China Entertainment’s rescue plan is hard to come by

Chapter 131 Joint Propaganda (Additional update for the leader "I'm stuck at the starting point and can't get out") [[-]-in-[-]]

The box office on the first day was 360 million. How is this result?

At this time in 06, it is absolutely gratifying.

Of course, if you have to compare it with imported American blockbusters and first-class directors such as Zhang Guoshi and Feng Xiaogang, it will definitely mean nothing.

It has already made tens of millions of dollars at the box office on the first day.

The movie "Those Years" is incomparable to them.

First of all, there are no big-name movie stars to star in it. It relies solely on two TV drama actors, Sun Yi and Liu Yifei, to support the scene, especially Sun Yi, who can only be considered a rookie.

Secondly, it does not have huge publicity funds. The total cost of production and publicity is less than 500 million. It only has some online publicity and regular publicity arranged by the distributor China Film Group in its various cinemas. The publicity intensity is very average.

Finally, its release date is not very good. Although it is considered a Lunar New Year release, the 4th is not a holiday or a weekend off, it is a normal working day.There will definitely be fewer moviegoers.

So the results on the first day can be said to be very good.

Putting aside the specific quality of the finished film, the biggest contributor to the entire promotion phase should be the fairy sister Liu Yifei.

2006 was the year when Liu Yifei's popularity exploded in China, almost equivalent to the peak of the fairy sister. In addition to related TV series, she also made considerable achievements in music.

Although the first album received a mediocre response, the song "No Makeup" quickly spread across the Internet and swept the streets as soon as it was released.

Many commercial actors looking for Liu Yifei specially invited her to sing this song.

Now that the market has changed again, the song "Little Lucky" once again stands out and has become one of Liu Yifei's masterpieces.

Many netizens first heard the song and then realized that it was an episode in the movie "Those Years", and then became interested in the movie.

The second hero is undoubtedly Sun Yi, in addition to the Best Newcomer at the Popular Film Hundred Flowers Award and the success of "Soldier Assault".

His popularity mainly comes from music. The album of the same name released this time made him famous.

The second album is called "Sun Yi", which can be regarded as his ambitious work in this era of gods fighting in the Chinese music world.

He has repeatedly selected the songs for the entire album. He has discarded some songs that will be used as film and television soundtracks in the future, and has chosen all classics.

Although the recording of this album did not take long, less than a month to complete, Sun Yi's singing level is not comparable to that of the previous album.

In order to ensure the quality of the album's arrangement, Sun Yi and Wang Jingtian communicated repeatedly for a long time.

Fortunately, Wang Jingtian and Sun Yi have a close relationship as both teachers and friends. They are very familiar with the characteristics of Sun Yi's singing skills. Moreover, Sun Yi is also a songwriter. He only needs to give appropriate suggestions and cooperate with Sun Yi based on his many years of experience. Just finish the arrangement.

Before the album was released, Sun Yi also set up an additional special music studio to divest the copyright of the music related to the original Sun Yi Studio.

From now on, Sun Yi Studio will be responsible for film and television-related content, and the music studio will only deal with music. Otherwise, there will be too many things, too complicated, and difficult to handle.When the company becomes larger in the future, we can establish a company and then consider merging it.

This time in the music studio, Wang Jingtian, after Sun Yi's repeated invitations, finally agreed to use his own original recording studio to become a shareholder, accounting for 20% of the shares, and serve as the director of the music studio.

Don’t think that 20% of the shares is a lot.

The equipment in Wang Jingtian's recording studio is indeed not worth that much, hundreds of thousands of dollars.

However, his poor yard is worth a lot of money.

Don't be fooled, but the location is incredible, within the second ring road, in an alleyway full of flowers, and with a yard of more than 100 square meters. Judging from the current housing price, it costs nearly 200 million less.

Looking at it this way, 20% is not too much.

With shares in Sun Yi's album, Wang Jingtian worked harder and mobilized his connections. Whether they were musicians or chorus teachers, he invited a bunch of big names in the industry.

It can be said that the treatment and software and hardware configuration of this album cannot be said to be top-notch in the industry, but it is definitely in the first echelon.

The whole album is still ten songs.Promotion began more than half a month before the movie was released, and it was officially released at the end of November.

