People in Hong Kong create super chaebols

As Jaguar's car production continues to increase, its sales are gradually becoming a major challenge it faces.

There are significant differences in the marketing strategies of Jaguar and Austin.

Austin cars, thanks to their cost-effectiveness, are able to successfully partner with taxi companies, etc., thereby winning bulk orders and boosting sales.

However, it is particularly difficult for Jaguar to obtain large orders, as its sales often rely on a relatively single customer group.

This is mainly because Jaguar is a luxury brand and its products are positioned at the high end, so the prices are naturally high and not easily affordable for ordinary consumers.

Although exhibitions and pre-order activities in high-end commercial areas such as Yellow Square and Harbour City can bring in a certain number of orders, their impact on the overall long-term development of Jaguar Cars is still relatively limited.

Obviously, Jaguar cannot rely solely on the few hundred sales brought by these activities to support its profit growth.

As a luxury car brand, Jaguar needs to seek broader and deeper market penetration and sales growth strategies.

Therefore, increasing Jaguar car sales has become a top priority.

This requires Jaguar to actively explore innovative marketing strategies, expand sales channels, and enhance brand influence while maintaining its high-end brand positioning in order to attract the attention of more potential consumers and promote continued sales growth.

On this day, Zhang Qizhen visited Sucheng in person.

As a leader in the financial world, Zhang Qizhen still lacks experience in the automotive field.

At present, he has temporarily taken on the responsibility of automobile management, but he is confused about how to open up new sales channels for Jaguar Automobile.

Therefore, he decided to ask his boss Su Cheng for advice in person, hoping to get valuable advice and strategies from Su Cheng.

For Zhang Qizhen, although his leadership positions in these two automobile brands are temporary, he always maintains a high sense of responsibility and professional attitude, believing that since he has assumed this role, he must go all out and be responsible for the development of the brand to the end.

Obviously, Jaguar's previous leadership did not demonstrate sufficient expertise in expanding sales channels, otherwise this world-renowned luxury car brand would not have fallen into its current predicament.

In the elegant study on the first floor of the Su family villa, Zhang Qizheng clearly and sincerely explained the purpose of his visit, and then waited for Su Cheng's response with a humble attitude.

He knew that this visit was crucial to the future of Jaguar, so he was full of anticipation and nervousness.

After listening to Zhang Qizheng's statement, Su Cheng pondered for a moment and said slowly: "Uncle Zhang, I have compiled some suggestions for your reference. Although I cannot guarantee that Jaguar's sales will soar immediately, I hope to provide you with some new ideas.

Expand the scope of exhibition: As shown by our successful exhibitions in Hutchison Plaza and Harbour City, we can promote Jaguar and Austin cars to the core business districts or high-end shopping malls in major cities such as Singapore, Bangkok, Taipei, Jakarta, and Manila for display. Considering the long construction period and high cost of 4S stores, this flexible exhibition method is not only low-cost, but also can quickly increase brand exposure. In addition, our biggest trump card is Oracle brand experience stores. Those Oracle brand experience stores with large areas can put a Jaguar car on display and then provide cash reservations to increase sales. Accelerate the preparation of dealer conferences: Don't wait too long for the number of applicants, and call dealer conferences quickly. Judging from the feedback from recent exhibitions, Jaguar cars have won wide acclaim for their outstanding appearance design, and with the positive media coverage, our brand exposure has increased significantly. However, this attraction based on appearance is short-lived, and competitors will soon follow suit. Therefore, we must seize the time, take advantage of the current advantages, and quickly expand the market through the dealer network.

Strengthen the brand image: Through high-end advertising, carefully planned public relations activities and sponsorship of high-end events, we will further enhance the brand awareness and reputation of Jaguar. We want to emphasize the brand's nobility, luxury and uniqueness to ensure that Jaguar is unique in the luxury car market.

Cross-border cooperation: Actively seek cooperation opportunities with high-end hotels, private clubs, luxury stores and other high-end places to set up Jaguar car display areas or experience centers. This will not only attract the attention of potential customers, but also establish a brand image among high-end consumer groups.

Internationalization strategy: Strengthen cooperation and exchanges with the international market and actively participate in important events such as international auto shows. This will not only enhance Jaguar's visibility and influence in the international market, but also introduce more advanced international marketing concepts and technologies.

Experiential marketing: Organize test drive activities, tasting sessions, etc. to allow consumers to personally experience the excellent performance and luxury of Jaguar cars. This intuitive experience will greatly enhance consumers' willingness to buy.

Optimize service experience: Make great efforts in pre-sales and after-sales services. Provide professional car purchase consultation and financial services to help consumers make wise car purchase decisions. At the same time, establish a complete after-sales service system and provide timely and professional repair and maintenance services to enhance customer loyalty and satisfaction.

The exposure during this period has made Jaguar cars very popular, but we don’t have much time left. We should take advantage of this wave of popularity to quickly occupy a certain market share in Asia.

In short, we need to promote through multiple channels to quickly expand our market.”

"Listening to your words is worth ten years of reading. Boss, I am deeply inspired by your suggestions. Each one hits the mark and is very practical. In this regard, you are truly our guiding light!" Zhang Qizhen said sincerely.

Su Cheng smiled slightly, waved his hand and said, "Don't say that. This is just theoretical talk. Whether it can increase the sales of Jaguar cars still needs to be tested in practice. However, I believe that as long as we work together, we will be able to find a breakthrough."

"Boss, you're right. I'll go back now and work out a practical strategy to address the embarrassing situation Jaguar is currently facing - sufficient exposure but insufficient sales channels. I want to expand the sales of Jaguar as soon as possible so that more people can easily understand and buy our products." Zhang Qizhen said in a firm tone, then stood up and prepared to leave.

Su Cheng nodded in approval and watched Zhang Qizhen leave the study, his heart full of expectations for the future of Jaguar Motors.

For him, although Jaguar's investment in his many industries is not the largest, it has become an indispensable part of his company.

Now that I have already bought it, I can’t let the business fail!

Therefore, he now carries with him deep emotions and responsibilities, hoping that under his careful leadership, Jaguar will be able to achieve a qualitative leap in sales, surpassing a number of luxury car brands such as BMW, Audi, and Mercedes-Benz one by one, and thus become a leader in the luxury car field.

Of course, Su Cheng was also very clear that this was extremely difficult.

Whether it will succeed or not, only time can tell. (End of this chapter)