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Chapter 455: A company with high hopes

Sitting in the conference room of Tenglong Technology's headquarters in Xiangcheng, Mu Shanhe, the chairman, also began to listen to the management's work report.After nearly two years of preparation, Tamron’s first candybar phone is officially on sale in Asia.

Although this candy bar mobile phone does not have high technical content in Mu Shanhe’s opinion.You can refer to the mobile phones currently released abroad. Regardless of appearance or performance, they are basically on the same starting line.And this phone is also regarded as the Tamron generation.

Listening to the management introduction, Xiangcheng alone has sold nearly [-] units of this mobile phone since its launch. Mu Shanhe said calmly: "With this number, it can only be said that it is still a success, but the sales volume needs to be further improved."

As soon as these words came out, everyone seemed a little surprised, and Mu Shanhe also said directly: "Do you think I am too greedy? How much profit do we make from [-] mobile phones? And we spent a lot on developing this mobile phone. And how much?
If it is limited to Xiangcheng, nearly [-] units were sold in less than a month, which is already a very good result.But does our Tenglong Technology only serve the market in Xiangcheng?You have to work hard to achieve success if you sell more than one million units per month.

And what I want to tell you is that the first generation of Tamron is just our primary product. The second generation of Tamron has been successfully developed and is being tested in the R&D room.If everything goes well, the second-generation phone will be launched on New Year's Day next year, do you understand? "

As Mu Shanhe said these words, the management team said with some alarm: "Chairman, is the speed of this update too fast? The big brothers of the previous motorcycles are still being sold now! "

"Then you go to the market and take a look. With our mobile phones on the market, can their big brothers still sell them? Electronic products, technology is king. If you want to seize more market share, you can only constantly introduce new ones and recruit more Multi-user.

Right now, you are only responsible for sales, publicity, and production. You don't need to worry about the rest of the research and development work.Therefore, you need to spend more time studying how to promote and establish our brand image. "

Faced with Mu Shanhe's harsh words and beatings, the senior executives who had previously felt a little happy suddenly became nervous.But thinking about what Mu Shanhe said carefully, they also felt that it was very reasonable.

After all, in order to research this mobile phone, Tamron Technology was spending all its money.Now it seems that more than [-] mobile phones have been sold, but compared with the expenses invested by the group, it still seems a bit insignificant!

Taking advantage of the opportunity, Mu Shanhe also said directly: "Mr. Hong, now that our mobile phone has been launched, how to cultivate the domestic market and build the popularity of our mobile phone requires you to spend more time with the sales team.

Now our group has gained a lot of popularity in the Mainland, and has also established considerable connections and channels.When it comes to promoting brands and mobile phones, you can contact Vice President Lin of the group. "

"Okay, Chairman!"

"If nothing else happens, after our mobile phone is launched, it will inevitably arouse the vigilance of other mobile phone brands. At that time, we will inevitably compete with major foreign brands to compete for the market. I don't want to lose to them at home.

Technical matters are handled by our scientific research office.If you lose to the other party in terms of marketing and promotion despite having equivalent skills, then I will also hold you accountable.I believe everyone is aware of the group’s employment purpose. "

The so-called employment purpose is actually very simple: "Adopt those who are capable and demote those who are incompetent".If you cannot complete the tasks assigned by the group, it can only be said that the managers are not good enough.The rules of the workplace are also revealed at this moment.He Qiong, who accompanied Mu Shanhe during the inspection, saw for the first time that Mu Shanhe showed his domineering and cold side as the chairman.But what she must admit is that after this inspection and beating, the management will become nervous.

Any boss who hires an executive will not pay the salary in vain, but hopes that the salary paid will be worth the money.If this executive cannot create value for the boss, what is the use of keeping such an executive?
After the meeting ended, looking at the appointed general manager Hong Zhenke, Mu Shanhe also said with great sincerity: "Lao Hong, you can be regarded as an old man who started with me, but when it comes to the management team, you must also show some domineering power of the general manager.

With Lao Xu and I supporting you, what are you worried about?Although you never said it, I know to some extent that these professional managers recruited from Xiangcheng are somewhat dissatisfied with you, a general manager born in the mainland.

The problem is that Lao Xu and I are the ones paying their salaries. Even other small shareholders will fully support any decision I make.In this case, you don't have to worry about anything. Anyone who can't complete the task will just get out. "

Hong Zhenke, who was beaten, said somewhat embarrassedly: "Young Master Mu, I took too much care, and I will definitely change it in the future!"

"In fact, I have considered asking Assistant He to take over your position before. But I hope that when others mention Tenglong Technology in the future, they will think that you, the general manager born in the mainland, are the real hero.

At present, among the group's senior management team, there are not many senior executives from mainland China, which I think is very inappropriate.If your abilities and vision are not as good as before, then you should spend more time learning. It’s not like I won’t give you time to grow.

But you should at least let me see that you have signs and actions of working hard instead of just muddle along.Regardless of the headquarters or the branches below, you must establish the prestige of the general manager. With me supporting you, you can do it boldly. "

"understand!"

"Also in terms of marketing channels, you have to know how to use the resources of the group. They say that good news does not go to outsiders. As long as you pay according to the rules, who will earn the promotion fee? Bus companies, TV stations, and celebrities can all use it. .

As long as we can establish our brand image and spend a little more on advertising in the early stage, what's the problem?After you have established marketing channels in the mainland, you can directly contact Vice President Lin and ask her to help you contact China Television for advertising.

When domestic users know that our mobile phone performance and technology can compete with foreign brands.Do you think when the time comes, will domestic customers choose to use our mobile phones or mobile phones of foreign brands? "

As a man of two generations, Mu Shanhe knows better than anyone else the importance of branding and marketing.It is simply wishful thinking to expect that the cost of producing a generation of mobile phones will be recouped.Only by establishing a good brand image can you make money back sooner or later.

The current R&D room has recruited relevant experts and R&D personnel from polar bears, and with Mu Shanhe's investment regardless of cost, he believes that Tenglong Technology in the future will not be inferior to major foreign brands when it comes to mobile phone technology.

The mobile phone is only the first product promoted by Tenglong Technology, and it will also involve computers and other electronic products in the future.Compared with other companies under the group, Mushanhe has high hopes for this technology company!
(End of this chapter)