I turned out to be top-notch!

Chapter 187 Grow up in one second

It’s time to join the group in advance.

After all, there is a lot of preparation work before the start-up. In addition to the press conference, there is also a start-up ceremony.

However, before joining the group, Zhou Dingran still has a live broadcast to conduct.

Jiang Xiaohong called Zhou Dingran early in the morning to discuss tonight's live broadcast. Due to the popularity of the first two live broadcasts, more and more brands began to line up to enter the live broadcast room.

There were only 35 products in the first live broadcast, and that doubled to [-] products in the second live broadcast.

This time it was even more exaggerated. The number of products directly exceeded 102, reaching [-] pieces.

That afternoon, in the live broadcast studio, Zhou Dingran looked at the number of brands that would be live broadcast tonight on the program trailer, and frowned: "I have a total of four hours of live broadcast, excluding the rest and interaction time in the middle, there are about three hours left. , I want to sell 102 products in three hours?”

Three hours and 180 minutes in total, which means that Zhou Dingran has to introduce a product every less than 1.8 minutes on average.

Jiang Xiaohong said quickly: "This is a product carefully selected by the company for you, Brother Ran. Every product is strictly controlled, the quality is absolutely reliable, and the price is definitely the lowest on the entire network, and we have signed an agreement with the brand. Once it is discovered that there are products on the entire network that are cheaper than those in our live broadcast room, the brand will be fully responsible, including but not limited to paying liquidated damages of up to 200 million yuan, etc.”

"As for 102 products, they are actually not many in the field of live broadcast. Except for a few key products, Brother Ran, you don't need to introduce the products of some small brands in detail, so you can introduce them in less than 1 minute. If everything goes well, it will take about one or two hours to introduce all the products.”

"Of course, considering your efforts, Brother Ran, in addition to ordinary brand products, we have also specially connected some brand products with high commission ratios. They will take out 30% to 40% of the product price as a return commission to Come to us, in addition, there are some brands that want to cooperate with our live broadcast room on some products for a long time, and the commission rate for those products will be up to 70%!"

Zhou Dingran couldn't help but be shocked when he heard this. The commission return ratio for a product actually reached 70%!

This reminded him of an eyebrow pencil in Li Jiaqi's live broadcast room in his previous life. It was priced at 79 yuan, but the cost was only a few yuan. In this case, the anchor could get a commission return ratio of 70% or more.

"79 yuan, if 70% is returned, it will be 55.3 yuan, but even if you remove the 55.3 yuan, there is still a lot of profit potential for an eyebrow pencil. No wonder the brand will be so willing to give up profits." Zhou Dingran thought to himself: "This It’s too unconscionable to make money!”

Although he thought so, Zhou Dingran did not say it directly because Jiang Xiaohong had already said that the company had signed the lowest price contract for live broadcast rooms with various brands. Only my live broadcast room has the lowest price on the entire network. If others buy more on other platforms, If it is cheap, then as the product supplier, the brand will directly pay liquidated damages of up to 200 million yuan, etc.

"The price others sell will only be higher than mine, so it's better for me to sell it."

Zhou Dingran felt at ease inexplicably when he thought like this, and then he suddenly became a little wary. This mentality was unacceptable.

He analyzed it carefully and felt that he had just bought a house in full, and the funds in his card were less than 100 million. The embarrassment of his wallet forced him to make money faster. After all, money is a bear's guts.

But in this case, he might fall into the greed of desire, so he raised his head and said: "Those brands who are willing to give up up to 70% of their profits probably want to bundle my live broadcast room, but they may disappoint you. Sorry, such a product is not of high quality and low price, and it is inconsistent with my original intention when I launched the live broadcast to sell goods, and I refuse to accept it."

"I also hope that such products will not appear in my live broadcast room."

Jiang Xiaohong was stunned.

When Zhou Dingran signed the contract with Zhenshijia, he did mention that he wanted to be a live broadcast room with the lowest price. But at the same time, there was also a note that others didn’t pay much attention to, that is, the product must be of high quality and low price. In addition to the product having to be of high enough quality, it must also be to low prices.

This does not mean that Zhou Dingran will always sell low-priced products, but that the price of a product must match its quality.

The price/performance ratio should be maximized.

