Chapter 122 S Sign (please subscribe)
In the past life, in the field of live streaming, countless celebrities, big and small, performed in person, and even the smallest artists could make a lot of money from it.

Some artists who can't let go of their figures can only watch their colleagues eat with their mouths dripping with oil, and then become envious and jealous.

But even for some celebrities who personally go live to bring goods, their fan purchasing power and appeal are far inferior to some leading Internet celebrities.

For example, Wei Ya, Luo Yonghao, Crazy Little Yang, Li Jiaqi, etc.

The annual sales of these top Internet celebrities often exceed tens of billions, which is better than the data of some medium and large companies. The average live broadcast sales are tens of millions of yuan, which can be said to be making money every day.

Even when some new movies were released later, the live broadcast field was regarded as one of the important promotion positions.

Therefore, the field of live streaming has gradually begun to be valued by capital parties, and has even become one of the best places for countless brands to promote and sell products.

Among the artists who personally carried out live broadcasts to bring goods, actor Jia Nailiang's performance was the most eye-catching.

In some e-commerce activities celebrating festivals, such as 618, daily sales of three to four billion can be achieved.

Zhou Dingran was really envious in his previous life.

However, his popularity and eloquence are not as good as others, and he cannot achieve outstanding results even if he wants to sell goods through live broadcast.

In order to avoid making mistakes if he talks too much, he even followed Pan Changjiang's path. In the end, Zhou Dingran did not embark on this path that everyone yearned for.

Now in his new life, being surrounded by enemies from all sides, live streaming will obviously be one of Zhou Dingran’s key assessment items.

"It will take some time for feedback on the popularity of The Masked Singer."

"Although I can personally compete in the upcoming Guofeng Cup, even if I win the championship, the reward will only be 1000 million."

"Obviously, nothing I've done so far will allow me to earn enough capital in a short period of time to launch "Youth"."

"Even if "Celebrating More Than Years" wants to be adapted into a film and TV show, it will have to wait until the novel is completely out of the entertainment industry to attract the attention of capital."

"At this stage, the only way to sell goods through live streaming is to allow me to accumulate a lot of capital in a short period of time."

Zhou Dingran thought carefully and felt more and more that the live broadcast method of bringing goods was feasible.

After all, he now has 600 million fans on Douyin.

At present, due to the popularity of videos such as moonwalking, his video value has skyrocketed. A brand advertisement can bring him 80 in cash.

If he shoots a few more videos, Zhou Dingran can quickly be worth over [-] million.

However, the funds required to make a movie are at least tens of millions or even hundreds of millions. Zhou Dingran currently cannot come up with this figure.

Publishing Douyin videos not only allows him to earn advertising fees, but also earns a large amount of favorability points, which can be redeemed for more and more entertainment works!
If it weren't for his ambition, Zhou Dingran would almost have devoted his entire life to Douyin creation.

But in that case, some film and television works such as "You Are Young" will never appear in this world.

This will become Zhou Dingran's regret.

He loves the actor industry. Whether he is delivering goods through live broadcasts or walking to the stage of "The King of Masked Singer", or even releasing Chinese style songs in person in the future, and bravely entering the Chinese Style Cup, all this is to accumulate capital for the take-off of his first drama.

"Done!"

Zhou Dingran made up his mind.

After taking a nanny car and secretly leaving Zhejiang TV Station, Zhou Dingran returned to the hotel where he was staying and started consulting with his Douyin exclusive assistant on relevant matters the next day.

"Hello Mr. Zhou, I am your exclusive assistant Jing Tian, ​​my job number is 997252. Is it convenient for you to answer the phone now?"

After learning about Zhou Dingran's needs, Ida immediately responded.

"convenient."

Just after Zhou Dingran replied with these two words, Douyin’s customer service number was called.

"Hello, Mr. Zhou, I am Jing Tian, ​​your exclusive assistant. I just saw your private message request. Do you want to enable the live streaming function?"

"Correct."

"Okay Mr. Zhou, you are very suitable for opening the live streaming function in all aspects, but I recommend that you first conduct knowledge training on live streaming. In addition, I recommend that you form a personal professional team..."

During Jing Tian's introduction, Zhou Dingran gradually understood the process of live streaming.

In addition to the essential tool of a smartphone, you also need a suitable venue, as well as assistants and operations. Of course, these are standard equipment for big anchors, while small anchors only need a smartphone.

The most critical and important thing is product preparation.

This is what Jing Tian emphasized again and again.

Live streaming requires the preparation of products for live streaming.

