Chapter 123 Choice (for Subscription)

Of the twelve new media operators, four have offered top-tier S-sign contracts.

In addition to the basic obligations of Party A and Party B, the contract content also includes the most critical share ratio.

Generally, anchor contracts are divided into C, B, A and the top S, with C being the lowest. There are a large number of C-signed anchors on the entire Douyin live broadcast platform. They are basically at the bottom, with a monthly income of about [-] to [-]%. Thousands, but more than [-]% of C-signed anchors cannot earn back the equipment fee.

The contract share with the operator is basically [-] points.

B sign is the anchor who has officially entered the professional threshold. The monthly income can stably exceed [-], the number of people in the live broadcast room remains at a few hundred or a few thousand, and the contract share with the new media operator is basically [-]-[-].

Sign A is a higher-level contract. The live broadcast room has more than [-] people online all year round, and only anchors with outstanding live broadcast data in all aspects have the opportunity to get Sign A. The contract with the operator is [-]-[-].

The top S sign means that the number of people in the live broadcast room is stable at 10+, and the sharing contract is 50-[-]. If it is a top-level live broadcast, for example, the number of people in the live broadcast room is stable at [-]+ all year round, then all sharing contracts are easy to negotiate. Opening [-] is not a problem.

How easy is it to maintain an average attendance of 50+ per game?
During the epidemic in his previous life, Liu Genghong's live broadcast rooms frequently had over a million or even 200 million viewers, which was already considered a phenomenon. After returning to normal values, Liu Genghong's average number of live broadcast rooms was only 50+, and his audience exceeded one million online. It is already considered rare.

However, Liu Genghong's number of fans has reached 7000 to [-] million early on, which is ten times higher than Zhou Dingran's number of Douyin fans today.

"I have ten times fewer fans, but I can get the S sign."

Zhou Dingran was surprised. He is self-aware. Although the average number of likes on his short videos exceeds 200 million, and he even has 600 to [-] million fans, compared to the real top Douyin internet celebrity anchors who often have tens of millions of fans. In comparison, it is already good for him to get the A sign.

"It seems that these new media operators are more optimistic about me?"

Zhou Dingran didn't think about it in depth. What was before him now were four actual S-signed contracts.

As for the company that S signed a contract with, he couldn't even take a look at it. Therefore, among these four options, Zhou Dingran began an in-depth information investigation.

The first is Junxiang Network. This new media service provider is well-known in the industry. As early as before Douyin really took off, Junxiang Network had already signed a large number of Internet celebrity anchors on multiple live broadcast platforms. It can be said that this is an Internet company. Live broadcasting is the earliest new media service provider, with high qualifications, but the well-known anchors under its name basically rely on gossiping, outdoor dates, showing off sports cars and other novelty methods to survive.

Although it is true that you can get a lot of revenue from live broadcasts in a short period of time, if you are not careful, you will be in jeopardy.

Of course, Junxiang Network has never thought of taking the right path, but unfortunately after enjoying short-term and quick income, they extremely lack the spirit to study and polish their works seriously.

"There is something wrong with this company."

Zhou Dingran frowned, "And the hidden dangers are very high. If they challenge the public's bottom line, they are easily blocked by the authorities. It is a miracle that they have survived for so long."

He immediately excluded Junxiang Network.

Then I did some research on Titan Media. The name of this company is quite domineering, and their contracted anchors are basically game anchors. They even spent huge sums of money to create a professional player company called "Tiant". The team has achieved remarkable results in some large-scale game projects at home and abroad.

It can be seen that they have a "turn to regular" mentality. After all, in the past two years, Titan Media has invested in the creation of many celebrity anchor variety shows, which has greatly helped the anchors increase their exposure.

"This company is pretty good."

Zhou Dingran has a good impression of Titan Media, "It is indeed a good move to fund a variety show. It would be even better if I could fund my movie script project!"

Of course, this is just his extravagant hope. After all, a variety show only costs hundreds or tens of millions to create, while a movie can easily cost hundreds of millions.

Even if Titan Media is a top operator, it would be difficult to come up with [-] million in cash in a short period of time, let alone use this [-] million in cash to create a movie by Zhou Dingran.

My own father wouldn't serve me like this.

In addition to Junxiang Network and Titan Media, what Zhou Dingran is most looking forward to is Qin Chao Culture and Zhenshijia Media.

The attitudes given by these two new media operators were sincere enough. The general managers of both companies personally called and invited them warmly.

