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Chapter 454: Influence is more important than money

Although I don’t know why Mu Shanhe rarely returns to Xiangcheng on New Year’s Day.But for many rich and famous people in Xiangcheng, there are still few opportunities to meet this young rich man.His low-key behavior is everyone's first impression of him.

On the other hand, Mu Shanhe's return to Xiangcheng was more about finishing the accumulated work.Although He Qiong and her cousin are there to handle many affairs of the group on their behalf.But when it comes to the group's strategic layout, he still needs to make his own decisions.

Taking the opportunity to inspect the media group, Mu Shanhe said to Zhou Shuyi, who was accompanying the inspection: "Mrs. Zhou, there are still nearly two months until the Spring Festival. Can the TV station organize a Spring Festival Gala? Can it be done?"

"Chairman, of course this is possible. However, it requires preparation in advance and some funds."

"It doesn't matter! I hope this evening party can become a routine. As far as our current ratings are concerned, if the quality of the program is good, I believe advertisers will also be willing to sponsor it. Not only will it not cost money, but I will also make a small profit. Pen.

Since we are Asia Television, we must live up to our name.I want the Chinese audiences in Asia to stay in front of the TV every Spring Festival and watch our gala.Only when we achieve this can we truly succeed. "

"Okay, Chairman, I will arrange this."

"For the program arrangement of the party, you can refer to the Spring Festival Gala in the Mainland. Also, if you can't find top-notch acrobatics or drama programs in Xiangcheng, then go to the Mainland to find them. I believe that the Mainland will be very cooperative.

Showing our Chinese culture through a party is also an export of values.As I said before, my original intention of acquiring the TV station was never to just invest in this small pond, you know what I mean? "

"understand!"

Even if the leader opens his mouth, the subordinates will run into trouble.But for Zhou Shuyi, this is also a good thing for the media group.In Mu Shanhe's words, holding such a gala would undoubtedly involve inviting more big-name celebrities and entertainers.

At this stage, among the big-name artists in Xiangcheng, who dares to ignore ATV’s invitation?

Furthermore, Mu Shanhe had explained that after deducting the corresponding expenses from the advertising fees earned by the party, red envelopes would be given to the invited artists.In this way, I believe the well-known artists who were invited will feel more comfortable.

While getting publicity, you can also earn an extra amount of advertising fees. Who wouldn't like such a good thing?
Although there was a proposal from the top of the TV station to hold such a gala, there would be no notice fee at all.After all, Wireless, who competed with them in the ring, had held such parties or Taiwan celebration parties before, and they had never mentioned paying announcement fees.

But Mu Shanhe wrote very lightly: "Are we short of this little money? Compared with money, I care more about the influence and reputation of the TV station. I don't want to be seen in the circle in the future as being stingy and keeping doors closed. Woolen cloth!"

As soon as these words came out, everyone couldn't help but smile knowingly.It was clear that the chairman was indeed not a stingy boss, so the senior management said nothing more.This matter was also quickly arranged.

As Mu Shanhe said, when some well-known domestic performing arts groups learned that they had the opportunity to perform at Xiangcheng's TV station, they would naturally not miss such an opportunity.But after thinking about it, Mu Shanhe still felt that it would be better to cooperate with China Television.

Because he knows that these domestic performing arts groups put in a lot of effort to rehearse for the Spring Festival Gala held by China Television every year.But even so, there are still many wonderful programs, but they were eventually excluded from the Spring Festival Gala sequence.

Under such circumstances, I believe these performing arts groups would not refuse if they were invited to come to Xiangcheng for the Spring Festival Gala.This kind of cultural exchange can also easily make ATV truly famous in the domestic entertainment circle.Be it singers or actors, after being invited by Asia Entertainment Media, they all accepted the invitation sincerely.Even well-known singers in Baocheng, after receiving corresponding invitations, all agreed to come and participate in the rehearsal.

From eight o'clock in the evening to the early morning of the next day, the performance, which lasted for more than four hours, naturally required a lot of people to be arranged.Both the cast and crew of the TV station and the singers and artists of Hengxing Entertainment are all looking forward to such a party.

Especially when they learned that later the TV station would select the audience's favorite programs based on the program type, and then provide corresponding dividends or invitations.Who wants to miss such a good thing?

As an invited singer, He Yihan, after learning about this matter, went to Mu Shanhe's villa and said without mind: "Brother, write me a song? I want to sing on the Spring Festival Gala, and all the songs in the album seem to be..." It’s inappropriate!”

"Then how do you know that I can write a suitable song?"

"Brother is a genius. This matter will definitely not be a problem for you."

Looking at his cousin who was pulling over directly, Mu Shanhe also seemed a little helpless.But he couldn't resist this girl's difficulty. Mu Shanhe finally thought about it and wrote her a classic Chinese song.

Seeing the song written in one go, He Yihan looked at it and said: "Brother, you are really amazing! Hehe, thank you, brother!"

After some compliments, the girl took the song and left with a bang.Looking at the other party's retreating figure, Mu Shanhe could only helplessly shake his head.In any case, this girl's personality is becoming more and more cheerful, which is also a good thing.

Compared with the cold and arrogant attitude when they first met, He Yihan's temperament has changed a lot in front of people he knows well.But no matter what, this girl still maintains her original intention in today's entertainment industry, which is indeed a bit rare.

Taking the opportunity to come to Xiangcheng to handle group affairs, Mu Shanhe did not forget to visit the polar bear experts and technicians who had moved here.Faced with his concern and inquiry, these experts felt deeply moved.

Mu Shanhe also said sincerely: "If you have any difficulties in life, remember to tell your security personnel. Only by taking care of things in life can you engage in research and development with peace of mind. So, don't have any worries!"

"Thank you, Chairman. We are very satisfied with the resettlement conditions the group has given us."

As these experts said, they were somewhat more nervous than when they accepted the recruitment.Now not only do they feel that their jobs are satisfactory, but their families also feel that they are much better than back home.

Being in an international metropolis like Xiangcheng, apart from the language, they feel a little uncomfortable.Other living conditions are countless times better than they were before.As long as you have money here, life is really convenient and comfortable.

The treatment given by the group to these experts will undoubtedly enable them to live a relatively superior life.It is precisely because of the benefits provided by Shanshen Group that these experts are sincerely devoted to responsible research and development work.

Correspondingly, the technology they brought also provided a lot of technical support to the technology companies of Shanshen Group.The patents registered during this period are enough to lay a very solid patent foundation for Tenglong Technology in the future.

With these patent cornerstones, Tenglong Technology will have more autonomy when it goes out of Asia and faces the world and competes with other technology giants in the future.And the value of this kind of autonomy often cannot be measured in terms of money!
(End of this chapter)