The program team lost contact, and the desert island live broadcast reversed the character design

Chapter 406 Tang Tan premieres
In the past, carriages and horses were very slow, letters were far away, and it was difficult to create gods and become kings.

But in the Internet age, Su Zhe only appeared in the Spring Festival Gala once. Even if New Year's Eve celebrations were included, he only had 4 sketches, one of which was a screenwriter. Some people on the Internet called him the "King of Sketch".

Fans were very happy and confirmed again:

[Su Zhe is omnipotent! Be the king in any field. 】

[He is the king of sketches in the new era. 】

Even in the voting on "Is Su Zhe the king of sketches?", "Yes" received more than 70% of the votes.

But this does not represent the public opinion. After all, fans are best at voting. What normal person votes and comments online all day long? Wouldn’t it be nice to read novels during this time?
From the system, Su Zhe found that the score of "King of Sketch" had risen to 31%, and he knew that he would have to perform well in the Spring Festival Gala for at least three consecutive years in order to be crowned the last King of Sketch in this era of declining Spring Festival Gala sketches.

But even if [King of Sketch] reaches 100%, the bonus to him is almost nonexistent - the salary and commercial value of the original King of Sketch are not as high as his.

Perhaps the biggest effect is to promote [Gun Fighting Technique] to the intermediate level.

Although this skill is not useful, the intermediate level is equivalent to the level of a soldier who has received formal training, and it can be considered as having many skills without being overwhelmed.

What if the S3 season starts?
The new era sketch king boasted by fans is somewhat unworthy of his name, and passers-by don’t quite recognize him.

But everyone really likes the waiter played by Su Zhe in "Not Short of Money" - he was originally supposed to be called "Little Shenyang".

But this is a stage name, so you really can't copy it, it's too weird; there's no need to copy it, and it won't affect the script structure and baggage.

I simply used the name of the original actor Cheng Yongjun - Xiaojun.

After changing the role to Su Zhe, some baggage has been designed, and the name Xiaojun is also normal, so I just continue to use it.

So the male protagonist's name in "Not Short of Money" became "Xiaojun".

Tonight, "Xiaojun" is popular.

How hot is it?

If Su Zhe himself was not so famous, it is even possible that everyone only knows "Xiaojun" and not "Su Zhe".

This is so normal. It was not until after "Charlotte" that Shen Teng gradually got rid of the name "Hao Jian".

And Shen He... If I didn't tell you, did you know that he is "Little Shenyang"?

It's just that for Su Zhe, it's impossible for his real name to be overwritten by a character, but it still gave him a big surprise——

[Classic role: Sissy (78%)]

For a character in a sketch, the total number of scenes is only ten minutes, and 78% of the progress has been achieved!
This shows how deeply rooted this character is in the hearts of the people!
In comparison, Su Zhe played Linghu Chong and Yang Guo, two characters who are almost the ceiling for martial arts male protagonists, and the progress of "Martial Arts Heroes" has only reached 65%.

[Drawing Reward: Thai (Advanced)]

Seeing the rewards drawn by the system, Su Zhe couldn't help but be stunned for a moment: Is this hinting at something?
Is learning Thai to facilitate surgery?

Su Zhe felt a phantom pain when he thought of the surgery demonstration video he saw online.

"Xiaojun"'s popularity is not only reflected in the system panel.

In the hot search list in the next few days, #小jun# even beat #苏泽# himself, and #《如愿》#, which was highly praised by the official, was firmly ranked at the top of the list purely due to the love of the audience.

This is Su Zhe, otherwise anyone else would have been able to interpret what it means to become famous overnight.

Even #HaoJian#, whose hot search ranking is not as good as his, can be regarded as becoming famous overnight. Almost on the next day, advertisers, variety shows, and scripts came to him.

When people inside the industry saw these achievements, they were not even surprised.

The rehearsal for the Spring Festival Gala was too early. Su Zhe only made Su Girl famous at that time, and the industry had not yet realized the power of his script.

If the rehearsal was now, it would be impossible for Lu Jian to get the opportunity to play "Hao Jian", and the actors in the circle would fight for it like crazy.

Now they can only envy:

"Lu Jian is very lucky. He was originally a theater actor, but he didn't even have enough to eat. He became a celebrity overnight. It is said that he will be promoted in the future and continue to make comedy movies."

"I finally understand that as long as Su Zhe is willing, even a dog can be popular."

"There is smoke coming out of his ancestral grave, and he met Su Zhe to support him. He is the number one Bole in the circle."

They were just envious, but Cheng Yongjun was bitter.

He gave up his role in an almost backstabbing manner, but became extremely popular.

Just think about it, if he persists and continues to play "Xiaojun", he will be more famous than Lu Jian is now, and he will firmly occupy the top spot on the hot search list.

Thinking of this, he felt like a knife was piercing his heart.

What's even more ironic is that this role was tailor-made for him, and his name was "Xiaojun".

