Crazy, my blind date kidnapped me to get the certificate

Chapter 697 Publicity Plan
Time flies by.

More than two months have passed since the war between Yiyi Dairy Company and YM Group began.

In the past two months, negative news about YM Group has been circulating on the Internet, just big or small.

With the Douyin platform as a battlefield, Wang Gaojie could not be suppressed or bribed by the opponent no matter what. Wang Gaojie was able to achieve the essence of guerrilla warfare.

From time to time, I would give YM Group a try, causing YM Group's stock price and the hearts of their employees to go up and down like a roller coaster.

As of today, Wang Gaojie has finally stopped causing trouble.

Because he has bought enough development time for a cow dairy company.

The company has been fully developed and needs to plan for the next step.

"Mr. Xu, this is the next publicity plan, please take a look."

In the CEO's office, Wang Gaojie handed over the publicity plan he had prepared. He was a good public relations and public opinion expert, and his brand promotion was also good.

They had already held numerous meetings on Yi Niu's promotional focus and ideas, which were finally compiled and formulated by him, and he would also preside over the promotion later.

"Let's take a look at it together. If there's anything missing, you can point it out."

Xu Zixin said, and Wang Gaojie also distributed the remaining information in his hand to the rest of the people.

Other senior executives in the company were also present, and today's meeting was not held in the conference room.

After everyone got the information, they all read it carefully, and the office fell into silence for a while.

Xu Zixin looked at the publicity plan at a glance, which was formulated after countless meetings and discussions.

She has long been familiar with it, and she just wants to see if there are any problems with Wang Gaojie's implementation plan in terms of details and specific activities.

The focus of this publicity plan is mainly around the selling points and gimmicks of a cow dairy company.

They call it one-level two-assist, which means one center of gravity and two assists.

The focus is on the name of a dairy company, and conceptual marketing is carried out during publicity.

Each person adopts a cow.

Create a feeling that this bottle of milk is the same as the one adopted by the consumer, and he drinks milk from his own adopted cow every day.

This marketing concept is very suitable and easily favored by young people, and can penetrate the young consumer group as quickly as possible.

Let the Yiniu Dairy brand become an instant hit!

The two assistants work around the center of gravity at the same time, which is also a very good gimmick.

It is desert organic pasture and organic milk. This kind of organic milk is purer, healthier and more nutritious.

and green deserts, protect the environment, and contribute to the earth's ecology.

Putting these three gimmick ideas on any brand is enough to make the brand famous, let alone three concentrated on one cow dairy industry.

only…

The cost of such brand marketing will be astronomical.

Xu Zixin turned to the last page, which was Wang Gaojie's estimated cost for this publicity and marketing plan.

The amount is probably around three hundred million.

Liu Weicheng also happened to see the last page. When he saw the amount, his pupils shrank suddenly.

Obviously he was shocked by this number. He couldn't even imagine the effect of this level of marketing efforts!
You know, a dairy company only costs tens of millions, but now the cost of implementing a marketing plan is as high as more than three hundred million? !

Liu Weicheng suppressed the shock in his heart and took advantage of the time when others had not finished reading to glance around calmly.

This CEO's office used to belong to him, but after Xu Zixin arrived, he quickly packed up and moved out.

At this moment, he was not dissatisfied at all. During this period of time, he had seen how Xu Zixin turned clouds and rain in this office, playing with YM Group in the palm of his hand.

The sound of turning pages of documents and materials fell silent. Everyone had finished reading. The publicity plan formulated by Wang Gaojie was very detailed and comprehensive, and no one had any objections.

But Xu Zixin spoke up.

“The publicity plan is good, but I think it’s not strong enough.

Promotional expenses increased to [-] million, and online and offline promotions were carried out at the same time! "

As soon as Xu Zixin's words came out, Liu Weicheng's expression changed, and he pressed his mouth tightly to prevent himself from shouting.

“Huh?! Isn’t this publicity enough?! Increase the publicity cost to [-] million?!
This is simply a waste of money! "

With [-] million in online and offline publicity, he couldn't even imagine how overwhelming the publicity would be...

"Okay, Mr. Xu!" Wang Gaojie responded without much reaction.

For him, the more publicity expenses, the better. The more publicity expenses, the better the publicity effect will be.

Moreover, he used to work for Hongyan Group, so what kind of publicity has he not done?The publicity expenses of the big projects we handle are not comparable today.

That's why his reaction was so normal.

"By the way, Mr. Xu. The cost of publicity is not so low.

When I contacted the Douyin platform and explained that I wanted to place ads, they were willing to lower the charges and offered many good conditions.

Do you see...? "

Wang Gaojie took advantage of the situation and pointed out this issue. As Douyin is the largest traffic platform and a gathering place for young people, its intelligent recommendations are even more developed, so online advertising is of course indispensable.

But he didn't expect that Douyin Group would actually reach this point. He didn't even ask, and they voluntarily gave the lowest price.

This is also the reason why the publicity expenses he set were much lower than he had previously estimated.

Although the cost has been reduced, he still has to ask Xu Zixin for his opinion.

After Xu Zixin heard this, she pondered for a while.

"Okay, I know."

Nothing was said, but the obvious subtext was for Wang Gaojie to accept the other party's kindness and move on.

Wang Gaojie also knew what to do.

"Just report to the chairman later..." Xu Zixin thought to herself.

She still has this right now, although Lu Ming has more than just one assistant from her, and the other assistants are in other companies in which Lu Ming holds shares.

But since she was the oldest and had the best relationship with Lu Ming, she had become the eldest sister of everyone since they met among the assistants.

After discussing the issue of publicity, the topic immediately changed, and Xu Zixin suddenly asked Liu Weicheng.

"Mr. Liu, how are you preparing to stock the products?"

Being asked suddenly, Liu Weicheng was stunned for a moment before reacting.

"The factory is already stocking up on three shifts."

He is now mainly responsible for product production and quality inspection in the company, which is his old profession.

The promotion is about to go online, and product sales will definitely enter an explosive stage, so Xu Zixin gave him instructions for full production a few days ago.

"It's just...our milk supply might not be able to keep up."

Liu Weicheng expressed this concern and said that there was no problem in letting employees work in three shifts to produce at full capacity. Everyone was willing to do so with the encouragement of bonuses.

But after hearing about the sky-high publicity costs, he suddenly feared that the publicity would be too effective and the product would not be sold enough.

After all, they have people who work overtime, but milk does not fall from the sky.

At their current scale, milk production is limited!
"Should we...shall...?" Liu Weicheng hesitated and came up with a solution.

That is to purchase milk sources from outside, add their own packaging brand, or even directly outsource it to other small companies, without doing anything else.

Many dairy companies do this, especially YM Group. As long as their brand is famous, small companies can only work hard for them to package their own milk into YM milk.

"no!"

As soon as his idea came out, he was immediately rejected by Xu Zixin.

"You can't do this kind of thing. First of all, it's hard to guarantee the quality. It would be even worse if the news leaks out and they get caught!"

Xu Zixin did not allow such self-destructive things to happen. Originally, the main product of a cow was green organic milk from a desert pasture.

If the milk is purchased from outside parties, or even produced in its own factory, and this kind of thing spreads, it will be a devastating blow to the company.

　Entered the previous chapter...

　　
　
(End of this chapter)