China Entertainment’s Born Protagonist

Chapter 561 Ip Man’s propaganda offensive

In this era, the protagonists of Kung Fu movies are all upright, they promote the concept of fighting with force, and they like to use spiritual victory to influence themselves and their enemies.

Often in the end, the enemy will be impressed by the spirit and character of the kung fu master.

For example, Li Lianjie's previous filming of Huo Yuanjia, including Zhen Zidan's Ip Man.

Movies like Wan Laisheng's, which directly point out that martial arts are the essence of killing techniques, are relatively radical.

Although Jing Tian thought the trailer was very good and after watching it she couldn't help but want to practice Tai Chi on the spot, she was also worried that Wan Laisheng's concept was too extreme and that no one would accept it.

So she quickly clicked into the comment area of ​​the trailer and saw the hot comments at the top.

"What a surprise! Wan Laisheng, played by Zhang Nanyi, is different from the previous martial arts masters of the Republic of China. He does not talk about benevolence, justice and martial ethics, but plays the true role of martial arts, which is to kill the enemy!

This is a good movie that respects reality! "

"Indeed, I'm tired of watching Huang Feihong and Huo Yuanjia. Wan Laisheng played by Zhang Nanyi is cruel and ruthless, and that look in his eyes is so sharp!

Wan Laisheng may not be an orthodox protagonist, but I like him very much! "

"Wan Laisheng's preemptive strike in the competition is absolutely the right thing to do.'

Many martial arts masters in the Republic of China competed with foreigners and foolishly talked about etiquette to let the foreigners take the lead.

You must know that in the process of martial arts competition, it is very important to make the first move. Letting your opponent make the first move is almost the same as admitting defeat.

In the past, not too many martial arts masters were killed because they allowed foreigners to strike first. "

"After watching the trailer, I will definitely go to the cinema to watch this movie. This is the kind of kung fu movie I like. Don't instill some false theories in me, just punch to the core. If you don't accept it, you will do it!"

It's a matter of life and death! "

"Zhang Nanyi's martial arts moves are so cool! He made me believe in the practical capabilities of traditional martial arts.

Can you believe that this trailer has no plot at all, but it made me want to stop and watched it many times. "

"That's right, I can keep watching Zhang Nanyi's fighting actions alone. There is no need for any plot at all. This movie is a must-see!"

"You're kidding, the King of Kung Fu is making a Kung Fu movie, can you not watch it? Anyway, I've been looking forward to it for a long time!"

Jing Tian flipped through a few pages of reviews and found that most of them were positive reviews. She felt relieved and had a sweet smile on her lips.

She likes to watch netizens praising Zhang Nanyi the most. Every time she sees this, she always smiles stupidly.

Everyone is used to it.

There were also some negative comments in the comment area, mainly saying that it was too violent and had bad guidance. For these comments, Jingtian directly ignored or even blocked them.

After being in the circle for so many years, Jing Tian has also developed a good shielding ability.

Tang Yan gave Zhang Nanyi a piece of beef and said, "Actually, Wan Laisheng's trailer has better reviews abroad, and the number of views and likes on YouTube are exaggerated."

Jing Tian raised her head and asked, "How did you know?"

Tang Yan explained: "Look at the family group. Li Yinxin is in the group and broadcasts various data about the trailer in real time. She also posted a lot of popular YouTube comments."

Jing Tian immediately logged into YY and saw that the chat history of the loving family group was 99+. She scrolled forward and saw the data and comments posted by Li Yinxin.

Wan Laisheng's trailer has been really well received overseas.

Firstly, the concept expressed by Wan Laisheng is very consistent with the universal value of foreigners, which is to fight harder than the enemy. Secondly, Zhang Nanyi's fighting moves are so cool that there shouldn't be too many foreign Kung Fu fans.

In the trailer, Zhang Nanyi perfectly displayed the violent aesthetics of Chinese Kung Fu, so he quickly gained everyone's love.

Foreigners praised Zhang Nanyi and Kung Fu more harshly than the Chinese. All the comments were very disgusting. There were entries about the King of Kung Fu everywhere. Jing Tian was so excited that he didn't even eat much.

