People in Hong Kong create super chaebols

Chapter 144 TVB changes broadcast time
At the TVB Building, Chairman of the Board of Directors Li Xiaohe immediately received the report from the investigation company.

Looking at the data in front of him, he still didn't want to believe it.

All shareholders and management of TVB have high expectations for "Little Li Fei Dao II: The Love of the Demon Swordsman". The original cost of purchasing the rights and filming this TV series was very high.

However, what is before them now is that the ratings of all TVB channels during the time period from 22 to [-] pm are only [-]%?

Even from [-] to [-] o'clock, the ratings are quite different from Jiashi.

In other words, during the five hours between [-]:[-] and [-]:[-] on weekends, Jiashi has the highest ratings of Xiangjiang TV.

If this continues, let alone making money, it will simply be a loss of blood!

When advertisers place ads, the most important thing is to look at the ratings. If the ratings are not high, why should others pay high advertising fees?

Therefore, there are only two ways to go before them.

Or continue to compete with Jia Shi, let "Little Li Fei Dao II: The Legend of the Demon Swordsman" and "Qin Qin Ji" continue to compete at the same time, maybe there will be a chance to win in the future;
Or just change "Xiao Li Fei Dao II: The Love of the Demonic Swordsman" to another time.

If you choose the first one, you will most likely continue to lose blood.

If they choose the second option, it would be equivalent to indirectly declaring that they had failed in this competition in just one night.

But if you choose the second option, at least you won’t lose money, and you should even make money.

In this situation, how to choose?

If Li Xiaohe is not stupid, he also knows how to make a choice. He cannot choose the first one just for the so-called face and continue to compete with "Xun Qin Ji".

They are big bosses, and of course they care about their own face, but to achieve their current status, they are not stupid at all.

However, he still called Shao Yifu and did not make his own decision.

"Mr. Li, let's get out of the way. The trend is on their side now. Even if we choose to give it a try, we will lose even more face in the end. We can see it from the ratings from 8 to 9 pm last night. If "Qin Qin Ji" was not filmed well, they should have given up watching the first episode from 7 to 8 o'clock. However, from 8 to 9 o'clock, the ratings not only did not fall, but actually increased.

It can be seen that we should not confront them head-on. It is better to give up in advance. This is only the first competition and there is still a lot of time. I suggest that the broadcast time of "Xiao Li Fei Dao II: The Magic Sword Hero" be changed to Monday to Sunday. From 7 pm to 9 pm on Friday, although there is a one-hour time conflict with their flagship program "Boys and Girls Go Forward", we can at least compare "Boys and Girls Go Forward" with more confidence. "

After clearly understanding what happened and the results, Shao Yifu suggested directly.

"Mr. Shao, your idea coincides with mine, so just do it!" After hearing Shao Yifu's words, Li Xiaohe replied with a smile.

In business, it is normal to make profits and losses, and it is normal to fail in competition with others. They have worked hard for so many years, and they naturally have no shortage of such experiences.

Therefore, in the afternoon of the same day, TVB Jade Channel directly announced the change of broadcast time of "Little Li Fei Dao II: The Love of the Magic Sword" through news.

"This station has temporarily decided that the broadcast time of "Xiao Li Fei Dao II: The Magic Sword Hero" will be changed from the originally planned broadcast time of every Saturday and Sunday from 7 to 9 pm to Monday to Friday from 7 to 9 pm. Hope everyone knows!"

The news quickly spread through television stations.

Everyone was very surprised after knowing this.

Didn’t you just compete with Jiashi last night?Why do you suddenly want to stop competing in the ring?
In fact, Saturday and Sunday from 7 pm to 9 pm can be said to be the time when most people watch TV programs.

Because at this time, everyone happens to be having dinner, watching TV has become an indispensable thing for many families.Although 7 pm to 9 pm from Monday to Friday is also a prime time period, it is actually incomparable with 7 pm to 9 pm on weekends.

Because during this time period, some people work overtime and have not yet finished get off work, so naturally there are not that many viewers.

The news reached Jiayi TV Building, and everyone cheered.

What does this news announced by TVB mean?It shows that they think they have failed!

And the winner is their Jiayi TV station!
Liang Shuyi also held an emergency management meeting: "I believe everyone knows the news, right?"

"Of course, we at Jiashi are very happy!"

"Victory in the first battle!"

"This is really good news!"

"Our "Xun Qin Ji" is still great!"

……

In the conference room, there was a lot of discussion.

"Everyone, don't get too happy yet!" Seeing the chaos at the scene, Liang Shuyi stopped her.

Seeing that the conference room became quiet, Liang Shuyi continued: "Currently, we only have three trump cards: "Looking for Qin", "Boys and Girls Rush Forward", and "Hello Night Returns". In other time periods, we can only play before TV series that have been broadcast in this situation cannot compete with TVB and Li TV stations in other time periods, so we have to change this situation."

In July, Jiashi invested heavily in broadcasting many major TV series, such as "Vanguard" and "The Golden Sword". Unfortunately, the results did not meet expectations.

Nowadays, in addition to "Looking for Qin" and "Boys and Girls Go Forward", Jiashi also has the legacy TV series "Celebrity Love History" and the adult talk show "Hello Night Returns" pioneered by Xiangjiang TV Media.

"Celebrity Love" is a TV series that Jiashi went to Hawaii for outdoor filming regardless of the cost. It was originally planned to shoot 100 episodes. Unfortunately, only more than 30 episodes were broadcast, and the filming was stopped due to financial problems. After Sioux City acquired Jiashi, " "Celebrity Love" was able to resume filming, but the filming location was changed from Hawaii to the South Bay of Xiangjiang Island, because Su Cheng felt that the ratings of "Celebrity Love" were not worth spending so much money to shoot in Hawaii.

Although Su Cheng has a lot of money, his money does not come from strong winds. He does not engage in loss-making business.

As for the program "Hello Night Returns", it can be said that it is Jiashi's most popular program besides "Qin Qin Ji" and "Boys and Girls Rush Forward".

At the beginning, Jiashi's "July Offensive" produced a series of self-produced and outsourced programs, such as "301 Unit", "Mystery Theater", "Celebrity Love Story", "Golden Sword Lovers" and more than ten programs were launched at once , as a result, the ratings were almost wiped out, and only "Hello Night Returns" was considered the most successful.

This program is hosted by Lu Yuan, Yi Jia, Chen Weiying, and Liu Shuyi. It can be regarded as the first romantic and light program in the history of Hong Kong TV. It refreshed the TV audience as soon as it was aired. The program was broadcast late at night. The ratings were extremely high and it became the talk of the city. Unfortunately, One program cannot save the entire network.

Nowadays, the broadcast time of "Hello Night Home" is from 12 o'clock to 30:[-] late at night. This program, in this time period, TVB and Li's have no program that can compete with it.

Liang Shuyi has great ambitions. She not only wants to seize the ratings with "Qin Qin Ji", "Boys and Girls Go Forward" and "Hello Night Returns", she also wants to seize the ratings in more time periods!
"So, I hope that "My Date with a Zombie" can speed up the filming process. Next, the resources of all TV stations will be given priority to "My Date with a Zombie". I hope that in September, this TV series will be officially launched on Screen!" Liang Shuyi said seriously to everyone present.

This is the advantage of broadcasting while shooting. As soon as the shooting starts, it can be played back quickly.

More than 100 episodes of "My Date with a Zombie" can be played for a long time.

(End of this chapter)