Crazy, my blind date kidnapped me to get the certificate

Chapter 695
Wang Gaojie's efficiency is very high, and he is worthy of being a master in public opinion warfare.

In less than three days, his team had collected information and formulated a complete plan.

After reporting to Xu Zixin and receiving instructions, the Yimeng Group's black materials began to be posted online.

"Surprise! Eamonn milk food failed to pass the sampling inspection!"

"Selling dog meat on a sheep's head?! Substances that shouldn't be found in pure milk!"

"Breaking news, food additives and flavors are used beyond the scope in the production process of Yimeng milk!"

"Why does Eamonn's milk taste so good?! Because there is a "ghost" in it!"

"..."

Whether it was serious official reports or entertainment-oriented news, negative news about the Eamonn Group suddenly appeared.

It is true that some batches of milk produced by Eamonn Group failed to pass the sampling inspection, but they have already exerted great efforts to suppress it and secretly actively recall the products, so the impact of this matter is not big, and they are about to clean up the mess.

However, it was exposed on the Internet at the last moment. With the help of thoughtful people, the popularity exploded in an instant and attracted the attention of the entire Internet.

"Holy crap!! Is there something wrong with the milk from Eamonn Group??! I just bought a box of it yesterday!"

"What the hell! These shady businessmen! They dare to do something like milk. I can't trust the Eamonn Group anymore!"

"I was so scared that I quickly returned the milk at home..."

"It must be dealt with seriously and punished severely!"

“I’m so scared when I think about it! Could there be something wrong with the milk I’ve been drinking these past years??!”

"..."

The issue of food safety is always a mine that is about to explode. With the impetus behind it, Eamonn Group instantly attracted criticism from the entire Internet.

Countless netizens have used their imaginations to think that they have been drinking poisonous milk over the years.

There is negative news on the entire network, and of course it is impossible for the Eamonn Group to not notice such a big movement.

The public relations department immediately took action and followed the same pattern as before, spending money to let the website media suppress the heat, and then letting the trolls control the direction of public opinion.

Eamonn Group Headquarters.

Niu Gaoyi was taking the company's middle and senior management to a meeting when the panicked figure of his assistant barged in.

"Something happened, Chairman!"

Before anyone could react, the assistant quickly reported.

“Negative news broke out on the Internet that our company’s products failed to pass the random inspection, which has caused heated discussions across the Internet.

On Weibo, Douyin and other major platforms, headlines quickly appeared, and countless consumers were condemning us. The situation is very urgent!
......"

"what?!!"

Niu Gaoyi's eyes widened and he didn't care to say anything else. He immediately turned around and went to the notebook on the table to check the news on the Internet and understand the situation.

at the same time.

Other middle and high-level executives in the conference room also received emergency calls from their subordinates.

Some went to the head of the public relations department to report the situation, asking for emergency support and asking for solutions, and some reported from the network department that the online mall suffered a large number of returns and negative reviews.

The customer service department is even more miserable, being bombarded with endless calls from countless angry consumers who call in to curse.

Anyway, the entire Eamonn Group was suddenly in chaos, and no department was spared.After checking the situation online, Niu Gaoyi immediately realized that the situation was serious and must be dealt with immediately.

What was originally a company development meeting instantly turned into a public relations self-help meeting.

"There is something fishy about this matter. The fermentation speed is too fast. There must be someone behind it. Find someone to investigate immediately!"

Niu Gaoyi told his assistant that with this kind of large-scale negative news, and it was being searched on several major platforms at the same time, he could see the problem at a glance.

Logically speaking, regarding the negative news about the Eamonn Group, the public relations department has always monitored online public opinion.

Once there is any negative news, measures are usually taken to suppress it before it spreads.

Where would it be like now, so there must be someone behind it pushing it.

Although Niu Gaoyi ordered his assistant to investigate, a name inevitably came to his mind.

Red Rock Group.

It should be it and only it!
As the leader in the dairy industry today, Eamonn Group has few challenges to it.

Recently, they have been suppressing Yiniu Dairy Company, with remarkable results. I thought that Hongyan Group was at the end of its rope and they were about to win.

But I didn't expect that the other party would fight back at the last moment, and with great force. If it was not handled properly, the company would suffer huge losses!
"It's the chairman!" The assistant took over the task, and Niu Gaoyi quickly gave instructions to the director of the public relations department present.

"Minister Liu, you immediately go to crisis public relations and contact major websites to reduce the heat. Whether you withdraw the news or divert public attention, you must reduce the heat today!

Also, formulate a public relations plan for me. This matter must be dealt with within three days, so as to minimize the company's losses! "

As we all know, the golden period of crisis public relations is 72 hours. Only by reversing the situation within three days can the company's reputation be saved.

Once 72 hours have passed and negative public opinion is still fermenting, it means that the crisis is extremely serious and it will be difficult to recover.

"Okay Chairman, I'll be there right away..." The public relations director of Eamonn Group turned around and ran away in a panic, running as fast as he could with all his strength.

At this time, another senior executive of Eamonn Group received the news, and after learning about the situation, he quickly reported it.

"Chairman! Due to the negative comments across the Internet, our stock price fluctuated, falling by approximately 4.39%, and it continues to decline!

And the same is true for other dairy subsidiaries, and the entire dairy industry-related market is falling! "

As a listed company, Eamonn Group's brand image is closely related to its stock price. Such serious negative news immediately reflected on the stock price, which continued to fall.

As a leader in the dairy industry, its every move also affects the dairy market, driving the entire market at once.

"Take remedial measures immediately!"

Niu Gaoyi was heartbroken. As soon as public opinion began, the company's stock price fluctuated severely.

With this wave of stock price declines, Eamonn Group has lost at least several hundred million in market value. If the losses of other subsidiaries are included, the losses will be immeasurable.

And this has just begun, and the stock market may continue to fall...

If it cannot reverse the direction of public opinion and restore its reputation in the shortest possible time, Eamonn Group will not only lose huge amounts of assets, but the brand image it has built over many years will also be completely destroyed.

"Hongyan Group!" Niu Gaoyi muttered through gritted teeth.

Although he had never underestimated it and tried his best to guard against it, the blow from the Hongyan Group was too painful and fatal.

For a time, the entire Eamonn Group was busy dealing with the remediation. As Xu Zixin expected, there was no time left to suppress a dairy company.

(End of this chapter)