People in Hong Kong create super chaebols

Shortly after hanging up the phone, Su Cheng embarked on his journey with an expectation that was difficult to conceal in his heart.

He is about to witness the first luxury car rolling off the production line in Hong Kong. This honor and sense of accomplishment comes from the fact that he has become the true helmsman of Jaguar Cars.

The scenery along the way flew by. Starting from the elegant villa on Barker Road, the vehicle shuttled through the prosperity of Wan Chai, the hustle and bustle of Causeway Bay and the vitality of Hung Hom. Each place carried the unique memory and style of this city.

About half an hour later, Su Cheng arrived at the destination of this trip - Kwun Tong Industrial Zone.

Kwun Tong, an area famous for its industrial park, has witnessed Suzhou's past glory.

Back then, he traveled here frequently for the development of Tianqiong Semiconductor and the production of mobile phones, and every piece of land left traces of his struggle.

Now, as the scale of the enterprise continues to grow, although he rarely has the opportunity to visit in person, this place is still an indispensable part of his heart, carrying his deep nostalgia for the past years and his longing for infinite possibilities in the future.

Arriving at the industrial park, Su Cheng stepped out of the car steadily in front of a towering five-story office building.

The entire industrial park where this building is located is Jaguar Cars' temporary production base here, carrying the company's important mission at this stage.

Before the Tuen Mun Motor Park was fully completed, this was the production core of Jaguar Motors, responsible for the careful crafting of every car.

Considering that the current sales volume of Jaguar cars has been almost reduced by the former Jaguar senior management, such production demand relatively enables this temporary factory to cope with production tasks with ease.

In the future, as brand awareness increases and sales continue to grow, the production capacity of existing production areas will be unable to meet the growing market demand.

By then, Jaguar Cars will be successfully relocated to the more modern Tuen Mun Automobile Industrial Park, with more advanced production equipment and more efficient production processes.

These are the future plans of Jaguar and Austin.

After taking over Jaguar, Sioux City did not rush for success and expect sales to increase significantly immediately.

He knew very well that such expectations were neither realistic nor in line with industry rules.

Given the twists and turns that Jaguar had previously experienced against the backdrop of the glorious British automotive industry, Su Cheng deeply understood that turning things around would not happen overnight.

However, he was not discouraged because Su Cheng had a trump card in his hand - Xiao Ai, an intelligent assistant that not only possessed a wealth of knowledge, but also mastered many cutting-edge technologies.

Su Cheng firmly believes that it is these advanced technologies that will become the key force driving the rejuvenation of Jaguar or even another automobile brand.

He saw the huge potential brought by these technologies and believed that they would most likely become the wings for the two brands to take off. What's more, he did not spend too much money to buy these two car brands.

In the next two years, Jaguar's strategic focus will still be on in-depth market development and expansion of brand influence.

Through precise market positioning and marketing strategies, Jaguar has gradually emerged in the fiercely competitive market and won the favor and recognition of consumers.

At the same time, Suzhou is steadily advancing the plan to undermine the British Jaguar headquarters. Many former British engineers from Jaguar and Austin Motors have gathered in Hong Kong, attracted by high salaries.

Zhang Qizhen also spared no effort to open up new avenues for talent and recruited many R&D elites from the automotive industry, injecting fresh blood and strong power into the team.

However, the recruitment of high-end management talents has encountered considerable challenges. Although Zhang Qizheng has used the power of Sanyo headhunting company to extend olive branches to professional managers of many automobile giants, unfortunately, most of these invitations have fallen into the sea and have not received positive responses.

The reason is not difficult to understand. For many top industry managers, although Hong Kong's economy is prosperous, in their eyes, the automobile industry here has a relatively weak foundation and lacks a mature industrial chain and ecosystem, making it difficult to foresee broad development prospects.

Therefore, to date, the positions of persons in charge of the two automobile brands remain undecided, which has become a difficult problem that Su Cheng and Zhang Qizhen urgently need to solve.

Faced with this dilemma, they had to adjust their strategy, broaden their horizons, and look for more diversified and innovative solutions in order to fill this key position as soon as possible and lay a solid foundation for the brand's future development.

"Boss, you're here really early." As soon as Su Cheng's private car arrived, his arrival was quickly conveyed to Zhang Qizhen through the security intercom.

Therefore, before Su Cheng completely stepped out of the car, Zhang Qizhen had already led a group of Jaguar executives to greet him with smiles on their faces.

It is not surprising that most of these senior executives still have foreign looks.

After all, as a luxury car brand originating from the UK, the international background of Jaguar's management is part of its history and culture.

Even if the brand is moved to Hong Kong now, it is obviously unrealistic to achieve full localization of the management team in a short period of time.

Su Cheng is open to this, as he knows that the success of a company depends on the gathering of talents from around the world.

In his opinion, race or nationality is never a criterion for measuring ability. The key lies in whether an individual can bring value to the team and create greater benefits for the brand.

Therefore, Suzhou City warmly welcomes anyone who is talented and capable of making contributions, no matter where they come from.

"Hello boss, I am Fez de Jong, the general manager of Jaguar."

"Hello, boss. I am Piotr Alvarado, the director of Jaguar's R&D department."

"Hello boss, I'm Ernesto Dyson, head of vehicle production at Jaguar."

……

Before Su Cheng could say anything, these foreign managers took the initiative to introduce themselves one by one.

Su Cheng is a household name. He went to the UK half a year ago and was personally received by Her Majesty the Queen and the Prime Minister. Therefore, these foreign senior officials respect Su Cheng very much.

Su Cheng, naturally, also smiled and shook hands with them one by one.

Suzhou City feels sincerely happy and cherishes that talented people from all over the world, especially those from the UK, have come thousands of miles to Hong Kong to seek common development.

He knows very well that such a global vision and gathering of talents are important driving forces for the company to move forward.

Although Hong Kong's automobile industry base is relatively weak, the addition of these top talents and management from all over the world has undoubtedly injected strong vitality and the power of change into Hong Kong's automobile industry. The advanced technology and management experience they bring are not available in Hong Kong.

As for the Jaguar headquarters, which was originally located in the UK, its actual operational functions have been gradually weakened with the implementation of a series of strategic adjustments in Suzhou, and it is almost in a state of being emptied out, existing in name only. (End of this chapter)