People in Hong Kong create super chaebols

Chapter 975: The first luxury car produced in Hong Kong

In the next five working days, the foot traffic of Harbour City did drop significantly as office workers were busy with work, but even so, it was still able to maintain an average daily foot traffic of more than 200,000, which fully demonstrated its strong appeal and unique status.

The reason why Harbour City can maintain such a high passenger flow on weekdays is largely due to its unparalleled geographical location - it is located in the bustling Tsim Sha Tsui area, which is not only the heart of Hong Kong, but also the central stage for business activities, bringing together many companies and business elites.

Jordan, located nearby, is also one of the main sources of traffic to Harbour City.

Although the business in these areas is not as developed as that in Central, it is not far behind.

Therefore, even in the evening of weekdays, when business people finish work after a busy day, Harbour City becomes their first choice for relaxation and shopping.

These continuous business traffic effectively ensures that Harbour City can maintain a relatively stable passenger flow even during non-weekend periods, avoiding a significant decline in passenger flow.

It is precisely this geographical advantage and rich commercial resources that make Harbour City a rare shopping paradise in Hong Kong, continuously attracting tourists and citizens from all over.

The recent flow of people to Hutchison Plaza has also shown a clear downward trend.

In the past, even on weekdays, the area could easily maintain a footfall of 70,000 to 80,000 people, making it extremely bustling.

However, since the grand opening of Harbour City, the number of visitors to Hutchison Plaza on weekdays has shrunk to around 40,000 to 50,000. This change undoubtedly reflects the fierce market competition.

Despite this, this result is still considered good in the industry and is sufficient to support the merchants in Hutchison Plaza to maintain a stable profit level.

In the current context of increasingly complex business environment and increasingly fierce competition, natural fluctuations in traffic flow are inevitable. After all, Hutchison Plaza has bid farewell to the era of single monopoly. In the future, as more and more commercial plazas emerge like mushrooms all over Hong Kong, diversified competition will become the norm.

The key point is that as an important subsidiary of Hutchison Whampoa Group, Hutchison Plaza’s core profit model lies in renting out shops.

As long as a certain level of traffic can be maintained and businesses can obtain sufficient profit margins, Hutchison Plaza will be able to continue to operate healthily.

The shop occupancy rate, as one of the key indicators to measure its operating conditions, is closely related to rent recovery.

As long as the occupancy rate remains stable, rental income will be guaranteed, laying a solid foundation for the long-term development of Hutchison Plaza.

While facing market competition pressure, Hutchison Plaza only needs to adjust its strategy, optimize its layout, and strive to maintain and increase its traffic flow and occupancy rate to ensure its solid position in the business landscape.

Sucheng, apart from paying more attention to the things happening in Harbour City for the first two or three days, has since stopped paying much attention to them.

Today, it is June 6th.

In the early morning, Su Cheng chose to stay at home, warmly accompanying his three-month-old son Su Shijin, enjoying parent-child time in the Su family villa.

Little Shijin has shown the miracle of growth and started trying to turn over on his own. Every clumsy but hard-working movement exudes endless childlike innocence and cuteness, making people unable to help but feel pity for him.

As a father, Su Cheng's eyes are full of pampering and love for his son.

Whenever he gently picked up little Shijin, the softness and warmth seemed to melt his heart instantly, making him feel unprecedented happiness and satisfaction.

On this quiet morning, the warm interaction between the father and son in the backyard of the villa became the most beautiful scenery in the Su family villa. "Master, your phone call." A servant walked over briskly with a mobile phone in hand.

Su Cheng smiled and nodded, his eyes full of tenderness as he gently handed the sleeping baby in his arms to Zhong Chuhong beside him, then took the phone and quickly pressed the answer button.

"Hello, I'm Su Cheng." His voice was gentle but firm.

"Boss, I'm Zhang Qizhen, and I have good news that I can't wait to share with you. Our Jaguar's first car in Hong Kong is expected to officially roll off the production line around noon today. This is a testimony to the glory of our brand. I have made careful preparations and invited many Hong Kong media reporters to witness this historic moment together. Boss, are you willing to come to the scene and celebrate together?" Zhang Qizhen's voice was full of anticipation and excitement.

"Oh? This moment has finally arrived! This is indeed good news worth remembering. Of course, I will go there in person." Upon hearing this, Su Cheng immediately gave an affirmative answer.

After all, this is not only the first luxury car produced locally in Hong Kong, but also the result of their team's hard work and unremitting efforts. Its commemorative significance is extraordinary.

Su Cheng knew very well that he must be present in person on such occasions to share the glory and joy with the team.

The most important thing is that he personally drove a Jaguar car to the event, which was undoubtedly the most direct and powerful promotion for the brand.

Just imagine, the car of the world's richest man will surely attract the attention of many wealthy people, and then stimulate their strong interest in and desire to buy Jaguar cars.

"Okay, Uncle Zhang, then please help me make the arrangements first. I will probably arrive around eleven o'clock." Su Cheng replied after a little thought, his words revealing his anticipation for the upcoming event.

At this time, the morning light was just beginning to rise, and it was just past nine o'clock.

Jaguar's manufacturing plant is located in the industrial park in Kwun Tong, which is not too far away. Just allow half an hour for the drive, which is more than enough time.

"I see, boss. I'll hang up first. There's still a lot of preparatory work to be done here." Zhang Qizhen reported the next arrangements concisely, his tone revealing a busy and fulfilled state.

"Okay, Uncle Zhang, you go ahead and get busy. Thank you for your hard work." Su Cheng nodded in agreement, and in his heart he appreciated Zhang Qizhen's hard work over the past period of time.

After all, ever since he successfully acquired these two automobile brands more than half a year ago, Zhang Qizhen has been unable to find a suitable candidate for president, so he took the initiative to assume this important task. One can imagine the effort and dedication he put in.

Austin successfully rolled off the production line of its first car three months ago, and has reached strategic cooperation agreements with Hong Kong taxi companies including Kowloon, Phnom Penh, Star, Suntec and Flytek, marking that Hong Kong taxi companies have officially become important partners of the Austin brand.

In the future, when the taxi industry in Hong Kong needs to be upgraded, the Austin brand will become their first choice, which will undoubtedly lay a solid foundation for Austin's expansion in the Hong Kong market.

The Austin brand focuses on producing cost-effective ordinary cars, aiming to allow more people to enjoy the fun of driving. Therefore, its pricing strategy is relatively affordable and not too expensive.

At present, Zhang Qizhen has adopted a market expansion strategy with Hong Kong market as the core and gradually radiating to surrounding areas, aiming to gradually expand Austin's brand influence and market share by deepening the local market.

Unlike Austin, Jaguar's project is more complicated.

Jaguar chose to set up a branch in Hong Kong first. From infrastructure construction to production line installation and commissioning, all links had to start from scratch. This also explains why Jaguar's first car was not officially launched until recently.

Despite facing many challenges, Jaguar is still highly anticipated by the market due to its outstanding brand influence and high-quality products. (End of this chapter)

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