China Entertainment’s rescue plan is hard to come by

Chapter 631 The olive branch from Shangying and the return of love themes [two-in-one]

The dinner for the evening was not set at some high-end club or the like. On the contrary, it was a local restaurant that was famous in Shanghai.

When Sun Yi and Liu Yifei arrived, they saw Secretary Liu waiting at the door to meet them.

When the latter saw the two of them, a polite smile appeared on his face, and he immediately took a step forward to greet them. After a few greetings, he led the two of them to the box reserved in advance.

The box was located on the third floor. Along the way, Secretary Liu did not show any signs of silence and played the role of a host very well.

While leading the way, he introduced the long history and specialty dishes of this restaurant to the two of them.

What about Babao duck, white chicken, crystal shrimp and so on?

Liu Yifei's eyes became brighter as she spoke.

Not only the name of the dish, but also the origin and history of the dish are very familiar to him. He can tell it like a treasure. It seems that either he is an out-and-out foodie, or he has done enough homework in advance to welcome Sun Yi and Liu Yifei.

Obviously, the latter is more likely.

Before Sun Yi could think about it, the three of them went up to the third floor.

Secretary Liu paused slightly, turned slightly sideways, and quietly gave up his position, allowing Sun Yi to see the real master tonight at a glance.

This person looks to be in his forties, with a pair of rimless glasses, meticulously styled black hair, and a very casual light blue striped shirt paired with trousers. He is standing in the foyer of the box looking at the scene with a smile on his face. With Sun Yi and Liu Yifei.

He has a very elegant temperament and looks more like a teacher than a high-ranking leader.

"This is Mr. Ren, hello." "Hello, Mr. Ren~"

Sun Yi took the lead and said hello first, and Liu Yifei also bowed and said hello obediently.

To be honest, Xingkong and Shanghai Film Group have collaborated twice before, but Sun Yi has never dealt with Ren Zhonglun, the president of Shanghai Film Group.

Including attending various premieres or award shows, I have never encountered it before. Today is the first time.

"Hello, Director Sun Yi, and Miss Liu, thank you both for coming to the appointment today and having dinner with me, an old man."

"Mr. Ren, you are too polite. We are all juniors in front of you. Yi Fei and I are really looking forward to this opportunity to listen to the experience of the seniors."

"Hahaha, Sanping once mentioned you to me, saying that Director Xiao Sun's level and vision are second to none. Even people of this generation are very sophisticated in dealing with things. It's very interesting. I've seen it today. .Okay, let’s take our seats first.”

Ren Zhonglun laughed and invited the two of them to enter the box together.

When Sun Yi heard this, he was stunned.

Is it Director Han?

It should be that the person who could make the president of Shanghai Film Group so affectionately call him a three-screen, and who is relatively familiar with him, is none other than Director Han of China Film Group.

However, aren’t China Film and Film Studios very difficult to deal with? How can the relationship between the two be so good in private?
Sun Yi walked into the box with this question.

Ren Zhonglun was sitting at the head of the six-person round table. Next to him were Sun Yi and Liu Yifei, and then a female leader of the Shanghai Film Group, who seemed to be here specifically to accompany Liu Yifei.

Secretary Liu took the initiative to sit near the door.

"Director Xiao Sun, first of all, I have to congratulate you. The movie is a box office hit and has a good reputation. It has given a sigh of relief to us Chinese filmmakers."

As soon as they sat down, Ren Zhonglun mentioned "Pacific Rim".

There is no way, this movie can be said to be extremely popular now, setting off a huge movie-watching craze across the country.

It grossed over 100 million yuan in the first three days of its first week, breaking the first-week box office record in the Chinese film market set by "Avatar".

It also made it difficult to get a vote and became the hottest topic on the Internet.

Owning an IMAX3D movie ticket for "Pacific Rim" has become a face-saving thing for Beier now.

Ticket sellers have sprung up like mushrooms after a spring rain in cities all over the country. In many first-tier cities, an IMAX 3D movie ticket with a suitable time and a good viewing position has been sold for thousands of dollars.

At this price, there are still people queuing up to buy it.

Starting from the second week, when Sun Yi and Liu Yifei started a nationwide publicity roadshow, major theater chains across the country have increased their film schedules to varying degrees.

Regardless of whether the superior department allows it or not, I want to make money anyway.

The theater chains in big cities are okay, at least they have a certain degree of control. They don't come out openly and add shows secretly. However, in theaters in small cities, there is a practice of replacing films in many places.

That is, if you want to buy a copy of "Pacific Rim", the theater will give you a copy of "Tangshan Earthquake" and then tell you when you are full of doubts.

"Don't worry, buddy, it's "Pacific Rim" in there, it can't be wrong."

In this way, although the theaters made money, the box office of "Pacific Rim" was recorded in "Tangshan Earthquake". This is where the box office stealing behavior of some subsequent films was learned.

