People in Hong Kong create super chaebols

However, this change did not cause much resentment from the British side because the brand's core assets and operating rights have been officially transferred to Suzhou.

For the British, although the Jaguar brand has changed hands, as long as the headquarters remains in the UK in name, it is enough to maintain their national honor and industrial image.

Su Cheng understood the message. He respected and understood the British position and needs, and at the same time, he became more determined to lead Jaguar to new glory.

Su Cheng believes that under his guidance, Jaguar will soon break free from the constraints of the past and move towards a broader market and future with a new attitude and stronger strength.

Su Cheng and Zhang Qizhen walked side by side at the front of the team, both with steady steps.

Following closely behind was an elite team of Jaguar Motors executives. They marched in unison, following the two big bosses, Su Cheng and Zhang Qizhen, and together entered the busy and orderly production workshop.

Inside the workshop, a work scene that blends Chinese and Western styles comes into view.

A small number of technical experts from overseas have become an indispensable force on the production line with their rich experience and superb skills.

Not only do they personally operate the key processes, but they also take on the responsibility of imparting skills and patiently guide the newly joined local Hong Kong workers.

These foreign production workers, with their professional attitude, promoted the rapid transfer of technology and ensured the smooth progress of the production process.

For local workers in Hong Kong, the automotive manufacturing industry is undoubtedly a brand new field, full of challenges and opportunities.

Under the careful guidance of foreign experts, they gradually mastered the production skills, from unfamiliar to familiar, from unfamiliar to proficient, every step was condensed with sweat and hard work.

As their skills improve, even if these foreign technical experts return to the UK in the future, local workers will be able to take on their own duties and continue to drive the development of Jaguar in Hong Kong.

Soon, Su Cheng and his team arrived at the core area of ​​the vehicle production workshop. At this time, the clock had quietly pointed to 11 o'clock in the morning, and there was only an hour left before the glorious rolloff of Hong Kong's first locally-made Jaguar car.

Inside the workshop, a tense yet orderly atmosphere permeated every corner, and every employee went all out to make final preparations for this historic moment.

Su Cheng keenly noticed that on the busy assembly line, several engineers were gathered together to discuss something with focused expressions.

He approached curiously and listened carefully. It turned out that they were having a heated discussion around a series of minor technical problems, trying to find the real reasons behind several minor glitches that had occurred recently.

Su Cheng is deeply pleased with this attitude of unremitting pursuit of quality and quick response to problems.

Previously, when analyzing in depth with Zhang Qizheng the reasons for Jaguar's sluggish sales, Su Cheng believed that the root cause of this predicament did not lie with the talented team of engineers, who have always been committed to technological innovation and quality improvement.

Instead, he prefers to blame the problem on a series of poor decisions made by senior management, which invisibly weakened Jaguar's market competitiveness and led to its current decline.

Looking around, Su Cheng saw that Jaguar cars had taken shape, with smooth body lines that demonstrated the brand's unique elegance and power.

They are quietly parked on the production line, waiting for the final and most critical step - comprehensive quality inspection.

This step will ensure that every car can be delivered to consumers in perfect condition, carrying Jaguar's commitment and persistence to quality. Su Cheng knows that this one-hour wait is not just the passage of time, but also a testimony to the hard work of the team, as well as the expectation and pride for the first Jaguar car to be born in Hong Kong.

Su Cheng's sudden visit was like a fresh breeze that instantly blew through every corner of the production workshop.

The employees stopped their work one after another, their eyes sparkling with surprise and joy. After all, for them who usually worked hard, it was a rare opportunity to see Su Cheng, the industry giant, in person.

Soon, Su Cheng and Zhang Qizhen were surrounded by enthusiastic engineers, forming a warm and lively circle.

The faces of these foreign engineers were filled with excitement and admiration. Many of them might have only seen Su Cheng in news reports or company magazines, but now that they saw him in person, that sense of distance instantly disappeared.

In the UK, Sioux City is also very famous. After all, in the 80s, Hong Kong was still under their jurisdiction, and they also regarded Sioux City as one of their own.

Su Cheng talked with them for a while, and then everyone returned to their respective posts.

After all, the car is scheduled to roll off the production line at 12 o'clock, and time is very tight now, so we naturally cannot waste too much time.

Just after 11:30 in the morning, media reporters poured into the scene like a tide.

The first thing that comes into view is the media army under Su Cheng's command, including the highly-anticipated Jiayi TV, Oriental Daily News and the justice-filled Xiayi News.

As the media force personally led by Sioux City, they naturally enjoyed the privilege of priority access to the workshop, and were able to take the lead in filming and interviewing, recording every detail of this important moment.

Following closely behind, Hong Kong's mainstream news media also emerged in large numbers, with a strong lineup, including TVB, a television media giant, Ming Pao, a pioneer in the newspaper industry with a long history, Hong Kong Economic Journal focusing on in-depth analysis of the economic field, Ta Kung Pao and Sing Tao Daily known for their current affairs coverage and social news, as well as the internationally renowned English newspaper South China Morning Post, as well as the New Paper and Sing Pao. Together, they constitute the backbone of Hong Kong's journalism industry.

Although TVB and ATV are competitors in the industry, Su Cheng always maintains an open and inclusive attitude when holding press conferences and never excludes either party due to competition.

He knows very well that such occasions are the perfect opportunity to showcase the company's style and expand the brand's influence, and inviting all media to participate is tantamount to adding a bright advertising color to the event itself.

TVB and other media organizations are also fully aware of the profound meaning of Su Cheng's move and have given positive responses every time. This is not only a recognition of Su Cheng's personal charm, but also a practice of the concept of win-win cooperation.

At the cordial invitation of Suzhou City, they all showed up to witness and record this historic moment.

In addition to local Hong Kong reporters, there were also many mainstream media from nearby countries and regions including the Singapore Daily, Straits Times, United Daily News, TVBS News, Lianhe Zaobao, Bangkok Post, Jakarta Post, Manila Times, Tuoi Tre, etc.

These media from Southeast Asia, Taiwan and other places all have offices in Hong Kong, so they can naturally arrive quickly.

Moreover, Jaguar will first focus on these specific countries and regions for marketing in the future.

With extensive publicity and coverage by these mainstream news media, Jaguar's influence in these regions will undoubtedly be significantly enhanced.

These authoritative and influential media platforms will, through their powerful communication capabilities, help Jaguar create a positive brand image and attract more attention and favor from potential consumers. (End of this chapter)