While Zhang Nanyi and Jing Tian were eating and chatting together, in a private room of a classically decorated tea restaurant in Hong Kong Island, Huang Baiming, Xiang Huaqiang, Ye Weixin, Zhen Zidan, Xiong Dailing and others were eating together.

Huang Baiming said: "Wan Laisheng has announced the schedule and will be released on December 12. It seems that we were overly concerned before and Zhang Nanyi did not target us."

If Wan Laisheng wants to target Ip Man, he will definitely have to wait until Ip Man announces the release date and then release it on the same day.

Also because Wan Laisheng has not been scheduled yet, Ip Man didn't dare to be the first to schedule it.

Now Wan Laisheng announced the schedule before Ip Man, so Huang Baiming said this.

Zhen Zidan gave a wry smile and said, "This is only reasonable. What kind of level am I? Zhang Nanyi doesn't even like Director Wu Yusen, so he shouldn't target me."

Ye Weixin quickly said: "Dan, don't underestimate yourself. When the Ip Man series is successful, you will have a masterpiece. You will definitely be a new generation of kung fu superstar. By then we will all call you Brother Dan or Master Dan!"

Wan Laisheng set the schedule, everyone was in a good mood, and everyone laughed when they heard Ye Weixin's words.

Ye Weixin added: "Now that Wan Laisheng has been scheduled, we also have to consider the schedule issue."

Huang Baiming looked at the sliding wall and asked, "Mr. Xiang, what do you think?"

Xiang Huaqiang said: "I'm just here to have dinner with you. The specific operations should be done by professionals."

Huang Baiming nodded, and then Ye Weixin said: "I suggest it be released before Wan Lai Sheng. After all, Wan Lai Sheng, like Ip Man, is a kung fu movie.

Once Wan Lai Sheng is released, the audience will have a better viewing experience and the threshold for viewing will be raised, which will affect Ip Man's perception and reputation.

After all, it is easy to go from frugality to luxury, but it is difficult to go from luxury to frugality. "

Ye Weixin's suggestion was pragmatic. He had already acquiesced that the quality of Wan Laisheng was better than that of Ip Man, and no one present refuted it.

This is the reputation Zhang Nan has accumulated over the years, and everyone in the industry is convinced. Huang Baiming asked: "Mei Lanfang, directed by Cheng Kaige, will be released on December 12th. If we release it in advance, will we have to go head-to-head with Mei Lanfang?"

Ye Weixin shook his head and said: "Why don't we schedule it on December 12th, one week apart from Mei Lanfang and eight days away from Wan Laisheng. If we seize this gap, the box office will not be bad."

In the current movie market, due to the pressure of piracy, unless it is a blockbuster movie, the first-week box office of a movie generally accounts for more than half of the overall box office.

There will be no competitors on December 12th. If Ip Man's box office is a big hit in the first week, it will definitely make a profit without losing money.

Ye Weixin's strategy is also pertinent advice.

Huang Baiming looked at the sliding wall and saw that he had no objection, so he said: "Okay, Ip Man will be released on December 12th, and the promotional draft and activities can be started."

Ever since, on November 11th, after the popularity of the Wan Lai Sheng trailer had passed, Ip Man also announced the release date, and released a trailer and promotional poster.

In the promotional poster, Zhen Zidan holds her fist, occupying less than half of the poster. Below him are Lin Jiadong, Xiong Dailing and others.

But in the middle of the poster, in the most conspicuous place, there are seven large characters written.

"The Legend of Bruce Lee's Mentor."

Soon, Xinlang Entertainment published an article titled "Who Changed Bruce Lee's Destiny"?

This article describes Bruce Lee as a young man who was eager for martial arts but could not find a direction until he met the great master Ip Man in Hong Kong. After Ip Man's careful teaching, Bruce Lee eventually became a kung fu superstar.

Later, Bruce Lee's letter to Ip Man was also accidentally exposed.

Riding on the popularity of Bruce Lee's big IP, everyone is paying attention to Ip Man. When many people hear about Bruce Lee's master, they will immediately click in to take a look.

The first wave of publicity for Ip Man's movie was very effective, and the crew struck while the iron was hot.

