Shenhao started as a military training anchor

"New Year's Eve" is undoubtedly a hot event of the year and a must-have for businesses to advertise.

The three e-commerce platforms have changed their managers. This year's "New Year's Eve" hot spot is expected to be contracted by the three e-commerce platforms.

At the New Year’s Eve concerts of major TV stations, you will definitely see the eye-catching logos of e-commerce platforms.

Even so, Holly will take Yisu Travel to steal the traffic pool of the hot event "New Year's Eve".

the reason is simple.

The month from New Year's Day to Spring Festival is the off-season for the online ride-hailing market.

With the population flow during the Spring Festival, the population of big cities will decrease significantly, which will lead to market shrinkage, insufficient transportation capacity, etc.

For full-time online ride-hailing drivers, it is a good time to make money. The single fee has increased, and the platform bonus has increased. If you work harder this month, you can make a good fortune for the New Year.

What they make up for is the lack of transportation capacity and receive high rewards.

But for the entire online ride-hailing industry, the market is sluggish.

Because several leading online ride-hailing platforms have the highest penetration rate in first-tier cities, with Didi even reaching over 50%.

At this time, it is easiest for Yisu Travel to quickly expand into the first-tier market, and there will most likely not be a fight.

The situation that is tip-to-top against Maimang will definitely ignite the war after the Spring Festival and the peak season after the population returns to the big cities.

As long as we seize the hot topic of "New Year's Eve" and make a big fuss in advertising, we can quickly penetrate into first- and second-tier cities one month before the Spring Festival, lay a good foundation, and be much more stable after the Spring Festival.

If you want to go to first- and second-tier markets to grab meat during the peak season, you will definitely end up with a lot of pain, or even a bloody head.

The right time, right place, right people, and all three important factors are in place, and Holly is about to start exerting his strength.

High-tech Zone Yisu Network Technology Co., Ltd.

Holly listened to CEO Zhao Dong's work report in the President's Office.

Zhao Dong is now the CEO of Easy Travel and is only responsible for reporting to Holly.

Zhao Dong said: "Mr. Huo, we have signed a short-term contract with the upstream supporting service provider. In the next two years, we need to work hard on the development of technical service systems. Cloud services, payment systems, AI delivery... all require a large number of technical talents. .

Technology is the basis of competition for an aggregated online ride-hailing platform. The company has already begun to build its own technical team, but it will take a long time. "

Holly said: "Let's go ahead and do it. I won't be stingy with a penny when it comes to technology development."

"Mr. Huo is wise." Zhao Dong flattered.

To improve market competitiveness, business model is the key and the foundation of technological innovation.

Zhao Dong is fortunate to have met an investor who understands the importance of technology.

Then he said: "As for the upstream transportation capacity issue, we have reached cooperation intentions with Changan Automobile Group, Thalys Group, Chery Automobile... and other car companies. Before New Year's Day, I will go on a business trip to visit them one by one and sign contracts.

The marketing department is also discussing cooperation with major car rental companies.

The subsequent advertising and driver reward system will attract private car owners to join Yisu. According to our layout, we can meet the transportation capacity needs of nearly 20 cities. "

The two most critical factors in the upstream of the online ride-hailing industry are transportation capacity suppliers and supporting service providers.

The supporting service system can be developed and improved slowly by itself, but the supply of transportation capacity requires cooperation with car companies, car rental companies, and private car owners. It is a heavy asset and the platform will not invest money in it.

After the completion of Series A financing, Easy Travel quickly established 20 vanguard teams and went to more than 20 cities including Hangzhou, Guangzhou, Xiamen, Shenzhen, Qingdao, Haikou, Ningbo, Tianjin, Nanjing, Shanghai, Beijing, Xi'an, Chengdu, Hefei, etc. .

Cooperate with the headquarters to carry out publicity, marketing and other work to prepare for the war that may break out after the year.

Holly nodded and said: "Before New Year's Day, I will fly to Dongguan.

Mr. Ren Zhengfei had invited me to be a guest before. This time I went to visit him and talk about cooperation with Yu Chengdong.

Let Easy Travel join the Hongmeng family and Huawei Intelligent Connected Vehicle Alliance. "

"Mr. Huo made this move very forward-looking." Zhao Dong flattered.