"Okay, I understand. I will ask someone to redo the live broadcast plan." Jiang Xiaohong did not dissuade her, but directly nodded and agreed, and used a very fast speed to sell some products with high commission ratios and extremely low cost performance. Exclude tonight’s live broadcast team.

Some brand staff even booked high-speed train tickets and were about to arrive at the scene later to cooperate with Zhou Dingran’s live broadcast. However, they were notified at short notice that they could no longer continue the cooperation. The reason was that the anchor felt that your product quality and pricing Not quite consistent.

This made some brands laugh angrily. As a host, you can just live broadcast and deliver goods. You still care about the pricing power of my products?
The total cost of Hanwang sneakers is less than 100 yuan. They can sell them for two to three hundred yuan in your live broadcast room, but we can’t?

Isn't this a perfect double standard?

Some people wanted to protest, but were despised by some staff: "You are a toilet paper seller. A pack of only 19.9 pieces of toilet paper sells for [-] yuan. Is your paper made of gold? Don't say Brother Ran refuses you. , it’s me and I reject you, isn’t this pure deception?”

The brand owner was furious: "You only calculated the material costs. Aren't the R&D expenses, publicity expenses, and various miscellaneous logistics and operating expenses for our products not included? What's more, we have to refund it to your live broadcast room." With a 30% commission, we already earn very little!”

There are many similar brands, and there is another brand that focuses on the cosmetics market. Although it is not well-known, its pricing is very high-end. A set of lotion is priced at 298, but the actual cost is less than 30 yuan. They just want to be in Zhou Dingran’s live broadcast room. Build your reputation. After all, one live broadcast can be watched by millions of people. If you play a few more shows, your reputation will be built.

For this they are willing to pay up to 70% of the profit share.

Zhou Dingran was worried that if such a lotion was sold, customers' faces would be ruined after using it.

Then it was exposed on the Internet, causing a wave of exaggeration. The pressure of public opinion was enough to make Zhou Dingran kneel down and apologize.

In order to prevent problems before they occur, Zhou Dingran had to personally strictly control the brands listed in the live broadcast room.

In addition to controlling product prices and quality, Zhou Dingran also took the time to call Wang Ke over in the afternoon and take a Douyin video for himself.

Since the live broadcast, except for the program preview before the live broadcast, Zhou Dingran has not released a new work for a long time, and as time has passed, Douyin’s official 30-day traffic tilt has also come to an end.

Nowadays, although Zhou Dingran's works often have more than 400 million likes, and the highest number of likes for a video even reaches 2000 million, the more recently released works, the lower the number of likes, such as the two recent live broadcast preview videos. , the number of likes barely exceeded 200 million.

And his number of Douyin fans officially exceeded 1000 million fans a long time ago, and after his two live broadcasts, he now has 500 million fans.

But after reaching 500 million, the increase in the number of fans dropped significantly, and it could only increase by a few thousand fans every day.

Unlike some time ago, with the increase in Douyin traffic, the number of fans almost always increased by tens of thousands.

The Douyin video we are going to shoot today is basically the time to verify the value of Zhou Dingran’s 500 million fans. Without the traffic tilt of Douyin, one of his short video works can exceed 200 million likes, which is actually considered a success. If you succeed and break through 300 million, 400 million or even 500 million, you will basically be back to the top.

Zhou Dingran has been thinking about the content of this Douyin work for a long time, and finally selected a short video work that impressed him very much in his previous life.

Title of work: "Growing Up in One Second".

Zhou Dingran was deeply impressed by this work because the number of likes on this short video was so fast that it exceeded 800 million likes almost overnight, and the final number of likes was as high as [-] million.Even some of the video works that follow the trend have millions of likes.

The content is actually very simple. It relies on turning around the clouds to realize the process of a person growing up in one second.

The content of the original video is very much like a little girl wearing a princess dress, and then when the camera turns, she has a somewhat mature and slim feeling, less childish, and it feels like she has grown up in one second.

It's just that what Zhou Dingran wants to shoot now is the feeling of a little boy growing up in one second.

After Wang Ke listened to Zhou Dingran's ideas, his brain was filled with sparks and inspiration. He was born in a family of photographers. His grandfathers opened photo studios all their lives, and his fathers became famous photography masters in the industry. Under the influence of his ears and eyes, his photography His talent is almost different from ordinary people. Just after listening to Zhou Dingran's simple description, he instantly understood Zhou Dingran's intention.

