Crazy, my blind date kidnapped me to get the certificate

Chapter 698 Hunger Marketing
The power of money is terrifying.

As soon as [-] million yuan was spent on publicity and marketing, Yiniu Dairy's advertising expanded online and offline in an orderly manner.

A cow can be seen in countless places, including bus stop signs, shopping mall exterior walls, and elevator advertisements.

The online dissemination is even more direct and fierce, with major platforms such as Douyin directly promoting it to intended consumers screened by big data.

Attracted by one, two, and three gimmicks, most of the intended consumers were quickly converted into purchasing users.

Especially when the YM Group has been involved in constant scandals a while ago, and its reputation among consumers has plummeted, everyone can't help but worry about food safety.

At this time, a cow's green and organic propaganda broke into their hearts.

Of course, it's pointless.

The most important thing is that the advertising prepared by Yi Niu is extremely real and natural. When consumers see the advertisement for the first time, they feel similar to Xu Zixin's feeling at that time.

Shocking!Thousands of miles of desert is a touch of green.

The video advertisement takes the form of real shots of Ulan Buh and pastures in the hinterland of the desert. First, people can see the green pastures and the cows that look healthy and energetic in them, grazing leisurely.

Then the camera zoomed in and switched to the drone's high-altitude bird's-eye view mode, getting further and further away from the ground, until the green pasture shrank to a small dot, surrounded by thousands of miles of yellow desert.

This advertisement perfectly highlights the green and organic nature of a dairy company, making it convincing.

Therefore, as soon as the advertisement was launched, Yiniu Dairy Company's products naturally began to sell like hotcakes.

A week later, after sorting out the specific sales situation, Yu Ling couldn't wait to come to the president's office to report to Xu Zixin.

"Chairman! This is the sales data as of today." She compiled the data. She naturally knew the content, and her voice couldn't help but have a hint of pleasure.

Although she has been very busy recently, she knew that the products were selling well without even thinking about it, but once the real data was compiled, she still gave her some surprises.

Xu Zixin immediately took it and started reading it. She was waiting for Yu Ling's statistics.

Scanning the data of each row, Xu Zixin's lips couldn't help but slowly twitch.

At this moment, they truly won!

No matter how YM Group was disgraced before, or whether its market value plummeted, it was nothing.

Only when you successfully build your reputation, increase sales, and make money can you truly gain a piece of meat in the dairy market!

According to statistics, in just one week, Yiwu Dairy Company sold 78948 pieces of milk through various online channels.

Their milk is positioned as a high-end brand because of the high-quality milk source from its exclusive farm, as well as high-standard raw material selection and production technology. The price of a box is about 120.

One piece of milk is four cartons, and because they are selling directly online, the channel dealers will not make a middle price.

So by rough calculation, they made nearly 4000 million in profit this week!

Of course.

This 4000 million is not a net profit, and costs have not been deducted, and it is insignificant compared to the [-] million promotion fee.

But this is already a beginning, the promotion is still going on, and the products are also being sold. It can be seen that the sales volume will be higher and higher in the future, and the profits earned will be more and more.

only.

The problem Liu Weicheng was worried about did happen. The product exploded and they ran out of goods.

"But Chairman...sales exceeded our expectations, and the inventory can only last for five more days."

After saying that, Yu Ling immediately changed his words.

"I can only hold on for about three more days." She just forgot to calculate the increasing sales volume.

"Yes, I understand. If it doesn't work, let's do what we discussed before."

Xu Zixin responded. When Liu Weicheng proposed it before, they also made a plan.Once product production cannot keep up with sales, reservation mode will be activated.

This can be regarded as a wave of disguised hunger marketing. Sometimes people are like this. When they can’t buy it, they feel better and want to insist on buying it.

While the two continued to chat, there was a knock on the office door, and after receiving permission, Liu Weicheng walked in.

"Mr. Yu is here too. You guys talk first, I'll first..."

"No need, Mr. Liu, Yu Ling and I have almost finished chatting. Are you looking for me for...?"

Xu Zixin asked straight to the point.

Liu Weicheng simply explained his intention.

"Mr. Xu, the dealers from the past few days have been coming to me, wanting to buy goods from us...

Now that we are popular, everyone is asking for help! "

Liu Weicheng couldn't help but complain. In the face of profit, they seemed to have forgotten how they listened to YM Group before and joined forces to suppress themselves.

Now everyone is extremely enthusiastic and rushes to come to him every day, as if what happened before has never happened at all.

He must have some personal grievances, and he would not agree to them if he could help it.

It's just that Liu Weicheng doesn't know what Xu Zixin thinks, and in fact, the advantages of cooperating with them outweigh the disadvantages. After all, it is something beneficial to the company, so he still has to come over to report and ask Xu Zixin's opinion.

Xu Zixin responded directly without thinking too much.

"You hold them off for now."

Nowadays, our own products are not enough to be sold online, and the inventory cannot last for more than a few days. How can we allocate share to offline channels?

However, this does not mean that Yiniu Dairy Company will completely abandon offline channels.

Although online is good, offline large supermarkets and convenience stores are also good places to buy products.

It's just that the time is running out now. It won't be too late to wait until they expand their production scale and have enough capacity to supply.

That's why Xu Zixin asked Liu Weicheng to hold them back and draw a big pie for them to wait for.

However, what makes Xu Zixin the most happy is.

The "rebellion" of these channel dealers can be regarded as a slap in the face of YM Group, and it relieved her of being ignored at the beginning.

"Okay Chairman!" After receiving the instructions, Liu Weicheng wanted to leave and deal with those channel dealers.

But Xu Zixin stopped him.

"Mr. Liu, you're here, and this week's sales data just happened to be out.

You should also take a look. "

Yu Ling wisely handed his share to Liu Weicheng beside him.

Liu Weicheng was stunned for a moment and then couldn't wait to take it. He was curious about what the situation would be.

When I asked about the matter just now, I didn't think that Yu Ling might be here to report this matter.

After looking through it, Liu Weicheng's expression kept changing, and the corners of his mouth almost reached behind his ears.

Xu Zixin noticed this scene and didn't say anything. She turned to Yu Ling and gave instructions.

"By the way, Yu Ling, help me get twenty pieces of milk from the inventory. I'll give you a few addresses and you can help me deliver it."

(End of this chapter)