People in Hong Kong create super chaebols

Su Cheng firmly believes that in this world where appearance is everything, as long as the car is good-looking enough, it can still attract the attention of many consumers even if the brand awareness is slightly lower.

What's more, Jaguar itself is a luxury car brand with a profound heritage and wide recognition. Such a combination will undoubtedly generate stronger market appeal.

The grand occasion of a new car rolling off the production line is far more than just one. Today, the Jaguar Hong Kong factory welcomed a grand "debut", with more than one hundred brand new Jaguar cars gloriously born.

These meticulously crafted vehicles not only represent the latest achievements of the Jaguar brand, but also carry the important mission of serving as exhibition vehicles, aiming to showcase the extraordinary charm and superior quality of Jaguar cars to the world through their gorgeous appearance.

In the future, these new cars will serve as publicity pioneers, shuttling between major auto shows and events, becoming the focus of attention.

At the same time, as Jaguar 4S stores in Hong Kong and surrounding areas are gradually built, these exhibition cars will also become the shining stars in the exhibition halls, bringing unprecedented visual feasts and car-buying experiences to customers who visit the stores.

Through such layout and arrangement, Jaguar Cars is expected to rapidly increase its brand awareness and market share in a short period of time, and to deeply shape its luxurious, fashionable and sporty brand image in the hearts of the people, laying a solid foundation for its long-term development in the future.

Looking at the reporters rushing out, Su Cheng and Zhang Qizhen smiled at each other, their smiles full of satisfaction and anticipation for the scene before them.

They know very well that these busy figures are Jaguar's most valuable free advertising resources.

"If you want consumers to be willing to buy your product, you must first let them know about the existence of this product." Su Cheng said softly, with wisdom flashing in his eyes.

He knows very well that in today's era of information explosion, effective publicity and promotion are crucial to the success of a brand.

These reporters and the major media companies they represent are the key to Jaguar's expansion of its influence.

Their reports and publicity will spread Jaguar's brand image and product advantages to thousands of households like a gentle spring breeze, allowing more people to understand and recognize this brand.

"Yes, these free advertisements are more natural and powerful than any form of paid promotion." Zhang Qizhen added, his tone full of admiration for Su Cheng's strategic vision.

He knew that Su Cheng was not only a shrewd businessman, but also a brand master who was well versed in market rules.

"By the way, I just happened to have an idea that might bring about a substantial increase in sales orders for our Jaguar and even Austin cars." A gleam of inspiration flashed in Su Cheng's eyes, and he seemed to recall the unique scenes in the shopping mall in his previous life. He was deeply inspired by the creative exhibition methods of those electric cars.

Su Cheng remembers that in order to control costs, these new energy vehicle brands often do not pursue large-scale 4S store construction. Instead, they cleverly use the space in shopping malls, rent shops, and place one or two display cars, which not only saves costs but also makes it easier for customers to get close to and understand the products.

"Oh? Boss, please tell me!" Zhang Qizheng was curious. Su Cheng smiled and said, "I think we can first introduce our cars to major shopping malls for exhibition, such as Hutchison Plaza in Hong Kong and the newly opened Harbour City. The daily flow of people in these two shopping malls is at least tens of thousands, and the highest is even hundreds of thousands, and there are many groups with high spending power.

In this way, not only can more people intuitively feel the charm of Jaguar and Austin cars, but also quickly improve brand awareness and market penetration. Of course, this does not mean that we have to give up the construction of 4S stores. The two can go hand in hand and complement each other.

As a professional and comprehensive sales and service platform, 4S stores are crucial to improving customer experience and after-sales service; while shopping mall exhibitions are more like our "vanguard", taking the lead in attracting potential customers and laying the foundation for subsequent sales conversion."

Su Cheng's ideas are forward-looking and innovative. He believes that through this two-pronged strategy, Jaguar and Austin will be able to create a new wave in the market and achieve a leap in sales.

"Boss, your idea is absolutely brilliant! I have never seen such an exhibition method before. Traditionally, cars are either exhibited at auto shows or in 4S stores, which does have significant limitations. But your proposal is simply a breath of fresh air in marketing strategy, so novel!" Zhang Qizhen's eyes sparkled with excitement, as if he had foreseen the scene of success.

“I will contact the persons in charge of Harbour City and Hutchison Plaza right now and try to put our Jaguar cars in the most conspicuous positions in their shopping malls. Moreover, since you, Mr. Su, are the big boss of these two properties, I believe that as long as we make this request, they will gladly agree, and may even reserve the best booth exclusively for our Jaguar cars!” Zhang Qizhen's words were full of confidence and expectation.

Su Cheng smiled when he heard this, and expressed his appreciation for Zhang Qizheng's execution. He knew that with such a team and market strategy, Jaguar's market performance would reach new heights. Harbour City and Hutchison Plaza, as well-known commercial landmarks in Hong Kong, will undoubtedly bring unprecedented market attention and sales opportunities to Jaguar with their traffic and exposure.

"Just go for it boldly, Uncle Zhang. If the person in charge of Harbour City or Hutchison Plaza has any hesitation, just ask them to come to me and I will personally resolve it. I fully support you. This exhibition is of vital importance to us." Su Cheng said in an encouraging tone, his smile revealing unquestionable determination.

Although the auto exhibition seems to be a detail, it actually concerns the brand image and market layout. Sucheng's reputation cannot be easily damaged.

In Harbour City, although Su Cheng is only one of the major shareholders, his influence cannot be ignored.

Even a business giant like the charter king knows the importance of maintaining good relations with Suzhou City, not to mention the people in charge within Harbor City.

"What's more, the actual operation of Harbour City is now under the careful management of the Charter King. He is well versed in business and will certainly understand the significance of this exhibition to the Jaguar brand. I believe that the Charter King will not only give me this face, but will also actively assist us to ensure the smooth progress of the exhibition."

Su Cheng's words were full of confidence and composure. He was well aware of his connections and influence in the business world and was full of anticipation for the upcoming exhibition.

"Okay, boss! That's settled, let's get started! I'll arrange it now and try to get everything done today. I can't wait to see our Jaguar cars appear in the mall as soon as possible and attract everyone's attention." Zhang Qizhen's voice was full of energy and expectation, as if he had already seen the scene after the successful exhibition.

He quickly stood up, ready to throw himself into the intense and orderly work, and prove his ability and determination with practical actions. (End of this chapter)