"Those Years" and "A Little Sweet" were used as the film and television soundtracks for the movie "Those Years, the Girl We Chased Together".

The first song to hit the charts was "The Brightest Star in the Night Sky" that Sun Yi heard on the radio.

At the beginning of its launch, it was already ranked in the top ten of the new song chart in less than a week, and now it is firmly ranked first in the new song chart.

Therefore, Sun Yi used the popularity of music album promotion to feed back the movie.

It's not that he has no money now, but that Qingying Film Studio can no longer accept his investment. If Sun Yi increases investment, Sun Yi will be in control of the film. It is impossible for the leaders of the school and Qingying Film Studio to do so. Agreed.

Because the movie "Those Years" was originally established in the name of teaching practice, it would be unjustifiable if Sun Yi took control of the project, and it would be difficult for the school to explain it to both its superiors and internal parties.

Unless Sun Yi is willing to pay for it out of his own pocket, it will be in vain.

This is definitely impossible, and he is not stupid. He used the resources of the school to build his own reputation, paved the way, and borrowed chickens to lay eggs. His main goal has been achieved. Even President Han of China Film Group criticized him at the premiere. Expressing optimism, this far exceeded his expectations.

Satisfied.

As for the box office, just work hard and he believes it won't be too bad.

If a movie wants to have a high box office, the only two ways to do it is publicity and film arrangement, provided the quality is guaranteed. Film arrangement is a matter for the distribution company, China Film Group, and Sun Yi has no control over it.

He can only be careful in publicity.

I took advantage of the opportunity to promote the album and promoted the movie together.

As the release party of the album, Taihe Maitian is definitely not happy.

Why should we be the ones to promote your movie?

If you were a singer signed by the company, it would be easy to say, but if your meat is rotten in the pot, how could the company agree to a contract with a foreign record company?

Sun Yi had no choice but to discuss it with Director Liu of Taihe Maitian, and finally renewed the record distribution contract.

Those who have signed three albums must complete them within the next five years.

Gee, how can I put it this way, the record deal is pretty good, it has a lot of freedom, as long as it’s completed within the stipulated time.

Moreover, Sun Yi's next focus will definitely turn to the film and television industry. In another 2.3 years, China's entire film and television industry will usher in an explosion of capital consequences.

In terms of music, he needs to slow down. He has no idea of ​​​​establishing a music distribution channel, and it will be the same to anyone.

Taihe Maitian cooperates well with him in all aspects.

With this record contract, everything fell into place. Taihe Maitian agreed that Sun Yi would bring a movie when promoting the song, and at the same time, the promotional funds were increased by 50.

I have to say that Taihe Maitian’s development ushered in an explosive period in 2006, and it is now very bright.

Beijing.

At 4 o'clock in the afternoon, just as the sky was getting dark, An An arrived at Wanda Plaza. As soon as he entered the lobby, a wave of heat hit his face along with the noise of the crowd.

An An took off a pair of cute woolen hats, straightened her hair that was stirred up by static electricity, and stood at the door to observe.

The entire first-floor hall of Wanda Plaza is now overcrowded, mostly young girls.

There is a simple stage set up in front of the sightseeing elevator, and staff are debugging the equipment on the stage.

There is also a booth next to it that is selling Sun Yi's signed albums.

Yes, today is Sun Yi's fan meeting in Beijing.

Haven't started yet.

Fortunately, we caught up!
An An breathed a sigh of relief and patted his chest.

She specifically asked for leave from her boss today and left work early just to participate in this event.

As a rock girl with a well-behaved appearance and a rebellious heart, An An has never had this kind of star-chasing experience before. At most, she participated in various rock music festivals.

But she really liked Sun Yi's songs so much. Even if they weren't in rock style, they all hit her mark and made her want to stop.

So today, driven by the craziness in my heart, I went directly to the fan meeting.

It's the hour.

"Hello everyone!"

Sun Yi, with a sunny face, walked out from the backstage, saying hello and waving to everyone.

The fans at the scene screamed, and other customers on the second floor also stopped curiously and gathered around the railing to watch the excitement.

"Thank you all for coming here to attend my fan meeting today, allowing me to feel your fiery enthusiasm in this cold winter."

"Ah, so handsome~" "Sun Yi~".
"No more nonsense, nothing to repay, only music to bring to everyone."

