People in Hong Kong create super chaebols

After Zhang Qizheng returned to the company, he immediately started planning a new plan. Thanks to the strong support of brother companies such as Hutchison Whampoa Group and Su Group, he could mobilize considerable resources.

Immediately, a series of instructions were issued as smoothly as flowing water, and team members responded one after another, each performing their duties to ensure that each task was executed efficiently.

In the strategic deployment, Zhang Qizhen first focused on the core proprietary channel of Sucheng Group - Oracle Brand Experience Store.

After careful inventory and planning, he found that there are more than 800 Oracle brand experience stores across Asia, of which about 400 stores have enough space to set up special display areas to display cars, providing a new display and reservation platform for car brands.

This move not only efficiently integrates existing resources, but also cleverly expands the business scope of the Oracle Brand Experience Store, marking the addition of a powerful channel to the Jaguar automotive retail sector.

Given that Jaguar's current market strategy focuses on deepening its presence in the Asian market, especially the Southeast Asian market, Europe and the United States are not yet included in the scope of urgent consideration.

The move is aimed at concentrating efforts to rapidly increase Jaguar's sales and effectively control the cost of market expansion.

Therefore, Asia, especially the Southeast Asian region, has become Jaguar's current main focus.

Not only does this place have huge consumption potential, it also facilitates the implementation of refined management and cost control.

After Jaguar Cars has achieved significant results in the Southeast Asian market and accumulated sufficient experience and strength, it will gradually expand the market to other parts of the world. This is undoubtedly a prudent and far-sighted strategy.

As new Jaguar cars continue to roll off the production line, they are quickly transported to Oracle brand experience stores across the country through the efficient and fast logistics network of Dali Logistics Company, a subsidiary of Suzhou.

This process ensures that new cars can meet consumers as soon as possible, thus improving market response speed.

At the same time, Zhang Qizhen was not limited to a single channel. He fully utilized the advantages of Suzhou City Group, used offices all over the country, actively sought out prosperous business districts, and especially drew on the successful experience of high-end urban complexes such as Harbour City and Hutchison Plaza to carefully plan the display and sales strategy of Jaguar cars.

Although not all cities currently have urban complexes like Hutchison Plaza, the CBD areas of major cities have many high-end buildings and shopping malls, which are where Jaguar's target customer base frequently frequents.

Zhang Qizhen firmly believes that as long as he can successfully enter these high-end shopping malls and attract a small number of target customer groups, he will be able to achieve considerable sales results and lay a solid foundation for Jaguar's brand image and market share.

In addition, a carefully prepared Jaguar-Austin automobile dealer conference also kicked off in full swing.

On June 6, a solemn and elegant conference room in the new Su Group Building in Hong Kong welcomed the dealer conference, a grand event that is crucial to the future market layout of Jaguar and Austin Motors.

Although there were only thirty-five participants, each of them was an elite 4S store owner from different regions with rich experience in car sales.

These 35 guests not only operate other well-known automobile brands, but also have established a solid market position and extensive customer network in their respective fields.

Their joining will undoubtedly inject strong impetus and confidence into Jaguar's expansion into the secondary market.

At the meeting, Zhang Qizhen clearly expressed the urgent need to increase market share and create impressive sales data.

These experienced 4S store owners, with their deep understanding of the market and unique business strategies, will surely be the key force in driving Jaguar to achieve breakthrough progress in the secondary market.

The conference was a complete success, with a warm and harmonious atmosphere. In the end, all participating dealers confidently signed agency contracts with Jaguar and Austin, officially obtaining the sales rights of these two brands in their respective regions.

However, it is undeniable that Jaguar cars are undoubtedly the focus of this conference, attracting the attention and interest of the vast majority of dealers, while Austin cars have become a "by-product" to a certain extent.

Behind this phenomenon lies the fierce competition in the current automobile market.

Competition in the ordinary car market is particularly fierce, especially in the global market that has been impacted by cheap cars from Japan.

These models, known for their high cost-effectiveness, have not only captured a large market share, but also forced traditional automakers to constantly seek innovation and breakthroughs.

Therefore, for Austin Motors, if it wants to stand out in such an environment, it undoubtedly faces a more daunting challenge than Jaguar.

In contrast, the luxury car market presents a different picture.

There are a limited number of world-renowned luxury car brands, and their brand value and positioning are relatively stable.

This makes it extremely difficult for new or ordinary car brands to be promoted to luxury car brands.

As a member of the luxury car market, Jaguar has already occupied a place in this field with its unique brand appeal, excellent product performance, long history and precise market positioning.

Although Jaguar has been affected by the overall downturn in the British automobile industry in recent years and has experienced a difficult period and even shown signs of decline, this has not diminished its lofty status as a luxury car brand in the hearts of consumers.

Jaguar cars carry more than just the value of a car. They are the result of decades of unremitting pursuit and hard work. This profound historical heritage and brand influence cannot be easily shaken by any short-term fluctuations.

The successful holding of this dealer conference has laid a solid foundation for its future market expansion.

In addition, Zhang Qizhen personally led the team to carefully plan and extend the market expansion tentacles to places where elites gather, such as high-end hotels, private clubs and luxury stores.

These places are not only symbols of social wealth and taste, but also the daily activities of Jaguar's target customer groups.

By carefully displaying Jaguar cars in these high-end environments, not only can brand exposure be effectively increased, but potential customers’ purchasing desire can also be subtly stimulated.

Imagine that when a successful social elite is enjoying high-end services, he is inadvertently attracted by the Jaguar car parked elegantly beside him. His resonance and pursuit of quality life may very likely be transformed into actual purchasing behavior.

Therefore, this strategy will undoubtedly open up a new sales growth point for Jaguar and help its sales to increase steadily.

With the parallel advancement of multiple channels, Jaguar's market influence will continue to expand, and its unique brand appeal and excellent product performance will become more popular.

Under this strategic layout, Jaguar's sales growth is an inevitable trend and there is a lot to look forward to in the future. (End of this chapter)