Because of the feeling of growing up in one second, the photographer needs to move the lens from high to low. This is a great test of the photographer's skills, especially the flexibility of the body, because it requires the photographer to move the lens from high to low. Kneel and lean back.

This is the most critical part of video, the perspective movement.

After Wang Ke tried it several times, he finally got the feeling.

With the cooperation of the two of them, a 15-second video was quickly completed.

Then Wang Ke took out his notebook and started making videos quickly frame by frame. In addition, he also specially found a 15-second piece of music to add to the video.

When the video work was produced, Wang Ke was very satisfied, and Zhou Dingran's eyes instantly lit up, expressing satisfaction.

"Brother Ran, what did you eat to grow the melon seeds on your head? This creativity is so hot!" Wang Kelian watched the video many times, and finally fell in love with Zhou Dingran's admiration.

"I thought of it by chance."

Zhou Dingran said with a smile.

Wang Ke chuckled and said, "Send it now?"

Zhou Dingran nodded: "Send it now."

The live broadcast will be held in the evening, and Zhou Dingran will of course take advantage of this time to release his work, not only to increase his popularity, but also to give fans a preview of tonight's live broadcast time.

All relevant information will also be written in the comment area.

Soon, Zhou Dingran was about to upload a short video, and he was going to list Wang Ke as the co-creator of the work, but Wang Ke refused: "Brother Ran, forget it, I am just a tool person, creativity and shooting methods are all You are the one who created the project, including the person who left the country. It would be shameless for me to use the name of co-founder again."

Zhou Dingran smiled and said, "It would be nice to increase your number of fans."

"No need, Brother Ran."

Wang Ke quickly said: "When your video becomes popular, there will definitely be many people rushing to imitate it. Then you can just authorize me to make an explanation video or live broadcast."

Brother Ran has already helped him too much, and even helped him get the role in "Sword and Fairy". He can't always take advantage.

"OK then."

Zhou Dingran finally fulfilled Wang Ke's wish and no longer insisted on listing Wang Ke as a co-creator. Then he slightly edited the copywriting of "Growing Up in One Second" and released the video work.

It was 500 or [-] o'clock in the afternoon. After Zhou Dingran's short video work was released, many of his [-] million fans on Douyin immediately received reminders and notifications that Zhou Dingran had released his work.

Almost in the blink of an eye, Zhou Dingran's video received more than a thousand likes, and all the comments were "first", "second", "sofa", "bench" and other comments.

At the same time, the Douyin Marketing Department also instantly detected that the traffic of a newly posted video was rising rapidly, with almost no obstacles or delays. It was promoted to a traffic pool as quickly as possible, and successfully attracted the attention of the marketing department staff. attention.

When the staff saw this video, the Douyin video titled "Grow Up in One Second" had exceeded [-] million views, more than [-] likes, and [-] to [-] comments.

And just over 20 minutes have passed since the release time of the work.

The staff was curious, so they opened this short video and took a look. As a result, they were attracted at first sight, and they directly viewed it six or seven times. They looked away from being a little surprised, picked up their mobile phones and walked towards the director's office.

When Marketing Director Jing Tian saw this video, he was also amazed. Of course he recognized the person in the video and couldn't help laughing out loud: "This week Dingran is really a born performer. I can think of such creative ideas, it’s amazing.”

The last time he had such an amazing feeling was the last time.

The last time was when I saw Zhou Dingran doing a moonwalk at the Nortel playground.

Although the amazing feeling this time was not as strong as the last time, his intuition told him that this video had the potential to become a hit.

"Would you like to recommend a popular one?" a subordinate staff member asked.

Jing Tian smiled and said: "It can be recommended, but there is no need to specifically favor traffic. With the quality of this work, I believe that it can rely on its own strength to advance to higher traffic pools again and again."

And the fact is just as the marketing director said.

After just one hour, the short video "Growing Up in One Second" was successfully promoted to the million-person traffic pool.

At this time, Zhou Dingran's personal accumulation of fans resulted in the number of likes of this short video work successfully exceeding one million, and the number of comments reached as high as [-].

And the number of collections has successfully exceeded [-], and the number of retweets has reached as high as [-].

"Grow Up in One Second" also directly ranked first on Douyin's hot search list.

(End of this chapter)