But even with this phenomenon, "Pacific Rim" still exploded at the box office.

Throughout the second week, with the promotion of Sun Yi and Liu Yifei, the box office has been soaring, with a revenue of 7 million yuan in 2.9 days of release, breaking countless records in the Chinese film market.

The fastest movie to have a box office of over 2 million, over 3 million, over 4 million, over million.

And after the box office data for the first week in North America was transmitted back to China, the circle was even more excited.

He made a movie about Tom Cruise and won the runner-up spot at the North American single-week box office.

This is a real achievement.

People who had no interest in movies originally became curious after hearing the news, and then chose to go into the cinema to see what happened.

In this way, "Pacific Rim" set off one wave after another in China.

Even a big shot in the industry like Ren Zhonglun had to praise Sun Yi.

To be honest, if someone had told Ren Zhonglun a month ago that a Chinese-language film might surpass "Avatar" at the local box office, if this time point was placed in a few years, that would be okay. The film market is also very promising, but if it only happens in the past two years, then he will not believe it unless a miracle happens.

But now, a living miracle has appeared.

And the man who created this miracle was right in front of him.

"Director Xiao Sun, what do you think of the future of the Chinese film market?"

"It's very promising. Judging from the overall data, our film market has maintained a growth rate of more than 6% for six consecutive years. Last year, it exceeded the % growth rate. I believe that our film market The market will maintain this momentum and will surpass RB to become the second largest film market outside of North America within a year.”

Sun Yi has always been very optimistic about China's film market. Before, his views were slightly conservative, and he felt that it would only surpass RB in a few years, probably 13 or 14 years, according to the original development path.

But now, he found that his appearance had greatly accelerated the process.

Last year alone, Star Video contributed nearly 10 billion in box office to the Chinese film market.

Now, his film industrialization route has been proven to be completely feasible, and the next step will definitely be a big step forward. It will never be like this "Pacific Rim", which took almost two years to prepare, explore, and introduce learning technologies. It was only completed in the year.

"Well, it is true that our film market has a good momentum and has maintained rapid growth for several consecutive years, but last year's explosive growth data really exceeded all of our expectations."

"However, after careful analysis, it is not difficult to find that your starry sky played a big role in it."

Sure enough, there are still discerning people, and Ren Zhonglun discovered this through data analysis.

Sun Yi's starry sky images are the biggest variable in the rapid development of the Chinese film market. "Mr. Ren, if you put it like that, my small body can't handle it."

Sun Yi smiled modestly and replied jokingly.

When Ren Zhonglun heard this, he shook his head happily.

"In the domestic film market, China Film and Film and Television are like two big mountains. Their combined share can account for more than 50%. You know this."

Sun Yi nodded.

At this time in 10, China Film and Television Film and Television were indeed two mountains, one in the south and one in the north.

Although private film and television companies such as Huayi and Bona may look very prosperous, in fact, there are two major problems in film investment.

Even several films produced by Sun Yi's Starry Sky have investments from China Film.

Sun Yi knew the inside story very well, but he didn't know why Ren Zhonglun suddenly turned to this topic. He didn't let him guess more. The next moment, Ren Zhonglun gave the answer.

"Sanping and I have quite a few differences in our views on movies."

"I often say that China's film industry only focuses on box office and not on actual profits. Although it looks promising on the surface, on the ground it is full of chicken feathers."

"For most people, if a movie that costs 2 million yuan earns 4 million yuan at the box office, they will feel that the movie is very good and has made 2000 million yuan. But as everyone knows, it is losing money at the box office. Level is the actual profit that belongs to the producer. According to this calculation, this movie that cost million yuan has lost million yuan.”

"You can make a lot of money by yelling, but you've lost money. How can such a business last long, don't you think so?"

Sun Yi nodded lightly. He knew that the "losing money and making a profit" Ren Zhonglun said was referring to China Film.

Ever since Zhang Guoshi's "Hero", China Film Group has been obsessed with big stars and big productions. Then, after listening to Director Chen's advanced ideas, it produced "The Promise", which is in several dimensions. It doesn't take long to remember. , once again fell into Wu Baige’s trap and produced a movie called “Cute Meng Stand Up.”

You know, Wu Baige's approach is not to shy away from people, he just says clearly, "I want to use your mainland's resources to support Wanwan's celebrities."

In this way, China Film Group could be deceived. Director Han's syndrome of being a big director and a big star should be considered to be in its late stages.

However, Director Han also helped Sun Yi a lot when he debuted, and he had always taken good care of Xingkong. Therefore, Sun Yi could only nod his head when he said that it was impossible to return to Zhonglun.

Ren Zhonglun was obviously not a low-level person. He had no intention of sowing discord, but was just trying to elicit what he wanted to say next.