After careful inquiry, Zhou Dingran found that these two companies are almost the first-tier companies among new media operators.

Both companies have deep qualifications. Qin Chao Culture was an operator established almost immediately after Douyin launched the live broadcast function. Their predecessor was a traditional entertainment company, and they have participated in the production of idol singers, actors, hosts and other artists. Cultivated, he only stayed in the entertainment industry for four or five years, and when he came back, he was still in a second-rate company.

Therefore, after Douyin launched the live broadcast function, Qin Chao Culture directly invested all its wealth on Douyin live broadcast without even thinking about it. All its artists have opened Douyin live broadcast permissions, and even Douyin’s first cloud service Live concerts are all initiated by Qin Chao Culture.

In the development process of Douyin, the help and foil of Qin Chao Culture is indeed indispensable in the field of live broadcast. Therefore, Qin Chao Culture has an excellent relationship with Douyin officials, and they will also give preferential treatment in terms of traffic from time to time. Some projects created by Douyin, The participation of Qin Dynasty culture is also indispensable.

The genes of Zhenshijia and Qin Dynasty Culture are similar. Their predecessors were also from entertainment companies, and they have an assembly-line idol artist training system.

The only difference from Qin Dynasty culture is that Zhenshijia's development lines are more abundant, and it is not just based on Douyin.

They not only conduct new media operations on Douyin, but also have a lot of operational experience and capabilities on other platforms, such as Weibo, WeChat public accounts, Tianya.com and Haijiao.com.

To put it simply, their trolls are spread all over the Internet.

It not only has live broadcasts, but also actors, singers and even songwriters, screenwriters and writers.

In the field of live broadcasting, Zhenshijia is also involved in many projects. In addition to traditional comedy, appearance, games, etc., there are also some actors and singers riding bicycles, writers coding scenes, sellers chopping fish and even cooking at street food stalls, etc. Life scenes have relevant content live broadcast.

The categories are very rich.

The treatment offered by the two companies is also the same, S visa, [-]-[-].

The specific content of the contract is to help Zhou Dingran form a personal team, conduct product screening, etc.

There is a lot of room for maneuver in this area. If you encounter a company that is more perfunctory or eager for quick success, Zhou Dingran's live broadcast career will definitely collapse before the start of the business.

"You can't be careless, you have to investigate carefully."

The research method is also very simple, just call Douyin assistant Jing Tian.

After Jing Tian asked Zhou Dingran about his options for several companies, he learned that both Qin Chao Culture and Zhenshijia were on Zhou Dingran's list of options, so he said bluntly: "I personally recommend that you choose Qin Chao Culture."

Zhou Dingran was surprised and asked: "What's the reason?" "Qin Chao Culture understands Douyin's survival rules better. During the live broadcast, they are of great help to your PK competition and publicity operations. Now some Douyin fans have passed The big anchor worth 5000 million was supported by Qin Dynasty Culture."

"Where's Zhenshijia?"

"Zhenshijia's business is complex and not specialized. They do have many anchor artists, but there are very few who can carry the day. For example, on Douyin, they have not trained any of the big anchors with over [-] million fans. , On the contrary, there are some small anchors with millions of dollars, they can mass produce, but you don’t need these, Mr. Zhou.”

"Of course, if Mr. Zhou is really hesitant, I believe Qin Chao Culture will show more sincerity."

"Can we still talk?"

"You can talk."

Zhou Dingran thought carefully about Jing Tian's words and gradually made a decision in his heart.

Although Jing Tian recommended Qin Dynasty culture, Zhou Dingran still slightly preferred Zhenshijia.

Just because of the sentence "complex but not specialized", it can be said that it is a perfect match for Zhou Dingran today.

Not only can he sing and dance, but he can also write five-star-level lyrics and music. He can also produce classic online novels such as "Celebrating More Than Years", and will also raise funds to shoot movies and TV series in the future.

Zhou Dingran’s future path is not just about live streaming.

If it was just a live broadcast to bring goods, Zhou Dingran would choose Qin Chao Culture without hesitation. After all, this company can skillfully use Douyin's survival rules.

But Zhou Dingran still has other paths to take in the future, and Zhenshijia, a troublemaker who can get involved in various subdivisions of the entertainment industry, is obviously more in line with Zhou Dingran's current demands.

"Help me make an appointment with the person in charge of signing contracts with Qin Chao Culture, and by the way, there's also Zhenshijia."

"……OK."