The piano in the prelude sounded melodiously.

"The TV keeps flashing, and the contact information has not been deleted.
You treated me well, but I ruined it by mistake.”

Sun Yi held the microphone with both hands and sang affectionately.

"If I am young and promising and don't feel inferior,

know what is precious,

those sweet dreams,

If I didn't give it to you, I'll be ashamed all my life,
If I am young and have the ability to advance and retreat,

I won't let you suffer for me,
At the wedding, drink a few more drinks,

with your current one"

A song is over.

"Thank you all for sending a song called "Young and Promising" to you. I hope you will cherish the people around you in your relationships and be brave in love. If you love, just say it boldly without any regrets, okay?"

"Good~" "Sounds good~"

Next, Sun Yi played some interactions and games with fans.

"Everyone knows, a movie starring me happened to be released recently. I promise you, it's very good to watch."

"I know~" "I've seen it, it looks good." "I'll go check it out later~"

The responses from the fans in the audience were mixed. "I sang both the episode and the theme song of the movie. Do you want to hear it?"

"Think~"

This time the response from the fans in the audience was very unified.

Sun Yi made a special gesture to the backstage. In addition to the musical instrument teacher nodding, there was also a tall figure hiding aside and excitedly returned him an OK gesture.

A rhythmic prelude sounded.

Sun Yi smiled and nodded at the fans in the audience while singing:
"Pick an apple,
Waiting for you to pass by the door,
Delivered to your hands to quench your thirst. "

Then he suddenly turned around and bent down in a gentlemanly gesture of invitation.

"Like summer Coke,
like cocoa in winter,

You are the right character at the right time. "

Along with the sweet singing, Liu Yifei waved high and walked out from the blocked backstage.

Seeing the fairy sister dressed in a cute outfit, the scene immediately exploded.

"Ah~" "Sister Fairy" "Ling'er"

This time, not only the fans in the lobby on the first floor, but also the crowd watching on the second floor were excited.

On the second floor, facing the stage, a young man waved his arms excitedly and shouted.

"Auntie~"

He immediately broke Liu Yifei's defense, and she smiled even more happily, even her teeth were exposed, and she even waved to the second floor.

Walking to Sun Yi, looking at Sun Yi's hand that invited him before he could take it back, he naturally took it.

Sun Yi was stunned.

This was not arranged in advance!

Now it was a concert. Sun Yi reacted after a moment and immediately continued singing along with the rhythm.

Liu Yifei's face was also flushed at this time, and she didn't know whether it was because of excitement or what.

Mother Liu didn't come with her today because she had something to do. Maybe she felt the long-lost freedom again and let herself go a little bit.

When the song reached its climax, Liu Yifei turned to look at Sun Yi. Seeing that he was half a beat slow and unresponsive, she pulled him hard.

Sun Yi, who was singing, felt a little nervous inexplicably. The palm of his left hand holding the microphone was slightly slippery, and he didn't know what it felt like in his right hand.

Anyway, it feels soft and warm, and a wave of heat rushes into my body.

Suddenly feeling Liu Yifei's tug, he understood and quickly turned his head to look at Liu Yifei in cooperation.

The two of them were facing each other at this moment, holding hands.

The smile on one face was smug and playful.

The smile on one face was a little awkward.

The song begins to sing.

Liu Yifei: "I don't know why, the wound hasn't healed yet, but you broke into my heart like this. It was you who made me see a flower blooming in the dry desert."

Sun Yi: "It's you who make me want to write a love song for you every day."

Liu Yifei: "Use the most romantic chorus."

Sun Yi: "You also agree gently."

The two chorused: "The eyes confirm our choice and depict the happiest style with heart."

"It sounds great~" "It's great" "I like it so much." "Sister Fairy is so beautiful."

After the song was sung, the audience screamed one after another.

Throughout Wanda Plaza, more and more people gathered around.

The two of them bowed slightly to the audience and thanked them.

"Thank you all, then, in half an hour, the movie "Those Years" starring Yifei and I will be released at Xingmei Cinema on the second floor of Wanda Plaza. We will select 30 lucky viewers on site to watch the movie with us. Everyone Say, okay?"

"Good~"

Another cheer.

