomi's Jia Qing during their first meeting showed that his methods were not simple.

"They quoted a flat price of 200 yuan. I'm afraid it's difficult to reach an agreement on the price of 160 yuan/set."

"Then we won't cooperate."

After the words fell, Xia Jinhai froze for a moment, and frowned slightly.

"What about the 'Opop R11 Plus' flagship phone we are planning to launch next year? Is it still going to have a 'face recognition function'?"

"If Xiaomi reaches an agreement with them, and Xiaomi's next flagship phone - Xiaomi Mi 6 is equipped with a 'face recognition function', how will we respond?"

"Everyone knows that if Xiaomi always seizes such an opportunity, shouldn't he use it to step on us at the press conference?"

After three consecutive questions, everyone fell silent. Even the executive who just said he would not cooperate out of anger remained silent.Indeed, there is still Xiaomi watching.

Nowadays, the "face recognition" function is a representative of "high-end technology" in the field of mobile phones. Not only has Huawei not developed it, but it is not even equipped with Apple mobile phones.

At this time, if Opop or Xiaomi or even other manufacturers equip their flagship phones with this technology, it will undoubtedly have a great publicity advantage.

Opop does not cooperate with Nietzsche, but most other companies cooperate with Nietzsche.

Seeing this, Xia Jinhai paused and continued:
"Besides, I think that Nietzsche's price of 200 yuan per set must have been cost-calculated, and he probably guessed the price in our hearts."

"To be honest, even if they insist on 200 yuan per set, can our new flagship really not be equipped with the 'face recognition' function?"

The conference room fell completely silent, and everyone was clearly aware of a problem.

Now it's not just a question of whether it's expensive or not, it's a question of choice.

After a long time, someone finally coughed slightly, and then whispered:

"It's a seller's market now. No matter how bad Nietzsche is, we have to admit it."

"In addition, Xiaomi is also competing with us. It is better to simply return the price of 180 yuan per set after trying it out. It also shows that we are also sincere!"

Xia Jinhai nodded, and other executives present also nodded in agreement.

Seeing this, Xia Jinhai said:

"Now that everyone has unanimously agreed, I will personally fly to Chengdu again in the afternoon and discuss the details with Nietzsche in person."

"Also, what about the 2 million guarantee deposit?"

……

While Opop executives were discussing the price, Xiaomi Group also received a reply from Nietzsche.

The difference is that Jia Qing, as one of the vice presidents of Xiaomi's business unit, went directly to the office of Mr. Lei of Xiaomi Group after getting Nietzsche's reply.

"200 yuan a set?"

"Crazy about money?!"

Rebus looked at the quotation plan sent by Mo Ran and looked unhappy.

Xiaomi is different from other mobile phone manufacturers. Xiaomi's single-phone profits are not as generous as other manufacturers. The price of 200 yuan puts Xiaomi in a dilemma.

After a while, he snorted and said disdainfully:

"If you love to sell it or not, if you don't sell it, you will fall down!"

Seeing that Rebs was acting up, Jia Qing coughed lightly and reminded:
"Mr. Lei, our next flagship Xiaomi 6 can wait for the 'face recognition' technology to be launched..."

Rebus gave Jia Qing a cold look.

After a long silence.

"Then give them a new price, 140 yuan/set, and forget it if you don't sell it."

"Mr. Lei, Opop also found them and quoted a price..."

Rebus looked at Jia Qing for three seconds this time.

After a while, he took a deep breath.

"The price has been raised to 150 yuan! It can't be any higher!"

"Boss Lei..."

"I think Nietzsche's quote of 200 yuan should not be a random quote, but should have calculated the cost; and he has grasped our thoughts..."

"I know! I still want you to remind?!"

Rebus' face completely darkened.

"170 yuan/set, no matter how high it is, just tell them not to talk!"

Jia Qing nodded quickly, and then talked about liquidated damages.

"Nietzsche asked for a deposit of 2 million in compensation..."

"Give it to him! More than 2 million? Give it to him!"

"Yes Yes Yes!"

……

Although they were upset, Opop and Xiaomi were honest, and soon, a new round of quotations came back to Mo Ran.

At the same time, Xia Jinhai and Jia Qing also flew back to Chengdu to discuss such an important matter with Mo Ran in detail.

There is not much difference between the two parties in terms of price, and there are only some details that need to be discussed.

Mo Ran called Wang Fugui to join the discussion, and finally Nietzsche reached an agreement with Opop and Xiaomi on the third day.

Nietzsche will provide "3D face recognition" solutions for Opop and Xiaomi, with the price of each set set at "180 yuan."

Opop and Xiaomi also accepted Nietzsche's compensation terms, paying a 2 million deposit in advance, which will be refunded after the cooperation ends normally.

In addition, Nietzsche also promised not to provide a "3D face recognition" solution to a third manufacturer within six months.

On the third day after signing the agreement, the deposits from Opop and Xiaomi have arrived.

Seeing the full 4 million in cash, Mo Ran immediately asked Hao Technology to connect with the two companies and began to provide a "face recognition" solution.

At this time, Nietzsche's "Mobile Phone Business Department" also recruited several technical personnel as the "TV Business Department" expanded.
Hao Keji was temporarily in charge of this matter, and the impact was not great.

After leaving the rest to Hao Technology, Mo Ran returned to the "TF Memory Card" factory.

Soon, he called Wang Fugui, who was in charge of the matter.

"Lao Wang, how are things going in the 'TF memory card' production workshop?"

"The renovation and upgrade has been completed, and it has passed the standard acceptance of the 'thousand-level workshop' chip-level dust-free workshop two days ago!"

"The production equipment has been installed in the past two days, and the commissioning has basically been completed, and it will be put into production soon."

"So fast?!"

Mo Ran was a little surprised.

Wang Fugui couldn't help showing a smile, and said with a smile:

"Thanks to Li Zhi!"

"It's a stroke of genius that you asked him to come here to help this time. From the clean room to the installation and commissioning of production equipment, and even the recruitment of technical personnel, he has done everything by himself!"

"Without his help, we don't know when our 'Yellow River Storage Plant' will be on the right track."

"It can be said that this person is proficient in everything from technology to management, and his ability is really strong!"

Mo Ran was overjoyed, he had originally taken a fancy to Li Zhi's experience in the chip industry.

Sure enough, he was not disappointed.

After a while.

"Come on, Lao Wang, take me to the new factory area!"

……

The new factory is not far from Nietzsche headquarters.

Ten minutes later, the two came to the production workshop of the "Yellow River Storage Plant".

It is said to be a production workshop, but it is actually an independent three-story building, with each floor approximately 1000 square meters, and the annual rent is 40 yuan.

The first and second floors are planned for warehouses, production workshops and employee canteens, while the third floor is planned for administrative departments and R&D units.

Mo Ran came to the production workshop and immediately saw Li Zhi, who was busy and tall and thin.

"Li Zhi!"

Mo Ran smiled and shouted with satisfaction.

(End of this chapter)