China Entertainment’s rescue plan is hard to come by

Chapter 632 Sissi’s Dream Garden and Overseas Box Office [-in-]

"cartoon?"

Ren Zhonglun didn't follow Sun Yi's thoughts.

In his previous prediction, he believed that Sun Yi would not refuse the cooperation from Shanghai Film.

There is no such thing as drug domination in the film and television industry, not even China Film, let alone Starry Sky.

However, he was still a little unclear on Sun Yi's thoughts regarding the specific content of the cooperation.

Including his core team, they also analyzed many plans for him.

Film types of various themes, regardless of whether they are 3D or 2D, science fiction or war, have been planned in advance, and even film-related TV series and film studios have been considered.

The only thing I didn't expect was the cartoon.

The domestic film market is booming.

That’s true, but it doesn’t mean that all videos make money.

Only the 20% can make a profit.

And in this part, none of them are animation-themed.

Ren Zhonglun frowned.

Sun Yi could tell with just one glance that Mr. Ren had misunderstood.

"Mr. Ren, what I mean is, while Xingkong is cooperating with the film on live-action movies, can you also cooperate on animated movies, or help Xingkong?"

"Oh, that's what Director Sun Yi meant. That's no problem. We at Shanghai Film Academy still have a fine tradition in animation."

There is tradition, but it is not profitable at all and has almost fallen into decline.

Ren Zhonglun thought so in his heart, but he definitely couldn't say it with his mouth.

Since he took office, he has not considered Shanghai Film's traditional advantages in animation themes and prepared to develop it again, but all the investments he made were in vain.

The poor market for domestic cartoons made him frustrated.

But now that he heard Sun Yi mention animated movies again, Ren Zhonglun was obviously very curious.

"Director Sun Yi, are you optimistic about the future domestic animation market?"

"It's really promising."

When it comes to the overall control of the film market, Ren Zhonglun is obviously not as good as Han Sanping. He is more stable than aggressive, and he is hesitant to explore new themes.

Nowadays, with several popular animated films produced by Pixar and DreamWorks in Hollywood, the entire new situation of animated films has been redefined.

It's all computer-generated, and the hand-drawn version of the past is no longer popular.

Therefore, the current cartoon is a completely new type for Shanghai Film.

"Mr. Ren, in this position, I believe you have also conducted research on the film market in other countries around the world. A mature film market is like Hollywood in the United States. The overall market share of animated films must be in the hundreds. More than thirty percent."

"In our country, we currently don't even have 5%. Mr. Ren, you have to know that from a utilitarian point of view, women and children are the most profitable."

"Among them, the most puzzling thing is the naughty children. It is impossible to reason with them."

"If an animated movie is loved by children, its audience must be a family of three. This is three times the box office revenue."

"At the same time, our country's economy is developing rapidly and the pace of society is accelerating. Many young people like to watch simple cartoons to relieve work pressure after their busy work."

"So this is an unexplored virgin land, and Xingkong really wants to be the first to explore it."

Sun Yi's answer was very sincere and basically reflected all his inner thoughts.

In this area, he is not afraid of being plagiarized by Shangying and can go it alone, even though Shangying is much larger than Xingkong.

Anyone can think about ideas, but when it comes to reality, one must have the ability to do it and do it well.

Ren Zhonglun nodded, obviously agreeing with Sun Yi's statement, but he agreed, and he didn't know whether it would actually work.

In his opinion, animated movies and live-action movies are completely two directions.

But think about it again, with Sun Yi's ability to create miracles, maybe he can actually accomplish it.

Anyway, Shanghai Film Group is now a big company, so it’s not bad enough to diversify its operations.

"Then Director Xiao Sun, how do you want us to cooperate with him?"

Sun Yi just used the word "help", obviously he didn't want to hand over the leadership of this area, but Ren Zhonglun didn't care about it, he only regarded it as a joint product of the live-action film cooperation, so he only said cooperation.

Little did he know that when he recalled this incident in the future, he felt so regretful that he wanted to hit the wall.

"Mr. Ren, I am planning to spin off an independent studio from Starry Sky Digital, which will be responsible for the development of cartoons in the future. It will be called Sissi's Dream Garden. As for Shanghai Film, I hope to support some animation companies. We use this as an investment for senior chefs with film experience and corresponding animation copyrights, accounting for 10%.”

Sissi’s dream garden?
When she heard the name, Liu Yifei, who had just picked up a piece of crystal shrimp, couldn't sit still.

His eyes brightened instantly.

Even the shrimp that entered my mouth suddenly felt much more delicious.

Speaking of which, the idea for Sun Yi to have a cartoon came from Liu Yifei.

At the beginning of the year, the two of them had a trip to North America. At that time, Sun Yi went to inspect the special effects of "Pacific Rim" and to see how the filming of "The Disappearing Guest" by Xin Yukun was going.