Sun Yi first drew 10 audience members. Unexpectedly, An An was lucky enough to be chosen. She had never seen the movie and was planning to buy a movie ticket after attending the fan club tonight.

An An came to Sun Yi and took out the album "My Sky".

"Hello Sun Yi, I like your songs very much, can you sign them for me?"

"Of course, it's an honor. What's your name?"

"An An."

"Something sounds familiar."

"Oh, I am the host of the music section of Beijing Traffic Radio. I have done a special program on your new song before."

Sun Yi remembered.

"Oh, oh, yes, I listened to your program when I was driving. Thank you for your promotion."

After An An heard this, she was very surprised and said with a smile on her face:

"Yeah, you're welcome. Your songs are so great. I wish I could play your songs throughout the show."

"Haha, thank you so much."

"Just sign it and give it to my dear classmate An An. I wish you happiness forever. Okay?"

"well, thanks."

An An finally hugged Sun Yi generously before walking off the stage with satisfaction.

The rest of the lottery tasks will be handed over to Liu Yifei, giving her some extra work.

Seeing how she happily interacted with the audience in front of the stage, Sun Yi felt as if the protagonist today was the fairy sister.

After retreating to the backstage, Sun Yi calmed down a little, but still felt that his right hand was a little hot.

He felt a little undervalued.

A person in his thirties has never seen anything before. Not to mention fighting in and out of love, he is also an experienced person. Why is it that just being held by a young girl makes him feel so moody?

Where has the city gone?
Where has the experience gone?
Besides, I’ve already kissed before, so how come I’m still holding hands?

Sun Yi was puzzled.

He had never thought that before, it was filming, the plot was arranged, and the actor's sense of belief followed him. If he had such thoughts at that time, it was just a ulterior motive and a hooliganism.

This time we were holding hands in reality, it was completely different.

Moreover, can the love experiences of ordinary people be comparable?

Who is this?
Liu Yifei.

Fairy sister.

It can be said that it is Bai Yueguang in the minds of a generation of Chinese people.

Who can hold on without numbness!
Sun Yi has not completely changed his position in the entertainment industry.

Maybe Liu Yifei didn't think much about it at all. It was just for publicity and for the effect of the live performance. Besides, the two of them did nothing but hold hands. They were still 1 meter apart on the stage just now.

As for Sun Yi, he himself didn't realize that his current mentality is still that of ordinary people in his previous life. To put it bluntly, he still retains a bit of diaosi mentality.

In terms of personality, even if you are reborn, it will not be possible to change in a moment.

Today Liu Yifei can join us to promote the movie because of the movie.

If it were just a promotional song, it would be impossible for Sony Music to agree.

After all, Sun Yi and Liu Yifei are not in the same company at all, and can even be regarded as competitors.

However, Liu Yifei has a promotional contract for the movie "Those Years", so it is her duty to cooperate with the promotion, and it will also enhance Liu Yifei's own reputation.

Sony Records finally reluctantly agreed, but the requirement was that Liu Yifei was not allowed to sing songs belonging to their company, otherwise the corresponding copyright fees would be charged.

Sun Yi doesn't care about this. Except for the song "Su Yan", which was a birthday gift to Liu Yifei and the copyright is managed by Sony, the copyrights of "Little Lucky" and "A Little Sweet" are all in his music studio.

As the lucky audience members were drawn, the fan meeting ended. The effect was very good. Many people who went shopping walked into the cinema out of curiosity.
I want to see what the story of the movie "Those Years" starring this handsome couple is about.

There are also several media reporters invited in advance to make corresponding reports. This is also a wave of publicity.

After watching the movie that day, Sun Yi and Liu Yifei also interacted with the fans at the scene and answered some questions about the movie. It was considered a road show.

Next, there are several cities outside the capital, and the same process is carried out. Sun Yi, Liu Yifei, and some crew members participate together.

Within a week, I visited four or five cities, averaging one city a day.

As reporters reported, more and more fans and moviegoers came to the scene. Every event was full, and the box office performance of the corresponding movie "The Girl We Chased Together in Those Years" was also steadily improving, which even made everyone a little incredible. a feeling of.

　Added updates for the alliance leader "I've fallen into the starting point and can't get out"

　　5000+ words, half of which will be added, will be posted soon.

　　Thank you all readers for your support.

　　
　
(End of this chapter)