Now that "Xiaojun" is popular, it has nothing to do with him.

Is there anything more painful in the world than this?
Have.

——It was also known to others.

There is no airtight wall in the world.

The next day, Cheng Yongjun continued to shoot the main theme movie in Zhai Xiaowen's crew, and found that others looked at him strangely.

Even Zhai Xiaowen specifically talked to him and told him that sketches don't last long and there is nothing to miss about farce-like clowns. Making good movies is the right way.

Cheng Yongjun nodded confusedly, finally understanding that everyone in the crew knew that he had resigned from the role of "Xiaojun".

"It's just him. He doesn't want the chance to become famous overnight. Even the smoke rising from his ancestral graves can't save him."

"I laughed to death. I never thought there were such stupid people in the world."

"Some people don't have this fate and will never be famous in this life."

"Don't say that. If the movie is popular, it must be better than the sketch."

"But he is just a supporting character. Does the movie become a hit? Does it have anything to do with him?"

Cheng Yongjun's face turned red when he heard these discussions behind the scenes.

It was just a matter of discussion within the circle. Since the story was so dramatic, the self-media immediately reported it and let everyone outside the circle know——

"He actually resigned from the role of "Xiaojun"! 》

"The Story of Cheng Yongjun and "Xiaojun""

"He released the dove before the Spring Festival Gala, so Su Zhe had to perform in person"

After a series of reports came out, Cheng Yongjun instantly became a laughing stock, and his betrayal of Su Zhe also made the majority of the sugarcane community hate him.

This makes his public image ridiculous and hateful - almost the worst image possible.

However, Su Zhe had no time to pay attention to Cheng Yongjun's jokes. He couldn't even celebrate New Year's Eve. After attending the Spring Festival Gala, he would be busy with the release of "Detective Chinatown".

"Detective Chinatown" is his biggest IP besides Su's martial arts, and it is likely to become the most profitable IP in the short term.

(In the long run, Su’s Martial Arts is more profitable. After all, there are games, remakes and other long-term ways to make money.)
The Tang Detective trilogy in the previous life had a total box office of nearly 10 billion! This is also because the first film, which was the best, suffered from box office performance.

Su Zhe believes that with his current appeal, the first part will definitely receive more attention than the leading actors in his previous life. It shouldn't be difficult to reach the box office of the second part, right?
If the first film was a hit, how much money can the trilogy make?

Even if he copied the third part of the sequel to the previous life (I definitely won't copy the third part, it's too ugly), he would still make a lot of money!
Su Zhe estimated that his net worth could exceed tens of billions, making him the absolute richest man in the entertainment industry.

This energized him and he didn’t feel like he needed to take a holiday during the New Year—if he had enough money, he didn’t have to take a holiday at all—to devote himself wholeheartedly to the final publicity.

In fact, all the publicity that needs to be done has been done, and the target audience that needs to know is aware of it.

But the Spring Festival Gala gave "Tang Detective" a good opportunity to publicize and gain popularity. The publicity department immediately produced several soft articles - "Have you not seen enough of the Spring Festival Gala?" Continue to watch Tang Detective in the cinema and laugh your ass off! 》

"When "Xiaojun" becomes a detective"

"Funnyer than the sketch, full of laughs throughout, fun for the whole family"

This was put in front of some middle-aged and elderly audiences through big data, and it really attracted many people to temporarily decide to buy movie tickets, and watch a movie with the whole family on New Year's Day that is funnier than the sketch.

The publicity department predicts that on the first day alone, these soft articles will increase the box office by at least tens of millions.

It is difficult to estimate the entire schedule, because it is difficult to tell exactly why an audience came to the cinema.

Publicity is a comprehensive work, and it is difficult to accurately assign credit. But according to estimates, Su Zhe's outstanding performance in the Spring Festival Gala sketch can bring in at least several hundred million in box office.

——This is the correct usage of the Spring Festival Gala.

There is no need to pay announcement fees, and the publicity effect can reach tens of millions or even hundreds of millions. After all, the advertising fee for the Spring Festival Gala is about this price.

Of course, the premise is that the program is excellent, otherwise it may be reverse propaganda.

You may even be scolded for more than ten years because of a certain line.

All these things have been done, and the publicity is already full. The only thing Su Zhe can do is to perform road shows.

Other main creators also have to perform roadshows separately, but at the premiere, all the main creators have to gather in a certain auditorium to participate in the premiere.

This is not the first time the city hall has hosted a film premiere, but not every filmmaker is eligible.

Su Zhe is not a national teacher and has never directed the Olympic opening ceremony, but his variety shows and songs this year are too Chinese and too Chinese-style, so some things will be easier to handle.

I can’t go into details. Anyway, Su Zhe had a sudden idea and after applying, he was approved.

On the way to the premiere, Su Zhe and You Mengli were in a car, along with their managers and Long Aotian's distribution manager Jiang Youliang.