It just so happened that "Pacific Rim" was officially completed and needed to be translated into English when it was released overseas.

In order to take care of the viewing habits of foreign movie fans, Sun Yi chose to do the original English soundtrack.

It was at that time that Liu Yifei volunteered to dub her own character.

At that time, the dubbing place was at a prestigious post-production sound effects company in Hollywood, which had a long-term cooperative relationship with the digital field.

While dubbing, there was also a movie going on called Despicable Me, also known as Despicable Me.

It's a cartoon.

During that week, Liu Yifei communicated a lot with the film's voice actors, so she was deeply impressed by the film.

In early July, when the two flew to North America to promote "Pacific Rim," it happened that this animated film produced by Universal was released.

So before the publicity work started, the young couple took a break from their busy schedule and secretly went to the cinema for a cool time.

After watching this, Liu Yifei couldn't forget the Minions in the film and she really liked them.

At this time, Sun Yi realized that watching cartoons was also one of Xiao Nizi's hobbies.

Sun Yi was a little puzzled at the time.

I’ve never seen you watching cartoons at home?

Unexpectedly, Xiao Nizi actually replied, "Usually when you are not at home, you watch by yourself, for fear that you will think I am naive~"

Ha, childish?

This is childish or not, it doesn’t matter who you watch it with!

However, this also fully illustrates that every woman has a girlish heart.

Sun Yi wrote down this incident.

I talked to Yang Fan about Starry Sky Digital a while ago and learned that after "Wings in the Sky" and "Pacific Rim", the entire special effects company has been idle for a long time.

It's not that there's no work, on the contrary, the business volume is huge, but it's only at the level of domestic 50-cent special effects. Starry Sky Digital doesn't want to take orders, and they really can't afford to lose this person.

In case movie fans take a look, the special effects company for this movie is Star Digital, the same company as "Wings in the Sky" and "Pacific Rim", so they think it must be a visual effects blockbuster.

But when I bought a ticket and went to the theater to watch it, I saw that the special effects were so 50 cents that I would definitely criticize the starry sky.

Therefore, Starry Sky Digital does not accept this kind of work at all, which results in Starry Sky Digital having a lonely and leisurely feeling among experts in China. It is true that the special effects concepts of this group of domestic directors are completely out of step with them.

Coincidentally, when the cooperation with Shanghai Film Group was mentioned, Sun Yi thought of this.

You must know that 3D animation in the new era is inseparable from movie special effects. They are all operated by special effects software. Therefore, Starry Sky Digital is fully capable of producing scripted 3D animation.

However, there is a shortage of corresponding original hand-painted personnel, or even none at all. At most, they are only quick-time personnel in the animation profession.

To put it bluntly, Xingkong Digital is a group of people who play technology, not art.

As for the quality of animation staff, currently there is really no one in the country except Shanghai Film Studio that is better.

You know, its Shanghai Art Film Studio is the childhood of generations of people in China.

"Havoc in Heaven", "Nezha in the Sea", "Tales from the Heavenly Book", "Black Cat Sheriff", "Calabash Brothers", "Lotus Lantern", etc. have all grown up with generations of Chinese people. work.

And it never fades.

Even before Sun Yi was reborn, "Let go of that snake spirit and let me do it!" was still a time-honored internet meme.

And even now that the entire Shanghai Film Art Factory has declined, the former masters are old and gone, but the skinny camels are bigger than horses. Sun Yi doesn't believe that there is still no talent left at all?
Even if the master is gone, their apprentice is still there. With this inheritance, is he afraid that he can't find anyone?
The artistic talent here at Shanghai Film Studio, coupled with the special effects technology of Starry Sky Digital, is simply a Tianhu start. Coupled with Sun Yi's story creation ability, it can completely redefine Chinese animated films.

Just look at Hollywood.

As of now, the annual box office ranking is "Toy Story 3" produced by Disney. The animated film has just finished its release, with a box office of US$4 million in North America.

Ranked second is "Alice in Wonderland," also produced by Disney. It is a live-action animated film with a box office of US$3 million in North America.

There is also No. 5 "Shrek 4" from DreamWorks, with $2 million.

In the entire top five, there are 3 animated movies or live-action animated movies.

As for Liu Yifei's favorite Minions, although it is nearing the end of its run, it has already grossed 2 million at the box office, and it is certain to be in the top five.

This does not include "How to Train Your Dragon" which is ranked 8th.

It can be said that in Hollywood this year, half of the box office revenue was achieved by animated films.

How could Sun Yi not be greedy?

Besides, you can also follow Xiao Nizi's fancy, which is the best of both worlds.

Ren Zhonglun was even more happy when he heard that Sun Yi said there were still shares to be obtained.