Starting from November 11th, a lot of celebrities have come forward to talk about their understanding and feelings towards Ip Man.

Liang Chaowei: "Ip Man is a true martial arts master. I feel honored to be able to play Ip Man. When will The Grandmaster start filming? I don't know. I have to ask director Wang Jiawei."

Chow Yun-fat: "Ip Man is a cultural symbol in Hong Kong Island. When he is mentioned, everyone will think of Kung Fu and Wing Chun."

Aaron Kwok: "I have grown up listening to the stories of Ip Man. He is not only superb in kung fu, but also very patriotic. I admire him very much. Unfortunately, my kung fu is not good enough and I have no chance to play Ip Man."

Huang Xiaoming: "I had an in-depth understanding of Ip Man's information, and then I realized how powerful he is. It turns out that he has really beaten Japanese people. He is worthy of being a master, not inferior to our Kung Fu masters from Shandong."

Li Lianjie: "Actually, I wanted to play Ip Man a long time ago.

At that time, I hesitated for a long time between Huo Yuanjia and Ip Man.

Later, Mrs. Xiang told me that Ip Man was more famous than Fearless in the south, and she asked me to leave the better character Ip Man to someone later.

I thought what Xiang Tai said made sense, so I chose Huo Yuanjia.

Now Ip Man is played by Yan Zidan and Liang Chaowei. I feel that there are successors to Kung Fu movies, which is very gratifying. "

Zhen Zidan: "I feel honored to be able to play Ip Man. I deeply feel that the mission of filmmakers is not just to make movies, but to tell the story of the master to everyone, so that more people know the master's strength and character.

There is no doubt that Master Ip Man is a monument in the Kung Fu world, and Wing Chun is a brilliant cultural treasure of our country. "

After this huge wave of publicity, Ip Man's reputation is getting bigger and bigger. Many viewers subconsciously believe it when they see so many celebrity stands. They all think that Ip Man is the founder of Wing Chun, a kung fu master of a generation, and a patriot.

On November 11, under the organization of Ip Man's crew, a grand ancestor recognition event was held in Foshan. Many people from the Ye family came to Ip Man's ancestral home to pay their respects.

The live lion and dragon dances were very lively.

After this scene was reported by media reporters, it aroused everyone's admiration. It turned out that Ip Man was really so popular and respected in the south.

There are so many commemorative activities in reality, it’s really amazing.

On November 11, when Ip Man's son Ye Zhun was a guest on a TVB program, it was announced that Lin Qingxia, the former most beautiful woman in Southeast Asia, was confirmed to star in Wang Jiawei's "The Grandmaster".

This news involved Brigitte Lin and Wang Jiawei and attracted a lot of attention. For a time, The Grandmaster and Ip Man were once again on the hot headlines.

Under this kind of publicity offensive, the audience knew who Ip Man was and had a preliminary understanding of Ip Man's affairs.

The founder of Wing Chun, Bruce Lee's master and guide, and a patriotic martial arts master who defeated Japanese warriors, these labels all appeared on Ip Man.

Ip Man's character has been completely established, and everyone has become more interested in Ip Man's movie.

Seeing that the publicity situation was very good, Zhen Zidan and others began to participate in various activities across the country, making sure to make this wave of publicity even more popular.

Cheng Kaige noticed Ye Wen's momentum and was not to be outdone. He pulled Zhang Ziyi, Liming and others to promote various things.

For a time, Mei Lanfang and Ip Man's crew were heavily promoting the film.

The two films have different themes, but they are both promoted as biographical films. In the end, the two parties did not know what agreement they reached, but they issued a press release together, saying that although the two films covered different fields, they both told the story of the patriotic master.

Mei Lanfang is a master of Peking Opera, and Ip Man is a master of kung fu. They are both master-level figures.

During this period, news about Mei Lanfang and Ip Man were trending on various searches and became very topical.

In contrast, Wan Laisheng didn't make much noise, and the heroines Wang Zhi, Wang Bao and Wu Jing made two routine promotions together.

Zhang Nanyi did not participate in the promotion at all. When the trailer was released before, he did not forward it.

In terms of momentum, Wan Laisheng seems to be suppressed by these two movies.

(End of this chapter)