The order of the live broadcast must also be listed in advance to ensure orderliness during the live broadcast. Otherwise, after the live broadcast, other anchors have already brought the No. 20 product, but you are still explaining to the audience how to use the second product. But the efficiency is too low. Even if Andy Lau comes, he won't be able to sell much.

In addition, during the live broadcast, products that enliven the atmosphere of the live broadcast room should also be inserted, such as coupons, discounts, discounts, etc. If you can keep up, you can send ten or eight sets to the live broadcast room veterans. High priced smartphones are the best.

The above is the first-hand preparation for live streaming.

Second-hand preparation is another measure extended from the live broadcast of goods.

For example, how to stimulate the audience's consumption desire, how to turn desire into action, how to heat up the atmosphere in the live broadcast room, how to comment and interact, etc.

Zhou Dingran listened to Jing Tian's explanation very carefully, and after half an hour he suddenly asked: "If I start a live broadcast to sell goods, will the official traffic be biased?"

Jing Tian smiled and said: "Yes, we will warm up the popularity of your first live broadcast and invite the Douyin Big V team to promote your popularity..."

Jing Tian mentioned a total of seven or eight popular warm-up plans, but each plan was just a warm-up for the first game.

In other words, if Zhou Dingran’s first live broadcast sales data is not good, then the so-called traffic tilt will have no fundamental meaning.

Others sell tens of millions a day, but you sell hundreds of dollars a day. No matter how much traffic I give you, what's the use?

"Mr. Zhou can prepare carefully and notify me after confirming the launch time. I will apply for a series of traffic-increasing gift packages from the company."

After Jing Tian explained all the necessary knowledge points for live broadcast to Zhou Dingran, he ended the call.

Zhou Dingran frowned.

"It seems that I have underestimated the field of live streaming, it is so complicated."

Zhou Dingran scratched his head a little.

"Not only do we need to hire assistants and operators, but we also need to contact the brand to facilitate product selection. In addition, the process of live broadcasting must also be humorous, and most importantly, the products must be of high quality and low price."

“The most important thing is that the after-sales service must be up to date!”

"Where can I recruit people?"

Zhou Dingran was at a loss. He originally wanted Wang Ke, the ace editor, to help, but now Wang Ke was arranged by the school to film in Hengdian. It was totally unreasonable for Zhou Dingran to call Wang Ke to help.

Donkeys don't behave like this either.Although I followed some artist friends in my previous life to live stream their products, I even secretly learned about them in detail.

But in the field of live streaming in this world, it can be said that Zhou Dingran has no acquaintance.

After much thought, he still gave the phone number to Jing Tian and asked him to help introduce him.

Jing Tian agreed.

……

Qin Chao Culture is a new media operation service provider born based on Douyin live broadcast.

They can skillfully help contracted anchors with Douyin account operations, store operations, live broadcast services for celebrities, and advertising of related products, etc.

In a word, as long as they can operate anything in Douyin, they can operate everything.

"Who? Zhou Dingran? Is that the moonwalk star who is very popular recently?"

When Luo Shuai, the general manager of Qin Chao Culture, heard the introduction from Jing Tian, ​​the marketing manager of Douyin, he immediately couldn't sit still: "This is incredible wealth, a new top streamer with 500 million followers in two weeks, thank you Brother Tian, ​​I just want to ask, why did you think of me in the first place?"

"You are an official cooperation platform, and your credibility is guaranteed."

Jing Tian said: "I am only responsible for the introduction. In the end, it is up to him to decide who Zhou Dingran's partner will be."

"understand!"

……

Zhenshijia Media.

It is also a new media operation service provider that was born based on the Douyin platform. After receiving a call from Jingtian and understanding the detailed process, General Manager Hu Wei immediately assured Jingtian: "We are going to make a decision on Zhou Dingran." , No matter what the conditions are, we will agree, Mr. Jing, I know your work process, I suggest you stop notifying other companies, no one will be more sincere than us, Zhenshijia!"

Jing Tian smiled and said: "No matter what, the process still has to go through. Do you also think highly of Zhou Dingran?"

"No, we don't like it."

Hu Wei said seriously: "At least before Mr. Jing made this call, we didn't think highly of Zhou Dingran at all. No matter how popular he was on Douyin, we still didn't like Zhou Dingran, because Tianmang said something in the industry, if anyone Any business cooperation with Zhou Dingran will become a thorn in Tianmang’s side and a thorn in his flesh.”

Jing Tian sneered: "Tianmang has such a strong tone."

"That's right, what a loud tone!"

