Crazy, my blind date kidnapped me to get the certificate

Chapter 696: The trade-off
"call……"

Niu Gaoyi took a deep breath. As the chairman, he must keep an eye on dealing with the company's negative news and stabilizing the stock price yesterday.

So this area was busy until late at night, and the situation eased.

He also fell asleep in the rest room next to the chairman's office.

But he was worried and couldn't sleep well. He woke up early in the morning and finally relaxed when he saw that the company's situation had not worsened.

"This wave has finally passed..." Niu Gaoyi thought to himself.

Just then.

"No, Chairman!" It was a familiar voice and a familiar figure again, and Niu Gaoyi's heart pounded hard.

The assistant broke into the office again and delivered bad news.

"Chairman, a lot of negative news about our company has appeared on the Internet again!"

"What's going on! Haven't you already contacted the website platform and suppressed it?!"

Niu Gaoyi stood up suddenly, moved as he spoke, passed the assistant, opened the office door and strode toward the public relations department.

He wanted to find out the specific situation from the public relations manager.

When we came to the public relations department, the public relations employees in the entire office area were in a hurry, and everyone was busy non-stop.

Running around looking for information to copy information, busy making phone calls, all busy with the negative news coming again, no one could pay attention to the chairman.

Niu Gaoyi didn't care about this. The most important thing at the moment was to deal with the crisis. These employees of the public relations department should deal with the problem quickly.

He walked directly to the conference room, where the public relations manager and several middle-level backbones were meeting to discuss solutions.

"Minister Liu! What's going on?!
Didn’t we already contact the major website platforms yesterday to suppress the heat?

Why did this happen again today? "

Logically speaking, after spending money to let the website platform control the popularity yesterday, and then hiring trolls to clean up the floor, the online Y-theory is no longer too bad for them.

After one or two pieces of eye-catching entertainment news or something are released, netizens' attention will be quickly diverted, and the matter will pass.

This kind of public relations method is very effective. They have always been successful. Why did it fail this time?

"Chairman!

Yes, the situation was suppressed yesterday, but I don’t know why.

In the morning, suddenly a large number of netizens were looking through our company’s old accounts.

The old things are brought up again, turned into firewood, and the heat is heated up again! "

Manager Liu of the Public Relations Department explained, holding the computer in front of Niu Gaoyi and showing him what was going on online.

"YM Group wastes resources and uses whatever means necessary...!"

"Did YM Dairy Dairy travel through time? It's suspected of fraud!"

"..."

These are some black materials in the development process of YM Group, but they have been suppressed for a long time. People have been found online to delete the content, leaving only sporadic remarks.

At this time, a large number of netizens used these to make arguments and even had some information.

Ordinary netizens who have experienced these things may have an impression and can tell a few things, but they will never have as complete information and united efforts as they do now.

At first glance, it looked organized and premeditated. Niu Gaoyi immediately understood that yesterday was not the end, and today was the second wave of offensive.

Thinking of this, Niu Gaoyi suddenly became angry and almost spat out a mouthful of blood. He was really spoiled by these successive attacks.

After a moment of relief, Niu Gaoyi finally recovered.At the same time, Director Liu of the Public Relations Department continued to report.

"Some media platforms that we have cooperated with for a long time also gave us some face this time."

Although he said it nicely, how could Niu Gaoyi not understand what gives face?

It's just that I took the money so I can't attack them again.

“What’s more troublesome is Bibo and Douyin. After receiving money, Bibo only promised not to let our news make headlines.

But Douyin didn’t know what was going on, so they simply rejected us.

So now, the situation there is the worst. A lot of comments that are not conducive to us are widely spread there, which cannot be suppressed at all! "

As Minister Liu said this, he saw Niu Gaoyi's face turning extremely ugly and immediately made amends.

"But we have already used our connections to find Douyin's senior executives. I believe there will be news soon..."

After hearing this, Niu Gaoyi's face looked a little better, and then he dropped a sentence.

"Public relations with all your strength, be sure to keep it under control!"

So he went to the company's financial department. He had to see the impact on the company.

If nothing else, something happened again today, and the company's stock price, which had been stable last night, fell again.

as predicted.

Today's stock price fell, and the company's market value has evaporated by more than [-] million. The financial sector will also be extremely busy.

Needless to say, as the chairman, they have already used means to stabilize the stock price, but unfortunately, the effect is not great.

At this point, the apparent market value of YM Group has evaporated to close to one billion, and the loss of invisible brand image, consumer impression and other invisible wealth is even more immeasurable.

That's it, for the next few days.

Every time YM Group finally gets some control, it won't take long for the Internet to start making waves again.

One wave after another not only made YM Group's losses continue to increase, but also made YM Group's employees numb.

Only a thousand days to be a thief, how can a thousand days to guard against a thief?In order to defend themselves, they have to monitor the situation all the time. Employees in all major departments are on duty almost 24 hours a day.

Even if it is two shifts or three shifts, after a period of time, everyone will be exhausted and people will be squeezed dry.

On the other hand, Yiyin Dairy Company temporarily got rid of the suppression while taking advantage of the period when YM Group was too miserable to care about anything else.

Under the leadership of Xu Zixin, it was like having wings and developing rapidly.

After acquiring and merging some industrial chains, we finally solved the problems of the upstream and downstream industrial chains that had been stuck before.

At the same time, under the leadership of Yu Ling, a complete online sales channel has been built, just waiting for the brand name to become famous and become an instant hit.

As for offline sales channels. As a leader in the dairy industry, YM Group has been deeply involved in the dairy industry for many years and has cooperated with strong channel partners for many years.

They couldn't get through it overnight, so Xu Zixin planned to focus on online sales.

In this way, it doesn’t matter if you are suppressed by YM Group offline.

After all, YM Group is an old traditional industry, and it is normal for it to have strong offline sales channels. However, Hongyan Group is in an emerging industry and has greater energy on the Internet than them.

Moreover, Yiniu Dairy Company is originally a young brand, and its consumer base tends to be young people.

Of course young people shop online.

As long as One Cow's brand name is successfully promoted, One Cow Dairy can immediately become a new star in the dairy industry and gain market share in the dairy industry.

Successfully created a new world of his own in the cracks of YM Group!
(End of this chapter)