People in Hong Kong create super chaebols

With the strong support of Suzhou City, there is no obstacle to displaying the car in the shopping mall.

When the heads of two well-known shopping malls, Yellow Square and Harbour City, learned of Zhang Qizhen's proposal, they quickly and decisively decided to rent the most conspicuous and crowded prime locations in the malls to Jaguar and Austin respectively for exhibitions.

For the shopping mall, this move not only does not harm its interests, but it can collect rent as usual. At the same time, it can also give face to Zhang Qizhen and Su Cheng behind him. It is undoubtedly a win-win choice.

Afterwards, Su Cheng personally called the person in charge of Huang Plaza and made it clear that in the future, the mall would only allow its own car brands to hold exhibitions at any time.

As for Harbour City, Su Cheng first communicated with the charter king and expressed his wish that Harbour City would no longer provide exhibition space for other car brands in the future.

After hearing this, the charter king immediately gave a positive response. To him, such a request was just a piece of cake and not a problem at all.

For the charter king, there is absolutely no problem in giving this face to Su Cheng.

What's more, Su Cheng is the second largest shareholder of Hutchison Whampoa and one of the owners of Harbour City.

That very evening, when most newspapers and media were still immersed in collecting materials, Jaguar and Austin cars had quietly appeared in the shopping malls of Hutchison Plaza and Harbour City, becoming a beautiful landscape in the night.

Especially Harbour City. It has only been eight days since its grand opening, but the surprise and freshness of the first sight are still burning in the hearts of Hong Kong citizens.

Therefore, no matter it is weekends or weekdays, Harbour City is always crowded with people. Even on weekdays, the average daily passenger flow can easily exceed 15. This figure far exceeds the performance of Hutchison Plaza during the same period. Its prosperous scene is eye-catching.

The secret behind this is largely due to Harbour City’s unique geographical location.

In comparison, although Hutchison Plaza has its own unique features, its location is slightly remote, which is undoubtedly a major challenge for it to attract people.

However, Hutchison Plaza also has its advantages that cannot be ignored - relatively low investment costs and short construction period, which enables it to respond quickly to market changes and flexibly adjust its business strategies.

In contrast, the construction of Harbour City is the result of both time and money. It took more than a decade and cost a huge amount of money, and it was the result of countless efforts and hard work from Hutchison Whampoa.

It is this persistence and dedication that has enabled Harbour City to have such enviable traffic today, making it well-deserved.

From Suzhou's perspective, if return on investment is used as the measurement standard, Hutchison Plaza undoubtedly shows a more significant advantage.

This judgment is based on its efficient capital operation and flexible market strategy, which makes the investment return more substantial.

That night, TVB and ATV both focused their cameras on the historic moment when Jaguar's first car rolled off the production line in Hong Kong, and gave it prominent coverage.

The new car instantly captured the attention and favor of many wealthy people with its smooth and perfect body lines.

In this age where appearance is paramount, whether it is a car or any other product, its appearance design is often the primary factor that attracts consumers.

Therefore, the new Jaguar car quickly occupied a place in the hearts of many wealthy people with its outstanding appearance, making them curious about this new car that just rolled off the production line.

With the grand opening of the Jaguar car exhibition, Harbour City and Hutchison Plaza quickly became the focus of attention and caused an unprecedented sensation.

If it weren’t for the fact that mobile phones were not yet popular and not everyone carried cameras with them, the Jaguar would have been captured by countless cameras and become a hot topic on social media. Even so, the four cars on display in the two malls, especially the Jaguar, enjoyed treatment comparable to that of an international superstar.

It stands there quietly, yet seems to possess magic, attracting many tourists to stop and watch. They discuss in low voices or consult the staff, and the atmosphere is extremely warm.

What is amazing is that on the very night of the exhibition, without even a test drive, more than a hundred visitors placed orders on the spot and reserved their favorite models.

Among them, Harbour City has the most orders.

Hutchison Plaza is not bad either, as there are many luxury residential areas around it, such as the Kowloon Tong villa area.

Among them, most of the people who placed orders are young people, and it is obvious that these young people are basically the second generation of rich people.

Although this figure may seem insignificant, considering that it was achieved in just one night, the consumption potential and market response behind it are evident.

What's more, in a prosperous place like Hong Kong, those who can drive private cars are often the rich or noble social elites.

For them, a car is not just a means of transportation, but also a luxury item that demonstrates status and taste. It is like a big toy. Once they fall in love with its appearance, they will buy it without hesitation.

When Zhang Qizhen heard the news, he couldn't help but admire his boss's ability and vision.

Just an inadvertent suggestion led to Jaguar receiving more than one hundred orders in just one night. Such a result is beyond imagination and incredible.

"The boss is really amazing!" Zhang Qizhen secretly admired in his heart, and was deeply impressed by his boss's decision-making ability and market insight.

Such a leader not only has a keen business sense, but can also make correct judgments at critical moments and lead the company to success.

Although he has worked with Zhang Qizhen for many years, Su Cheng's image as a boss always retains a mysterious and profound charm in his heart.

Zhang Qizhen often lamented that he seemed to never be able to fully understand this leader. He was like a wise man with endless wisdom and ability, seemingly omniscient and omnipotent.

It is with these extraordinary abilities and wisdom that Su Cheng has created this magnificent global business in a very short period of time.

His decisions are always so precise and far-sighted, allowing everyone who follows him to feel the call and power from the future.

In Zhang Qizhen's view, Su Cheng is not only an outstanding entrepreneur, but also a leader who can lead the trend of the times.

In Hong Kong alone, Jaguar has already successfully attracted the attention of many consumers with its outstanding appearance, a fact that undoubtedly indicates that it also has great potential in other Asian markets.

Once Jaguar officially enters these new markets, it is entirely possible to further expand its market share with its unique charm and brand advantages.

Of course, we cannot ignore Jaguar’s own brand heritage and historical accumulation. It is not an unknown brand, but a car brand with a long history and excellent quality.

Unfortunately, due to poor management in the UK in recent years, Jaguar's influence in Asia has gradually weakened, and it has even almost lost its sales channels in some regions. (End of this chapter)