People in Hong Kong create super chaebols

Chapter 183 Brand offline experience store

His eyes returned to the Su Group Building again.

"The time has been initially determined. If nothing unexpected happens, it will be October 10. At that time, we will hold a press conference in New York and Hong Kong at the same time." Yang Chaoye said.

"There's a big time difference between Hong Kong and New York, right? Will it have any impact if they are held at the same time?" Su Cheng asked.

"Since the time difference between New York and Hong Kong is exactly 12 hours, we initially set the time at 8 a.m. New York time and 8 p.m. Hong Kong time. It happens to be held at the same time and there will be no impact." Yang Chaoye said with a smile.

After Su Cheng listened, he nodded. This really had no impact.

"I originally didn't plan to come here today, but I happened to find out in the bookstore that my comics have been serialized and distributed, so I was curious about the details." Su Cheng took out "The Long Road to Life" in his hand and said with a smile.

"Well, our comic weekly went on sale the day before yesterday, and sales have been very good these two days. After investigation, the research company found that our two comics "Dragon Ball" and "Detective Conan" are very popular among teenagers. As for the specific sales volume, you have to ask Li Shuai." Yang Chaoye said.

"When I came over, I had already visited the office of Chiayi Literary Media Company. Editor-in-chief Wang said that Li Shuai is still outside handling things. He is expected to be back at noon. If he comes back later, someone will call you." Su Cheng smiled.

"Okay, let's sit down and drink tea first." Yang Chaoye nodded and said.

The two came to the reception area of ​​the office, where Guan Jiahui was reading comics with gusto.

Yang Chaoye glanced at her, then at Su Cheng.

"It's okay, just let her stay here." Su Cheng said with a smile.

At this time, Guan Jiahui realized that someone was sitting next to her.

"Brother Su Cheng, why aren't you chatting over there anymore?" Guan Jiahui asked.

"Come here to have tea and chat about the company. I'm so fascinated by it. Is it so beautiful?" Su Cheng said.

"Of course, it's so exciting. There has never been such a good-looking comic in Xiangjiang. I think the level of these two comics can be compared to Japan's "Doraemon". I just think the Japanese style of the comics is better. Nong, I will be a fan of these two comics from now on." Guan Jiahui said excitedly.

Can the Japanese comic style not be strong? It was originally a work there, but Su Cheng just stole it.

"The evaluation is very high." Su Cheng smiled.

"Of course, by the way, this comic magazine is actually published by your Su Group. Brother, do you know the author? I think they are so talented, but the names of these two authors are really strange. One is called Su Yi, and the other is Their name is Su Er, could they be brothers?" Guan Jiahui became curious as she spoke.

"Their authors, far away in the horizon but right before our eyes, are the works of your brother and me." Su Cheng said with a smile.

"I don't believe it. They are obviously two people. Are you kidding me again? By the way, do you want to talk about something? Then I'll go and sit over there and you can talk slowly." Guan Jiahui obviously didn't believe Su Cheng Then, holding "The Long Road to Life", he stood up and walked towards where Su Cheng was sitting just now.

She grew up in a good family and had a good tutor, so she naturally knew that when Su Cheng was discussing important matters, it was not suitable for her to be by the side, even if Su Cheng agreed to her being by the side.

Su Cheng glanced at Guan Jiahui, who was immersed in the comic world again, and then turned back to Yang Chaoye.

Yang Chaoye quickly made a pot of tea, and then poured a cup for each of them. "After the Oracle computer is released, are there any difficulties now?" Su Cheng took a sip of tea and then asked.

"Of course there is. The foundation of the Su Group is too weak and there are almost no international sales channels. Although it has set up a branch in Europe, it has only built a framework and has not really played its role yet. As for the Americas, Japan, etc. The same is true for places, so I have been thinking recently about how to arrange the Su Group's sales channels, should I build them myself or find a partner?" Yang Chaoye replied.

"Channels are indeed the most important part. It is unrealistic to establish your own sales outlets around the world. Not every country welcomes foreign-invested products. Find a partner." Su Cheng thought for a while and said.

"I think so too. In addition, Hutchison Whampoa also has some sales channels overseas. Wei Li and I have discussed it and we can make use of it when the time comes." Yang Chaoye said with a smile.

After all, Su Group and Hutchison Whampoa are both from Sioux City, and Hutchison Whampoa has also invested in a lot of businesses overseas. For example, they have their channels in Singapore, the United Kingdom and other places. These must be utilized.

"I have an idea. You and Wei Li should find some time to discuss how to arrange it." Su Cheng suddenly remembered a pattern that suited them very well.

"Boss, please tell me what you think." Yang Chaoye became curious.

He has been with IBM for many years and is naturally very familiar with the company's sales channels.

However, sales channels need to be accumulated step by step over many years, and they are not acquired all at once.

Therefore, it is not easy to arrange the Su Group's overseas sales channels or self-built sales outlets.

"I call this sales model a brand experience store." Su Cheng said with a smile.

He also temporarily thought that many future technology brands, such as Apple, Xiaomi, Huawei, Gree, etc., all have their own official offline experience stores.

These official experience stores not only give users who want to know about the product the opportunity to experience the use of the product, but also can order products directly in the experience store.

In this way, it not only plays a role in product promotion, but also can be used as a sales channel.

"Brand line inspection store? Boss, please elaborate." After hearing this, Yang Chaoye's eyes lit up.

From the meaning of the words, he could understand some meanings, and he also had a flash of inspiration, but specifically, he needed to learn more from Su Cheng.

“The brand experience store I conceived is a physical store that provides consumers with product experience and services. Such stores are usually located in shopping malls, shopping malls or bustling business districts to attract more target customers. .

In brand experience stores, consumers can try and feel the products themselves, learn about the product's performance, quality and features, and receive professional advice and services.

Brand experience stores are usually designed according to different product types and brand features to create a shopping environment that is consistent with the brand image and product features.

For brands, brand experience stores are an important marketing tool that can enhance brand awareness and loyalty and promote product sales. At the same time, brand experience stores can also provide consumers with more shopping options and more comprehensive Serve. "

Su Cheng explained it in detail to Yang Chaoye based on the situation of the brand's offline experience store in later generations, combined with Xiao Ai's more detailed information.

(End of this chapter)