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Chapter 777 Mi Ke's popularity is not enough

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Apart from Shen Lin, Cheng Zhenyuan is almost the most concerned about Rice Shell Electronics. After all, his current position is the general manager of Rice Shell Electronics.

"Shen... Chairman, how do you think we can go further?"

"Although our rice shell products have sold well all over the world, there is still a little deficiency in the positioning of our company."

Speaking of this, Shen Lin said to Cheng Zhenyuan: "To truly establish the image of our factory as a trustworthy large enterprise, Director Cheng, where do you think we should start first?"

Cheng Zhenyuan originally asked Shen Lin for advice, but he didn't expect that Shen Lin would throw the question to him again.

For this kind of question, he had to answer, after all, this was a test from Shen Lin.

Therefore, after pondering for a while, he solemnly said: "Director Shen, I think we should start from these aspects if we want to establish our image."

"First, continue to improve the quality of products. After all, quality is life, and it is the foundation of our survival;"

"Second, I think it should be..."

These days, Cheng Zhenyuan has not only strengthened his management experience, but also taught himself a lot of management books.

So now, in terms of ability, he has improved much more than before.

Lu Xiaoshan's understanding of Cheng Zhenyuan has always existed in the past, but he never thought that Cheng Zhenyuan's progress would be so great.

No wonder my brother-in-law asked Cheng Zhenyuan to be the general manager of the most important rice shell electronics factory.

If you don't strengthen your studies, will your brother-in-law exonerate himself directly?Lu Xiaoshan felt a little uneasy.

Just as Lu Xiaoshan was guessing in his mind, Shen Lin said: "Xiaoshan, what do you think?"

"Chairman, I... I think what Mr. Cheng said makes sense. I completely agree. If we start from these aspects, we will definitely improve the image of our factory." Lu Xiaoshan stuttered.

Shen Lin glanced at Lu Xiaoshan and said, "Xiaoshan, you can't just focus on preparing for the wedding, you should also focus on your work."

"Also, if you can't finish reading the books I recommended to you in the next month, then you can go to the motorcade and drive."

What Shen Lin said was really just to tell Lu Xiaoshan to study more, and he didn't mean to be angry, but listening to Shen Lin's gloomy instructions, Lu Xiaoshan couldn't help but shiver in his heart.

Lu Xiaoshan knew his brother-in-law's character very well. In life, he could take Shen Lin as his brother-in-law, but when it came to work, that brother-in-law was not recognized by his relatives.

Thinking of the scene where he went to the convoy, Lu Xiaoshan felt a chill in his neck.

"Chairman, don't worry, I will definitely study those books according to your arrangement."

Cheng Zhenyuan didn't intercede with Lu Xiaoshan. He knew very well that Shen Lin's blatantly teaching Lu Xiaoshan a lesson was actually for his own good.

Anyway, this is Shen Lin's brother-in-law, and he is an outsider, so try not to interfere too much.

"Director Cheng, what you are talking about is the internal strength to increase the popularity of a company. No matter how well-known a company is, it must keep these things unshakable."

Shen Lin ignored Lu Xiaoshan, who bowed his head and admitted his mistake, and continued: "And we are doing a good job with these things now. The next step we have to do is to continue to consolidate and persist in these aspects."

Speaking of this, Shen Lin paused and said: "I think the most fundamental thing for a company to become a big and well-known company in the eyes of others is its market share."

"If the products of this factory can be seen everywhere in the market, even if it is not promoted, it is still a well-known company. Because all its users, everyone is a spokesperson. After all, the customer base is too large!" At this point, Shen Lin looked towards Lu Xiaoshan said: "Xiaoshan, do you think we have achieved this?"

Lu Xiaoshan hesitated for a moment and said: "Chairman, we can't do it in other places, but we have already achieved this in the provincial capital and Dongzhou."

"I think it's going to take a long time for this to spread out, it's not going to happen overnight."

After saying this, Lu Xiaoshan looked at Shen Lin with a worried look. He didn't know if the words he said were in line with Shen Lin's thoughts.

Shen Lin nodded and said: "The last point Xiaoshan said is very reasonable. If we want to reach this level, we cannot achieve it overnight."

"So now we have to use the second method, which is a bit opposite to the first method."

Cheng Zhenyuan was really curious about the means Shen Lin was going to use.

For Shen Lin, he has always been full of confidence. He feels that the director of the factory, no, it should be the chairman. He has opened up roads in the mountains, built bridges in the water, and has too many fresh ideas in his mind. He definitely has a solution to the problem.

"We need to increase our popularity first, and then let our products spread. Compared with the first method, this method is faster."

"However, when implementing this method, it not only requires a large amount of advertising expenses, but also requires quality assurance."

When Shen Lin said this, he tapped his finger on the table lightly and said, "Originally, I didn't plan to use the second method now, but the arrival of Shangmatsu Electric forced us to take action in advance."

"We also want to build ourselves into a famous brand!"

"Brother-in-law, do you mean that we need to buy more advertisements?" Lu Xiaoshan asked suspiciously. As the chief of the sales department, Lu Xiaoshan often communicated with outsiders.

Therefore, he is also very clear about the role of advertising, but he feels that it is not easy to build a well-known brand relying on advertising alone.

Shen Lin naturally saw what Lu Xiaoshan meant, and he said lightly: "This time we are advertising, but the focus of the advertisement is the king of bids!"

Lu Xiaoshan really didn't quite understand what Biao Wang meant. Just as he was about to ask again, Shen Lin said: "Okay, don't talk so much, prepare today, and come to Beijing with me tomorrow." trip."

"Okay." Although Lu Xiaoshan still had doubts in his heart at this time, he still had to listen to Shen Lin's words.

Cheng Zhenyuan, who was standing aside, said, "Chairman, what is my task?"

"Mr. Cheng, your task is to sit in our rice shell electronics factory and pull up the production."

Shen Lin said solemnly: "In addition to ensuring production efficiency, we also need to ensure quality."

"Also, the Guoke Research Institute needs to be completely separated from the production. Li Xueqiang has officially resigned and is preparing to join our rice shell."

"I'm going to let Li Xueqiang take full charge of the Rice Shell Research Institute. In addition, while I'm away, you should coordinate with the provincial capital to find a piece of land there to build our research institute."

Shen Lin's arrangement stunned Cheng Zhenyuan for a moment, and he said in a puzzled way: "Should our research institute be built in the provincial capital?"

"That's right. I initially wanted to build this research institute in Dongzhou, but the accumulation of talents in Dongzhou is still a bit lacking, but we can't give up here. In Dongzhou, we also need to keep a scientific research base."

Shen Lin waved his hand and said, "These two scientific research bases must speed up their progress and implement them as soon as possible."

(End of this chapter)