On the way, Jiang Youliang used his subjective initiative and came up with another idea:
"Mr. Su, why don't you find a colleague who you don't like and blast him? I've sorted out the list - those who have a grudge against you, those who are not popular with others, and those who have filmed detective dramas. You are absolutely justified in blasting him."

Bombing and making big news can be said to be a cheap publicity method commonly used in the industry. Another is to speculate on scandals.

No matter how many ideas Jiang Youliang had, he didn't dare to let Su Zhe speculate on the scandal. He could only think of bombardment ideas.

But Su Zhe scratched his head and felt it was unnecessary, so he might as well forget it:
"Although some people in the industry misunderstand me and think that I have ruined the lives of some of my peers. But in fact, I have never taken the initiative to cause trouble, let alone anyone. I don't want to engage in these evil and evil ways to make money."

You Mengli looked at Su Zhe with admiration:

"Brother Zhe, you are too upright."

Su Zhe shrugged:

"It has little to do with integrity. The main thing is that I can obviously make a lot of money through fair and aboveboard means, so why do I need to get an unpleasant nickname like 'Su Dapao'?"

Relying on the trust of the audience formed by previous works and relying on the popularity of the Spring Festival Gala sketches, this is the right path.

It’s not that you can’t use the audience attraction generated by bombardment, scandals and other novelty pursuits, but who can rely on the right path and still use these bad tricks?

Su Zhe's words made You Mengli admire him even more. Looking around, he saw that Jiang Youliang and Jia Xin were still in the car:
"Humph, I'm so shameless."

Jiang Youliang: I should be under the car...

Two agents: Shouldn't be in the car...

Jia Xin: Seeing how sweet you are... No, I'm the driver! I won't drive and you will walk?
Su Zhe really doesn't have to worry.

Under "The Right Way," premieres across the country are almost sold out.

Countless audiences flocked to the cinema. Some wanted to see a comedy that was funnier than Su Zhe's sketch, some wanted to see a wonderful detective drama, and some were attracted by the special effects.

Most of them, especially the old viewers, have full trust in Su Zhe——

Do you understand what it means to have an average score of more than 8 on Douban? What is the gold content of this? No need to wait for ratings and movie reviews to be released, you can watch it without thinking!

Su Zhe held You Mengli's hand and walked through the red carpet of the premiere.

Next, in addition to the main creator, there were also some friends in the industry, or stars who gave Su Zhe face and increased the popularity of the movie, walked on the red carpet one by one.

The most popular stars among them are undoubtedly Su Zhe's master Cheng Lanyun and his master Zhou Jiamin...

"Hello, Master." Su Zhe called honestly.

Cheng Lanyun was stunned:
"What did you call her?"

Su Zhe was a little surprised:

"Well? I made a mistake? I didn't expect you to be young, alas, I can't think of it ... that should be called Master?"

Cheng Lanyun was so angry that he slapped him:
"What are you talking about? We're just besties."

Zhou Jiamin also spread her hands aside:
"Handsome Su, don't slander me, I'm still lusting after your body."

Su Zhe begged for mercy:

"Okay, count on my heart. You two hurry up and get in, the movie is about to start."

Su Zhe didn't organize a complicated premiere, and started playing the movie as soon as everyone arrived.

In movie theaters across the country, countless expectant audiences are also immersed in the big screen, looking forward to spending the next two hours in the magic of light and shadow.

Soon, the movie starts with a sentence from "The Book of Changes", "One yang and one yin are the Tao, what follows is goodness, and what is achieved is nature."

This can be said to be the main theme of the first part of "Tang Detective" or even the entire series.

But at this time, the audience has not seen the movie yet, but they just don't know how serious it is. After they watch the movie, they will have a deeper feeling when they look back at this sentence.

In the movie, Qin Feng, played by Su Zhe, appears and fails in the interview for the police academy, laying the groundwork for his future.

In order to let him relax, his family asked him to go to Chinatown to find "the famous No. 1 Detective in Chinatown", that is, his cousin Tang Ren.

Although the movie scene is very simple, when the audience saw Su Zhe lying on the bed depressed, they couldn't help but exclaimed:

"so hot!"

"Brother, don't cry, sister will comfort you."

At this time, the scene turned and Tang Ren, played by Li Daoqiang, appeared, wearing bohemian clothes and a high-spirited expression. It can be described in one word -

Ox.

Sorry, be more subtle——

More like a human being.

There is no comedy baggage here, but the audience couldn’t help laughing when they saw Li Daoqiang’s face:
"Haha, isn't he too ugly?"

"Is this the number one detective in Chinatown? What a contrast."

Su Zhe was very satisfied when he saw this.

These two scenes are the first appearance of the two protagonists. It is necessary to establish the character image in the shortest possible time. It seems that they have been completed well——

Qin Feng is responsible for being handsome, and Tang Ren is responsible for being funny.

Li Daoqiang looked at him with a look of resentment:
"You make yourself look so handsome, but I'm so ugly..."

(End of this chapter)