People in Hong Kong create super chaebols
Chapter 1019 KK Hotel
The headquarters of Su Group's branch in America is located in the bustling city of Los Angeles.
Therefore, when Su Cheng's private plane landed steadily at the Los Angeles International Airport, a group of well-trained and energetic Su Group staff had been waiting there for a long time, showing their highest respect for the group leader.
"Boss, everything is ready, including your accommodation arrangements." Yin Borong, president of Su Group's North American region, reported to Su Cheng with his usual calmness and respect.
Su Cheng nodded gently, expressing his approval and gratitude, and then said decisively: "Take me directly to the company, time is precious."
There was a sense of unquestionableness in his tone.
He didn't plan to stay in the United States for long, so his stay in the United States was limited.
Although the memory of my last visit to Los Angeles is not far away, the rapid development of the Su Group during this period has brought about earth-shaking changes in this city and the entire North American market.
As the world's second largest economy, North America's market potential and strategic position are self-evident.
The Su Group has always attached great importance to the North American market and has invested a lot of resources to seek greater development.
Facts have also proved that these investments are gradually turning into considerable returns, laying a solid foundation for the group's globalization strategy.
"Yes, boss!" Upon hearing this, Yin Boyong immediately took the order and personally opened the car door for Su Cheng.
Afterwards, a convoy of luxury cars slowly drove away from the airport and headed along the wide road straight to the Su Group headquarters in downtown Los Angeles.
Inside the car, Su Cheng closed his eyes and rested, ignoring the scenery outside the car.
After half an hour of smooth driving, the convoy slowly stopped in front of a magnificent building.
This building stands proudly in downtown Los Angeles. Its majestic stature of 200 meters high is enough to rank among the top three in this prosperous city, making it an indispensable landmark building.
It is this building that bears witness to the determination and achievements of the Su Group in investing in and deepening its presence in the American market.
Initially, in order to highlight the group’s strategic position and ambitions in the North American market, the Su Group purchased it at a huge expense and then renamed it “Su Group Building”.
This is not just a name change, but also an important demonstration of Su Group's global brand influence.
As you enter the building, the luxurious and modern decoration style comes into view. Every detail reveals Su Group's unremitting pursuit of quality and details.
The spacious and bright office area, advanced and efficient office equipment, and orderly working atmosphere all demonstrate the professionalism and authority that a headquarters should have.
Here, Su Cheng will work with his team to plan the future blueprint of the group and promote the further expansion and leap of the Su Group in the American and even global markets.
Considering the time cost, Su Group decided to take a more efficient approach to enter the American market - directly purchasing an existing building instead of building it from scratch.
Such a decision not only greatly shortens the preparation period, but also immediately converts assets into productivity. It not only serves as an investment to preserve value, but also directly becomes the headquarters of the group's branch, demonstrating the Su Group's strong financial strength and forward-looking strategic vision.
"In this fast-paced era, time is money." Su Cheng strongly agrees with this decision. "What we lack the least is money. What we care most about is how to efficiently utilize these resources and accelerate the development of the group." Today, this building, which was carefully selected and renamed "Su Group Building", has become an important witness to Su Group's global presence.
In the building, the original hotel space on the top floor was cleverly renovated and upgraded after being taken over by Su Group. It not only retained the original five-star standard, but also achieved a qualitative leap in service quality and brand characteristics.
This luxury hotel named "KK Hotel" quickly occupied a place in the local high-end hotel market with its simple and easy-to-remember name and excellent quality.
"KK Hotel, the name is indeed very recognizable and also in line with modern aesthetics." Su Cheng spoke highly of the hotel's name, "It seems that Mr. Yang's vision is as unique as ever."
Yin Borong smiled and added, "Indeed, President Yang not only has a keen business sense, but also has his own unique insights into the shaping of brand culture. The success of the Su Group is inseparable from his careful planning and guidance. We have arranged your residence in the top suite of the hotel. The boss can experience it for himself."
Hutchison Whampoa Group actually has its own hotel brands, and there are two of them.
One of them is Oriental International Hotel and the other is TOT Hotel.
Oriental International Hotel is mainly mid-to-low-end, while TOT Hotel is positioned as high-end luxury.
However, these achievements are not directly related to the Su Group. Although both groups are important enterprises under Mr. Su Cheng, they maintain independent operations and strategic directions and are not affiliated or subordinate to each other.
Therefore, Su Group decided to create its own hotel brand, which is not only an active exploration of the market, but also an important part of the group's diversified development strategy.
The establishment and development of KK Hotel is undoubtedly a solid step taken by Su Group in this field.
"Since KK Hotel is right in the company building, let's go up and take a look around and put our luggage in place." Su Cheng suggested with a smile, looking forward to this hotel that belongs to him.
He originally thought that the accommodation that Yin Boyong would arrange for him would be in other hotels near the company, but when he learned that KK Hotel was located in the headquarters building, he immediately changed his mind and decided to experience his own industry first.
"Okay, boss." Yin Boyong responded and then led Su Cheng to the elevator.
On both sides of the Su Group Building, well-trained security personnel were on standby, scanning the surroundings with vigilant eyes to ensure that everything was safe.
Su Cheng's arrival attracted a lot of attention like a magnet. Whether it was the staff in the building or visitors from other companies, they all turned their eyes to the core figure of the group.
This building, which is more than 200 meters high, is the headquarters of the Su Group in the American market. Its spaciousness is needless to say.
However, considering the optimal allocation of resources, the Su Group's American branch only occupied part of the floors, and most of the remaining floors were rented out to the market, attracting many companies to move in.
So the building is actually a diverse and vibrant business community, and Su Group is just one of the companies there.
As Su Cheng walked in, some sharp-eyed employees immediately recognized their boss and greeted him warmly.
Su Cheng responded with his signature smile. (End of this chapter)
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