People in Hong Kong create super chaebols

Chapter 184 Brand Effect
Su Cheng's words seemed to open a door for Yang Chaoye, and he saw a new world.

In this era, there are not many brand experience stores.

According to the original world of Sioux City, the concept of brand experience stores would not sprout until the 20s.

With the changes in consumer demands and the development of technology, brands have begun to realize the importance of opening experience stores in major cities.

In this era, no one would have thought of such a model.

As a former senior manager of a world-class enterprise, Yang Chaoye naturally has a unique and forward-looking vision.

Therefore, as Su Cheng explained this concept in detail, Yang Chaoye quickly knew that this brand experience store could play an important role in building a major international brand.

"Brand experience store, this requires a lot of products, but even if we just develop Oracle computers, there is only one product, which is too monotonous and a waste of resources." Yang Chaoye is worthy of being an elite among professional managers, and he soon saw that out of its shortcomings.

"This is actually easy to solve. The Su Group also has an electrical appliance company, and it also produces more than a dozen electrical appliances. The quality of the products is good, but because the popularity is too low, the sales volume is not very good. The brand name Oracle is actually quite good. Personalized and well-known in Chinese civilization.

If all the electrical appliance brands of the electrical appliance company are changed to the Oracle brand, then the brand experience store we build will not only solve the problem of insufficient products, but also indirectly promote the products of other brands in our group.

Moreover, products are not limited to electrical products, even cars, medical equipment, magazines, etc. can be displayed. "Su Cheng solved this problem for Yang Chaoye with a few words.

In later generations, Huawei directly brought cars to their offline experience stores, which directly increased the sales of that start-up electric vehicle brand. This is the brand effect.

Once a user becomes a loyal fan of the brand, and when he needs to use a product, the brand happens to have this product, then the fan will give priority to the product of this brand.

No matter whether this product is new or not, because fans like this brand and because fans have a very good experience when using other products of this brand, fans will not directly reject it just because it is new.

"Boss, your words really enlightened me. They taught me a lesson. I know what to do next." Yang Chaoye admired Su Cheng so much.

Such a concept that has never appeared before was actually thought up by a young man in his early twenties. No one would believe it if he told it!
However, the facts are right in front of us.

"It is too difficult to open brand experience stores to major cities around the world, so we can cooperate with Hutchison Whampoa to spread this brand experience store around the world. Hutchison Whampoa's strength is much stronger than that of Su Group. , layout is faster.

That’s why I said, let you and Wei Li from Hutchison Whampoa discuss how to lay out this matter. For example, you can open ten stores in the early stage, and your Su Group and Hutchison Whampoa will each be responsible for five stores. Products can be placed in the experience store, and the product types will naturally be more complete, and it can also bring greater sales to the products of your two groups.

Taking advantage of the Oracle computer press conference, we can let everyone know the advanced nature of our product and attract many fans. At the press conference, we announced the plan of a brand experience store, which will naturally drive The popularity of brand experience stores.

After these ten brand experience stores become a great success, we will open more experience stores to increase the number. Fifty, one hundred, or even thousands of them in the future are not a dream. I believe that in the future, there will be more experience stores in the world. In every big city, you can see our brand experience stores. In the future, if you each have the strength, you can also run your own brand experience stores separately. "Su Cheng continued.

Both the Su Group and the Hutchison Whampoa Group belong to him, and they are both biological sons, so naturally he will not care about them.

But Yang Chaoye and Wei Li are different. For them, the two groups are independent and have conflicts in some products.

Therefore, we can cooperate in the early stage and separate in the later stage.

They say don’t put all your eggs in one basket. Although Su City has Xiao Ai, it has full confidence in the future.But he felt that it would be better to separate. It would not be good to gather too many things together.

This is also the reason why he later wanted to separate cultural entertainment, cultural tourism and other companies to form a group.

In modern times, five generations of a family live together, but by the third generation, the families will actually gradually separate, which is good for everyone.

When living together, a small thing can become the beginning of a big conflict.

Although Sioux City is the head of the family of all groups.

But he didn't want to meddle too much.

This is exhausting.

There are subordinates who share these tasks for him, so why is he so tired? He only needs to take charge of the overall situation!
Whether it was Su Group, Hutchison Whampoa Group, or even companies such as Tianyuan Investment Company and Tianhe Bodyguard Company, he had more than one informant.

If he wanted to, he could know everything about the company at any time, so what was there to worry about?
"Okay. Let me talk to Mr. Wei Li about this sometime. Boss, your concept is simply too advanced. I need to sort it out." Yang Chaoye said with a smile.

What Su Cheng said today gave him a feeling of enlightenment.

Next, the development path of the group seemed to be much smoother all of a sudden.

"Well, Weili, you should also explain this concept to him in detail in the past. I think it will be beneficial to both of your groups. Now that both of your groups are developing, you must work together to develop, so that you can each be in the world. Have a place in the world." Su Cheng nodded.

"I didn't notice, the tea has gone cold. I'll make another pot first." Yang Chaoye picked up the tea cup and took a sip, frowned and said.

On the chair over there, Guan Jiahui had already read the entire comic magazine.

Meow looked towards Brother Su Cheng and found that he was still chatting.

In desperation, Guan Jiahui started reading it again.

Just when Yang Chaoye picked up the kettle and was about to pour boiling water into the teapot, the phone on his desk rang.

"Mr. Yang, don't wait any longer. It should be a call from Chivalry Literature and Media Company." Su Cheng said with a smile.

"Well, I'll answer the phone right now." Yang Chaoye nodded, put the stopper on the kettle, put it on the ground, and walked towards the landline.

Su Cheng also stood up and walked towards Guan Jiahui.

(End of this chapter)