In the future online car-hailing market, autonomous driving and intelligent connectivity will definitely be a major development trend. Didi has already begun to make plans in this area. However, it has stumbled on the road of building cars and has instead chosen to cooperate with new energy car companies.

The biggest rivals Yisu Travel currently faces are Didi and T3. If we plan our layout in advance, we may be able to lead the two platforms in the future. Holly nodded and said, "How are the preparations for the diversion work going?"

Zhao Dong said: “This is also the focus of my report to Mr. Huo today.

Currently, the two largest traffic pools in the online ride-hailing industry come from WeChat and AutoNavi. "

Holly said: "It's Tencent and Alibaba!"

Zhao Dong said: “It can also be said that we are already discussing cooperation with WeChat and Amap, and if nothing else happens, Yisu Travel will also be connected to the traffic entrances of the two companies.

However, the two companies will definitely give priority to supporting their younger brothers and will not give us too much traffic and order volume.

So what I want to do is to cooperate with Qiangyin, develop small programs to connect to Qiangyin platform, and connect to Qiangyin’s traffic portal. "

Holly said: "My relationship with Mr. Zhang is not bad. When you go to talk, you can send an invitation to Qiangyin's CEO Zhang Nan and invite Qiangyin to invest in Yisu.

In this way, Qiangyin should give a friendly price and at the same time find a powerful investor for the Series B financing. "

"Okay, Mr. Huo, I will do what you want." Zhao Dong said.

Only now did he gradually realize how wide this young man's network of contacts was. Whether it was traditional car companies such as Chang'an or large Internet companies such as Qiangyin, the company leaders had established good personal relationships with Holly.

In this way, it would be much easier for him to discuss cooperation.

Unlike what the outside world says, Holly is a newbie in the Internet circle.

In other words, he had been planning for a long time and had a comprehensive layout before entering this circle.

Zhao Dong then reported: “In addition to connecting to third-party traffic portals, we also need to build a traffic pool for our own APP.

The investment quotations for New Year's Eve parties of several satellite TV stations are quite high.

Exclusive sponsorship ranges from 5000 million to 8000 million, and the price of official partners is also around 3000 million.

Several e-commerce platforms are already eager to give it a try. "

Holly said: “We must grab the sponsorship for the New Year’s Eve concert.

I expected this year’s market situation. Several e-commerce platforms are undergoing transformation and innovation, and they will definitely spend a lot of money on publicity at this juncture.

For Mango Channel, Oriental Channel, Jiangsu Channel and Zhejiang Channel, we guarantee at least one exclusive naming right and one official partner.

The budget is around 100 million.

Let the Propaganda Department negotiate, and if it comes to the budget, just sign it without hesitation. "

"Okay, Mr. Huo, I'll have a meeting to make arrangements later." Zhao Dong said bluntly, "In addition to Satellite TV's New Year's Eve concert, we have also placed high-density online advertising on Baidu, Weibo, Star Community, Qiang Community, etc." We have placed homepage ads for one to seven days on platforms such as Yin, Kuaishou, Bilibili, and secondary page ads for one week to one month.

Open all online promotion channels.

For offline local promotion work, our vanguard team is carrying out ground publicity and promotion on a community basis.

Is there anything else Mr. Huo would like to add or arrange? "

Holly said: "Cities such as Jiangcheng, Tianjin, Chengdu, Xi'an, Shanghai... all have the habit of New Year's Eve.

Local promotion work can work hard on this, and let the technical department make statistics and count the cities with New Year's Eve habits based on big data analysis.

Then specifically look at New Year’s Eve venues, such as commercial streets, squares, etc.

On the one hand, go to the rental plaza screen to play advertisements.

On the other hand, we send teams to stay at New Year's Eve venues and give relevant gifts according to tourists' personal habits. For example, many places like to release balloons during New Year's Eve. We can let tourists register for Easy Travel and give them free balloons... and other activities to increase registrations. user.

Improve brand publicity and penetration.

It is conservatively estimated that there will be millions of people participating in New Year's Eve activities in squares across the country.

This kind of efficient centralized land accumulation combined with community penetration will allow Yisu Travel to enter the public view faster. "(End of chapter)