Originally, he thought that he would just send someone to help, give some guidance, get some labor fees, or invest some money from Shanghai Film Studio, and that would be enough to give Sun Yi some face.

Unexpectedly, Sun Yi was so particular and returned the shares. He laughed heartily and agreed at the dinner table.

"No problem, Director Xiao Sun, we have established this animation studio."

"Haha, thank you very much, Mr. Ren."

In the evening, we had a dinner as a guest and host. Because the conversation was basically formal, and Ren Zhonglun was not good at drinking, no one drank at today's dinner.

Sun Yi simply sent the driver away and drove Liu Yifei back to the hotel.

"Why this name?"

"what?"

"I asked, why did you give the animation studio such a name?"

"What do you think? Don't you love watching cartoons the most? Then let's just shoot them ourselves. We can shoot whatever we like. The animation studio specially made for you will of course have your name."

Hearing this reason, Liu Yifei bit her lip and couldn't help laughing. Then she stole a glance at Sun Yi who was driving and curled her lips slightly.

He also said that he doesn’t know how to be romantic and can’t coax people. This is not a slip-up.

I mentioned that I like to watch cartoons at the beginning, but quietly prepared to set up an animation studio. Who can bear this?

And he had such an explicit name.

Thinking of this, Liu Yifei's face turned red, but she felt relieved the next second.

Created just for me, using my name, what's up!
"Hey, hey~"

"banana~"

Liu Yifei was very happy now. She thought of the silly minions in the movie again and couldn't help but imitate it.

Sun Yi was turning around and didn't pay much attention to Liu Yifei's side, so he replied casually.

"Banana? Do you want to eat it? I have some here."

It was a casual reply, but after a while he heard some noise. When the light turned red, Sun Yi turned around and saw that Liu Yifei's face was as red as a ripe apple.

what's the situation?
"Sissi, what's wrong? Don't you want to eat bananas?"

"Nasty, big pervert!"

Sun Yi's kind inquiry was met with a blank stare. Sun Yi was momentarily confused. What's going on? He suddenly said that to me.

But the next second, he understood, his expression became extremely rich, and he couldn't help laughing.

"You still have the nerve to laugh?" Liu Yifei raised her pink fist, a little annoyed.

"No, haha, that's not what I meant. Look at the back seat. Is there a fruit gift box? Yesterday, after eating, you said you couldn't digest well and your stomach was a little bloated. I asked Zhang Xin to buy you some fruit in the morning. Among them are bananas.”

Liu Yifei glanced at Sun Yi blankly, then suddenly shook her head and looked at the back seat.

Sure enough, a delicate fruit gift box was placed over there.

His face instantly felt hot, and he couldn't help but complain.

"Why didn't I see it when I came?"

"I don't know about this, ha, ha ha ha~~~"

"Hey, don't laugh, do you hear me?"

“Hey, the light is green, let’s drive, let’s drive”

This little episode between lovers just passed like that. The two rested in Shanghai for a day and returned directly to Beijing. As for the cooperation with Shanghai Film Studio, the staff below would discuss it.

Within two days, good news came again from North America.

Even with the addition of 100 theaters, "Pacific Rim" still maintained a box office of US$3000 per theater. With 4500 theaters, it achieved a box office of US$ million in the second week, winning the Chinese-language box office The film achieved unprecedented box office success and officially topped the North American weekly box office.

The news spread back to China, and the media and netizens were even more excited. There was a sense of pride in showing off the country's prestige. This also led to a sudden increase in the domestic box office of "Pacific Rim" in its third week, which bucked the trend. , another 2.9 million was added, and the total box office exceeded 7 million RMB.

After three weeks of release, the film has a box office of RMB 7 million. It has a strong momentum to catch up with "Avatar", and the country is receiving overwhelming publicity.

Director Han has clearly informed Sun Yi that the movie "Pacific Rim" must have a secret key to postpone it and must reach a new level.

At the same time, movies began to be released in various overseas countries, including Europe, Japan, South Korea, Oceania, etc.

It has achieved good box office results in various places, the most prominent of which is the Japanese and Korean markets. Thanks to Liu Yifei's popularity in both places, the promotion of the film is completely effective, and even local fan groups are promoting it spontaneously.

Especially in the RB market, beautiful women operate mechas to fight monsters and save the fate of mankind. These all hit the G-spot of RB movie fans.

The crowds watching the movie came in waves.

In its first week of release, it contributed to the box office second only to North America. Calculated, it was 2400 million US dollars, and South Korea was not far behind. The number of moviegoers reached 1800, and the box office in the first week was million US dollars.

Both became local box office champions this week.

For a time, "Pacific Rim" caused a wave of popularity around the world that was no less than that of "Avatar".

(End of this chapter)