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Chapter 495 The importance of brand

After inspecting the Electronics Industrial Park, Mu Shanhe would not forget it and continued to inspect the nearby Phoenix Industrial Park. As an industrial park set up by Phoenix Industrial in the special zone, both the park area and the number of employees are now larger than the industrial park.

At present, these two industrial parks have become the most famous among the many industrial parks in the Special Administrative Region. Every time the park recruits new people, it will attract a large number of young people to apply. Often, for a position, there will be competition from several young people.

The reason is simple. Young people who are familiar with the factories in various industrial parks in the special zone know that if you can enter the factories in these two industrial parks, the salary for any position will be much higher than the same position in other factories.

However, many times when industrial parks recruit new workers, skilled workers are often given priority. There are not many opportunities to recruit a large number of new employees at once. Because of this, Shanshen Group has been protested by other companies.

The reason why these companies protested was that the skilled workers they had trained so hard were eventually recruited by the Shanshen Group. Shanshen Group simply ignored such protests. After all, it’s the employee’s choice!

The special zone learned about it and said very directly: "If you implement the same employment standards as the Shanshen Group, how can your employees resign? If you want to retain talents, you naturally need to put more thought into it, right?"

Faced with the reply given by government officials, these business owners were speechless, but this reply left them unable to refute. Although they have contacted Shanshen Group, hoping to work together to reduce labor standards in the mainland.

But the reply given by Shanshen Group was also very straightforward: "Employees should receive corresponding salaries according to their efforts. Compared with Xiangcheng's employment standards, the salaries of mainland employees are already much lower.

According to your standards, what is the difference between this and oppression? To run a business, you really need to focus on profits and reduce costs. But our chairman has always warned us not to think of ways to reduce costs through employee salaries. "

Such a reply left many foreign-funded enterprises that came to invest and build factories in the Special Administrative Region speechless. But they must admit that the salary offered by Shanshen Group is indeed less than double that of Xiangcheng.

This labor price advantage still gives some labor-intensive enterprises many investment advantages. Some companies also have to improve their salaries in order to retain employees. And these changes are undoubtedly what the government is happy to see happen.

Everyone knows that these young people from all over the world are willing to leave their hometowns to come to the Special Administrative Region. Isn’t it just to make money? If you work hard for a year and earn very little money in the end, who will be willing to come back over time?

What most admires the SAR is Mu Shanhe’s plan to build an industrial city. Although this industrial city will also accept merchants from outside the industrial zone in the future. But this is the first company willing to build residential communities for its employees.

For other companies that invest in real estate in the special zones, they often hope to sell the houses they build at high prices in order to make huge profits. But Shanshen Group's approach will undoubtedly attract and retain more talents for the special zone.

When visiting the bag factory, looking at the increasingly novel bags, Mu Shanhe also asked: "How are our bags currently sold abroad? What is the evaluation and feedback of foreign customers about our bags?"

"Chairman, compared to the early days, our luggage still occupies a dominant advantage. Especially in the area of ​​trolley luggage, we occupy a relatively large share of the mid-to-high-end market. However, piracy has been repeatedly banned in some places."

"This situation is normal! Although we have patents, we still can't stop some companies or individuals from pirated our styles and ideas if it is profitable. If they want to pursue it, they can declare bankruptcy at any time."

Seeing that Mu Shanhe understood, the leaders of the luggage factory also breathed a sigh of relief. According to the situation, Mu Shanhe also assigned tasks to He Qiong around him and increased investment in overseas advertising to ensure the brand awareness of Phoenix luggage.

Compared with the luggage factory, which is more in Shoucheng, Phoenix Industrial's sports shoes and clothing, as well as several mid-to-high-end clothing brands, are currently developing well. Many of these clothes are sold in the group's supermarkets.

In Xiangcheng alone, there are many specialty stores. Corresponding advertising and marketing also costs a lot in a year. But compared to advertising money, Mu Shanhe believes that brand image and influence are what a company needs to focus on. When inspecting the shoe and clothing factory, Mu Shanhe also said at the right time: "Chengyan, if I remember correctly, this should be the year of the Olympics, right?"

"Yes, Chairman."

"You should find time to contact a competent authority and discuss sponsorship. The conditions don't have to be too harsh, and it doesn't matter if the sponsorship fee is a little higher. As long as the relationship is good, no one can compete with us, at least in the country in the future."

"Okay, Chairman!"

"For example, athletes' clothing, including their appearance clothing, etc., can be discussed. Such things can not only improve the image of our athletes, but also enhance our brand awareness abroad."

"understand!"

Sponsoring large-scale events is also something that many well-known sportswear brands do. Even taking the opportunity of this inspection, Mu Shanhe is also considering whether to acquire a football and basketball club.

For example, the future Premier League and the Eagle Basketball Team. Even if the investment may be large, if it can be acquired now, Mu Shanhe believes that the returns will be quite good in the future. He immediately asked He Qiong to record this incident.

You can even dispatch relevant personnel to investigate and understand the acquisition. At present, most of Phoenix Industrial's sports brands are only well-known in China and Asia, but they are not well-known abroad for the time being.

If it can go beyond Asia, Mu Shanhe believes that the profits of the shoe and apparel company will also be considerable. The most important thing is that by building the brands of these subsidiaries, Phoenix Industrial will also have the opportunity to become a group company in the future.

At present, these subsidiaries have not yet been integrated. After integration, they can all become group companies. As a result, the valuation and brand value of Shanshen Group will be greatly improved.

Taking advantage of this inspection opportunity, Mushanhe undoubtedly pointed out the development trends and requirements in recent years to the management of its two industrial parks. What he needs to do next is to perfect it according to the layout he planned.

Before leaving the special zone, Mu Shanhe did not forget to contact the local government privately. Knowing that Mu Shanhe didn't like socializing and being high-profile, the leaders naturally understood. Even though the special zone is currently developing at a rapid pace, it still needs more outstanding foreign capital.

As the most well-known foreign brand in the country, the special zone also needs Shanshen Group to settle more investment projects in the special zone. But for Mushanhe, there is no doubt that careful consideration is needed as to where the investment project will be located.

The leaders who met did not think there was any problem with such an answer. But they all know that if they don't improve their relationship, I'm afraid the investment they can get in the future will most likely not be as good as other provinces.

At present, Shanshen Group is not only building industrial parks in the Special Economic Zone, but also building industrial parks in Shanghai. There is even news from the outside world that Shanshen Group is very likely to build an industrial park in Beijiang.

If this is true, it means that the SAR needs to compete with other provinces to compete for Shanshen Group's investment projects. And apart from these two provinces, who can guarantee that other brother provinces will not find ways to join the competition privately?

(End of this chapter)