Hu Wei agreed, and then said: "But today, Mr. Jing, you actually called me personally to help Zhou Dingran contact the operator. This forced me to pay attention to Zhou Dingran. Don't worry, we will contact you after the phone call is over." I immediately got in touch with Zhou Dingran and showed Zhenshijia’s highest sincerity!”

"Waiting for your good news." After Jing Tian finished speaking, he hung up the phone.

Hu Wei immediately asked someone to contact Zhou Dingran to sign a cooperation agreement and offered him the company's top contract.

This caused a great shock in Zhenshijia.

Deputy General Manager Fang Yuming immediately broke into the General Manager's office and asked in disbelief: "Mr. Hu, I heard that you want to sign Zhou Dingran's S?"

"You heard it right."

"Why? Zhou Dingran is an artist who has been personally named by Tianmang's senior management to be banned. No matter how high his traffic is, we cannot touch him. Now no company in the industry dares to risk offending Tianmang by cooperating with Zhou Dingran. Are we..."

"Yes, it's very risky, but Jing Tian just called me personally and said he wanted to introduce Zhou Dingran to us. How do you want me to answer?"

"Who? Jing Tian? The one from Douyin's marketing department?"

"Correct."

Fang Yuming took a breath, and his original doubts disappeared without a trace in an instant, and he was even a little surprised: "Jing Tian called in person? He is the second-in-command of Douyin's marketing department. So, Douyin actually Are you taking action? Want to protect Zhou Dingran?"

"Did you just find out about this news?"

Hu Wei said calmly: "I knew it earlier than you. When Zhou Dingran's first video was released and became a hit, I knew the official attitude of Douyin."

"Douyin is going to start a war with Tianmang?"

"Start a war? What are you thinking about? Tianmang is a traditional media operator, while Douyin is a new media operator. The dispute between the old and the new has long been over. Now Tianmang is going to fight Douyin?"

"I understand!"

Fang Yuming realized the crux of the problem, "Douyin is trying to protect Zhou Dingran, not because of Tianmang's suppression and ban, but entirely because Zhou Dingran himself is worthy of their investment and support."

“Tik Tok’s eyes have long been gone.”

Hu Wei said: "Since we want to support Zhou Dingran now, with Douyin's amazing traffic, Zhou Dingran will definitely become popular!"

Fang Yuming also became excited: "I'm going to sign him in person right now!"

"Waiting for you to sign? The day lilies are already cold!"

Hu Wei pointed to the computer in front of his desk, "Zhou Dingran's private message must have exploded now, and I can't even contact him. I'm currently asking Jing Tian for Zhou Dingran's phone number..."

As soon as he finished speaking, Hu Wei looked happy and said, "The number has been sent!"

Fang Yuming also quickly looked over. When he saw the numbers sent by Jing Tian, ​​he suddenly frowned: "This is not a real mobile phone number, it is a transfer number. It can only be used once."

"Whatever! As long as we can get through!"

Hu Wei immediately entered his mobile phone number according to the numbers sent by Jing Tian. Soon, the call was connected. After Hu Wei quickly introduced himself, he heard the person on the phone say: "I'm a little busy now, Mr. Hu." , if it’s convenient, you can send your signing plan directly to my email, and I will reply to you within three days.”

you?

Hu Wei's brows jumped and he realized that many new media operators were contacting Zhou Dingran at this moment. He immediately nodded and said: "Okay, Mr. Zhou, I will send you our company's best plan. Mr. Zhou must We should consider Zhenshijia. Our operational capabilities are second in the industry and no one dares to be first."

This sentence made Zhou Dingran remember Zhenshijia's name.

But it doesn't have much use.

Because right after he contacted Jing Tian, ​​he kept answering the phone and checking his mailbox for the whole day.

Late at night, Zhou Dingran was able to read through the signing plans of a total of twelve new media operators.

Among them, the plans of four companies can be said to be the top-level treatment. Zhou Dingran even felt that even if Jia Nailiang, the leading live broadcast star in the previous life, came, the plan given was nothing more than this.

"Junxiang Network, Titan Media, Qin Dynasty Culture, Zhenshijia..."

"These are all top new media operators. I didn't expect them to be so interested in me? The contracts they sent were all top-notch S-signatures..."

Zhou Dingran was still a little surprised in his heart.

He has only 600 million fans on Douyin. Although each short video has millions of likes, compared with the real big V with tens of millions of fans, there is still a gap in all aspects of data.

But I didn’t expect that the S lottery, which even big Vs with tens of millions of fans might not be able to get, would fall on me so easily!

(End of this chapter)

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