Jing Tian paused for a moment, but finally followed Zhou Dingran's instructions and helped contact the heads of the two companies.

……

As expected, Qin Dynasty Culture and Zhenshijia both sent top leaders to talk to Zhou Dingran in person.

Both parties also made concessions on some agreements.

But when it comes to the most critical share, there are two completely different choices.

The share given by Qin Chao Culture is still [-] points, but as long as the average number of people per game in Zhou Dingran's live broadcast room exceeds one million, they are willing to take a step back and only get [-] points.

This is indeed a bit overwhelming.

No matter how confident Zhou Dingran is, he cannot guarantee that the number of people in each live broadcast will exceed one million.

The plan proposed by Zhenshijia also made Zhou Dingran feel embarrassed. They were willing to give [-] points, provided that Zhou Dingran's contract was signed for at least five years.

In this regard, Qin Dynasty Culture gave three years.

Within five years, as long as Zhou Dingran started a live broadcast, Zhenshijia would always take only [-]% of the profits from sales. In addition, Zhou Dingran could choose all the assistants, operations teams, etc., and they would receive all the salary and bonuses. Responsible, allowing Zhou Dingran to develop his own work team.

In addition to Douyin live broadcast, if Zhou Dingran has other demands, such as holding a concert or conducting commercial activities, Zhenshijia will help contact him within five years, and the commission will still be [-]%.

These are additional services that Qin Dynasty culture cannot provide.

Zhou Dingran was a little moved.

This fully possesses the qualities of a traditional brokerage company.

He needs to think and consider carefully before giving a reply.

Before ending the call, Zhou Dingran asked Zhenshijia's general manager Hu Wei: "Why do you think so highly of me?"

"It's not that we are optimistic about you, it's Douyin that is optimistic about you." Hu Wei said bluntly: "Douyin is the world's most valuable exclusive capital, with a valuation of over one trillion, ranking first in the world. If they are optimistic about you, you will definitely be able to It took off quickly in a short period of time. Mr. Zhou, I can tell you this, once your first live broadcast data reaches expectations, Douyin official will definitely provide you with huge traffic. By then, with the help of our Zhenshijia, your number of fans will increase. It is only a matter of time before it exceeds 2000 million, or even 3000 million or [-] million."

Look at the painting of this pie, I’m almost full!
Zhou Dingran smiled and said: "I would never dare to think of this picture in my dreams."

"I didn't dare to think about it before, but after Douyin has been developing for so many years, I have seen a lot of storms. To be honest, I have seen no less than ten short video bloggers who gained tens of millions of followers in one thought," Hu Wei said. Then he suddenly sighed and said: "It's a pity that there is no such blogger who has signed up for our Zhenshijia. This is not because I have the ambition of others and destroys my own prestige, but it is because Douyin officials don't care much about our Zhenshijia."

"Why?" Zhou Dingran actually already had the answer in his mind, but he still asked in cooperation.

Hu Weidao: "It's because our business development exceeds the official business scope of Douyin. Unlike companies like Qin Chao Culture, they all rely on Douyin to live. Without Douyin, they are nothing, but we are Sega is different. Even if one day we are separated from Douyin, Sega artists can still live well under limited conditions."

Zhou Dingran asked: "If Tianmang Media interferes with your business one day, such as banning your artists from appearing in the same video screen as theirs, what will you do?"

"How? Of course, fuck him!"

Hu Wei immediately said: "I know what you mean, Mr. Zhou. Don't worry, our Zhenshijia is not a soft persimmon. Everyone can handle it. When encountering this kind of situation, we will give priority to protecting our artists, and peace is the most important thing. But if the other party really goes too far, we are not afraid to start a public opinion war with the other party. Zhenshijia's publicity ability in new media is not comparable to these traditional media. If we are willing, Tianmang's stock price will have to fall to the limit tomorrow. "

"so smart?"

“We at Zhen Sega have cultivated so many pen masters, not just for free.”

Zhou Dingran laughed. When it comes to spreading rumors and inciting public opinion, Zhenshijia has cultivated a large number of sailors in various subdivisions. Once it is shameless, no one can match it.

But this is only under ideal conditions. After all, traditional media are not vegetarians, especially industry giants like Tianmang.

Finally, Hu Wei smiled and reminded: "Mr. Zhou, just keep your heart in your stomach and give Tianmang ten courages, and they will not dare to suppress the anchors that Douyin wants to support."

(End of this chapter)

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