"In 08, China Film's annual main operating income was more than 7 million yuan, while the actual profit was 1500 million yuan. Our annual main operating income of Shanghai Film Group was 15.18 billion yuan, and our profit was 2.16 million yuan. Our profit was 20 times that of China Film. ”

Sun Yi was really surprised when he heard this data.

You know, at this time, China Film and Film Film and Television are not listed companies, and their financial reports are kept confidential internally, and outsiders generally cannot know them at all.

If this was reported, it would almost be considered a scandal.

Such a big China Film Company earned 1500 million yuan in a prosperous year.

Sun Yi remembered that his personal studio at that time made more than this amount all year round.

At the same time, he was also shocked by Shanghai Film's income.

In 08, the annual revenue was 15 billion and the profit was million.

This is simply an example of pretending to be a pig, eating the tiger, and making a fortune in silence.

Frankly speaking, objectively speaking, if you compare one person's overall operational capabilities for the company, Han Sanping cannot compare to Ren Zhonglun.

When China Film was first established, it needed approvals and approvals, policies and policies, and not to mention talent and equipment. At that time, Shanghai Film and Television was established with a lot of debt.

This also forces Ren Zhonglun to be completely unable to play the way of China Film and Television. He is unable to make any big productions at all. He can only beg for help everywhere and start from the surrounding areas bit by bit.

But who knew that after several years of unremitting efforts, Shanghai Film Studio would finally find an unusual route.

Learning from Hollywood, we created a new industrial chain around the development of film and television copyrights, completely turning losses into profits and achieving development.

Of course, we cannot say that Han Sanping is not good enough. The large-scale production and publicity route he chose can indeed activate the potential of the Chinese film market in the fastest way.

This may be due to the different choices they made due to their different positions.

China Film should start from the overall situation, while Shanghai Film should only focus on itself.

At the dinner, Ren Zhonglun was very satisfied with the surprised expression on Sun Yi's face and continued: "

"Both the number of movies shot by Shanghai Film Group and the proportion of Chinese-style blockbusters, it seems that Shanghai Film Group is far inferior to China Film Group Corporation. It is hard to believe that Shanghai Film Group Corporation's profit will be 10 times that of China Film Group Corporation, which is more than enough."

"I have a principle in running a business. I don't want to be lively or superficial, but profit is the king of development. I have been at Shanghai Film Studio for six years, and I have only done three words. The industry chain revolves around the entire industry chain of film and television copyrights. "

"In the past, I thought that what I was doing was perfect, but now I think it's not enough."

Having said this, Ren Zhonglun suddenly shook his head and laughed.

"A few months ago, Sanping and I went to Beijing for a meeting. China Film's profit in 09 has achieved leapfrog development, more than ten times, and is on par with our Shanghai Film. Among them, except for "The Founding of the People's Republic of China" For this special film, all of China Film’s profit points lie in the film produced by you or Xingkong.”

"I have changed my mind now and feel that we should still walk on two legs. Shanghai Film should not only have the ability to operate copyrights, but also strengthen its film and television production capabilities."

After saying that, Ren Zhonglun looked at Sun Yi with burning eyes.

What I have said is very clear. Shanghai Film has seen Xingkong's film and television production capabilities and wants to cooperate in this area.

In fact, before Sun Yi came, he thought that Shanghai Film must be here for investment and cooperation, but he did not know the specific method of cooperation that Shanghai Film wanted.

Now it seems that Shanghai Film Group wants to use Xingkong's film and television production capabilities to become a supplement to their entire industry chain.

This is totally fine.

And the pros definitely outweigh the cons.

It was just a small amount of investment, Sun Yi didn't care.

If you have money, everyone makes it.

And with the maturity of Star directors such as Sister Yu, Xin Yukun, Li Ruijun, and Guo Fan, Star's next film and television production will inevitably see an explosion, and all independent productions are simply a fantasy.

Even if Sun Yi can find a good script and a good project, he doesn't know how to do it and can't control everything. Who can guarantee that it will succeed in no time? Therefore, it is inevitable to introduce investors to share risks.

As for him, he only needs to control Starry Sky's exclusive industrial large-budget movies. At best, he can make other types of movies based on Xiao Nizi's needs.

For example, before he came this time, he was planning to discuss a collaborative project with the film.
A love movie starring him and Liu Yifei was a movie that Liu Yifei had been clamoring to make with him, based on Xiao Jing's story.

After thinking about all this, Sun Yi was no longer prepared to be reserved.

Shanghai Film Academy is already very sincere. Before the release of "Pacific Rim", it took the initiative to send theater resources to it. Now Ren Zhong is personally hosting it, so it has given enough face.

You can't let a senior leader with a salary equivalent to that of a deputy department director ask for your cooperation.

What's more, the age is still there.

Just when Sun Yi was about to speak, an idea suddenly flashed in his mind. With the idea of ​​​​playing a game if there was no date, he asked out of nowhere,
"Mr. Ren, I wonder if you have any ideas about cartoons?"

"cartoon?"

(End of this chapter)