Rebirth 1980: Marrying my sister’s best friend at the beginning

Chapter 529 Li Yi’s plan!
Yanjing TV Factory!

After Li Yi came out of the auditorium, he took Zhang Ziqiang to the factory office building and returned to his office.

This office was specially vacated for him by Director Jiang when he just took over the Yanjing TV Factory.

It's just that Li Yi has only been here twice, which is somewhat of a waste!

Back in the office, Li Yi planned to call Jiang Longyin first to talk about the situation here and let him not worry too much.

But after picking up the phone and placing his fingers on the dial button, Li Yi stopped.

After more than half a minute, he put down the phone again and fell into deep thought.

He had to review this matter carefully and figure out how to deal with it, and then it would not be too late to make this call.

He just told the workers that he would solve the problem within a month and take them to witness the miracle. This was not just an empty talk or a delaying tactic, but the truest thought in his heart.

To be honest, Li Yi expected the debt crisis of Yanjing TV Factory.

In fact, as early as when he assigned the production task of 8 units to the factory, the hidden dangers had already been laid, and it just depended on when they would break out.

The reason why Li Yi insisted on having the factory produce day and night under such circumstances was also due to his considerations.

Li Yi has already done in-depth research on the situation of Yanjing TV Factory.

As for the previous situation of this factory, one word is most suitable to describe it—living on.

Originally a medium-sized TV factory with an annual designed production capacity of 12 units, before he took over, it could only produce a maximum of two to three thousand units a month.

It's not that production capacity can't be increased. It's really easy for the factory to increase production capacity, but the problem is that it can't be sold.

The quantity of two to three thousand units can be sold as soon as they are produced. The money earned is just enough to pay the wages of the factory employees. If the situation is better, there will be a bit of surplus.

Once production capacity is expanded on a large scale, the result will inevitably be a large backlog of products and high corporate debt.

The reason why this situation occurs is mainly due to two reasons.

On the one hand, Yanjing TV Factory's own strength is poor and its brand lacks competitiveness.

On the other hand, the opponents of Yanjing TV Factory are too strong. Facing such opponents, they have no chance!

The Yanjing TV Factory was established only five years ago. At that time, the investment scale exceeded 5 million and it had about 800 workers. It was considered a large state-owned factory in China.

The Yanjing TV Factory also experienced great success in the past few years. At its peak, the Yanjing brand TVs produced by this factory were sold well in the Beijing-Tianjin-Hebei region and the four provinces of Shanxi, and even had a considerable market share in the entire Northeast region. , and also achieved the feat of paying 3000 million yuan in profits and taxes in one year.

But it is a pity that the good times did not last long. Within a few years of the good times, all provinces and cities in the country began to engage in the TV industry one after another, and each one became more popular.

In the capital city itself, Yanjing TV Factory has to face the encirclement and suppression of Peony TV sets produced by Jingcheng TV Factory, Beijing TV sets produced by Jincheng Radio Factory, and Great Wall TV sets produced by Tianjin TV No. [-] Factory.

It's just that it's not easy to get along locally, but in other places it's also divided by the heroes, and it's hard to get involved.

The largest market share from other places is taken by the Jinxing and Feiyue brands of the Hucheng TV Factory, and the rest is taken by Huanghe TV from Qin Province, Swan TV from Saibei Province, and Huanyu TV from Jibei Province. , Jinling's Panda and other TV brands have been completely divided.

As a result, Yanjing TV Factory's market share has been eroded again and again, shrinking year by year, and its efficiency has also dropped again and again.

More importantly, the leaders of other domestic factories are looking further ahead and are trying to develop color TV sets.

On the other hand, the Yanjing TV Factory, due to its stubborn and short-sighted leadership, stuck to its laurels at such a critical time and struggled to survive with its old products from a few years ago. It was only a matter of time before it was eliminated.

After Li Yi's analysis, the only way out for Yanshan TV Factory is to upgrade its products, strengthen itself and compete with other brands for the market.But a TV factory is not the same as a cotton spinning factory or a candy factory. It does not mean that products can be upgraded simply by coming up with some fresh ideas.

For a factory like this, product upgrades require updated equipment, and they also need to develop new products.

The funds required are not one hundred and eighty thousand, but tens of millions, or even hundreds of millions.

For example, the Hucheng TV Factory last year introduced a color TV production line from Tiaobenji, which had a good life since childhood. At that time, it cost a total of 9000 million U.S. dollars.

Yanjing TV Factory obviously does not have the strength. Not to mention 9000 million U.S. dollars, they cannot afford even 90 US dollars.

On the one hand, a large amount of funds are needed to upgrade products, and on the other hand, it is difficult to even pay employees' wages. In desperation, Li Yi had no choice but to find another way.

Li Yi's plan is to use his super ability in marketing to first make a small amount of money for Yanjing TV Factory, and then upgrade the entire factory's products.

Therefore, after Li Yi fully understood the situation of Yanjing TV Factory, he decided to launch a cross-generation marketing campaign for Yanjing TV Factory.

But Li Yi also knows that the brand power of Yanjing TV Factory lies there. No matter how good its marketing is, it can only be a wave of traffic and cannot last long.

Therefore, the only thing Li Yi can do is to seize this traffic, make a lot of money, and lay the foundation for the factory's next comprehensive reform.

Because of this, Li Yi asked all employees and cadres in the factory to seize the time to engage in production and did nothing else.

After all, when traffic comes, if there are not enough products, the final result may be that other competitors are cheaper, which is not what Li Yi is happy to see.

However, his idea was good, but he encountered a group of pig teammates.

He actually misappropriated the wages that should have been given to the employees, completely disrupting his layout and making Li Yi passive.

Li Yi knew that Yanjing TV Factory was short of money and raw materials. They usually relied on credit for raw materials, and would pay off the debt to upstream companies after the products were sold.

This is actually nothing. If you owe the supplier money, you owe it to him. The one who does business in later generations does not owe the ones above, but drags the ones below. Li Yi is used to this.

But what Li Yi didn't expect was that the leaders in the factory would be stupid enough to misappropriate the employees' wages, which eventually caused this chaos.

Of course, this can't be entirely blamed on those factory leaders, but those people's perceptions are different from Li Yi's.

In Li Yi's view, the most unoffensive person in a company is the employees, because these people directly create value for the factory. Without them, the factory will be paralyzed.

Next are the downstream customers. They pay directly to the factory. They are the parents of the company and cannot be offended.

The ones who are least afraid of offending are upstream suppliers. After all, upstream suppliers depend on you for their livelihood.

But those factory leaders obviously had this matter the other way around, thinking that the employees were their own and could be easily manipulated.

So he gave the wages that should have been paid to the employees to upstream companies. This was really stupid, and he really deserved to be beaten up.

It's like holding chopsticks without knowing which end is up and which is down.

Originally, according to Li Yi's plan, he would wait until the Yanjing TV Factory had more than 8 TVs in stock before launching his marketing campaign of the century.

But they say things are fickle and plans cannot keep up with changes.

Now that something like this has happened, I can only pinch my nose and start taking action in advance.

Thinking of this, he decisively picked up the phone and dialed the district government.
PS: After participating in the event yesterday, I drank some wine with the leaders. Lao Cang's drinking capacity is on the same level as Li Yi and Zhou Yang, and he can drink it in one glass.

Although the leaders took good care of Lao Cang and said that it would be fine if they wanted to, in the end, Lao Cang drank half a cup and then nothing happened.
(End of this chapter)